IAB State Privacy Law Summit 2023

Ben Ballard is a legal services manager on the privacy team at Yahoo with a focus on state privacy law implementation across Yahoo’s Ad ecosystem. Ben works directly with Yahoo’s engineering org to ensure compliant solutions are built for the evolving privacy landscape. 

Combining deep legal knowledge, technical acumen, and extensive government-side experience, Aaron Burstein helps clients prevent, address, and resolve complex privacy, data security, and consumer protection law problems. 

Aaron is exceptionally well-versed in the evolving laws and regulations governing these matters not only because they are the focus of his practice but also because he was deeply involved in the policymaking process that formed the foundation of the current privacy and security legal landscape.

Aaron provides practical, insightful counsel on privacy, information security, and marketing laws and best practices, including compliance with federal and state laws throughout the United States.

As statutes such as the California Consumer Privacy Act present novel compliance challenges for consumer-facing companies and those supporting their marketing and advertising efforts, Aaron helps clients evolve their business practices to manage risk and meet new obligations.

Before entering private practice, Aaron served as an attorney in the FTC’s Division of Privacy and Identity Protection and as a senior legal advisor to Commissioner Julie Brill. As an advisor to Commissioner Brill, Aaron provided legal and policy advice on U.S. and international privacy and data protection issues, rulemaking, and enforcement actions involving nearly every area of the FTC’s consumer protection authority.

Aaron’s government experience extends over nearly a decade beyond his work at the FTC. Before joining the FTC, Aaron served as a policy adviser at the National Telecommunications and Information Administration, where he was the principal drafter of the Department of Commerce’s consumer privacy ​“green paper” and the White House’s Consumer Privacy Bill of Rights report. He also served as Director for Privacy and Civil Liberties in the National Security Council’s Cybersecurity Directorate.

Following law school, Aaron worked as a trial attorney in the Antitrust Division of the Department of Justice and was a research fellow at the University of California, Berkeley, School of Law and School of Information.

Alex is a product manager on the Privacy Sandbox team at Google. Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. Insider named him one of “14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.”

Social

https://www.linkedin.com/in/alextcone/

Tony Ficarrotta, Vice President and General Counsel at the Network Advertising Initiative (NAI), is an experienced privacy lawyer specializing in issues affecting digital advertising and media.  Before joining the NAI, Tony served as Assistant General Counsel at the Interactive Advertising Bureau (IAB), where he played a pivotal role in coordinating with stakeholders across the digital advertising industry to develop state law compliance frameworks and strategies. Before his tenure at the IAB, Tony served as an attorney at ZwillGen, a privacy and technology specialist firm, where his practice focused on guiding ad-tech platforms, social media companies, and digital publishers on data strategy and privacy compliance. Tony began his legal career advising financial services companies on privacy and other compliance matters at the international law firm Eversheds Sutherland US LLP.  In addition, Tony previously served on the staff of the Network Advertising Initiative as counsel for compliance & policy, where he helped drive member initiatives for responding to new requirements under the CCPA, and worked on updates to the NAI’s privacy-focused Code of Conduct and related industry guidance.  Tony holds a B.A. from the University of Colorado, Boulder, an M.A. from Georgetown University, and a J.D. from Duke University School of Law, where he graduated cum laude.

Michael Hahn is Executive Vice President & General Counsel at IAB and IAB Tech Lab. Michael has responsibility for all legal matters, including the direction of legal strategy, privacy compliance, antitrust compliance, intellectual property rights issues, and general corporate matters. Michael is also responsible for serving as an advocate for the digital advertising industry on common legal issues affecting member companies.

Michael joined IAB and IAB Tech Lab from Lowenstein Sandler LLP where he served as Vice Chair of the firm’s Antitrust Practice Group. In that role, he provided clients with strategic counsel around competition, distribution and governance issues. In the area of litigation, Michael’s matters have included multiparty class action antitrust defense representation.

Michael served previously as Co-Chair of the New Jersey State Bar Association Antitrust Law Committee. He also previously served on the Editorial Advisory Board of Competition Law 360 and the Advisory Board of the American Bar Association Antitrust Section’s Civil Torts & RICO Committee. Michael frequently publishes on a range of legal and policy issues.

