IAB Digital Video Marketplace 2015

IAB Digital Video Marketplace 2015


New York · 06.08.15
Anna Bager at IAB Digital Video Marketplace 2015    The IAB Digital Video Marketplace got off to an enthusiastic start with Anna Bager, Senior Vice President and General Manager, Mobile and Video at IAB, reinforcing how digital video and the myriad of devices on which it is distributed have become the standard for how consumers consume content today. However, while the technology and tools have enabled the rapid growth of the industry, new challenges and opportunities have emerged for scaling video advertising. Bager went on to highlight several recent news items including the launch of the new Buyer’s Board of Advisors for the Digital Video Center of Excellence, the announcement of the IAB Tech Lab taking over management of the ‘Open Video Viewability’ initiative, the release of the Global Mobile Video Study, and the debut of the Advanced TV Industry Primer.

 

JP Maheu IAB Digital Video Marketplace 2015    Opening the morning discussions was a fireside chat with Jean-Philippe Maheu, Vice President, Global Brands & Agencies at Twitter. He set the stage for the day by discussing how Twitter looks at video. He highlighted the shift being made to mobile video and that 90% of Twitter video views are on mobile devices. Maheu went on to share studies that Twitter has commissioned that showed TV is more engaging with social media, examples of successful lightweight content series on Vine, and why streaming video illustrates the power of Periscope. There has never been a better time to innovate through mobile. Randall Rothenberg, President and CEO of IAB, then joined Maheu on stage and the two discussed the importance of reach, frequency, and engagement as key metrics, and the continued need to measure them across devices. Rothenberg closed the chat by issuing a Twitter challenge to attendees to tweet the best idea for brand or consumer uses of Periscope.

 

Ashu Garg IAB Digital Video Marketplace 2015    Following Maheu’s chat, Ashu Garg, General Partner, Foundation Capital, took to the stage to frame the current video landscape and forecast what it will look like in the years to come. He highlighted how choice is exploding—consumers chose when they want to watch, where they want to watch, and on what device they want to watch. Linear TV is dying slowly and the shift in dollars spent will transform all advertising. Garg went on to predict that brand advertising will become contextual, real-time, and ROI driven, much like search advertising is today. Additionally all advertising will become bought and sold programmatically, and consumers will continue to make more and more decisions without engaging brands themselves. He closed his talk by encouraging all advertisers to focus on creating personalized quality content as the next step.

 

Katrina Maureen IAB Digital Video Marketplace 2015    Next up, Katrina Craigwell, Director, Global Content & Programming at GE, and Maureen Polo, General Manager at Fullscreen, discussed how GE worked with Fullscreen to launch a program on YouTube to build a community of science and tech enthusiasts. They shared examples of their three-part “Creator-in-Residence” video series—fiction fast forward, breaking science, and special reports—and talked about how authentic messaging was the key to telling their story and drawing consumers into the brand.

 

Following a networking refreshment break, participants enjoyed deep-dive workshops dedicated to three topics: How to Optimize for Brand Effectiveness Before & During Your Video Campaign; For Efficient Digital GRPs, Examine Targeting Data Accuracy—A Study of Targeting Accuracy from Leading Vendors; and Making Programmatic Work for Premium Video & TV.

 

Law Naylor IAB Digital Video Marketplace 2015    The general session reconvened with Michael Law, Executive Vice President, Managing Director, Video Investment at Amplifi, Dentsu Aegis Network, and Peter Naylor, Senior Vice President of Advertising Sales at Hulu, continuing the discussion about the challenges and opportunities in transacting video. Law highlighted how consumers do not discriminate based on where they get their content. As seen in the recent Newfronts and Upfronts, it is all about quality programming. There is no denying that dollars are moving to digital video and, in the eyes of the consumer, “premium” means different things to everyone because viewers chose what they want to watch. It ultimately comes down to how consumers define quality.

 

Video Viewability IAB Digital Video Marketplace 2015    The challenging topic of video measurement was tackled next. Jonathan Hsia, Managing Partner, Digital Investment Lead at Mindshare North America; Cortney Henseler, Director of Consumer Analytics & Research at AOL; Sean Coar, Group Vice President, Strategy & Business Decisions at Time Warner Cable; and Peter Chelala, Vice President, Mobile and Video Advertising Sales at Viacom, each gave their perspectives on quantifying video success and what else is needed to measure viewer behavior. They touched on topics such as understanding what constitutes a video impression, defining attention and how it impacts ad recall, and knowing what your consumer is doing.

 

Tal IAB Digital Video Marketplace 2015    Following a networking luncheon, participants broke up into deep-dive tracks dedicated to Quality Inventory in Digital Video, Creativity and Technology in the Video Marketplace, and Cross-Platform Best Practices. The group then reconvened in the main ballroom for a presentation from Tal Chalozin, Co-Founder and Chief Technology Officer at Innovid, about video creative and the best practices leading the market. Chalozin cited a number of statistics and shared creative that illustrated how important it is to make video more relevant to the device and consumer. He closed by imparting three takeaways to the audience about designing effective video creative: 1) Encourage participation, 2) Use smart storytelling, and 3) Think about responsive design—adaptive vs. optimized.

 

Lebowitz IAB Digital Video Marketplace 2015    Continuing on the theme of effective video creative, Michael Lebowitz, Founder and Chief Executive Officer at Big Spaceship, came on stage next to discuss what works and why in the evolving world of video. He emphasized the most important dimension of what can make video “digital” today—interactivity—and went on to share how the award winning Ken Burns iPad app was built to accomplish that. The key to the successful design was to create a system that felt native to the content and the device, ultimately removing friction and allowing the consumer to truly engage on their own terms.

 

VICE IAB Digital Video Marketplace 2015    After Lebowitz’s talk, Spencer Baim, Chief Strategic Officer at VICE Media, and Mike Germano, Chief Digital Officer at VICE Media, shared how VICE has been changing the way they create and distribute content over the years. While the content and distribution channels have been evolving, VICE has remained true to its authenticity with news and finding the best experience for each screen. Baim and Germano encouraged the audience to take note of how they have found ways to syndicate content in a variety of ways to tell the richest story possible, even when it was not the norm. With content everywhere, all the time, it is important to take the consumer on a journey, not just one stop, and to think about where you are going to take them and why they want to come.

