IAB Mobile Marketplace 2014

IAB Mobile Marketplace 2014


New York · 04.07.14

IAB Mobile Marketplace 2014 1Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB, opened the 6th annual IAB Mobile Marketplace by shedding light on the day’s compelling theme, “Mobile: Key to Unlocking the Cross Screen Universe.” It all started with a town hall at the Annual Leadership Meeting in February, she said, about how the ecosystem can fully leverage the mobile opportunity. At the meeting, three focal areas came to light: creating ads from the mobile screen up, measuring ROI across platform, and the development of targeting solutions that cross screens. Today is “all about what the industry needs, what solutions exist, and how we can make even greater strides in the marketplace,” she said.

IAB Mobile Marketplace 2014 2To the standing-room only crowd, Ben Phillips, Global Head, Mobile, MediaCom Worldwide, offered clear-sighted and sharp insights into media strategies for the “first screen.” Think strategy, not campaign. Campaigns are finite and disposable; strategy allows you to think a little more long term, he said. “We have a no-handset-left-behind model,” he said. Most mobile growth in the next 2-3 years will be in emerging countries where feature phones remain prevalent, he said.  “We need to start to demonstrate true ROI in mobile.” It’s the only way we can increase our budgets, and it’s the only way to demonstrate mobile’s power of engagement. How would he define mobile? “Mobile is engagement marketing not just the device.”

IAB Mobile Marketplace 2014 3Kelly Jones, Head, Global Thought Leadership Research Program, Microsoft, unveiled the results of eye-opening research, created through a partnership with IPG Mediabrands and The Future Laboratory, showcasing consumers’ evolving expectations of mobile. She highlighted four trends: Value Me, Enhancing the Real, IntelligentlyOn, and My Analytics. Value Me speaks to consumers’ increased awareness of data collection and how consumers are more likely to buy from a brand if they’re rewarded for their digital data. Enhancing the Real describes consumers’ incredibly high expectation for technology to amplify real life by “bringing the best of digital into the real world and the best of the real world into digital.” IntelligentlyOn challenges the notion that brands should be always on, as consumers expect brands to know when not to contact them. My Analytic refers to the growing trend of self-quantification, and consumers’ desire to buy products that helps them identify how to make improvements to their lives.

IAB Mobile Marketplace 2014 4Lou Paskalis, Senior Vice President, Enterprise Media Executive, Bank of America, challenged the audience to do better. “I am a little worried…a lot of the things that we’re seeing that we like are not routine,” he opened. The work that inspires us requires an extraordinary amount of effort. The time consumers spend with mobile has eclipsed the desktop, yet the desktop still receives the bulk of the resources. “This is a tidal wave of opportunity for us as marketers to get creative with our consumers,” but our great, creative minds have come up with banners, he said. As a result, the makers of next-gen apps see advertising as “meh.” “I don’t want to work in the meh industry.” His advice was direct and plentiful. “In order to be a successful advertiser, don’t think like an advertiser…do think of mobile as the human operating system;” “Don’t focus on transactions first…focus more on creating relationships in mobile;” “Don’t ask for a mobile extension to a big idea…we need to demand that a big idea be expressed in mobile first and then inform the other channels;” and “Add value to the experiences that consumers are having, and consumers will always reward you with brand love.”

Following a networking refreshment break, attendees enjoyed intimate deep-dive track sessions dedicated to these topics: Programmatic Buying and Selling in Mobile, Mobile Measurement, and Building Brands with Mobile. Then after sharing lunch in the Times Square Ballroom, the group of mobile enthusiasts split up for workshops on cross-platform audience measurement, the future of programmatic mobile, and how to leverage the IAB Mobile Marketing Center of Excellence.

IAB Mobile Marketplace 2014 5The general session reconvened with a series of How-To’s. Stephanie Bauer Marshall, Director, Precision Market Insights, Verizon Wireless, advised the audience on how to really target with mobile. Her examples included bringing offline, direct marketing data to mobile and retargeting from the PC environment to mobile. David Wyler, Vice President, Business Development, AdTruth, and Ed Chater, Vice President, Media Operations, Somo, delved into how to maximize reach on mobile. Chater advised attendees to find technology that leverages across device IDs, referrer methodologies, device recognition technologies, and cookies, as well as to be flexible with attribution methods, use specialist tools built for mobile, work with transparent vendors, closely monitor performance, and be pragmatic.

IAB Mobile Marketplace 2014 6Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB, and Marshall Cohen, Executive Vice President, Corporate Research, Univision, presented discoveries from the new study “US Hispanic Millennials: Portraits of a Mobile-First Generation.” The highlights presented fall into three categories: connections, devices, and advertising. Regarding connections, Hispanic millennials are naturally always online. The only time they want to be offline is when they want to hide. As far as devices, they want the coolest, new phone, but also feel great attachment to their old phones. Ads are welcome if they’re about something they want to purchase, are cute or sentimental, or feature a celebrity of interest.

IAB Mobile Marketplace 2014 7Up next: busting the myths that hold mobile back. Craig Weinberg, Director, Mobile, Mindshare, busted the myth that it’s impossible (or unprofitable) to develop and deploy great creative across a myriad of screens, devices, and operating systems. “The market is now catching up to where marketers want to be,” he said. Marketers are doing cross-screen campaigns. Christine Cook, Head of Revenue, Flipboard, dispelled the myth that mobile pennies are inevitable with examples from Flipboard in which the ads act more like traditional, aspirational, beautiful, 100% viewable print ads, instead of interruptive banners. Jason Fulmines, Senior Director, Mobile Ad Products, Gannett, busted the myth that apps make the mobile landscape too fragmented to cohesively target and track consumers. Yes, fragmentation is a challenge, but there are ways to simplify the environment. On the publisher side, product and marketing teams must be in sync and he suggested the use of first-party data for better targeting. From a buying and selling standpoint, embrace programmatic. Programmatic budgets aren’t that high, but it’s not going away.

After a networking refreshment break, attendees split into three groups for marketplace conversations, an opportunity for attendees to engage one another in spirited discussion and debate—while sipping some spirits. The hot topics under discussion: consumer privacy and trust in the mobile marketplace, finding the best creative formats for optimal mobile experience, and the power of programmatic. The issues raised and possible solutions will be presented at the end of this chock-full day.

IAB Mobile Marketplace 2014 8For the final keynote of the day, Graham Mudd, Director, Advertising Measurement, Facebook, opened by comparing mobile to traditional display, and ended with intriguing insights into consumer behavior and cross media measurement. “It is now the case at Facebook that everything is designed to work on mobile, and then it scales to desktop…It’s the center of our experience at this point,” he said. However, we must talk to advertisers about mobile and measure mobile in the same way we do display and video to enable cross media campaigns. Still, mobile is different. It’s snackable. It’s one of a number of devices that consumers are using all at once. “Within Facebook, large numbers of users are switching devices by the hour,” he said. “Forty-two percent of people switch between platforms to get things done.” Because of this, to truly understand consumer behavior and ROI, the industry needs to move beyond samples and cookies, and to census-based measurement. As more devices become addressable, identity needs to be the linking variable.

