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IAB continued its presence in Cannes for the third year in a row with its popular “Liquid Creativity” explorations, this time shining the spotlight intensely on Digital Video.
IAB President & CEO Randall Rothenberg, Danielle Lee from Vevo and Athan Stephanopoulos from NowThis, shared real-world learnings in cutting-edge content creation and distribution. Later that week, IAB’s Anna Bager, SVP & GM of Mobile and Video Centers, spent a full day moderating sessions at the Cannes Lions Innovation Festival.
IAB also hosted an exclusive party honoring Elizabeth Weil from Andreessen Horowitz at the Hôtel Martinez. Check out photos from the party and session.
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