 

Refinery29 IAB Digital Video Marketplace 2015    Closing out the keynotes for the day was a case study on Samsung’s Virtual Reality campaign with Refinery29. Melissa Goidel, Chief Revenue Officer at Refinery29, and Jim Willson, Director, Immersive Products & Virtual Reality at Samsung Electronics America, shared how they empowered and informed a new generation of female leaders and doers who have enormous influence on the world around us. Before embarking on their campaign they studied their female audience and ultimately tapped into their lust for technology. With 24/7 content speaking to all 360 degrees of their lives, the campaign’s rich content was ideal for a device and platform that connected its audience to an immersive experience.

 

The conference came to a close with participants breaking out into town hall conversations for an opportunity to engage one another in spirited discussion and debate while enjoying drinks. The hot topics addressed were exponential consumer attention and new video formats.

2:45 pm -

Registration Opens

Sponsored By: IAB NewFronts Insights Lunch
2:45 pm - 2:45 pm

Networking Breakfast

2:45 pm - 2:45 pm

Digital as Vestigial: The Future of the Video Marketplace

2:45 pm - 2:45 pm

A Fireside Chat with Twitter's JP Maheu

2:45 pm - 2:45 pm

Defining Video By Following the Money: Where We Are and What the Future Holds

What is “digital video?” Do we still need the term “digital” to qualify the experience of video across the myriad of connected devices? Where are eyeballs going, and how are dollars falling in-line with consumer usage and attitude?

Venture capitalist and General Partner, Foundation Capital Ashu Garg frames the current video landscape, forecasts what it will look like in the next 12-18 months and tell attendees what they know to succeed.

2:45 pm - 2:45 pm

Case Study: How GE Leveraged Video to Elevate Science and Creativity

In March 2015, General Electric announced a partnership with multichannel network, Fullscreen, to launch a three-month program on YouTube called “Creator-in-Residence.” Learn about GE’s emerging tech goals and why video is critical in their mission to attract new audiences.

2:45 pm - 2:45 pm

Networking Refreshment Break

2:45 pm - 2:45 pm

Workshops

How to Optimize for Brand Effectiveness Before & During Your Video Campaign
Room 402, 4th Floor

Learn about insights gathered from audience studies across digital media and TV on how to optimize video campaigns for maximum brand effectiveness.

Ryan Pamplin, Vice President, Digital Evangelist, Extreme Reach

Sponsored by
Extreme Reach


For Efficient Digital GRPs, Examine Targeting Data Accuracy — A Study of Targeting Accuracy from Leading Vendors
Room 404, 4th Floor

Buying and delivering GRPs can be incredibly efficient using audience targeting, but realizing that efficiency requires demographic accuracy. Quantcast and Mediasmith conducted a study of 11 leading demographic data vendors in the US and UK and found surprising variation in accuracy. In this session, we’ll review the results and the steps buyers and sellers should take to hold data vendors accountable.

Chinmayi Bettadapur, Product Manager, Brand Solutions, Quantcast

Sponsored by
Quantcast


Making Programmatic work for Premium Video & TV
Room 406, 4th Floor

Hear from both buy and sell-side leaders on the opportunities and challenges in making programmatic work seamlessly for brand advertisers as well premium publishers and TV broadcasters. Discuss the discovery, distribution and delivery methods of premium video and the measurement currencies needed to help transact across screens.

Ben Cann, Senior Product Manager, Video Ads, Google

Sponsored by
doubleclick

2:45 pm - 2:45 pm

A Media Buyer and Seller Walk into a Bar… What’s the Punch Line?

In this fireside chat, a media buyer and seller will discuss the challenges and opportunities in transacting video. Real-time marketing, branded content, procurement, currency standards, NewFronts, measurement—nothing is off the table. These video veterans will discuss the unexpected and deliver the final punch line on the future of video and how to bridge the gap by working toward a common goal.

2:45 pm - 2:45 pm

Accelerating Metrics and Measurement: The REAL KPI’s Driving Video Adoption

As TV and digital collide, the standards and metrics used to evaluate reach and impact, require new ways of thinking and measuring.

Hear from leaders in media buying and selling, as well as online, TV and measurement companies as they debate the challenges and opportunities in quantifying video success. Learn about the KPI’s that matter most, and how to accelerate your video business through smarter metrics and measurement.

Moderated by: Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence

2:45 pm - 2:45 pm

Networking Luncheon

2:45 pm - 2:45 pm

Deep-Dive Track Sessions

Dig into the topics that matter most to your business objectives, including Mobile Video, Creative That Works, and Programmatic Video at Scale

 

QUALITY INVENTORY IN DIGITAL VIDEO
Room 402, 4th Floor

Viewability and Quality: Maximizing Every Video Opportunity

While we are now able to measure the viewability of video ads, how do we optimize towards meaningful viewability? The key is in understanding the quality of viewable media. Kevin Lenane, GM of Video at Integral Ad Science, gives buyers and sellers insights into how to make viewable data actionable. Learn how video quality insights can improve low viewability rates and also verify that viewable ads create truly meaningful ad opportunities.

Kevin Lenane, GM of Video, Integral Ad Science

Sponsored by
Integral


CREATIVITY AND TECHNOLOGY IN THE VIDEO MARKETPLACE
Room 404, 4th Floor

The Future of Mobile Video: Creative Best Practices for the Next Generation of Mobile Video Ads

Substitution of TV commercials into the mobile environment doesn’t always work seamlessly. Video content consumption and user behavior is fundamentally very different on mobile devices as opposed to TV or desktop. Learn about the consumption and user trends that differentiate mobile, and see examples of successful mobile video campaigns.

