Join us for an IAB webinar on Wednesday, October 24th from 2 to 3 pm ET.
Claudia Page, SVP of Product and Partner Development at dailymotion, Anthony Katsur, SVP of Digital Strategy, Corp Dev & Ops at Nexstar, and Jennifer Gaonach, SVP Marketing at SheKnows Media will divulge how they think about creating publisher differentiation in a sea of distributed content.
In the crowded and fragmented digital media landscape we operate in, competition for consumers’ attention is more fierce than ... Read More
Join us for an IAB webinar on Wednesday, October 24th from 2 to 3 pm ET.
Claudia Page, SVP of Product and Partner Development at dailymotion, Anthony Katsur, SVP of Digital Strategy, Corp Dev & Ops at Nexstar, and Jennifer Gaonach, SVP Marketing at SheKnows Media will divulge how they think about creating publisher differentiation in a sea of distributed content.
In the crowded and fragmented digital media landscape we operate in, competition for consumers’ attention is more fierce than ever before. As a result, it’s imperative that publishers and brands create a unique value proposition that resonates with viewers. During this webinar, we will discuss what it takes to develop a strategic approach to content distribution and how to build awareness and trust for your brand that clicks with consumers. You’ll learn:
- How to build and maintain trust throughout your distribution strategy
- The importance of journalistic integrity when distributing content
- Best practices for monetizing a publisher’s most important assets, your owned and operated properties