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Committee & Council - Online

Joint Digital Video & Advanced TV Committee Meeting

Apr 9 2020 / 3:00 pm 5:00 pm EST - Now Remote only

      Overview

      We invite IAB members to join us for this Joint Digital Video and Advanced TV Committee meeting. In addition to reviewing recent IAB updates and current video advertising hot topics, we will be joined by industry experts to do a deep dive into addressable TV. We will be discussing its merits and challenges for both publisher and marketers, its measurement challenges, how it fits into marketers’ broader cross-platform video campaigns, predictions for how it will evolve in the future, and more! ... Read More