Anthony Mazzarella, Senior Vice President of US Agency Sales, Celtra
Gefen Lamdan, Vice President of Product, Celtra

Sponsored by
IAB Digital Video Marketplace 2015 6


CROSS PLATFORM BEST PRACTICES
Room 406, 4th Floor

Apple Watch, Mobile, Influencers & Sports:
Key Success Levers in Digital TV Today

TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. Join Tamara Gaffney – Adobe’s Principal Analyst, Adobe Digital Index – as she unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile.

Tamara Gaffney, Principal Analyst, Adobe Digital Index

Sponsored by
IAB Digital Video Marketplace 2015 7

2:45 pm - 2:45 pm

Deep-Dive Track Sessions

QUALITY INVENTORY IN DIGITAL VIDEO
Room 402, 4th Floor

Quantifying Video Media Quality

42% of video ads are viewable, but not all viewable ads are equally effective. Mike Iantosca, CRO of Integral Ad Science, leads a discussion to reveal the challenges and opportunities presented by video advertising. Is there broad awareness among buyers and sellers of the various components of media quality? Is the market taking advantage of all that video has to offer? Join us to discover the importance of quantifying video media quality in order to maximize its potential.

Mike Iantosca, Chief Revenue Officer, Integral Ad Science


CREATIVITY AND TECHNOLOGY IN THE VIDEO MARKETPLACE
Room 404, 4th Floor

How Expedia Differentiated To Maintain Category Leadership Through Custom Creative

Preserving and exuding industry leadership is a constant battle. Expedia set out to make travel personal again with the “Find Yours” campaign. Expedia leveraged the power of video-including a mix of user-generated and produced footage—along with storytelling to communicate the emotional journey that travel can unlock. Learn how Expedia tapped customized creative to maintain its leadership and site traffic, while growing revenue.

Wendy Olson Killion, Director, Product Management for Expedia Media Solutions


CROSS PLATFORM BEST PRACTICES
Room 406, 4th Floor

Finding Your Audience in the New Video Distribution Landscape

Content is rapidly changing and evolving thanks to advances in technology. WE THE ECONOMY leveraged Netflix, On-Demand networks, a custom mobile app, a partnership with Landmark Theaters, and native traffic-driving platform Jun Group in order to maximize its audience. Take a deep-dive behind the strategies of this successful campaign and walk away with greater perspective on how to build a video content program on the foundation of mobile and digital distribution platforms.

Douglas Dicconson, Co-founder and Managing Partner, Cinelan
Mitchell Reichgut, Chief Executive Officer, Jun Group

2:45 pm - 2:45 pm

One Size Never Fits All: Video Creative That Paves the Way for Rich Consumer Engagement

The days of deploying one creative across multiple formats and devices are long gone. Marketers and agencies have evolved far beyond this, and are making provocative statements through video in order to connect with audiences and evoke a response.

How is video consumption forcing marketers and agencies to tailor creative across devices? See examples and learn from creative masterminds as they dissect and depict the video best practices leading the market.

2:45 pm - 2:45 pm

The Creative’s Point of View on What Works and Why in the New World of Video

Brand experiences and the way consumers interact with content continues to transform the way we think about and produce great creative and technology. Hear from the creator of Ken Burns’ Definitive American History app on creativity, the power of interactivity and the role of digital platforms as video delivery and consumption habits evolve.

2:45 pm - 2:45 pm

VICE's Past, Present and Future. (Guess what, it's all about content)

A look back at lessons from the history of VICE and how VICE is applying those lessons to the way they create and distribute content today and tomorrow.

2:45 pm - 2:45 pm

Case Study: The Video Series That Attracted Fashionable Women to Samsung’s Virtual Reality

Fashion, technology and video innovation were 3 key facets in the Samsung Virtual Reality (VR) campaign targeted towards ‘early-adopter, fashionable and tech-saavy women’. Learn about Samsung’s creative vision and how their partnership with Refinery29 curated compelling video content that built excitement and momentum for their product, Samsung Gear™ VR Innovator Edition.

2:45 pm - 2:45 pm

Networking Refreshment Break

2:45 pm - 2:45 pm

Town Halls

Pose Questions. Share Experiences. Exchange Insights.
Walk away with new ideas and new connections.

The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Town Halls tap into this energy by focusing on hot topics in digital marketing and media. Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.

Drinks will be served.

 

Exponential Consumer Attention – The New Digital Currency
Room 402, 4th Floor

As consumers continue to shift their focus across multiple devices, it can be challenging to deliver unique campaigns that breakthrough the clutter to draw, hold and maximize their attention. The sight, sound and motion of video provide a canvas to connect with consumers, however, marketers and publishers must evolve their digital video strategies to successfully connect with audiences in meaningful ways that drives attention and brand awareness.

What are the challenges delivering video across screens?

How do we define the true value of engagement?

How important is engagement and interactivity in order to leverage personalize video advertising so it offers more value, relevancy, and creates an overall meaningful experiences?

What metrics prove effectiveness and impact?

Justin Saverine, Global Director of Video Strategy, Exponential

Sponsored by
Exponential


Now You See Me, Now You Don’t: Exploring New Video Formats to Achieve Premium Results
Room 404, 4th Floor

How a video advertisement reaches its audience across desktop, tablet and mobile devises can make or break its overall effectiveness. From pre-roll to outstream, numerous video formats have been designed to ensure that viewability, fraud detection, and contextual targeting are optimized to achieved the best results possible. Join a timely discussion about how digital video formats play a critical role in influencing user experience, brand perception and impact.
Based upon past experience, how does video format design and environment influence a video ad’s brand impact?

Besides pre-roll, what new video formats has your organization recently experimented implemented in the last 6 months?
What concerns do you have around viewability and what steps have you taken to address them?

Jim Daily, Managing Director North America, Teads

Sponsored by
Teads


How Will Video Market Equilibrium Adapt to New Standards of Inventory Quality?
Room 406, 4th Floor

In a world where advertisers seek viewable media, how will the market reconcile disparities in supply and demand of video inventory, and where will the new equilibrium lie? What constitutes quality video inventory? Join this conversation around evolving video ad formats of varying quality, and discuss how CPMs should respond.