The jam-packed day of new ideas and new connections ended with report-backs from the marketplace conversations. Once adjourned, attendees headed to the networking cocktail reception to look back on what they’d learned and to share it with their new prospective partners and friends.

2:47 pm -

Registration Opens

2:47 pm - 2:47 pm

Networking Breakfast

2:47 pm - 2:47 pm

Opening Remarks

Mobile as the Key to Unlocking the Cross Screen Universe

2:47 pm - 2:47 pm

Media Strategies for the First Screen

2:47 pm - 2:47 pm

The Future of Digital Behavior

Make Every Interaction with Mobile Customers Count

Microsoft partnered with IPG Mediabrands and The Future Laboratory to discover eight new consumer trends that tell a story of changing expectations and attitudes toward devices, platforms, services, and brands. Learn how marketers can better understand evolving consumer expectations in order to future-proof their mobile strategies.

2:47 pm - 2:47 pm

The Brand Perspective

2:47 pm - 2:47 pm

Networking Refreshment Break

2:47 pm - 2:47 pm

Deep-Dive Track Sessions

Dig into the topics that matter most to your business objectives.

 

2:47 pm - 2:47 pm

Deep-Dive Track Sessions

Programmatic Buying and Selling in Mobile
Technology and the Future of Mobile Advertising
Room 406, 4th floor 

Transacting programmatically on mobile creates incredible opportunities for buyers and sellers to leverage data-driven, targeted, and cost-effective inventory. However, the programmatic mobile ad landscape is incredibly complicated. This track takes a deep-dive into how all parties in the value chain can use advertising technology to increase the efficiency and the impact of mobile marketing.

Sponsored by: Google


 

Mobile Measurement
Finding the Metrics That Matter
Room 402, 4th floor 

Reliable, consistent mobile measurement standards are key to attracting greater marketing investment in the platform. While there is still work to be done in this arena, current capabilities generate an incredible amount of intelligence around behavior and engagement when it comes to content, advertising, and real-world locations. This track takes a deep dive into the present opportunities for marketers and content companies to understand audience behavior and ad effectiveness.

Sponsored by: IAB Mobile Marketplace 2015 3


 

Building Brands with Mobile
Creativity, Technology, and the Consumer Experience
Room 404, 4th floor 

Mobile was once considered a direct response mechanism, limited by its size. Today, there is great potential for brands to create rich, engaging consumer experiences on mobile platforms. While there are definitely still challenges in developing and deploying cohesive creative across multiple screens, operating systems, and devices, the marketplace is rapidly maturing. This track takes a deep dive into how advertisers and their partners are marrying creativity and technology to build brands with mobile.

Sponsored by: IAB Digital Video Marketplace 2015 1

2:47 pm - 2:47 pm

Deep-Dive Track Sessions

Unlocking Mobile Advertising
Today, there are more end-users in HTML5-compatible environments than in flash-compatible ones. Even though smartphones and tablets are becoming the main devices for consumers, they still take second place in most digital campaigns. This session explores the challenges and opportunities facing programmatic mobile advertising, and what needs to happen to help marketers and publishers capture the mobile revolution.

Marc Theermann, Head, Mobile Platform Sales, Google


Mobile Measurement

Reliable, consistent mobile measurement metrics are critical for building brand comfort and investment in mobile advertising. There are capabilities using big data, real-world location and scientific method that generate an incredible amount of intelligence around behavior and engagement when it comes to advertising. A series of case studies illustrate the present opportunities for marketers to understand audience behavior and ad effectiveness.

Jarod Caporino, Managing Partner, Resolute Digital

Luke Edson, Vice President National Sales, YP

David Petersen, Vice President, Mobile, YP


The Future of Display Advertising is Mobile
Mobile has fundamentally changed how we explore, access, and interact with content—and is quickly transforming the advertising industry. Mobile devices, social media, and video create a far more complex eco-system for brand advertising than ever before. Last year we were looking at mobile to fill a role in the interactive ecosystem—and today we view mobile as the key to unlocking the cross screen universe.

Learn how brands create great ad experiences and transcend screens, how the evolution of video has made beautiful, engaging campaigns scalable, and how we can measure success that is meaningful and relevant to brands.

Miha Mikek, Co-Founder and Chief Executive Officer, Celtra

Matevz Klanjsek, Co-Founder and Chief Product Officer, Celtra

2:47 pm - 2:47 pm

Five Minute Walk Time

2:47 pm - 2:47 pm

Deep-Dive Track Sessions

Time & Weather Go Native

How the Fusion of Real-Time Bidding, Native, and Mobile are Changing Digital Advertising

The massive consumer shift to mobile devices is fundamentally—and rapidly—changing digital advertising.

Leading publishers will explore how the fusion of Real-Time Bidding, new Native ad formats and mobile are reshaping the multiscreen landscape.

Jeremy Hlavacek, Vice President, Programmatic, The Weather Company

Rob Kramer, General Manager, Mobile, OpenX

Liz White, Vice President, General Manager, People & Entertainment Weekly Digital, Time Inc.


Mobile Measurement: What’s Now & What’s Next?


Industry leaders explore what matters most in mobile measurement. Hear from buyers, sellers, technologists and those at the forefront of the cross-industry initiative “Making Measurement Make Sense”.

Sarah Baehr, Senior Vice President, Group Director, Digital Strategy, Carat

Jarod Caporino, Managing Partner, Resolute Digital

Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB

David Petersen, Vice President, Mobile, YP

Mitchell Weinstein, Senior Vice President, Ad Operations, Magna Global

Moderator: Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB


How to Build Brands on Mobile

Uncover how brands and agencies plan for mobile. Learn what opportunities have emerged through new capabilities available on mobile devices. Discuss what challenges still exist for brands and the solutions available to overcome them.

Angela Gruszka, Director, Marketing & Communications, ABC Carpet & Home

Miha Mikek, Co-Founder and Chief Executive Officer, Celtra

Ben Phillips, Global Head, Mobile, MediaCom Worldwide

Moderator: Peter Minnium, Head of Brand Initiatives, IAB

2:47 pm - 2:47 pm

Networking Luncheon

Times Square Ballroom

2:47 pm - 2:47 pm

WORKSHOPS

We’re All Mobile Now
Cross-Platform Audience Measurement Becomes Essential for Publishers

Publishers who aren’t measuring their mobile properties are missing a huge and growing audience. Explore how top publishers navigate the mobile revolution, and learn why cross-platform measurement has transitioned from nice-to-have, to must-have.

Matt Clark, Head, Global Publisher Development, Quantcast

Quantcast


The Future of Programmatic Mobile Video

Programmatic video advertising is here to stay. Get past all the buzz and learn how to take advantage of the opportunities and efficiencies that come with buying all video ads programmatically, even mobile.

Lucas Krump, Director, Sales, Brightroll

IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 11


Leveraging the IAB Mobile Center

For over three years, the IAB Mobile Marketing Center of Excellence and its members have produced resources for the entire industry to better understand and do business in the mobile ecosystem, work that continues today. From proprietary research and whitepapers as well as live events and webinars that cover everything from measurement to public privacy there are many opportunities to both learn and lead in the space. This workshop focuses on key initiatives to help advertisers, publishers and technologists alike understand how to get the most out of the work being done by the group.

