IAB Make Mobile Work Webinar: User-Generated Content Effectiveness. What Works?
Jun 26, 2019 / 1:00 pm – 2:00 pm EST
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Overview
The rise of social and messaging platforms has empowered “ordinary people” to become avid and voluntary content creators, notably on their mobile devices. Advertisers are increasingly leveraging UGC to engage with consumers in meaningful ways. With so many new ways to use UGC in marketing and advertising, leading industry experts will share their perspective on the benefits and best practices, the types of UGC opportunities available to marketers, and also watch outs such as brand safety... Read More
The rise of social and messaging platforms has empowered “ordinary people” to become avid and voluntary content creators, notably on their mobile devices. Advertisers are increasingly leveraging UGC to engage with consumers in meaningful ways. With so many new ways to use UGC in marketing and advertising, leading industry experts will share their perspective on the benefits and best practices, the types of UGC opportunities available to marketers, and also watch outs such as brand safety and usage considerations.
