Overview
Join IAB as it kicks off its Measurement & Attribution Committee with its inaugural meeting on Friday, 6/16 from 12-2 PT / 3-5p ET.
Co-chairs Neil Hoyne, Head of Customer Analytics at Google, and Andrew Covato, Director of Product and Marketing Technology at Netflix, will lead a conversation about the committee’s proposed work to support more sophisticated, causation-based attribution models, and solicit feedback from the committee about which measurement and attribution approaches and ini... Read More
Join IAB as it kicks off its Measurement & Attribution Committee with its inaugural meeting on Friday, 6/16 from 12-2 PT / 3-5p ET.
Co-chairs Neil Hoyne, Head of Customer Analytics at Google, and Andrew Covato, Director of Product and Marketing Technology at Netflix, will lead a conversation about the committee’s proposed work to support more sophisticated, causation-based attribution models, and solicit feedback from the committee about which measurement and attribution approaches and initiatives should be prioritized within IAB and with our industry counterparts for the remainder of the year.
Come prepared to contribute to the debate as IAB solidifies its agenda for 2017 and beyond in these ever-important areas. Full meeting agenda coming soon.
Hope to see you there!