Michael earned his B.A. in History and Political Science from Rutgers University, M.P.P. from Georgetown University and J.D. for Georgetown University Law Center.

Kevin Heindl is the GM, Product Strategy US at InfoSum. With over 25 years of experience working in the MarTech/AdTech landscape, Kevin has an extensive history of designing solutions and launching products with a focus on addressability, audience targeting, and measurement.  Prior to InfoSum, Kevin has held positions managing teams and direct clients in a diverse number of roles across sales, product, strategic partnerships, and solution consulting.  

www.linkedin.com/in/kevin-heindl

@kevinheindl 

Alysa Hutnik, Partner and Chair of Kelley Drye’s Privacy and Information Security practice, provides practical legal advice in all areas of privacy, data security, and advertising law, with a strong focus on adtech and the intersection of privacy and marketing practices. Alysa has a strong pulse on the ever-evolving privacy legal landscape, and frequently defends companies in privacy and advertising matters before the Federal Trade Commission (FTC) and state attorneys general. Alysa is ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA, Chambers Global and Law360 and is a frequent speaker at conferences around the country. Alysa also supports IAB Tech Lab in her role as Law Firm in Residence.

Passionate about technology and innovation, much of Alysa’s practice is focused in the digital and technology space. She is one of the nation’s leading adtech attorneys, active in the industry and well-versed in the unique legal challenges faced by advertisers, publishers, adtech, and data-focused companies.

Ranked as a leading practitioner in the Privacy & Data Security area by Chambers USA: America’s Leading Lawyers for Business, Chambers Global, and Law360, Alysa has received accolades for her expansive knowledge and pragmatic advice. Clients tell Chambers USA that, ​“Alysa excels at applying privacy law to a complex digital advertising landscape that she knows exceedingly well. She’s doing fantastic work in the adtech space.”

Prior to joining the firm, Alysa was a federal clerk for the Honorable Joseph R. Goodwin, United States District Judge, Southern District of West Virginia.

Josh Jacobs, CIPP / US, is a member of the North America legal team at Reckitt. He is the North America head of privacy for the Health and Nutrition businesses and the lead counsel for eCommerce and digital matters. Josh joined Reckitt 4.5 years ago to build and roll out a comprehensive data protection program and support a new, dedicated eCommerce team. Prior to joining Reckitt, Josh worked in-house at a global advertising company and at two law firms. Josh graduated from Cornell Law School and Cornell University.

Josh lives in Jersey City with his wife, daughter, and cat.

https://www.linkedin.com/in/joshua-s-jacobs/

Jonathan Joseph leads Solutions and Marketing at Ketch, a platform for programmatic privacy, governance, and security. Passionate about innovation, his career is focused on data and disruptive technology. Prior to Ketch, Jonathan held strategy and innovation roles at Salesforce and Krux, a data management platform.

Scott Kay is a Principal Engineering Manager at Microsoft, where he leads header bidding solutions for publishers and advertisers. He has over four years of experience in the ad tech industry, working on real-time bidding and privacy regulations including CCPA, GDPR, and GPP/MSPA. He is the Vice-Chair of the Prebid Server PMC and a contributing author on the IAB OpenRTB standard. Before Microsoft, he worked at Fidelity, GrubHub, and Agilent in different industries. Scott is passionate about building scalable and innovative solutions for the ad tech ecosystem, while respecting privacy regulations and protecting end users.

Dr. Andrei Lapets is currently VP of Engineering and Applied Cryptography at Magnite, where he focuses on integrating PETs such as secure multi-party computation (MPC) and homomorphic encryption into audience creation, activation, and attribution workflows. He also serves as a board member and chairs the Technical Committee for the MPC Alliance, a consortium of over 50 companies offering MPC-enabled products and services.

Andrei was formerly Associate Professor of the Practice in Computer Science at Boston University, where he also served as Director of Research Development at the Hariri Institute for Computing and Director of the Software and Application Innovation Lab. He has led and co-led multiple research efforts supported by sponsors such as the National Science Foundation and IARPA that involved the development, production deployment, and evaluation of secure MPC solutions, with a focus on usability and web-based delivery. Andrei has over 15 years of industry experience consulting both large organizations and small start-ups focused on bringing new technologies to market. He holds a Ph.D. in computer science from Boston University and S.M. and A.B. degrees in computer science and mathematics from Harvard University.

