Conference
IAB Measurement Leadership Summit @ ALM 2023
Jan 24, 2023 / 9:00 am - 11:00 am EST

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      Overview

      This exclusive, invite-only summit, happening during ALM 2023, will focus on attention metrics and consists of peer-to-peer discussions and engaging / interactive breakout sessions. Executives will share their experiences, findings and points of view with leaders from across the industry – agencies, advertisers, publishers, and ad technology companies. The outcomes of this meeting will determine a consensus course of action for IAB’s Attention Metric initiative.​

      During this event, learn more about:

      • What metrics and data points advertisers/ad agencies consider crucial, and whether attention metrics should serve as a currency or as an optimization and measurement mechanism.
      • The publishing community’s reactions, concerns, and the impact it might have on pricing, inventory, and user experiences.
      • Determine a path forward for including attention as a key standard measurement requirement, we will examine short- and long-term technical and business requirements needed.

      Note: To attend the Measurement Leadership Summit you must be registered for the Annual Leadership Meeting (ALM). If you received an invitation to the Measurement Leadership Summit, please use the special code and direct link provided in the email to register.