IAB Make Mobile Work Webinar: In-App v. Mobile Web Confusion
Mar 27, 2019 / 1:00 pm – 2:00 pm EST
Overview
Consumers are poised to spend nearly 4 hours a day on their mobile devices in 2019. Apps account for nearly 90% of that time, however, mobile web attracts significantly larger audience. For brands, this creates a conundrum. Where should your focus be and why? Hear industry leaders share their insights on the growing debate between in-app vs mobile web advertising so you can make the most informed investment decisions.
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Consumers are poised to spend nearly 4 hours a day on their mobile devices in 2019. Apps account for nearly 90% of that time, however, mobile web attracts significantly larger audience. For brands, this creates a conundrum. Where should your focus be and why? Hear industry leaders share their insights on the growing debate between in-app vs mobile web advertising so you can make the most informed investment decisions.
