Overview
In today’s digital advertising industry, a deep understanding of the complex technologies and data flows that underpin the industry is crucial. Privacy lawyers, privacy product managers, risk officers, compliance managers, and those drafting commercial contracts must possess a solid foundation in how technologies and platforms work to deliver personalized and non-personalized ads. This includes everything from the inner workings of bid requests to the firing of pixels in ad creatives. To desig... Read More
In today’s digital advertising industry, a deep understanding of the complex technologies and data flows that underpin the industry is crucial. Privacy lawyers, privacy product managers, risk officers, compliance managers, and those drafting commercial contracts must possess a solid foundation in how technologies and platforms work to deliver personalized and non-personalized ads. This includes everything from the inner workings of bid requests to the firing of pixels in ad creatives. To design or implement a privacy compliance program, or negotiate representations and warranties (as well as indemnification) without truly understanding what happens to personal information when it traverses the digital ad distribution chain, is a critical challenge. This workshop aims to bridge the critical knowledge gap by providing participants with the insights necessary to navigate this intricate landscape.
On October 18th, join the IAB Tech Lab for a workshop that will cover:
- How the digital supply chain works, the role of different industry players and how data flows between them;
How consumer data is tracked, collected and used in digital advertising transactions;
- Different identity and data collection methods with examples to understand how identifiers power use cases like campaign-level frequency capping on the web, look-a-likes in app, interest-based targeting and attribution across devices;
- Changes in the digital advertising status quo caused by operating systems, browsers, regulation and greater brands concern around “data leakage”;
- Evolution of privacy technologies, including PETS, clean rooms, multi-party computation, etc.
- Other approaches to addressability like contextual and cohort-based advertising and the difference between the two
- Opportunities for different segments in the digital advertising industry to have privacy be more than a compliance obligation, but also an opportunity.
