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Join us for a joint IAB and ViralGains webinar on Thursday, July 26th from 1 to 2 pm ET.
Today, the marketing industry is seeing a change from an “indirect brand economy” to a “direct brand economy.” This direct brand economy is characterized by data-driven, digitally native, and customer experience obsessed brands. In order to thrive in this new world, marketers must adopt this consumer centric mentality as well as advanced marketing capabilities.
While digital video is well positioned to help brands make this shift, there are still certain challenges in the space. Video marketers are facing mounting pressure to not only reach and engage with consumers across a fragmented and saturated digital ecosystem, but also to demonstrate marketing impact on sales and other business outcomes that move the needle for brands. The application of an outdated “one-size-fits-all” marketing strategy, and a focus on legacy metrics, are impeding marketers from meeting expectations and capitalizing on digital video’s full potential.
Learn more about new approaches to digital video advertising that can help brands:
If interested in attending, please email [email protected]
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