Joe Laszlo, Senior Director, Mobile Marketing Center of Excellence, IAB

IAB Annual Leadership Meeting: Content and the Kingmakers 19

2:47 pm - 2:47 pm

HOW TO

A series of “how to” presentations provide actionable insights to help advertisers, publishers and technology companies get the most from the mobile marketplace.

Session 1:
HOW TO Retarget Using Online and Offline Data


Session 2:
HOW TO Maximize Reach on Mobile


 

Session 3:

HOW TO Effectively Build Brands on Mobile Platforms

2:47 pm - 2:47 pm

US Hispanic Millennials: Portraits of a Mobile-First Generation

Research being released from the stage will explore what Hispanic millennials’ behaviors on mobile devices indicate about the future of the marketing industry

2:47 pm - 2:47 pm

Mythbusters!

Overturning the Common Myths that Hold Mobile Back

A series of presentations refute commonly held beliefs about challenges in mobile marketing by leveraging real-world examples and case studies.

Myth 1:

It’s impossible (or unprofitable) to develop and deploy great creative across a myriad of screens, devices, and operating systems.


Myth 2:

Mobile Pennies Are Inevitable


 

Myth 3:

Apps make the mobile landscape too fragmented to cohesively target and track consumers.

2:47 pm - 2:47 pm

Networking Refreshment Break

2:47 pm - 2:47 pm

Marketplace Conversations—A Town Hall Experience

Pose questions. Share experiences. Exchange insights.
Walk away with new ideas and new connections.

The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Marketplace Conversations tap into this energy by creating interactive town halls focused on hot topics in digital marketing and media.

Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.

Drinks will be served.


 

Consumer Privacy and Trust in the Mobile Marketplace
Room 402, 4th floor

The “always on” and “always with” nature of mobile devices provides vast opportunities for brands to deliver messages in relevant and engaging ways like never before. How can advertisers leverage the technological capabilities that come along with it, while still putting transparency and consumer control first?

  • How has self-regulation advanced the consumer protections of transparency, control, and data security?
  • When developing new mobile campaigns, technologies, and general marketing for mobile innovation, what should companies keep in mind regarding privacy?
  • Mobile provides technological and practical challenges to consumer privacy—cross-screen tracking, geo-location data, and small screen notice.  Where do the pitfalls lie and how can the industry turn challenges into opportunities?
  • As mobile becomes ubiquitous, where are the areas we need to avoid and what does the future hold?

Sarah Hudgins, Director, Public Policy, IAB

Sponsored by: IAB Annual Leadership Meeting: Content and the Kingmakers 19


Native Formats & the Mobile/Creative Challenge
Room 404, 4th floor

Finding the Best Creative Formats for Optimal Mobile Experience
Advertisers Discuss the Challenges and Opportunities Within the Native-Mobile Ecosystem

With 55% of Americans on smartphones, it’s time for brands and advertisers to smarten up in the mobile arena. As users grow to expect customized and tailored content within their mobile experience, advertisers expect to be able to connect with them in a manner that matches the platform. In this industry town hall, we will discuss and debate mobile advertising tactics and techniques, from standard to native, to provide clear perspective on where the industry is going.

  • Mobile is relatively early in its monetization stages particularly for brands. Why has this been the case?
  • What are tactics that have worked and are working from a creative format perspective?
  • How can we balance the need for custom creative experiences with the need for standards (which help scale)?

Eric Franchi, Co-Founder, Undertone

Sponsored by: Undertone


The Power of Programmatic
Mobile Gets REAL with Real Time Bidding
Room 406, 4th floor

Discuss the evolution of programmatic, the exponential growth we’ve seen over the last year in mobile, and explore the types of campaigns, goals, and execution elements that marketers are having success with.

  • What is Programmatic and how is it working for you today?
  • What are the key performance indicators and goals you’re managing to?
  • What is the role of “Audience” in Programmatic?
  • Is Mobile an appropriate channel for performance based/transactional goals?

Jon Cooke, Sales Director, EAST, Rocketfuel

Sponsored by: Audience Accelerator

2:47 pm - 2:47 pm

Mobile Measurement: Same Story or Different Beast?

While the form factor and technology may be different, at its core, is mobile marketing and measurement sufficiently similar to traditional display to be considered largely the same? Or, can we learn from mistakes made as desktop advertising evolved to ensure we make the most of the massive shift that’s underway in consumer behavior? The answer is probably a bit of both.

2:47 pm - 2:47 pm

Marketplace Conversation Report-Backs & Town Hall

2:47 pm - 2:47 pm

Networking Cocktail Reception

Sponsored By: IAB Digital Video Marketplace 2015 6
  • Anna Bager
  • Senior Vice President and General Manager, Mobile and Video
  • IAB
  • @annabager

Anna Bager, Senior Vice President, Mobile and Video, brings together two of the digital media and marketing industries’ most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The Digital Video Center focuses on tying together various IAB video activities – including Advanced TV, Digital Video, and the Digital Content Newfronts – providing a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry.

Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Business Insider named Anna to the Top 20 Most Important Women in Mobile Advertising in 2012, 2013 and 2014. And one of the 2014 top women in media by Folio Mag.

  • Social:
Hide bio
View bio
Ed Chater
  • Ed Chater
  • Vice President, Media Operations
  • Somo

Ed is an advertising technology specialist and a firm advocate for data-led programmatic media buying. He is responsible for developing Somo’s app tracking tool, Lithient App Tracker, from the ground up to the robust mobile tracking technology it is today, having launched it across the EU, US and APAC.

Ed previously headed up Somo’s media operations for three years, overseeing the management of all Somo’s media campaigns and working to drive efficiencies, improve results, and define best practice. He is an expert in app distribution strategy and a specialist in mobile search.

Ed began his career at international market research agency TNS before moving to The Search Works where he worked on some of the industry’s earliest search campaigns, pioneering optimisation algorithms, complex attribution modelling and studies into consumer online journeys.

Ed was recently selected as one of Media Week’s 30 under 30 in recognition of his contribution to the industry.

Hide bio
View bio
Marshall Cohen
  • Marshall Cohen
  • Executive Vice President, Corporate Research
  • Univision

Marshall Cohen is a marketing and brand strategist with expertise in interactive and traditional media, marketing research, strategy, and consulting. Prior to joining Univision, Marshall was a partner at Pilot Group, a New York-based private equity firm that specializes in innovative companies that have established themselves as trendsetters in their space. He served in an advisory role to all Pilot Group portfolio companies, including DailyCandy, acquired by Comcast; OTX Research, acquired by IPSOS; Thrillist Media Group; PureWow; TastingTable; and Barrington Broadcasting, acquired by Sinclair, among others. In addition, Marshall operated Marshall Cohen Associates, an entertainment, media and market research company providing research and consulting to numerous media companies, national brands and start-ups, including: ESPN, CBS, PBS, Clear Channel Media + Entertainment, CNET, About.com, and Bluefin Labs, recently acquired by Twitter.

