Event - Remote

IAB and ViralGains Present: Don’t Chase Eyeballs, Capture Hearts Webinar

Jul 26, 2018 / 1:00 pm – 2:00 pm EST

      Overview

      Join us for a joint IAB and ViralGains webinar on Thursday, July 26th from 1 to 2 pm ET. Today, the marketing industry is seeing a change from an “indirect brand economy” to a “direct brand economy.” This direct brand economy is characterized by data-driven, digitally native, and customer experience obsessed brands. In order to thrive in this new world, marketers must adopt this consumer centric mentality as well as advanced marketing capabilities. While digital video is well positioned ... Read More

      Agenda

      Agenda

      Learn more about new approaches to digital video advertising that can help brands:

      • Cut through the noise and get in front of audiences most likely to engage with their brand
      • Understand how to capture consumer data in order to create personalized video ad experiences
      • Rebuild and forge brand trust through consumer connection
      • Drive high-impact results at every stage of the funnel—from awareness to conversion