Twitter: https://twitter.com/andreilapets
LinkedIn: https://www.linkedin.com/in/lapets

Natalie LaPorta is the Senior Director and Managing Counsel of Privacy for Walgreen Co. focused on a wide range of privacy matters that impact U.S. patient and consumer data privacy including state and federal data privacy compliance, complex contract negotiations, digital privacy, de-identification, AI, analytics, and marketing. Prior to her most recent role at Walgreens, Natalie was an associate attorney at Dentons US LLP where she handled health care regulatory, tax exempt bond finance, and mergers and acquisitions matters. She holds a bachelor’s degree in political science from Benedictine University and a law degree from The John Marshall Law School.

Tamara Lev is a Data Privacy Attorney, currently working at Dish Network. Tamara supports Media Sales by providing guidance on how to navigate the complex world of data protection in the adtech sphere. Her professional journey commenced with the practical implementation of privacy and security measures across a range of diverse industries. This experience allowed her to adeptly bridge the gap between legal requirements and the practical needs of businesses. Tamara’s pragmatic approach underscores her commitment to ensuring data security and privacy in a rapidly evolving landscape.

Marissa Levinson is the Associate General Counsel for Privacy at Instacart. She leads Instacart’s global privacy legal team and oversees the company’s privacy program. Over the last 15 years, Marissa has held managerial, business development, legal and privacy roles at media, advertising and software companies.

(Mary) Xiaoyong Liu Wang

Engineering Lead & Manager, Google

Mary Xiaoyong Liu Wang is a Senior Staff Software Engineering lead and manager at Google where she leads efforts across Google’s ads and partner ecosystem to build engineering solutions that help maintain and enhance user privacy, respect privacy regulations, and support customers’ needs.

Michele Lucan is a Deputy Associate Attorney General at the Connecticut Attorney General’s Office and Chief of its Privacy Section. Michele joined the Attorney General’s Office in 2008 and first served in its Consumer Protection Division, where she investigated and pursued enforcement actions against a variety of unfair and deceptive business practices under the Connecticut Unfair Trade Practices Act. In 2013, Michele was appointed to a multidisciplinary Privacy Task Force that was created to focus the Office’s response to privacy concerns and data breaches. In early 2015, a dedicated Privacy Section was formed and Michele was assigned to the Section from its inception. She has since worked exclusively on matters involving consumer privacy and information security. Michele is a Certified Information Privacy Professional (CIPP)/ U.S. She received her B.A. from Loyola University in Maryland and her J.D. from the Quinnipiac University School of Law. 

Tim Nagle is a privacy and cybersecurity attorney with government and private sector experience in privacy; information security; incident response; technology; data management, governance and analytics; and vendor governance and contracting. He has served as in house counsel for global financial services firms and as a government attorney at agencies in the national security and intelligence communities. He has been a technology program manager at a large systems integrator and counsel with a global law firm where he advised clients in financial services, healthcare, energy, retail, telecommunications and other industries on the development and implementation of corporate privacy, cybersecurity and data management policies and standards consistent with data privacy and security statutes, regulations or industry standards including the Gramm-Leach-Bliley Act, Fair Credit Reporting Act, and Health Insurance Portability and Accountability Act.

As the privacy leader for dentsu in the Americas, Tim advises business counsel and executives on privacy, analytics, digital marketing, cybersecurity and data governance issues. This includes identifying, reviewing and implementing laws, regulations, industry practice and significant litigation having privacy and data protection considerations and participation in industry groups including the Interactive Advertising Bureau, Association of National Advertisers, and Digital Advertising Alliance.

Other areas of privacy focus for dentsu Americas and in support of clients include review of website and mobile application notices and functions; tracking technologies and third-party partnerships for digital marketing and analytics; the use of customer data platforms and clean rooms; and the development of identity, data and audience creation products and services.

Mr. Nagle collaborates with the global Data Protection Officer and counsel in the European Union on compliance with the General Data Protection Regulation. He also partners with the Americas Chief Compliance Officer to enable the responsible and ethical use of data and capabilities such as artificial intelligence across the company.

Tim Nagle is a graduate of the U.S. Naval Academy, has law degrees from Suffolk University and the University of Virginia, and a certificate in information systems from Johns Hopkins University. He is a Certified Information Privacy Professional and has served on the IAPP Research Advisory Board.