Before joining Pilot Group, Marshall was senior vice president at AOL/TimeWarner. While at AOL, Marshall built the company’s consumer research department and UI lab, where all products were tested with consumers, and in 1998, created The AOL/Roper Cyberstudy, the first comprehensive nationwide survey of the attitudes and behaviors of all Americans online. Prior to founding his consulting company, Marshall spent 12 years in the cable TV programming and distribution business at MTV Networks, holding various roles, including serving on the management team that developed, launched and operated Nickelodeon, MTV, VH1, Nick at Nite, TV Land, and Ha! the Comedy Channel, which became Comedy Central. While at MTV Networks, he conducted the first Nationwide political poll of 18-34 year olds which supplied important information leading to the famed MTV Rock the Vote initiative.

Hide bio
View bio
Christine Cook
  • Christine Cook
  • Head, Revenue
  • Flipboard

Christine Cook is Senior Vice President, Digital Advertising Sales for Martha Stewart Living Omnimedia. In this role, she spearheads the sales effort in support of MSLO’s Internet business segment.

Christine has 15 years of experience in digital advertising sales. She joined MSLO in July 2006 from IAC Partner Marketing, where she served as Vice President, Sales, managing an 82-person team and bearing responsibility for national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.

Previously, Christine served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com’s first international sales office in London.

Hide bio
View bio
Jason Fulmines
  • Jason Fulmines
  • Senior Director, Mobile Ad Products
  • Gannett

Jason Fulmines is responsible for the strategy and development of Gannett’s mobile advertising business across USA TODAY and more than 100 local media properties and affiliates. He is a mobile product veteran at Gannett and also ran Travelocity.com’s global mobile and tablet products from 2012-2013 in Southlake, TX.

Hide bio
View bio
Kelly Jones
  • Kelly Jones
  • Head, Global Thought Leadership Research Program
  • Microsoft

Kelly Jones currently heads up the global Thought Leadership research program at Microsoft, where she delves into the guts of human behavior and motivation in order to reveal new ways of thinking about engaging consumers within digital environments.

In her 7 years at Microsoft, Kelly has been fortunate to work with products such as Bing, MSN, Xbox, Windows 7 Phone and now Windows 8. Her work has fueled executive keynotes, thought leadership publications and marketing campaigns, as well as actionable product insights.

Kelly moved to New York City to work in book publishing. Despite her 10-year digital DNA, she still prefers hard cover books and the print version of the Sunday Times.

Hide bio
View bio
  • Joe Laszlo
  • Vice President, Industry Initiatives
  • IAB

As the Director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IAB’s mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IAB’s Mobile and Tablet.

Joe served the IAB’s Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.

Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.

Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.

Hide bio
View bio
Stephanie Bauer Marshall
  • Stephanie Bauer Marshall
  • Director, Precision Market Insights
  • Verizon Wireless

Stephanie Bauer Marshall is the director of Precision Market Insights at Verizon Wireless, a business segment focused on providing brands with a variety of Target Marketing solutions, powered by layering behavioral audience insights that are based on mobile engagement, location, and demographic information. Prior to Precision, Ms. Marshall led Verizon Wireless’ mobile marketing and advertising group, where she launched the company’s first mobile web advertising programs.

Before joining Verizon Wireless, Stephanie was at Merchant Link, a subsidiary of J.P. Morgan Chase, where she was responsible for defining and marketing the company’s products and directing strategy for new product creation. Previously, she worked at the Cellular Telecommunications & Internet Association (CTIA-The Wireless Association) in the Wireless Internet Development group.

Stephanie serves on the Boards of the MMA as well as the Internet Advertising Bureau’s Mobile Center of Excellence.

Hide bio
View bio
Graham Mudd
  • Graham Mudd
  • Director, Advertising Measurement
  • Facebook

Graham Mudd is Director, Advertising Measurement at Facebook. Graham leads the Vertical Measurement team, which is responsible for developing and executing measurement solutions that provide insight into the value Facebook creates for North American marketers. Prior to assuming this role, Graham developed Facebook’s global partnerships with research and measurement companies. Prior to joining Facebook, Graham was Senior Vice President, Media & Entertainment Practice, at comScore. At comScore, he managed client relationships with a number of prominent Internet companies in the media and entertainment sectors, including Google, Facebook, Yahoo!, Fox, Hulu, Disney and Glam Media. Prior to that, Graham worked in marketing and product strategy in Yahoo’s Search division.

Hide bio
View bio
Lou Paskalis 2
  • Lou Paskalis
  • Senior Vice President, Enterprise Media Executive
  • Bank of America
  • @LouPas

Lou Paskalis is the Senior Vice President, Enterprise Media Executive, for Bank of America. He is responsible for leading a team of communications professionals in developing and implementing comprehensive media strategies to drive enterprise business objectives. Paskalis oversees media strategy and investment across traditional, digital and social channels with an eye toward driving innovative solutions across lines of business. He is tasked with identifying and delivering opportunities to leverage customer insights and industry best practices in the rapidly evolving communications landscape. He leads the team that delivered a game changing real-time 360 degree program around the World Economic Forum which leveraged the bank’s extensive original content assets. He also lead the paid media strategy for the bank’s highly successful (RED) partnership that combined the universal appeal of U2 with the cultural moment of the Super Bowl and harnessed the power of the Twitter, iAd, ClearChannel and Facebook platforms in original ways that lead to the program being recognized with a Bronze Medal for Media at the 2014 Cannes Advertising Festival.

Prior to joining Bank of America, Paskalis was the Vice President of Global Media, Content Development and Mobile Marketing at American Express where he lead innovative, cross-channel communications and engagement initiatives for the American Express brand and core U.S. product portfolios, as well as mobile marketing.

During his tenure at American Express, Lou created and launched their interactive branded TV channel to 60 million U.S. homes making Amex the first brand to have a dedicated television channel. In addition, he forged the first T-Commerce programs in partnership with NBC and FOX, which enabled consumers to purchase featured products in real-time while watching their favorite network shows. Paskalis is a three time recipient of the American Express Chairman’s Award for Innovation.

Paskalis also lead communications planning for the annual Small Business Saturday campaign, which was awarded the Grand CLIO in the Content and Contact category, the CLIO Special Award for Facebook Integrated Media and the Gold CLIO for Interactive/Social Media in addition to multiple MIXX awards. Some of his earlier achievements at Amex included a strategic partnership with NBC News that lead to the creation of Your Business, a weekly news program that serves the small business community and is the longest running program on MSNBC.

Paskalis holds an MBA in finance and marketing and a B.S. in business management from the University of Notre Dame. He lives in Manhattan where he indulges his passion for bike riding, travel, fine wine and Formula One motor-racing. He is a board member of the Mobile Marketing Association and a jury member of the IAB MIXX Awards.

