Committee & Council Meeting - 116 E 27th St. NY, NY 10016

IAB Q1 2019 Digital Video Committee Meeting

Mar 20 2019

      Overview

      The IAB’s Video Center of Excellence invites you to attend our first Digital Video Committee Meeting of 2019 on Wednesday, March 20th from 3 to 5 pm ET. During this meeting, we will be sharing the committee’s priorities for the year as well as discussing a few key video advertising goals. Attendees can expect to learn about and discuss:

      • 2019 Digital Video Trends: Brian Hughes, EVP of Audience Intelligence and Strategy at Magna Global will share highlights from the new “Reaching the Un-Reachable” research that illustrates the opportunity that digital video provides to reach the non/light traditional TV viewer.
      • Strategies and Best Practices for Data-Driven Video: With more data available than ever before and video content consumption on the rise, we will discuss strategies for how to use data to pave the way for brands to deliver innovative storytelling through digital video. We will hear from industry expert Eric Porres, Chief Marketing Officer at SundaySky.
      • Immersive/Experiential Marketing: The media industry is turning its eye toward experiential marketing. The power of experiential marketing is in its ability to make consumers pause and rethink their notions of the brand and if successful, make those consumers future brand ambassadors. We will hear from a few industry leaders on how they are thinking about this strategy and especially the role that video plays to help create these immersive experiences and amplify them via social video platforms.