Over the past couple of months, the IAB Video Center has been busy publishing a series of reports and research that help illustrate the growing importance of video as a driver of revenue and ROI for both publishers and marketers. Core to the sustainability of these revenues is a quality user experience.
At our upcoming digital video committee meeting on November 16th from 3-5 PM EST we’ll be reviewing and discussing these projects and industry efforts underway from both the IAB Video Center and the IAB Tech Lab. The theme for this Q4 meeting is “Getting the ad experience right in a cross-platform, video everywhere world”
Our draft agenda is below. Be sure to register today!
Digital Video Committee Meeting Agenda
-Digital Video Advertising Guide (overview and key take-aways)
-Esports & Vertical Video Working Group updates
-VAST Error Guide: supporting automation in video buying and selling while maintaining a quality user experience
-Group Discussion: “It takes a Village” Getting the ad experience right (from creative development, to workflow to delivery)