Kevin Lenane, General Manager of Video, Integral Ad Science

Sponsored by
Integral

2:45 pm - 2:45 pm

Networking Cocktail Reception

  • Anna Bager
  • Senior Vice President and General Manager, Mobile and Video
  • IAB
  • @annabager

Anna Bager, Senior Vice President, Mobile and Video, brings together two of the digital media and marketing industries’ most significant growth platforms under her leadership. The IAB Mobile Marketing Center of Excellence, an independently funded and staffed unit inside the IAB, charged with driving the growth of the mobile marketing, advertising and media marketplace. The Digital Video Center focuses on tying together various IAB video activities – including Advanced TV, Digital Video, and the Digital Content Newfronts – providing a one-stop shop for thought leadership, innovation, research, and guidance for the burgeoning digital video industry.

Prior to joining the IAB Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Business Insider named Anna to the Top 20 Most Important Women in Mobile Advertising in 2012, 2013 and 2014. And one of the 2014 top women in media by Folio Mag.

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Spencer Baim is CSO of VICE MEDIA and founder of VIRTUE, VICE’S creative agency. He is steering the company to become the most successful youth media company in the world.

Spencer oversees strategy for VICE properties including VICE, VICE NEWS, NOISEY, MUNCHIES, MOTHERBOARD, THUMP, FIGHTLAND, i-D, and THE CREATORS PROJECT, and major brand projects including: AT&T, Intel, A-B InBev, GE, K Swiss and H&M.

Prior to VICE, Spencer was a brand strategist for advertising agencies Fallon and Mad Dogs and Englishmen.

Spencer was named one of AdAge’s Media Mavens of 2014 and sits on the World Economic Forum’s Global Agenda Council on the Future of Consumer Industries.

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  • Chinmayi Bettadapur
  • Product Manager, Brand Solutions
  • Quantcast

Chinmayi heads up creation and delivery of a suite of brand solutions to augment Quantcast’s leading position in real-time advertising technology for display and video, globally. The brand solutions at Quantcast are uniquely positioned to serve both Publishers and Agency/Brand Marketers alike, helping them target their audience with highest efficiency and measurable results. Chinmayi brings over a decade of subject matter and functional expertise through her global Product, Strategy & Planning experience with leading technology companies such as Cisco and Accenture Technology Labs.

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  • Ben Cann
  • Senior Product Manager, Video Ads
  • Google
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Tal  Chalozin 1
  • Tal  Chalozin
  • Co-Founder & CTO
  • Innovid

As co-founder and CTO of Innovid, Tal leads the company’s long-term technology vision, overseeing global technology development and implementation, product creation, business development and partnerships. Tal previously served as an officer in the Israeli Air Force and co-founded Garage Geeks. Tal is an IAB board member and owns several global patents for interactive TV technology.

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  • Peter Chelala
  • Vice President Mobile and Video Advertising Sales
  • Viacom

Mr. Chelala is currently the VP of Mobile and Cross-Platform Video Advertising. In this position he is responsible for representing VMN’s family of Networks to help develop their mobile offerings and video go-to-market strategy to engage fans and drive ad sales. Mr. Chelala collaborates with the site and product teams to utilize mobile ad products and inventory in an effort to provide clients with innovative programs that enhance the entire media mix. In addition to packaging and selling digital video, Mr. Chelala champions intelligence sharing with leading brands to educate media professionals on how Viacom distributes their content to multiple channels, sources and devices.

Previously, Mr. Chelala worked as The Weather Channel’s mobile specialist where he spent four years building and selling mobile marketing solutions for the company, including; advanced targeting (weather triggering, dynamic ad serving and LBS), first to market opportunities such as; iPhone, Android, Blackberry and iPad App launches, introduced and deployed mobile rich media in partnership with clients and agencies starting in 2009 and played a key role in the early integration of connected devices into advertising programs that were idea centric and platform agnostic.

Prior to The Weather Channel Mr. Chelala spent three years in online ad sales at both about.com and Yahoo!.  Before moving into ad sales, Mr. Chelala worked in production on commercials, music videos and feature films out of Los Angeles.

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Sean Coar is the Group Vice President of Strategy and Business Decisions for Time Warner Cable Media, the $1B local media business of Time Warner Cable. In this role, he oversees strategy and new product development, including IP Video platforms, new ventures and big data initiatives. He also serves as the commercial lead, negotiating multi-year partnerships with video and online networks and distributors and structuring vendor agreements.

Previously at Time Warner Cable, Mr. Coar coordinated the integration of the cable systems from the Adelphia/Comcast acquisition, receiving the 2006 TWC Field Service Award. Before joining Time Warner Cable, he held multiple strategy-related roles at the Boston Consulting Group and Time Warner.

Mr. Coar holds a Bachelor of Arts and an MBA from Harvard University, serves on the Board of Trustees for the Harlem Link Charter School and is a passionate supporter of Arsenal Football Club.

Time Warner Cable is among the largest providers of video, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other.

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  • Katrina Craigwell
  • Director, Global Content & Programming
  • GE

Katrina Craigwell is Head of Global Digital Programming at General Electric.  She is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. Prior to her role at GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Craigwell began her career in public relations at the Independent Film Channel, working on some of the network’s first social media campaigns. She graduated from the University of Toronto with a degree in International Relations. Craigwell was named to Forbes’ 30 Under 30 in Marketing & Advertising for 2014, and AdAge’s Creativity 50 in 2012.

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Jim Daily
  • Jim Daily
  • President, U.S. & Canada
  • Teads

With over a decade of digital industry experience, Jim Daily is an expert in online video advertising. As Teads’ President for the U.S. and Canada, Daily is responsible for running all aspects of the business. As the first official member of Teads’ U.S. operation in 2013, Daily has built strong partnerships with FORTUNE 500 advertisers and top 500 comScore publishers. Previously at Teads, Daily served as Managing Director of North America.

Prior to joining Teads, Daily worked in the Branded Entertainment space at Defy Media, the display space at Undertone and the Radio space at Katz.


Daily graduated from Boston University with a Bachelor of Science in Hospitality Administration and Management.

