How will the loss of third-party cookies and other identifiers impact the way you do business and manage your online advertising campaigns? Learn more about the industry solutions and recommended guidelines to prepare your business for this major change. IAB Tech Lab has gathered a global task force to evaluate and provide foundational solutions for the industry. Make sure that your team is ready and in the know too. Join us for the next round of the IAB Tech Lab Addressability Solutions Roadshow, with a friendly timing for the Asia-Pacific region:
25th June 2021: Time – 06:30 India, 08:00 Jakarta, 09:00 Singapore, 11:00 Sydney
24th June 2021: Time – 21:00 Eastern (U.S./Canada), 18:00 Pacific Time (U.S./Canada)
Industry experts will discuss the Unified ID 2.0 open-source project and four new Tech Lab specifications nearing completion covering user-provided IDs, seller-defined audiences, global privacy, and accountability.
With nearly 20 years of experience in digital advertising, Peter brings with him a successful track record in revenue growth, managing large accounts across enterprise verticals and building partnerships.
Peter joined PubMatic in 2016 and spent several years leading PubMatic’s Australia & New Zealand business to be one of the top SSPs in the region; working with all major publishers, broadcasters and buyers. He also headed up PubMatic’s Audience product, Audience Encore, across the APAC region, allowing advertisers, data owners and publishers access to best-in-market technology and innovation to ensure their businesses are set up for long term success. He was promoted to VP for Addressability in 2021 where he is responsible for growing and overseeing PubMatic’s global addressability solutions business, based in New York.
Ben Campbell is Director of Advertising and Data Products at Nine. He is responsible for leading the development and delivery of Nine’s digital advertising and data-driven commercial products. He was instrumental in building out Nine’s digital ad technology stack following the dissolution of Nine’s JV with Microsoft, developing Nine’s addressable TV proposition, and for unifying Nine’s data asset following the mergers with Fairfax and Macquarie Media.
Ben has 19 years’ experience in the media industry from his time at companies in Australia and the UK. Before joining Nine in 2014 Ben worked at Telegraph Media Group and The Guardian in the UK and before that at Fairfax Media in Sydney. Ben holds a Bachelor or Commerce degree from University of WA.
Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”
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Benjamin Dick is Global Lead, Data Collaboration & Interoperability at Amazon Web Services (AWS). He drives the development of cloud-based measurement and interoperability solutions for advertising & marketing customers by leveraging privacy-enhancing tools and other technology primitives. Ben brings 15 years of experience from various industry roles. Prior to joining AWS, he served as VP of Product – Privacy, Identity & Addressability at IAB Tech Lab, where he worked closely with ad tech platforms, agencies, and publishers to develop new industry standards aimed at navigating collaboration challenges stemming from emerging privacy laws and broader data deprecation. Prior to joining IAB Tech Lab, Ben was responsible for programmatic trading at GroupM for Nestlé’s 85 brand portfolio across the US, Canada and Mexico. He also developed programmatic and attribution strategies for clients including MasterCard, NBC Universal, Barclays, and Harvard Business School. He lives in Brooklyn with his partner Kate and their Swiss Mountain Dog Billie.
Eliza Nevers drives Lotame’s global strategy and product roadmap to serve the evolving data enrichment needs of marketers, agencies, and publishers. Fluent in the full product life cycle, from strategy to development and build, she brings nearly two decades of hands-on experience in tech to her role as SVP, Product at Lotame. Prior to her tenure, Eliza served as VP Product for Verizon Media. During her 12+ years there, she steered the development and launch of AOL’s first DSP, SSP and DMP, driving the evaluation and product integration of multiple strategic acquisitions as well as developing and launching AOL’s unified Advertising platform, ONE by AOL for Advertisers. Most recently, Eliza launched her own consulting business where she defined product strategy and product development agile processes for various companies in and out of adtech. Eliza holds a B.S. in Engineering and an M.S. in Engineering Management both from Duke University.
Dr. JJ Pan has overseen Acxiom’s Asia Pacific public policy, data ethics, compliance, data governance programs and fair information practices as APAC Data Ethics Officer since 2012.
JJ has worked to shape policy for internet commerce issues and self-regulatory initiatives related to cross-border rules, data protection guidelines, consumer dispute resolutions and government affairs, both domestically and internationally, since 1999. She has helped develop hands-on practices strategical advice for policies and codes of conducts in many trade associations.
Before joining Acxiom, she was an advisor to Department of Justice, Department of Commerce and Bureau of Foreign Trade in Taiwan. She has worked on amendments for personal data protection law and on pathfinder projects of Cross-Border Privacy Rule System in the Asia Pacific Economic Corporation since 2006.
JJ is also a frequent lecturer on best practices and technology policy for businesses and regulators, has presented at capacity-building workshops and has facilitated many policy dialogues among Asian countries.
JJ earned her PhD in Technology Innovation and Intellectual Property Management from the National Chengchi University in Taipei in 2007. Her research and dissertation on “Impacts of Self-Regulatory Mechanisms of Internet Businesses on Consumer Trust: From Perspectives of Privacy Protection and Transactional Security” established her as a pioneer in the field.