Joint Digital Video & Advanced TV Committee Meeting

Jodie McAfee is Senior Vice President, Sales & Marketing at Inscape, a leading provider of automatic content recognition (ACR) technologies and comprehensive cross-screen metrics for broadcasters and advertisers.

A media and marketing veteran, Jodie has led the strategic execution for advanced video advertising, interactive TV and content acquisition initiatives for more than two decades.

Prior to Inscape, Jodie was General Manager at Samsung AdHub, where he led the development and introduction of Samsung’s multi-screen advertising platform across US and European markets, while overseeing many of Samsung’s partnerships with major agencies and Fortune 500 brands both domestically and internationally.

Previous to Samsung, Jodie was involved in the creation and operation of multiple emerging companies with expertise in connected TV, iTV and advanced advertising. Jodie resides in Brooklyn, is a graduate of The University of Texas and earned a Juris Doctor degree in Entertainment Law from Whittier University.

David Campanelli is a 19 year industry veteran and a homegrown Horizon talent. As Executive Vice President, Director of Video Investment, David is in charge of all Horizon’s national TV and premium digital video buying. David oversees such accounts as GEICO, Dish, Weight Watchers Burger King, Corona, LG, Little Caesars, Capital One and others. Over the past several years Horizon has seen its billings in the National arena skyrocket to now exceed $4.3B under David’s supervision.

David has spearheaded Horizon’s “video buying” approach, helping to break down the walls between traditional TV buying and digital video buying, resulting in innovative deals on behalf of his clients. Also, he has established and oversees Horizon’s sports buying unit, which has become one of the largest sports spenders in the industry, have placed major sports platforms such as the Capital One Orange Bowl.

More recently David has set his sights on the advanced TV marketplace, creating Horizon Advanced, a dedicated team to lead Horizon’s path forward in the emerging world of data informed, programmatic and Over The Top TV.

David has already garnered some of the industry’s top honors, including winning a CableFax “Sweet 16” award and the Mediaweek All-Star Award in the National TV category.

Marion Hargett is the Senior Vice President of Agency Partnerships and Advanced Advertising at Ampersand. She joined Ampersand in 2018 to build and lead audience strategy, data enablement and the advanced television practice while creating partnerships with leading clients and agencies around the world. Her teams focus on a diverse portfolio of customers helping them reach audiences with deterministic precision at scale in a multiscreen TV environment. She represents the largest addressable TV portfolio in our industry and is a thought leader on the future of television. A passionate problem solver and innovative thinker on the cutting edge of TV, Marion always strives to be a leader in generating best-of-class solutions for her clients.

Prior to joining Ampersand, Marion spent 15 years at NBC Universal in various executive capacities. She is recognized as one of the top sales minds in our industry with a proven track record of driving topline performance. During her tenure at NBC, Marion combined sales strategy, marketing, product development, and operational expertise to provide clients with effective advertising solutions across digital and linear platforms. She was a trusted partner to Fortune 500 brands across the sports and entertainment portfolio working on the largest global tentpole events including the Super Bowl, Olympics and World Cup.

Before her NBCUniversal tenure, Marion was Director of Business Development for Clear Channel where she created and executed multi-platform marketing programs with the breadth of Clear Channel assets including 1,400 radio stations, Clear Channel Concerts, and Clear Channel Outdoor.

Marion has been recognized on numerous occasions for her industry leadership and success. She received her bachelor’s degree in Communications and Education from Florida State University where she has served on the university’s Alumni Association Board as well as the Foundation Board of Trustees. She received FSU’s Grad Made Good Award in 2016; the 2020 FSU Alumni Association Inspire Award; as well as being a recipient of the Cynopsis Top Women in Media award.

Rob Klippel is Senior Vice President of Advertising Products and Strategy at Spectrum Reach, the advertising sales division of Charter Communication. He oversees data platforms including insights strategy and attribution, and is responsible for advanced advertising platforms including streaming, video on demand, and digital and cross-platform addressable products.

Mr. Klippel joined Charter from Comcast where he was Vice President of Advanced Platforms, developing dynamic ad insertion on VOD and addressable platforms and prior to that he was Vice President of New Products, and of Engineering and Operations. He also served in leadership roles in customer care and operations at Adelphia, Relera and Verio. Early in his career Mr. Klippel held management consulting roles at Deloitte and Accenture.

He holds a B.S. in engineering from the University of Illinois, and an MBA in marketing and operations from the Kellogg School of Management at Northwestern University.