Overview
During the Q3 IAB Ad Ops Advisory Board session requests were raised for additional discussion on a few key topics. These topics included the current Trustworthy Accountability Group (TAG) efforts, especially around certification; Ad-ID implementations and coordination with TAG; and the implications of Time Based Metrics, both as described by MOAT and as seen as possible. The inclusion of a broad range of supply chain perspectives is seen as important to having productive and informed discus... Read More
During the Q3 IAB Ad Ops Advisory Board session requests were raised for additional discussion on a few key topics. These topics included the current Trustworthy Accountability Group (TAG) efforts, especially around certification; Ad-ID implementations and coordination with TAG; and the implications of Time Based Metrics, both as described by MOAT and as seen as possible. The inclusion of a broad range of supply chain perspectives is seen as important to having productive and informed discussion.
Please REGISTER HERE for this Nov 30th Session in NYC, we’ll be meeting at the IAB Ad Lab to discuss:
- The role of TAG infrastructure, specifications, and certifications in developing a community of reduced risk and enhanced accountability within the digital advertising supply chain.
- How the channels established by Ad-ID to transport descriptive metadata about ads can be harnessed to carry signals of trust developed by TAG.
- Continuing the conversation regarding the need for an “ad ops cheat sheet” for AdChoices icon usage, both on the agency and publisher side.
- The implications of going beyond 2 seconds in evaluating ad delivery, balancing the desire to understand user attention with the broad spectrum complications possible from having variably defined metrics.
Since this session brings together thought leaders in the context of increased supply chain efficiency and trust, we will be hearing from DigiTrust in attendance to brief the group on the standardized user identifier, its value to the digital advertising supply chain, and their broad support from network partners.