Join leaders from IAB and PwC for a special webinar to discuss findings from the IAB Outlook: 2022 Digital Ad Ecosystem report. Industry leaders will provide insights to help us unravel the complexities, optimism, and opportunities we’re facing, and identify the tangible strategies and operational changes we can implement to collectively grow our industry.
CJ has 16+ years experience leading projects with clients in the technology and media industries. She specializes in strategic initiative development and global operating model design to help clients address challenges that include:
Moving from traditional sales motions to consumption (including ad based) models that require high levels of agility and digital enablement
Determining how to respond to key market trends and invest in differentiated capabilities to create high value customer experiences
Developing and landing transformational business programs driven by regulatory changes (including GDPR) and shifting organizational priorities
CJ serves on the PwC Global Entertainment and Media (E&M) Outlook editorial board, which drives thought leadership and research on historical and forecasted E&M trends and revenue. CJ is also a regular contributor to PwC’s Consumer Intelligence Series, which evaluates shifting consumer behavior including the opportunities with smart speakers. CJ was the primary author of PwC’s position paper on the opportunities and challenges with a blockchain solution for digital advertising and is a regular speaker at technology industry events and conferences, including Grace Hopper and the Trust in Advertising panel at the Variety Innovate conference.
Nadav leads Taboola’s Global Brand & Agency Development and is an experienced business leader with a passion for technology and innovation. He has 15 years’ experience in strategy, client management and digital disruption.
Before joining Taboola, Nadav spent 9 years at Google where he led the product strategy and innovation for YouTube in EMEA and established a sales and business development team in Israel. Prior to Google, Nadav worked in several technology companies in leadership roles around client management, strategy and operations.
Nadav holds an MBA and in his spare time, he is a speaker at The University of Tel Aviv and Beer Sheva, London Business School; a keynote in industry events and a mentor and adviser for startups at SeedCamp, Antler, ZINC, and Google Campus.
Dan is responsible for the DoubleVerify brand globally and oversees all company and product marketing, and sales empowerment efforts. He brings over 20 years of senior operating, strategy and marketing experience to his role. Prior to joining DV, Dan served as both COO and CMO at RhythmOne (acquired by Tremor), where he helped transform the company into a leading, independent programmatic platform for digital video and connected TV. Previously, Dan served as Executive Vice President of HNW Inc, a strategy consultancy focused on the financial services and luxury sectors, and as Senior Management Consultant with Cap Gemini Ernst & Young. He began his career at APCO Worldwide, a member of WPP’s Grey Group. Dan earned his B.S. from Georgetown University’s School of Foreign Service and his M.B.A. from the Kellogg School of Management at Northwestern University.
