Agenda
Agenda
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8:30 am - 10:00 amThe Power of Visual Storytelling + Community Driven PlatformsSelf-expression at scale is changing the world we live and do business in. In this open discussion, Instagram’s Chief ... Read MoreSelf-expression at scale is changing the world we live and do business in. In this open discussion, Instagram’s Chief Operating Officer Marne Levine addresses the evolution of visual storytelling and shares her vision for how communities like Instagram will continue to affect creativity, culture and commerce.
11:00 am - 12:00 pmCreativity in AIIndustry vet Bob Lord sits right at the center of creativity and technology. Join him in a discussion about the changing... Read MoreIndustry vet Bob Lord sits right at the center of creativity and technology. Join him in a discussion about the changing media landscape and the opportunities that disruptive technology such as AI has created, and continues to produce is, for the industry and beyond.
2:00 pm - 3:30 pmDriverless Cars and the Battle for the Living RoomDriverless cars are becoming an extension of the living room, disrupting everything from media, sports, culture, and the... Read MoreDriverless cars are becoming an extension of the living room, disrupting everything from media, sports, culture, and the workforce. Hear why Jeff Cole predicts they will become mainstream sooner than expected.
4:00 pm - 5:30 pmThe Fake News WarsHas the industry done enough self-policing when it comes to fake news? Join Dr. Oz in a conversation about the complexit... Read MoreHas the industry done enough self-policing when it comes to fake news? Join Dr. Oz in a conversation about the complexities, nuances, and tradeoffs on the issue.
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8:30 am - 10:00 amEmbracing the Digital Marketing RevolutionL’Oréal has experienced a shift in its marketing strategy—evolving its agency relationships and moving toward in-h... Read MoreL’Oréal has experienced a shift in its marketing strategy—evolving its agency relationships and moving toward in-housing content production. Join CMO Marie Gulin-Merle in conversation as she discusses the legacy brand’s embrace of the next wave of digital advertising, through emerging technologies like AR, VR and AI.
2:30 pm - 4:00 pmThe Race to the Center – TV vs. Digital and the Fight for FansA unique path to the top job at Turner gave Chairman John Turner a distinct perspective on the current and future state ... Read MoreA unique path to the top job at Turner gave Chairman John Turner a distinct perspective on the current and future state of what we used to call “television.” Faced with hard truths about consumers’ expectations toward their access to content, the costs they are willing to pay, and the pace of change required for legacy media companies to meet these expectations, John is focused on turning viewers into fans. Join this open dialogue as he shares what he thinks is required to keep media giants from going extinct.
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9:15 am - 10:30 amDifferentiation in a World of the DuopolyThis dialogue has sold out.
Read MoreThis dialogue has sold out.
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11:00 am - 12:30 pmBrand Safety in the Wild Digital WestJP Morgan Chase CMO Kristin Lemkau boldly and publicly eliminated 99 percent of the digital sites that had received her ... Read MoreJP Morgan Chase CMO Kristin Lemkau boldly and publicly eliminated 99 percent of the digital sites that had received her bank’s advertising. Hear why she feels great about it and learn how she’s redefining the purpose of marketing in an unsafe world, ultimately bringing brand safety to the Wild West of digital.
3:00 pm - 5:00 pmSlate, 15 MetroTech Center, 8th Floor, Brooklyn, NYLive Podcast at SlateJoin us for a special live recording of Trumpcast, Slate’s wildly popular political podcast. Host Jacob Weisberg is jo... Read MoreJoin us for a special live recording of Trumpcast, Slate’s wildly popular political podcast. Host Jacob Weisberg is joined by Mike Pesca of The Gist and Kurt Andersen of Studio 360 for a bold and witty conversation on the latest news from the Trump Administration.