The IAB Tech Lab Council will host its second topical council meeting on Thursday, June 14th from 1-3pm PST / 4-6pm EST, hosted jointly in both the NYC and SF IAB offices. This session will focus on the Consumer Experience topics:
- The growing role of the web browser in dictating advertising experience
- Evaluating audience engagement experiences for publishers
- Quantifying the impact of experience metrics on advertiser ROI
The event will showcase how work by IAB Tech Lab and our members is solving real industry problems. Come prepared to contribute to the date as IAB Tech Lab solidifies its agenda for 2018 and beyond!