IAB Mobile/Local Committee Meeting: 2018 Strategic Planning


New York, NY · 11.30.17
2:00 pm EST - 4:00 pm EST

At the end of every year, we convene IAB Mobile and Local Advertising Committees to review major industry initiatives accomplished this year and set the agenda for next year. This meeting is your opportunity to influence the IAB 2018 mobile agenda and stay on top of where the marketplace is going through discussions facilitated by industry senior leaders. Be sure to REGISTER as space is limited!

 

Agenda
2018 Strategic Planning 

Publishers Fireside Chat: Mobile Video Best Practices
-Kristen Berke, Sr. Account Executive – LA Times
-Matt Kaplan, SVP of Univision

Workshop: Tackling Mobile Identity
-Facilitated by Kurt Hawks, SVP of Cross-screen and Video – Epsilon/Conversant

Discussion: Location-based Marketing in 2018 Outlook
-Facilitated by Rachel Pasqua, VP of Marketing — Verve

2017 in Review: Mobile-related Industry Initiatives
-MRAID 3.0
-Open Measurement SDK

IAB Mobile/Local Committee Meeting: 2018 Strategic Planning
  • Kristen Berke
  • Senior Manager, Entertainment
  • Los Angeles Times
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IAB Mobile/Local Committee Meeting: 2018 Strategic Planning 1
  • Kurt Hawks
  • Cross-Device & Video
  • Conversant
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IAB Mobile/Local Committee Meeting: 2018 Strategic Planning 2
  • Matt Kaplan
  • SVP, Digital Ad Sales
  • Univision
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IAB Mobile/Local Committee Meeting: 2018 Strategic Planning 3
  • Rachel Pasqua
  • VP, Marketing
  • Verve
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Venue

  • IAB Ad Lab
Address 116 E 27th Street 8th Floor
New York, NY 10016
Address
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