About the Venue
IAB Ad Lab
116 East 27th Street, 8th Floor
New York, NY 10016
New York, NY 10016
During the Q3 IAB Ad Ops Advisory Board session requests were raised for additional discussion on a few key topics. These topics included the current Trustworthy Accountability Group (TAG) efforts, especially around certification; Ad-ID implementations and coordination with TAG; and the implications of Time Based Metrics, both as described by MOAT and as seen as possible. The inclusion of a broad range of supply chain perspectives is seen as important to having productive and informed discussion.
Please REGISTER HERE for this Nov 30th Session in NYC, we’ll be meeting at the IAB Ad Lab to discuss:
Since this session brings together thought leaders in the context of increased supply chain efficiency and trust, we will be hearing from DigiTrust in attendance to brief the group on the standardized user identifier, its value to the digital advertising supply chain, and their broad support from network partners.