Join us for an IAB webinar on Wednesday, October 24th from 2 to 3 pm ET.
Claudia Page, SVP of Product and Partner Development at dailymotion, Anthony Katsur, SVP of Digital Strategy, Corp Dev & Ops at Nexstar, and Jennifer Gaonach, SVP Marketing at SheKnows Media will divulge how they think about creating publisher differentiation in a sea of distributed content.
In the crowded and fragmented digital media landscape we operate in, competition for consumers’ attention is more fierce than ever before. As a result, it’s imperative that publishers and brands create a unique value proposition that resonates with viewers. During this webinar, we will discuss what it takes to develop a strategic approach to content distribution and how to build awareness and trust for your brand that clicks with consumers. You’ll learn:
- How to build and maintain trust throughout your distribution strategy
- The importance of journalistic integrity when distributing content
- Best practices for monetizing a publisher’s most important assets, your owned and operated properties