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  • Douglas Dicconson
  • Co-founder and Managing Partner
  • Cinelan

Douglas is an advertising and content development executive with over 15 years of experience in global brand building. He spent 10 years in account management and strategy for advertising agencies including Grey Advertising and FCB before moving into entertainment production and distribution. He has been responsible for delivering domestic and international film, TV, print, outdoor, online, event sponsorship, mobile, social media and experiential campaigns for clients including GE, Pfizer, P&G, Dodge, Kohler and IKEA.

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What he does: Solves complex challenges for and at startups.

The Rubik’s Cube was originally advertised as having billions of combinations but only one solution. At age 11, Garg could find that solution in 25 seconds flat. Although Ashu hasn’t picked up a Rubik’s Cube in quite a while, he still takes great pleasure in puzzling through difficult challenges.

What he invests in: He works with startups in sectors ranging from marketing technology to big data and analytics to online financial services and education.

Garg serves on the board of directors of AdRise, Conviva, FundsIndia.com, IndiaHomes.com, Localytics, Spotzot and TreeHouse – and served on the board of Aggregate Knowledge until it was acquired by Neustar in late 2013. He has also led seed investments in Robin Systems, HotHouse Labs, Shopular, and BaySensors. He has personally invested in Reflektion, DataBricks, Jhana Education and Vienova Education.

?In 2010, a company that specialized in analytics wanted to get into the media buying platform business. Garg helped them reach the growing number of brands that were migrating their television advertising to the web. TubeMogul soon became the leading video advertising platform for brand advertisers and went public in 2014.

Before joining Foundation Capital in 2008, Garg was General Manager of Microsoft’s On-Line Services, where he led the display advertising business. Previously, Garg worked at McKinsey & Company with early- and growth-stage companies in digital media, software and consumer services. He set up Unilever’s Nepal operations and established a values-based pre-sales organization at Cadance Design Systems while leading its overall strategic planning efforts.

?Profile: Garg has lived in India, Nigeria, the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur in her own right) and their two sons.

Training: Bachelor’s degree from the Indian Institute of Technology in New Delhi, MBA from the Indian Institute of Management at Bangalore, where he received the Citibank Leadership award and the President’s Gold Medal.

Garg’s assistant, Keisha Anderson : [email protected]
?Visit Garg’s blog at www.globalchoupal.com

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Tamara leads the team of analysts responsible for providing marketers with research and insights captured through aggregated and anonymous data from Adobe Marketing Cloud, one of the world’s largest marketing technology platforms with more than 1.24 trillion transactions per quarter. In her role, she is frequently quoted on television, radio and in thousands of press articles on a variety of big data, technology, and digital marketing topics where she uses big data to identify key trends and predict the future.

Prior to joining Adobe, Tamara worked in the media research and advertising industries. She has spent the majority of her career building products at start-ups as director of product management. With two prior companies acquired by Nielsen Media Research and one acquired by Arbitron (also just recently acquired by Nielsen), she has brought several new products to market and been granted two patents for her work in mobile data collection. While at Nielsen, Tamara was also an industry analyst for Internet advertising and mobile media, appearing frequently as a speaker at advertising and media conferences.

Tamara earned her MBA from Kellogg School of Management at Northwestern and her BS in Business and minor in Computer Programming at the University of Southern California.

Tamara describes herself as a futurist with a love of data and passion for marketing results. Fearless, bold and ready to change the world, she believes marketing can be useful and marketers have the power to increasingly boost business results.

Follow Adobe Digital Index on Twitter: @adobeindex

For Adobe Digital Index data and insights, visit: http://www.cmo.com/adobe-digital-index.html

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Mike Germano serves as Chief Digital Officer of VICE Media, working out of their world headquarters in Brooklyn, NY. Leading the the commercialization of all Vice Digital properties, he pushes the boundaries of what advertisers can do in this new media space.

Mike came to Vice in 2013 through the acquisition of his award winning digital agency, Carrot Creative, which he co-founded and still serves as CEO of. Carrot operates as a subsidiary of Vice, whose global clients include Rolex, Target, Unilever, and Ferrari.

Mike is a highly sought after global speaker because of his candor on the industry, and energetic style. He speaks around the world at events that run the gamut from tech, like CES, to sports, such as to the NFL.

Mike started his career becoming the first politician to use social media to get elected to office. However, he couldn’t have been that good because he only served one term.

Mike resides in Brooklyn with his wife and two children, is an angel investor and and co-owns the best pizza place in Brooklyn, Fornino.

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Melissa Goidel is the Chief Revenue Officer for Refinery29, with more than 15 years of digital and 20 years of management experience. Goidel started her digital career at Yahoo, overseeing Yahoo Financial Services Sales as RVP. After Yahoo, Goidel moved to Time, Inc., where she created the national digital sales teams for People, InStyle, and Entertainment Weekly digital. Prior to coming to Refinery29, Goidel worked at Brand.net, an ad technology company where she built its national sales force and saw through its sale. As Refinery29's CRO, Melissa oversees all monetization for the company.

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  • Cortney Henseler
  • Director of Consumer Analytics & Research
  • AOL

Cortney Henseler is Director of AOL’s Consumer Analytics & Research team, where she oversees sales research. Her team is tasked with developing consumer and marketplace insights as well as developing ROI and ad effectiveness solutions for AOL’s clients. While at AOL, Cortney has lead industry-leading research related to Path to Purchase, Multi-Platform, and OLV. Prior to AOL, Cortney was Director of Human Intelligence at Starcom Worldwide. She worked with global brands including LEGO, Sara Lee, Hanes, Hallmark, and Nintendo and was tasked with infusing consumer insights into client teams to inform communication strategies. She worked on groundbreaking mobile research, comprehensive category consumer journey studies and developed a media budget allocation methodology.

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Jon is Managing Partner, Head of Digital Investment at Mindshare where he oversees a team of media professionals who identify, negotiate, and implement digital brand communications for clients across North America.