  • Social:
Hide bio
View bio
Ben Phillips
  • Ben Phillips
  • Global Head, Mobile
  • MediaCom Worldwide

As Global Head of Mobile, Ben Phillips works with MediaCom’s local teams to define best practices across the agency as more and more digital campaigns are expanded into mobile. He works to ensure that clients benefit from the latest knowledge and understanding of this important channel.

With over a decade’s experience and a 100% focus on mobile strategy, Ben identifies ways to exploit the strengths of mobile for always-on campaigns, such as driving footfall for retailers, acquisition for direct-response clients, engagement and customer retention for brand-led clients and m-commerce for e-commerce clients.

MediaCom’s mobile billings grew more than 117 percent in 2013 and the agency has seen spectacularly strong growth in markets where it has specialist mobile divisions, such as the UK, Germany, Scandinavia, Singapore and India. These teams have developed unique and first-in-market mobile services for clients, ranging from creative to apps, vouchers, coupons, augmented reality and QR, codes to geolocation campaigns. Ben’s goal is to ensure this level of expertise and creativity is available to all MediaCom clients, wherever they are and whatever challenge they face.

Hide bio
View bio
Jason Pope
  • Jason Pope
  • Vice President of Mobile, Audience on Demand
  • Vivaki

Jason Pope is VP, Mobile for Audience On Demand® (AOD), the addressable media buying platform for VivaKi. Here, Jason oversees the development and delivery of products, partnerships and services for the mobile channel that enable Publicis Groupe agencies and their clients to effectively reach and understand addressable media in mobile. Jason has been in the digital space for over 15 years with prior roles at Performics, Yesmail and Classified Ventures.

Hide bio
View bio
Craig Weinberg
  • Craig Weinberg
  • Director, Mobile
  • Mindshare

As Director of Mobile at Mindshare, Craig Weinberg is the strategic lead for mobile marketing on Mindshare’s Sprint Account. With a strong background in mobile marketing, Craig provides the overall mobile marketing strategy for Sprint, which includes planning, buying and execution. He is also responsible for incorporating mobile strategies and tactics into Sprint’s digital and traditional marketing plans. Craig is new to the Mindshare family, joining in April 2011.

Prior to Mindshare, Craig was the Mobile Strategy Manager at MediaVest, where he oversaw the mobile communications strategy and provided direction on holistic digital communications integration to maximize North American mobile investments for P&G.

Before joining MediaVest in March 2010, Craig worked at Sony Music Entertainment, where he held multiple digital roles, including Mobile Marketing & Mobile Sales Analyst.

Hide bio
View bio
David Wyler
  • David Wyler
  • Vice President, Business Development
  • AdTruth
  • @Ad_Truth

David Wyler serves as Vice President of Business Development for AdTruth, a division of 41st Parameter. Prior to joining AdTruth, David led a 30+ person panel operations team responsible for managing 25 online and mobile panels at the Nielsen Company. David joined Nielsen throughout its acquisition of IAG Research in 2008 where he helped drive the adoption of IAG Research’s ad performance and product placement data with Fortune 100 advertisers and broadcast and cable networks. Before joining IAG Research, David held various Business Development, Finance and Research roles at both traditional and digital media companies including Primedia, Zagat Survey, Reuters and CBS.

  • Social:
Hide bio
View bio

Jonas Abney

Director of Publisher Sales

Amobee

Grace Adoe

Associate Strategist

Fresh Digital Group

Brad Agens

SVP Digital Sales

Tribune Company

Izzet Agoren

Partnerships

Vertical Search Works

Wendy Albers

FDAF Planning

Team Detroit, RETAILFIRST

Ashmeed Ali

Director

Yahoo!

Anita Anandan

Director of Product Management

Neustar

Steven Anson

Director of Product

MasterCard

David Antonelli

VP, National Sales

SessionM

Karen Antuzzi

VP Media Director

Moxie USA

Judith Aquino

Associate Editor

AdExchanger

Yony Arad

Integrated Marketing Strategy Director

Spike DDB

Geri Archer

VP, Regional Marketing

Elizabeth Arden

Kevin Arrix

Chief Revenue Officer

Viggle

Jay Askinasi

CRO

RUN

Michael Atwood

Director, Client Marketing Operations

McGraw Hill Construction

Amanda Ayala

VP, National Ad Products

Dominion Enterprises

Brandon Ayers

Mobile Ad Product Manager

Gannett

sarah baehr

evp, managing director, digital

carat

Michael Bagliebter

Director of Strategic Partnerships

adMarketplace

Joe Bailey

Senior Manager

Ernst & Young LLP

Patrick Bain

Manager, Publisher Development

BrightRoll

Rochelle Ballard

Manager, Business Strategy and Analysis

Conde Nast Entertainment

Matt Barash

Vice President, Business Development

AdColony, a division of Opera Mediaworks

Antoine Barbier

Director of Product, Mobile

TubeMogul

Ken Barbieri

VP Market Development

Neustar

Phaedra Barlas

Digital Marketing Strategist

Social Angle

Lara Barmish

Vice President, Offsite Media

Triad Retail Media

Lauren Barron

Senior Delivery Manager

OwnerIQ

Melissa Bashur

VP Mobile

Telemetry

Stephanie Bauer Marshall

Director, Precision Market Insights

Verizon Wireless

Michael Beaujon

Marketing Manager North America

Aruba Tourism Authority

Jennifer Beegle

Digital Media Planner

GEICO

Cameron Befus

Senior Director, Product

ICrossing

Olivier Benoist

Partner

Lighthouse Europe

Mark Bergen

Mobile Reporter

AdAge

Basheer Bergus

Senior Strategist

MORPHEUS

Dan Berkowitz

Sr. Director, Digital Products

Time Warner Cable

Andrew Bernstein

Sr. Manager Digital Yield

Time Warner Cable

Megan Berwick

Account Director

FreshDigitalGroup

Mel Bessaha

VP of Ad Sales, East Coast

AdColony

Sid Bhatt

CEO

Aarki

Jeff Birnbaum

Head of Apps, Music and Gaming Partnerships

Google

Steven Bithell

Media Technology Manager

DigitasLBi

Theresa Boras

Director East Sales

GLAM Media

Erik Bortz

Publisher Development Manager

Quantcast

Matt Bouyea

RVP – Sales Media Agency

Triad Retail Media

Alaina Box

East Coast Advertising Director

GasBuddy

Susan Brami

Director of Digital Sales

Time Warner Cable Media

Sean Breen

CEO

agencyQ

Paul Bremer

CRO

Rhythm

Anderw Brenan

Sales Director, East

Opera MediaWorks

Zohray Brennan

Director of Digital Marketing

American Media

Yelena Broskina

manager

mediavest

Kanishk Budhia

Junior Data Analyst Intern

M&C Saatchi Mobile

Juliann Busciglio

Associate, Ad Operations

Universal McCann

Livea Byrne

Director, Product Marketing

WebMD

Richard Cacciato

General Manager

S4M USA

Matthew Caldecutt

Vice President

Blast PR

Christina Campisi

Marketing Director

Elizabeth Arden

Sal Candela

VP Mobile Strategic Sales

Undertone

Patrick Candela

Senior Director of Publisher Development

Celtra

Jarod Caporino

Managing Partner

Resolute Digital

Crystal Cardwell

Mobile Specialist

Appsnack

Lucy Carrico

SVP Global Advertising & Sponsorships

Franklin Templeton Investments

Ann Carver

Director, Strategy and Solutions

Nellymoser

Mike Cassidy

President & CEO

Undertone

Lindsay Cavaluzzo

Associate Director

Maxus

Josh Cella

SVP, Digital Sales

Univision COmmunications, Inc.

