Committee & Council - IAB

IAB Research Council Meeting

Dec 3 2018

      Introduction

      The IAB Research Council will be convening on December 3rd, 2018.

      Join us in the AdLab in New York for the IAB Research Council meeting on Monday, December 3rd from 3:30-6:30pm ET/12:00-3:30pm PT.

      Agenda:

      3:30  Introduction by Sue Hogan, IAB SVP Research & Measurement
      3:45  Eric John, Deputy Director, Video Center of Excellence to introduce:  Ad Receptivity and the Ad-Supported OTT Video Viewer
      4:15 PM   Update on 2019 Research Plans with time for discussion
      5:00 PM   Networking reception at Turnmill [restaurant/bar located at 119 E. 27th Street, directly across from IAB office]