Event - New York, NY

IAB Tech Lab Event: Deep Dive into TAG, Ad-ID, Time Based Metrics & DigiTrust

Nov 30, 2016 / 8:45 am – 1:00 pm EST

      Overview

      During the Q3 IAB Ad Ops Advisory Board session requests were raised for additional discussion on a few key topics.  These topics included the current Trustworthy Accountability Group (TAG) efforts, especially around certification; Ad-ID implementations and coordination with TAG; and the implications of Time Based Metrics, both as described by MOAT and as seen as possible.  The inclusion of a broad range of supply chain perspectives is seen as important to having productive and informed discus... Read More

      About the Venue

      Advanced Programmatic for Buyers &  Sellers 1/17 - NYC

      IAB Ad Lab
      116 East 27th Street, 8th Floor
      New York, NY 10016