Max Chanoch

Director of IT

Justin Alexander

Edward Chater

VP Media

Somo

Angel Chen

Senior Associate Ad Ops

Universal McCann

Winnie Cho

Global Marketing Manager

Elizabeth Arden

Esther Choi

VP, DR Display Media

Citi

Rob Christensen

VP, East Coast Ad Sales

Shazam

Chandra Cirulnick

Specialist Sales Executive, App Advertising

Microsoft

Paula Cizek

Insights Manager

IPG Media Lab

Jenna Claps

Manager, Ad Traffic

Trulia

Matt Clark

Head of Publisher Development

Quantcast

Dante Clemons

Digital Producer

FCB New York

Marshall Cohen

Executive Vice President, Corporate Research

Univision

Bill Common

Principal

Jun Group

Christine Cook

Head of Advertising Partnerships

Flipboard

Jon Cooke

Sales Director

Rocket Fuel

Francisco Cordero

VP & GM, Brand Business, North America

InMobi, Inc.

Alicia Cortes

Associate Media Manager

Performics

Carly Costantino

Media Director

Razorfish

Jacqueline Coupet

Director, Business Development

United Online, Inc.

Jeffrey Cripe

Project Manager

Christie’s

Scott Crystal

Chief Revenue Officer

Zumobi

Shawn Curran

Product Manager

PlaceIQ

Maura Curry

Account Executive

NBC Universal// CNBC

Paul d’Amecourt

Partner

Lighthouse Europe

Suzanne Darmory

Creative Director

Moxie

Cindy Day

Director, Product Management

Condé Nast

matias de tezanos

CEO

AutoWeb.com, Inc

Barbara Delfyett Hester

Managing Partner, Strategic Planning Director

Maxus

Emilie Dile

Mobile Strategist

PHD

David Dobbins

Media and Print Servcies Director

Boehringer Ingelhim

Robert Docherty

Director, Global Media and Sponsorships

Franklin Templeton Investments

Danielle Dodo

Project Manager, Mobile Ad Products

Google

Karen Drechsler

Executive Director, Integrated Programs

Conde Nast – GQ

Alison Dube

Partnerships Coordinator

Varick Media Management

Mary Duffy

Director, Strategic Accounts

Rocket Fuel

Al Duncan

Head of Special Media Projects

OpenX

David Dundas

CEO

Decisive

David Dziabis

VP Digital Agency and Mobile Sales

YP

Luke Edson

VP National Markets • National Sales-Direct

YP

Nick Ehle

Senior Product Manager

Dstillery

Rob Eisenhardt

General Manager

ADWEEK

Reed Endresen

Business Development Manager

OpenX

Danny Englander

Mobile Marketing Manager

Mobext

Jessica English

Sr. Manager, Marketing Services

Electronic Arts

Erin English

Integrated Media Planner

Maxus

Karen Fahey

Media Director

Karen Fahey Advertising

ALISHA FARMER

Media Director

360i

Jeff Feldhahn

Account Executive • Director Search

YP

Stephanie Fierman

Global Chief Marketing Officer

MediaCom Worldwide

Joel Fineman

publisher development

Quantcast

Annie Fong-Anderson

Digital Associate Director

MediaVest

Jim Forrest

SVP, Ad Measurement Solutions

InsightExpress

Matt Fortenbaugh

National Director, App Advertising

Microsoft

Paula Foundeur

Research Director

Vibrant

Todd Fournier

Sr. Manager, Marketing

MLB Advanced Media

Eric Franchi

Co Founder

Undertone

Torey Franks

Marketing Associate

Celtra

Terence Freeman

Director of Business Development

Theorem

Jason Fulmines

Senior Director, Ad Products

Gannett/USATODAY

Diana Fusco

Group Vice President

Time Warner Cable Media

Marc Gaccione

Client Partners Manager

LiveRail

Sarah Gallagher

 

Flipboard

Teri Gallo

SVP, Publisher Development

OpenX

Kelly Gallozzi

DIRECTOR, DIGITAL SALES AND STRATEGIC PARTNERSHIPS

Time Inc

Melody Gambino

Director of Marketing

AdTheorent

Christian Garcy

Senior Manager

MLB

Mollie Garza

BUSINESS DEVELOPMENT DIRECTOR

LiveIntent

Rik Gates

VP, Digital Sales, Digital CNBC Sales

NBC Universal, CNBC

Betsy Gell

Account Executive

MaxPoint

Sara Gergovich

Senior Director, Digital & e-Commerce

Hermes of Paris

Brandon Ghaeli

Account Executive, Mobile Technology

eyereturn marketing Inc

Tom Giametta

Senior Manager, Marketing Analytics

MLB Advanced Media

John Giannopoulos

Director, Strategic Alliances, Advertising

Monotype Imaging Inc.

Cindy Gil

Digital Marketing Manager

VH1

Kim Glaser

Product Manager

RUN

Julie Glasser

Director, Advertising Services

Razorfish

Jane Gogerman

Email Marketing Coordinator

Scholastic

Chris Goldsmith

VP, Data Driven Marketing

Krux

Kyle Gollins

Director, Client Development – Client Division

Research Now

Kim Gonzales

Senior Manager, Publisher Development

BrightRoll

Michael Goodman

Director, Publisher Business Development

BrightRoll

Jennyfer Goune

Manager, Ad Ops

UM

Ales Grabovec

SVP of Product

Celtra

Beate Gran

Digital Manager

VisitNorway

Stephen Grap

Digital Media Planner

MediaCom

Marlene Graseck

Sr. Manager, Global Media Insights

Electronic Arts, Global Media Solutions

Jay Greenberg

Director of Digital Marketing

Bed Bath & Beyond

Cory Greenberg

Mobile Manager

adMarketplace

Lori Greene

Director of Content

Maxus Global

Lauren Grew

Marketing Coordinator

GEICO

Ryan Griffin

VP Strategic Sales

Undertone

Dan Grigorovici

Chief Product Officer

Lotame

Rob Grossberg

CEO

TreSensa, Inc.