Previously, Jon was Senior Partner, Managing Director of Digital Investment at Mindshare where he led Team Unilever in North America. Prior to his time at GroupM, he was General Manager, Digital for Starcom Mediavest Group China, where he oversaw 100 employees across four offices, with clients like P&G, Mars/Wrigley, and Richemont. Jon joined SMG in 2005 where he worked on the Coca-Cola business in North America.  He has held previous positions at Google, Carat, and Mullen.

A founding Member of the Mobile Marketing Association China, Jon has sat on a number of award juries, including the Campaign Asia Digital Media Awards, and the Tencent MIND Awards (in conjunction with ONE Awards).

 

Jon is a member of 212, BIMA, MIMC, Boston Idea Group, and the Ad Club.

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Mike Iantosca

Prior to Integral, Michael served as the Vice President of Ad Sales for VEVO, the world’s leading all-premium music video and entertainment platform. There he led the company’s East and Midwest revenue producing operations. Previously Michael served as Vice President of Digital Sales at MTV Networks, managing all aspects of digital sales for MTV.com, MTVU college sites and related vertical networks. Michael spent the first half of his career at Microsoft Digital Advertising Solutions where he served in a variety of roles including search, international and domestic media sales. Michael holds a B.S. in Business from Pepperdine University and an MBA in Finance from Fordham University.

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As Director, Product Management for Expedia Media Solutions, Wendy oversees global product development of advertising products across Expedia, Inc websites. In her tenure she has managed the entire suite of ad products including display, email, programmatic, social and mobile advertising products.  Wendy joined Expedia in 2010 where she built out the Site Planning team within the Media Solutions product management team – focused on relationship building and page/product retention.

Before Expedia, Wendy’s career was focused in automotive Internet where she led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Prior to Cars.com, Wendy spent 5 years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound.

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  • Gefen Lamdan
  • Vice President of Product
  • Celtra

Gefen oversees publisher and technology partner integrations and rich media ad formats at Celtra. She has over 15 years of experience in creating digital ad products that engage and delight consumers. Prior to Celtra, she was responsible for Mediamind’s mobile and emerging products strategy.

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  • Joe Laszlo
  • Vice President, Industry Initiatives
  • IAB

As the Director of the IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IAB’s mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IAB’s Mobile and Tablet.

Joe served the IAB’s Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.

Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.

Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.

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  • Michael Law
  • Executive Vice President, Managing Director, Video Investment, Amplifi
  • Dentsu Aegis Network

As Executive Vice President, Managing Director, Video Investment for Amplifi, Dentsu Aegis Network US’ media investment division, Mike Law leads TV and Digital video strategy and investments across the network’s portfolio of clients, overseeing more than $4 billion in annual video spending. He also leads the group’s aggressive push towards more advanced advertising platforms. He has a passion for innovation and is relentlessly focused on the consumer, a combination that has helped deliver ongoing value for each of his clients. Prior to joining Amplifi, Mike was Director of Media Strategy and Investment for Pfizer, overseeing consumer media strategy for Pfizer’s direct-to-consumer brands. He has also held senior strategy and agency investment roles at Carat and Arnold.

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Michael is Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with Big Spaceship’s clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung and YouTube.

Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.

Michael is a member of Procter & Gamble’s Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and membership in the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council.

Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more.

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Kevin Lenane is the new GM of Video at Integral Ad Science. Kevin is the former CEO and Founder of Veenome which was acquired by Integral Ad Science in February 2015. Under his leadership, Veenome became the market leader in in-stream video analytics with billions video impressions indexed. Veenome’s customers included ad networks, video publishers, agencies and brands.

Prior to founding Veenome, Kevin led business development at PointAbout. While at PointAbout, Kevin sold millions of dollars in innovative development and strategic consulting engagements, which led to the acquisition of PointAbout by Three Pillar Global in 2011. Prior to PointAbout he held senior product analyst roles at the Map Network and NAVTEQ/Nokia. In his spare time Kevin plays squash and travels as much as possible. Follow him @kevinlenane. 

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Jean-Philippe (JP) Maheu leads the Global Agency Partnership and Brand Strategy teams at Twitter. JP was most recently CEO of Bluefin Labs, which was acquired by Twitter in February 2013. Under JP’s leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitter’s acquisition of Bluefin Labs led AdAge to name JP as one of the “eight great digital hires of 2012”.

Prior to Bluefin, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended to the role of CEO for the last two years. Following that, he was the Chief Digital Officer at Ogilvy, responsible for digital growth and innovation across the company’s operating units. More recently, JP was Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide.

JP holds an MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. He is @jpmaheu on Twitter.

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  • Anthony Mazzarella
  • Senior Vice President of US Agency Sales
  • Celtra

Anthony oversees the Brand sales team in Canada, US and Latin America, which focuses on developing the creative advertising strategy, analytics and measurement services. He is responsible for the team that spearheads new buy-side relationships with brands and agencies, as well as establishing relationships with DMP and data companies in mobile and display. Before joining Celtra he served in management and lead roles at Neustar, Disney Interactive, Fox Interactive, Yahoo and Digitas.

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  • Peter Naylor
  • Senior Vice President, Advertising Sales
  • Hulu
  • @prnaylor

Peter Naylor is the SVP of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions. Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as VP of Sales for Terra Lycos. He started his internet sales career at Wired Digital. In the advertising community, Naylor served as the Chairman of the Board of the Internet Advertising Bureau (IAB) in 2012 and sat on the board for over ten years. Naylor also served as Treasurer for the Online Publishers’ Association from 2010 to 2013 and sat on the board for over ten years. Naylor is the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement award. Currently, Naylor is the founding chairman for the IAB’s Video Center of Excellence.

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Ryan Pamplin is a serial entrepreneur, technologist, and award winning commercial producer. Ryan’s made TV and digital video ads for dozens of brands, including a Super Bowl ad for Speed Stick. Ryan co-founded BrandAds to create revolutionary digital video measurement software, which was acquired by the market leader in TV ad distribution, Extreme Reach. As VP, Digital Evangelist at Extreme Reach, Ryan is focused on helping brand marketers get the most from their video ads across all screens.

