Jason Jed Raqueno is a Senior Director, Privacy & Data Protection, at IAB Tech Lab.
He oversees emerging privacy technologies and working groups, such as the Global Privacy Platform, where he works side-by-side with ad tech partners & members to advance privacy in the digital ad ecosystem.
Jason has 10+ years of experience in data privacy, specializing in agile & innovative digital tech. Prior to joining IAB Tech Lab, Jason led Digital & Ad Media Privacy for one of Canada’s largest retailers.
Throughout his career, he’s built “agile privacy” into digital e-commerce products including mobile apps & websites, seller marketplaces and customer identity access management across digital retail, grocery, health care, banking, and customer loyalty. He also led data privacy for personalized ads, where he was responsible for ensuring privacy in audience targeting & ad serving platforms, digital ad campaigns, and customized data projects with ad partners.
Jason has a Master’s Degree in Public Policy, specializing in profiling and ethics. He has an Honors BA Degree in Law & Society and an Honors Diploma in Security Administration. He’s also completed privacy certifications – CIPM and CIPP/C.
As a whole, Jason brings valuable strategic insight into connecting the dots across privacy, digital and data for the ad ecosystem. With his extensive privacy expertise and leadership, he’ll be vital in driving privacy forward for the digital advertising industry.