Matthew Grossman

?Sales Account Executive

Advertising Age

Angela Gruszka

Director, Marketing & Communications

ABC Carpet & Home

Bruno Guerrero

Senior Product Manager

Triton Digital

Lauren Hadley

Director, Integrated Insights

Starcom Worldwide

Maria Hakimi

Digital Media Supervisor

Maxus Global

David Hallerman

Principal Analyst

eMarketer

Sharon Hamilton

Director, Strategy and Partner Outreach

AgencyKube + IdeaKube

Gary Hardwick

Chairman and Founder

Ikon3 LLC

Nadia Harrison

Partner, Group Planning Director

Maxus

Liana Hawes

Vice President, Media Strategy

Gutenberg Communications

Anna Heatherly

Manager, Mobile Ad Sales

The Washington Post

Bryan Henry

Sales Manager

Zumobi

James Hesdon

Director of Search Engine Marketing

TargetCast tcm

Brendhan Hight

VP, Business Development

Splicky

Jeremy Hlavacek

VP, Programmatic

The Weather Company

Andrew Hoffman

Vice President, Mobile Marketing

Mobext

Susan Hogan

VP, Digital Ad Sales Research

Viacom

Matt Holder

Director of Digital Marketing

Gold’s Gym

Katie Horne

Account Manager

AOL

Huanne Hughes

Director, Digital Marketing & Media

L’Oreal

Josh Hull

Account Executive

Rocket Fuel

Emily Jacobson

Global Media Planner

Calvin Klein

Lauren Johnson

Associate Reporter

Mobile Marketer

Kelly Jones

Head, Global Thought Leadership Research Program

Microsoft

Alex Kalaf

Director of Strategy and Sales Planning

U.S. News & World Report

Sree Kamireddy

Senior Product Manager, Mobile

Adap.tv

David Kaplan

Managing Editor

GeoMarketing

Ivo Karadjov

Senior Product Manager

The Trade Desk

iordanka katardjieva

Media Director

Soubriet Byrne & Associates, Inc

Rimma Kats

Writer

eMarketer Inc.

Mariah Katz

Digital Marketing Associate

Scholastic

Sheldon Kawer

Account Management Director

HN Media and Marketing

Michael Keaveny

Media Director

Razorfish

John Kelly

EVP, News & DIgital Sales

Univision

Meghan Kelly

Media Planner/ Buyer

M&C Saatchi Mobile

Elisa Kiviranna

Media Planner/Buyer

KFA

Matevz Klanjsek

Founder & CPO

Celtra

Jack Koch

Director, Global Media Insights

Electronic Arts

Kathryn Koegel

Reporter

Primary Impact

Katie Koval

VP, Director

Starcom Worldwide

Alexander Kozak

VP Strategy & Operations

Beachfront Media

Robert Kramer

GM, Mobile

OpenX

Zev Krauss

Digital Marketing Manager

Calvin Klein

Will Kreth

Columnist / Multiscreen Strategist

ITVT.com

Kerri Krom

Research Director

Women’s Marketing, Inc.

Lucas Krump

Director Demand Partnerships

BrightRoll / Yahoo!

Christopher Kuist

Sr. Director, Digital Research

Viacom

Nikki kuritsky

AVP, Global Head of Product Development

Christie’s

Jeffrey Lai

Manager, Email Marketing

Scholastic Inc.

Gefen Lamdan

VP of Product

Celtra

Imani Laners

CEO

SHINKO MEDIA

Kalyan Lanka

VP Product Management

Lotame

Leslie Laredo

President

Laredo Group

Alexandra Laurin

Senior Associate, Ad Ops

Universal McCann

Adam Lavine

CEO

FunMobility, Inc.

Natalie Lee

Sr Partner, Director – Digital Analytics

MEC

Ken Lee

Associate Director of UX

Area23

Janet Lee

Global Marketing Director

Elizabeth Arden

Riccardo Leumann

account manager

Fresh Digital Group

Josh Levine

National Head of Mobile Sales

AOL

Guy Levit

Product Director

Yahoo

Chris Lindquist

SVP, National Sales

WARNER BROS

Rachel Lippman

Partner, Digital Media Director

Mediacom

Daniel Littlefield

Search Strategist

Morpheus

Patrick Logan

Business Development

Quantcast

Brian Long

CEO

TapCommerce

Patricia Lopez

Senior Mobile Marketing Specialist

Mobext

Colby Lundberg

Senior Digital Strategist

Resolute Digital

Karmen Luznik

VP Marketing

Celtra Inc

Brandon Madrid

Senior Director Business Development

Datonics

Fitz Mangubat

Director, Paid Media

Conde Nast Entertainment

Peter Marsh

VP, Product Marketing

NEWSCYCLE Solutions

Andy Maskin

Experience Director

IPG Media Lab

Dave Matthews

Sr. Vice President

LSN Mobile

Tobias Maurer

Product Manager

Google

Bryant Mawhorter

Media Buyer

Specific Media

Ira Mayer

President

Content Licensing for Digital Media

Michelle McAlear

VP Digital Ad Operations & Strategy

WARNER BROS

Rory McAlister

Sales Director

Adweek

Duncan McCall

CEO & Co-Founder

PlaceIQ

Levi McConnell

Vice President

Velocidi

Noemi McKee

Head of US Business Development

Numbate

Moira McKenna

Digital Advertising Director

Golf Digest Properties – Conde Nast

Vik Mehta

Portfolio manager

J goldman and co

Kimberly Michell

Ex Direcrtor Digital Media and Performance

Houston Chronicle

Miha Mikek

Founder & CEO

Celtra

Hadley Miller

Mobile Project Manager

Christie’s

JP Milostan

Associate Ecommerce Manager

The Metropolitan Museum of Art

Emily Minor

Account Executive

AOL

Alex Morrow

Account Lead

M&C Saatchi Mobile

Graham Mudd

Director, Advertising Measurement

Facebook

Shane Mullane

Sales Director

Moat

Vida Mylson

Sr. Director Sales and Marketing

Electronic Arts

Sarah Nagle

Director, Programmatic Sales

Tremor Video

Charlotte Narvaez

Director Product Management

Turn

Noor Naseer

Manager, Mobile

Centro

Mike Nevins

VP Mobile Product Marekting

Undertone

Ned Newhouse

Executive Director

Conde Nast

Romy Newman

Head of Digital Advertising & Integration

The Wall Street Journal

Anh Nguyen

Director of Ad Operations

Mediacom

John O’Donnell

Account Director

MaxPoint

Dale Older

Sr. Director, Mobile Ad Products

AOL

Christine O’Neill

Sr. Account Director

Razorfish

Eytan Oren

Director of Partnerships

IPG Media Lab

Tonia Osadebe

Technical Account Manager

Google

Christopher Outram

Dir of Data and Architecture

RunDSP

Luis Paredes

Mobile Inventory Manager, BD

Adap.tv an AOL company

Michael Parkes

SVP of Sales

Adconion Direct

Tricia Parris

Account Director

MaxPoint

Lou Paskalis

Senior Vice President, Enterprise Media Executive

Bank of America

Keren Perry-Shamir

Director of Product Management

Magnetic

David Petersen

Vice President, Mobile

YP

Keith Petri

SVP Strategic Partnerships

Human Demand

Ben Phillips

Global Head of Media

MediaCom Worldwide

Will Phung

VP, Media

M&C Saatchi Mobile

Barbara Piermont

Mobile Lead – AdX

Google

Jamie Podhaizer

Marketing Manager

Elizabeth Arden

Jack Pollock

Senior Analyst

IPG Media Lab

Andy Poon

Senior Analyst

DigitasLBi

Laurie Pracher

Senior Director, Sponsorship

New York Public Radio

Art Prateepvanich

Digital Media and Advertising

Quantcast

John Prendergast

Director, Mobile Sales

Varick Media Management

Martin Price

Sr. Director, Mobile Products

OpenX

Beth Provencher

National Account Director

Triad Retail Media

tina qu

Supervisor

PHD

Matt Qualman

Sr. Product Manager

AutoTrader.com

Michael Quigley

Manager, Ad Operations

Universal McCann

Joe Reid

Director, Sales

Krux

Emma Reitman

Global Marketing

Elizabeth Arden

Matthew Ricca

Director Digital Ad Sales

Scripps Networks Interactive

Barbara Rice

VP, Strategy Director

Carat

Bryan Rios

Digital Sales Operations Director

Time Out North America LLC

Phil Ripperger

VP

Information Resources, Inc. (IRI)

