Free event
Please join the IAB Tech Lab and other industry leaders as we discuss the OpenDirect protocol. This practical workshop will bring together buyers, sellers and technology companies to kick-off work on the next iteration of the OpenDirect protocol. We will explore what technical industry standards need to be made to support the expansion of automated guaranteed buying into emerging segments.
Suggested Audience: This is a technical workshop designed for those who drive product roadmaps and is best suited for technologists, Product Managers and Lead Engineers from Agencies, Publishers and Buying & Selling Platforms. Examples of suggested attendees are Directors/VPs of Ad Ops, CTOs, Heads of Product, Developers, Directors/VPs of Engineering, Directors/VPs of Product, Platform/Product Architects and Technical Leads.
Agenda:
• Intro to Tech Lab & Welcome from OpenDirect Co-Chairs
• OpenDirect Integration Presentation & Discussion by Adform and Smart Ad Server
• OpenDirect 1.5.1 Change Review & Open Technical Questions
• OpenDirect 2.0 Roadmap Discussion
• OpenDirect Evolution
• Networking Happy Hour
This event is in-person attendance only at IAB UK in London, United Kingdom. No dial-in will be made available.