Kimber Robbins is a highly accomplished Product Leader with a proven track record of success in developing and launching innovative products for the full lifecycle of advertising. Her expertise lies in creating strategic product roadmaps, leading cross-functional teams, and building strong relationships with key stakeholders. Prior to Ketch, Kimber was the Chief Product Officer at Kinesso.

https://www.linkedin.com/in/cassidy-sehgal-kolbet-6b5537/

Cassidy is the Chief Privacy Officer at Drizly (an Uber Company) My career has been grounded in all things privacy and marketing law. The medium has not mattered to me in my journey because the principles are the same whether you’re considering AI, ecommerce, platforms, online or offline legal issues. It all comes down to really understanding how things work and applying IP, privacy, first amendment, Section 5 of the FTC Act. Add ethics and diversity and voila – that’s everything I love to do and help my clients understand. I am a fierce negotiator and known for being a real problem solver that helps move the business forward with ethics, integrity and verve.

My leadership includes being a Board Member of the National Advertising Review Board through 2023; Chair of the Association of National Advertisers (ANA) Legal Committee. Certified Information Privacy Professional (CIPP/US). Vice Chair of L’Oreal’s Diversity, Equity and Inclusion Board. I am a frequent speaker on privacy and advertising hot topics.

When state attorneys general or other state regulators pursue investigations and enforcement actions involving consumer protection issues, Paul Singer knows exactly what they are doing, why they are doing it, and how to effectively address, parry, and resolve their concerns.

That is a product of his spending over two decades in the Texas Attorney General’s office, spearheading its consumer protection, advertising and marketing, public health, and data protection efforts. Paul leverages the insights he gained, relationships he developed, and trust he earned in that role to help companies in various industries protect their legal, business, and reputational interests when they find themselves under government scrutiny.

Paul’s extensive government-side institutional knowledge forms the foundation of his current practice defending clients in state-level investigations and enforcement actions, providing comprehensive compliance counsel, and advancing their interests through persuasive policy advocacy on consumer protection matters. The credibility Paul has earned over the years among his former colleagues and his reputation as a straight-shooter help establish positive, productive dynamics that lead to favorable resolutions and minimize both burdens and risks for his clients.

Paul spent most of his time at the Texas Attorney General’s office in the Consumer Protection Division, including as Division Chief. Most recently, he served as part of the agency’s executive leadership team as the Associate Deputy Attorney General for Civil Litigation, where he oversaw all plaintiff-oriented civil litigation for the Attorney General, including matters involving consumer protection, environmental protection, antitrust, civil Medicaid fraud, and bankruptcy and collections. Paul played an instrumental leadership role in several major multistate investigations, many involving Fortune 500 companies, where he repeatedly obtained large settlements for the 50 states and territories, including many multimillion-dollar recoveries.

Paul’s extensive knowledge and experience have made him a requested and frequent speaker at national seminars and trainings on a variety of technology, privacy, and general consumer protection topics. He has also been repeatedly recognized by his peers for his professional achievements and leadership, including receiving the Career Staff of the Year Award from the National Association of Attorneys General in 2020 and the Faculty of the Year Award from the National Attorneys General Training and Research Institute for his significant contributions to developing and presenting high-quality legal training programs for his counterparts across the country.

Sam White is Head of Adtech Platforms Business Development at LiveRamp (NYSE: RAMP). In addition to advocating for an open and interoperable internet, Sam has struck product partnerships across LiveRamp’s Authenticated Traffic Solution (ATS) and embedded identity offerings that help partners mitigate their reliance on legacy device identifiers. He has consulted with major financial institutions, telcos, platforms and publishers as they navigate the regulatory landscape surrounding cookie deprecation and other industry changes, to help make their data meaningful in a secure, privacy-centric way. Before joining LiveRamp, Sam conducted econometric research on the IoT and telecommunications industries.

Jill Wittkopp is the Vice President, Product at the IAB Tech Lab, a global consortium for technical standards in the digital advertising industry. Prior to joining the IAB Tech Lab, Jill worked on the buy side of programmatic advertising with companies like MyBuys, Magnetic and Rakuten. She has a B.A. in English from the University of Michigan, Dearborn and lives in San Francisco, California.