Doug Robinson

CEO

FreshDigitalGroup

Ted Rones

Account Executive

NBC Universal// CNBC

Lori Rosen

Account Executive

Lotame

Dani Rosen

Director of Sales, East

Thinknear

Noga Rosenthal

General Counsel

Network Advertising Initiative

Andrea Ruiz

MARKETING SERVICES DIRECTOR

ETB

Maria Isabel Ruiz

CEO

She-Va.com

Geoffrey Sanders

SVP, Digital Marketing

Citi

David Sandoval

VP Digital

ZenithOptimedia

Nilanthi Sangarabalan

Planner/Buyer

M&C Saatchi Mobile

Larry Sarzyniak

Industry Specialist

SAS Institute Inc.

David Scatterday

Senior Product Marketing Manager

Sizmek

Alan Schanzer

CCO, Sales

Undertone

Heath Schindler

Client Partner

LiveRail

Terri Schriver

SVP Enterprise Media

Bank of America

Matt Schuster

Sales Driector

Undertone

Heather Sears

VP Marketing

YP

Jerrold Seeman

CEO

Luxcore, Ltd.

Sharon Seidman Berdugo

Head of Business Development

AnyClip Media

Glenn Shaevitz

SR VP Sales & Marketing

ParksByNature Network

Fan Shi

Director, Client Enablement

Celtra

Mohamed Siddiqui

Publisher Solutions Consultant

Google

Jeremy Sigel

Client Director, Mobile

Essence

Chris Signore

Sr. Director – Publisher Business Development

OpenX

Steve Silberberg

President

Silver MT Media

Melissa Simson

Sr. Manager Ad Innovation & Strategic Accounts

Kargo

Frank Sinton

CEO

Beachfront Media

Anthony Slyter

Senior Director of Strategic Partnerships

Neustar

Jane Smith

Digital Planning

Team Detroit, RETAILFIRST

David Smith

Vice President, Product and Marketing

AOL

Zachary Soreff

EVP

Sawyer Studios

Samuel Sousa

Senior Solutions Specialist

Triton Digital

Nicole Spector

Associate Editor

GeoMarketing

Shubhra Srivastava

AVP Product

MasterCard

Kathryn Stack

Platform Solution Consultant

Google

Lori Stacy

Dominion Digital Media

Dominion Digital Media

Oliver Stauffer

Webpromotion

Switzerland Tourism

Kia Stora

CEO

Matchflow Media LLC

Rich Stora

Senior Manager, Network Partnerships & Programmatic

Kargo

Peter Suhr

Digital Account Services Manager

LoBo & Petrocine Marketing

Andy Sullivan

Sr. Director Mobile Ad Strategy

Turner Broadcasting

Beverley Sutherland

Manager, User Experience & Product Design

HBO

Jiarong Sy

Senior Associate

Universal Mccann

Heather Talty

Senior Associate, Ad Operations

Universal McCann

Alan Tam

Director, Product Marketing

Monotype

Simona Tanasescu

Vice President, Operations

WiT Media

Todd Taplin

EVP of Global Strategy, Sales and Services

Celtra

Matthew Tarro

Digital Ad Operations Manager

MediaVest

Jonathan Tatlow

Senior Vice President

Starcom Worldwide

Marc Theermann

Head of Mobile Platform Sales

Google

Shannon Thompson

VP, Publisher Sales

PointRoll

Ryan Tigh

Account Executive

NBC Universal// CNBC

Jill Toscano

VP US Media

American Express

Genevive Trencher

Director of Business Development

Optimatic Media

Sibel Trice

Group Planning Director, Digital

Maxus Global

Chris Trice

SVP GMD

Deutsch

Mathias Ulrich

Manager Promotions

Switzerland Tourism

Alison Vacovec

Consultant

Decisive

Sarah van Mosel

Sr Dir Digital Underwriting Strategy and Ad Operations

New York Public Radio

Kim Vasey

Managing Partner / Director of Radio

Groupm

Peter Vaz

VP Director

MacLaren McCann

Kerri Vickers

VP, Media

Razorfish

Meredith Vinitsky

Client Services Manager

Theorem

Lyn Vito

Senior Manager, Publisher Business Development

BrightRoll inc.

Manas Vongsouvanh

Director, Digital Media

Macy’s

Emily Vuocolo

Director of Sales

Rocket Fuel

Patrick Wallace

Associate Planning Director

Maxus

Ian Wallin

VP Sales

Integral Ad Science

Mark Walsh

Senior Writer

Mediapost

Megan Walton

Director, Digital Ad Operations

BBC Worldwide

Kevin Wan Min Kee

Director Product Management

Yahoo

Eric Warburton

Associate Director, Ad Ops

MediaVest

Timothy Ware

VP Mobile and Connected TV Sales

Tremor Video

Brett Warner

Publisher Business Development Manager

BrightRoll

Justin Webster

Senior Media Strategist/Account Exec

Sawyer Studios

Craig Weinberg

Director, Mobile

Mindshare

Mitchell Weinstein

Senior Vice President, Director of Ad Operations

IPG Mediabrands

Brad Westbrook

Chief Digital Sales Officer

Wall Street Journal

Clint White

President

WiT Media

Liz White

Vice President, General Manager, People & Entertainment Weekly Digital

Time Inc.

Steven Whiteside

Reports Editor

Warc

Marcus Whitney

Co-Founder

Moontoast

Taylor Whittell

Manager, Channel Development

Quantcast

Chris Williams

President

MAGNA GLOBAL

Ken Willner

CEO

Zumobi

Kayla Wilson

Senior Partner Manager, Global Alliances

InMobi

David Wyler

Vice President, Business Development

AdTruth, a division of Experian

Tom Xenos

Vice President, Research

MediaVest

Paul Yates

Group Planning Director

Maxus

May Yeung

Content Assistant

Mobile Marketer

Matt Young

Director of Mobile

BrightRoll

Joe Youssef

Engagement Strategist

Ogilvy

Crid Yu

VP, Managing Director, North America

InMobi, Inc.

Andrea Zimmer

Media Strategist

NorBella

About sponsorship with IAB

Contact Phil Ardizzone if you're an IAB member and would like to participate