IAB Tech Lab Q1 Council Meeting

As president and CEO of Index Exchange, Andrew is responsible for providing strategic direction and market vision to the company and leading the brightest minds in advertising technology across North America, Europe, and APAC. With a sharp focus on delivering benefits to the world’s leading media owners and buyers as they tackle the world of automation, he’s built Index Exchange as one of the most efficient and transparent ad exchanges in the advertising ecosystem.

A respected industry thought leader, Andrew is a sought-after source for his expertise and opinions on programmatic and the media industry at large, as well as the imperative need to transact with transparency.

Ben is Director, Data & Ad Effectiveness within IAB’s Data Center of Excellence. He leads IAB projects within its automation, identity, measurement/attribution groups, and works with leading ad technologists, agencies and publishers to identify and navigate some of the most pressing opportunities and challenges within these verticals. By developing best practices, research, white papers, and thought leadership in collaboration with IAB members, Ben helps improve and facilitate digital media buying and selling via automated tools, software and data.

Prior to joining the IAB, Ben was Associate Director, Digital Trading at GroupM where he oversaw programmatic strategy, measurement / optimization, ad operations, and private marketplace relationships across Nestlé 85 brand US portfolio. In this capacity he was responsible for building and “productizing” the Nestlé Trade Desk (NTD), an independent programmatic buying unit developed specifically to service Nestle brands. Prior to his work on Nestlé, Ben held positions at both Maxus Global and Universal McCann where he helped lead the development of programmatic and measurement/attribution strategies for large global brands including MasterCard, Barclays, Harvard Business School, and Welch’s.

Ben received a B.S. in Communications and Entrepreneurship from the S.I. Newhouse School of Public Communications at Syracuse University and resides in Brooklyn, NY.

Patrick is SVP Research at Raptive where he works on yield, audience and content segmentation, compliance, identity, and auction dynamics. At Prebid.org, Patrick chairs the JS committee managing product development for Prebid.js. Previously, Patrick has been Lead Data Scientist at eXelate and an analyst at comScore.

Building best-in-class accredited advertising measurements solutions for the use of the largest global brands, agencies, AdTech platforms and partners. Focused on exposure and engagement measurements, delivering analytics used to optimize media buys and understand the value of inventory and its billable status.

Aron Schatz is a Director of Product Management, Publisher Products at DoubleVerify where he leads the charge to provide revenue analytics for the sell side of the industry. Before DoubleVerify, Aron was the Head of Product at Jeeng, an email advertising company, and ViralGains, a video DSP. Aron has worked in the technology industry for almost 20 years and was awarded by the IAB and Tech Lab many times over that tenure.

Aron sits on many industry working groups such as VAST, SIMID, SHARC, OpenRTB, and others. He enjoys moving the industry forward in reducing friction between system to system transactions.

Aron holds a Master’s Degree in Engineering from Stevens Institute of Technology.

Jill Wittkopp is Senior Director of Management at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.