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Maureen Polo leads Fullscreen’s national integrated marketing initiatives as general manager. Polo joined Fullscreen in January 2015 with a wealth of experience in managing and scaling content marketing strategies for major brands. Prior to Fullscreen, she served as director of business development at Hearst Integrated Media, where she led development of Hearst Connected Content Marketing division. Polo previously served as director of business development for Hearst’s iCrossing and as director of integrated sales and marketing at Conde Nast, where she developed custom content programs and led corporate negotiations.

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  • Mitchell Reichgut
  • Chief Executive Officer
  • Jun Group

Mitchell is CEO and founder of Jun Group, which gets millions of people to see branded content through its video distribution and traffic-driving platforms. Prior to founding Jun Group, Mitchell headed up Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person unit with clients such as EDS, Moet & Chandon and Warner-Lambert.

Before joining Bates, Mitchell served as Creative Director at Think New Ideas, a leading Web development company with offices in New York and Los Angeles. There, he supervised development of major online advertising and e-commerce initiatives for Budweiser, Rockport, Reebok, Sony, Continental Airlines, and many others.

Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients such as Procter & Gamble, Parker Brothers, and Stride Rite. Mitchell wrote and directed The Scene, a 20-episode online drama that was viewed over 8 million times in 90 countries. He has published two national comic book series, and he wrote and produced an online drama for Comcast entitled Stream, starting Whoopi Goldberg.

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  • Justin Saverine
  • Global Director of Video Strategy
  • Exponential

As Exponential’s Global Director of Video Strategy, Justin Saverine, is responsible for maximizing opportunities with both new and existing relationships among the largest brands and top agencies. He provides ongoing thought leadership, strategy and education on the significance of digital video for mobile, in-stream and display campaigns.

Prior to this role, Justin led the company’s display video efforts as general manager and global director. Justin has over ten years of experience in online media and operations.  He holds a BS from Macquarie University. 

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Jim Willson
  • Jim Willson
  • Director, Immersive Products & Virtual Reality
  • Samsung Electronics America
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Greg Adamietz

VP Sales

Rapt Media

Magda Alvarez

Associate Media Director

razorfish

David Arslanian

VP, Strategic Partnerships

Tremor Video

Sarah Baehr

Evp, Managing Director

Digital, carat

Hilary Baris

Digital Media & Marketing Director

The Partnership Drug Free Kids

Olga Bermudez Paiva

Account Executive

TBWA Worldwide Inc

Chinmayi Bettadapur

Product Manager

Brand Solutions, Quantcast

Tiffany Bornstein

VP, Account Director

Direct Partners

Elizabeth Boulter

Planning Director

Grey

Dascha Bright

Director of Digital Account Management

Extreme Reach

Mike Brooks

Manager

Interactive Traffic, Comcast Spotlight

Anny Buakaew

Director Ad Operations

carat

Matthew Caldecutt

Vice President

Blast PR

Ronnie Caltabiano

Chief Delivery Officer

Organic

Eric Cannon

Senior Manager Client Services

PGA TOUR

Sonia Careno

President

IAB Canada

Nancy Chan

Director, Ad Operations

Vizeum

Margaret Clerkin

Managing Director, Head of Digital Strategy

GroupM

Benjamin Cohen

Sr Business Development Manager

Smart AdServer

Kevin Crummy

Sales Director

Extreme Reach

Stacie Danzis

Director, Digital Sales

A+E Networks

Ally Day

Digital Supervisor

MediaCom

Victoria De Leon

Marketing

Integral Ad Science

Shira Dinour

RVP Sales

East, Innovid

Joseph Dugan

SVP

CNN Sales, Turner Broadcasting

Regina Dvorin

Director, Sales & Partnerships

Fuisz Media

Michael Elsroad

AdOps Supervisor

EMT

Dayana Falcon

Global Marketing & Partnerships Manager

BPN

George Faulkner

Social Brand Marketing

IBM

Danika Felt

Media Planner

Edelman

Sabrina Formoso

Associate Media Director

Razorfish

Marc Gaccione

Client Partners Manager

LiveRail

Teri Gallo

SVP, Publisher Development

OpenX

Becky Gibson

Sr. Account Executive

Advertising Age

David Glicksman

Director, Digital Strategy

Horizon Media Inc.

Avi Goldwerger

Vice President, Marketing

Integral Ad Science

Tom Good

Director, Digital Operations

Comcast Spotlight

Noah Gorsky

Client Partner

LiveRail

Angel Grant

Partner, Digital Strategy Director

MEC

Michael Greenberg

Senior Account Executive

Neustar

Maria Hakimi

Associate Director, Digital Investment

OMD

Sean Halbmaier

Manager Digital Revenue

PGA TOUR

Angie Hancock

Director of Marketing

Johnson Publishing

Caleb Hanson

VP of Product

Rapt Media

Evan Helda

Sales Manager

East, Extreme Reach

Priscilla Hioe

Video Strategy Manager

Cox Media Group

Jeff Hirsch

CMO

SundaySky

Amanda Hochfelsen

Manager, Programmatic

Mediavest

Noreen Hunt

Project Manager

Mccann

Michael Iantosca

CRO

Integral Ad Science

Catia Ingravallo

Group Planning Director

Sarah James

National Head of Digital

Carat Australia & New Zealand

Tom Jeffs

Director Digital Program Management

PGA TOUR

Romain Job

General Manager US

Smart AdServer USA Inc

Ken Johnston

Sales Director

Quantcast

Alexis Josephs

Partner Manager

Pinterest

Stephanie Kang

Online Marketing Manager

AMOREPACIFIC US, Inc.

Keith Kaplan

Social Brand Marketing Product and Operations Lead

IBM

Zahra Karimi

Digital Media Analyst

OMD

Allison Karr

Media Planner

Ivan Kayser

Strategy Director

Redscout

Hava Kelman

VP, Business Development

Tremor Video

Marcia Kepple

Sales Account Executive

Extreme Reach

Marney Kerr

Director, Creative

Organic

Aj Kintner

VP, Strategic & Platform Sales

DoubleVerify

Dan Kirby

Manager, Digital Inventory

NBC Universal

Tracy Klimkoski

AMD

cronin and company

Cory Klippsten

Chief Business Officer

Fuisz Media

Kathryn Koch

Associate Manager, Display Mgmt & Strategy

Cars.com

Neeraj Kochhar

Head of Buy Side Platforms

Tremor Video

Joanne Konstantinakos

VP Sales

Rapt Media

Adam Koppelman

VP, Director of Media Trade

Active International

Sandhi Kozsuch

Sr. Director

Cox Media Group

Cassel Kroll

VP, Paid Media Strategy

Edelman Digital

Kerri Krom

Research Director

Women’s Marketing, Inc.

Lena Kurins

Group Director, Ops

moxie usa

Elaine Lawson

VP, US Digital Marketing

MasterCard

Natalie Lee

Sr Partner, Director – Digital Analytics

MEC

Kevin Lenane

GM Video

Integral Ad Science

Bea Leung

Group Media Director

McKinney

Adam Lichstein

SVP, COO

Tremor Video

Gregory Markel

PRESIDENT & CEO

INFUSE CREATIVE LLC

Danielle Mass

Sr. Account Director

Conversant

Levi McConnell

Vice President

Velocidi

Alex McGrath

Business Manager, Data & BtoB

Advertising Age

Kathy McGrath

SVP, Digital Trade

Active International

Justin Mcardle

AD PRODUCT MANAGER

Kelley Blue Book

Bruce Mello

VP TV & Video Activation

TubeMogul

Art Mimnaugh

Sr. Business Development Manager

Adobe

Reid Mitnick

Sales Director, East Coast

Altitude Digital

Rishi Mohnot

Strategy Analyst

Quantcast

Ethan Morris

Regional Sales Director, Platform Services East

TubeMogul

Christopher Muldaur

SVP, Media

Direct Partners

Steven Natko

SVP Director Media Trade

Active Media

Zvika Netter

CEO & Co-Founder

Innovid

James O’Neill

VP, Director of Interactive Media

Assembly

Kara Osborne

Director, Insights and Intelligence

Carat

Iana Oviedo

Account Director

Direct Partners

Ryan Pamplin

VP, Digital Evangelist

Extreme Reach

Kinjal Parikh

Associate Director Digital Analytics

MEC

Andrew Pearlman

Digital Trade Specialist

Active International

John Peragine

VP, Video

Rubicon Project

Leila Pglager

Head of Trade Marketing

Quantcast.com

Michael Pichla

Manager, Display Mgmt & Strategy

Cars.com

Keith Pine

Chief Delivery Officer

Organic Inc

Maureen Posey

Director

Nestle Purina

Rotem Rave

VP Business Development

GeoEdge

Sara Reardon

Digital Marketing

Boehringer Ingelheim Vetmedica

Shenan Reed

President

MEC Global

Tracy Richards

Chief Marketing Officer

Organic Inc.

Andrea Riley

Sr Digital Planner

cronin and company

Darren Riley

SVP, Director International Media

Active International

Phil Ripperger

SVP Business Development, Products

IPG Mediabrands

Anthony Risicato

Chief Strategy Officer

Eyeview

Edward Rogers

Account Director

TBWA Worldwide Inc

Jesse Rogowsky

Director, Business Development

Q1Media

Josh Rohrlach

Business Development Manager

Netmining

Jonathan Roman

Digital Operations Supervisor

Carat

Paul Rosenberg

Director of Sales – East Coast

SpotXchange

Gaby Santana

Client Partner, Publisher Sales

LiveRail

Eva Schmiedleitner

Manager Interactive Communications

Austrian Tourist Office

Nicole Scholtyssek

Sr. Director Digital News, Sales Operation

NBCUniversal

Christine Shen

Media Planner

Edelman

James Short

VP, Business Development

Q1Media, Inc.

Sarah Shriver

VP Digital Ad Sales

A+E Networks

Amnon Siev

CEO

GeoEdge

David Simon

VP, Business Development

AOL

Hannah Simpson

Junior Associate, Business Development

Organic Inc

Brian Skvarla

Supervisor – Ad Operations

Empowering Media – Dentsu Aegis

Paul Sluberski

VP- Consumer Engagement & Innovation

Tapad

Anthony Slyter

Senior Director – Media & Ad Partner Sales

Neustar

Michelle Smith

Senior Director, Product

AppNexus

Gerry Spinoso

Sales Manager

Extreme Reach

Faye Stein

Sr. Director, Consumer Marketing

VH1

Cas Stillwell

Analytics & Ad Tech Director

Ikon3

Kia Stora

CEO

Matchflow Media LLC

Nate Stumpf

Programmatic Sales Manager

Google

Destené Styles

Communication Strategy

TD Ameritrade

Esther Tak

Director, Digital

Active International

Michael Tran

AD PRODUCT SUPPORT SPECIALIST

KELLEY BLUE BOOK

Rosario Valdez

Supervisor, Digital Operations

Carat US

Julie Van Ullen

Sr. Director, Publisher Business Development

OpenX

Laarni Varias

Partner, Senior Director, Digital Investment

MEC

Joyce Varrone

Director Media Services

Conair Corporation

Dhoreena Ventura

Events Coordinator

Quantcast

Kerri Vickers

VP, Media

Razorfish

Betsy Wagner

Executive Producer

Peacock Productions

Dannelle Walker

Associate Media Director

Razorfish

Ian Wallin

VP Sales

Integral Ad Science

Rusty Walters

Digital Marketing Manager

Stanley Black & Decker

Taylor Whittell

Manager, Channel Development

Quantcast

Lauren Wiener

President, Global Sales & Marketing

Tremor Video

Aaron Wiernik

GM, Programmatic Solutions

Tapad

Ben Winkler

Chief Digital Officer, Chief Innovation Officer

OMD

Ed Wise

Manager, Partnerships

Pinterest

Eric Wolk

Vice President, Regional Sales

Conversant

Crystal Yuen

Marketing & Business Development

Organic

Dana Zawadzki

Director of RTB/Programmatic Demand

Altitude Digital

Claudio Zibenberg

Media Manager

ibm

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