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Following a networking refreshment break, participants enjoyed deep-dive workshops dedicated to three topics: How to Optimize for Brand Effectiveness Before & During Your Video Campaign; For Efficient Digital GRPs, Examine Targeting Data Accuracy—A Study of Targeting Accuracy from Leading Vendors; and Making Programmatic Work for Premium Video & TV.
The conference came to a close with participants breaking out into town hall conversations for an opportunity to engage one another in spirited discussion and debate while enjoying drinks. The hot topics addressed were exponential consumer attention and new video formats.
What is “digital video?” Do we still need the term “digital” to qualify the experience of video across the myriad of connected devices? Where are eyeballs going, and how are dollars falling in-line with consumer usage and attitude?
Venture capitalist and General Partner, Foundation Capital Ashu Garg frames the current video landscape, forecasts what it will look like in the next 12-18 months and tell attendees what they know to succeed.
In March 2015, General Electric announced a partnership with multichannel network, Fullscreen, to launch a three-month program on YouTube called “Creator-in-Residence.” Learn about GE’s emerging tech goals and why video is critical in their mission to attract new audiences.
How to Optimize for Brand Effectiveness Before & During Your Video Campaign
Room 402, 4th Floor
Learn about insights gathered from audience studies across digital media and TV on how to optimize video campaigns for maximum brand effectiveness.
Ryan Pamplin, Vice President, Digital Evangelist, Extreme Reach
For Efficient Digital GRPs, Examine Targeting Data Accuracy — A Study of Targeting Accuracy from Leading Vendors
Room 404, 4th Floor
Buying and delivering GRPs can be incredibly efficient using audience targeting, but realizing that efficiency requires demographic accuracy. Quantcast and Mediasmith conducted a study of 11 leading demographic data vendors in the US and UK and found surprising variation in accuracy. In this session, we’ll review the results and the steps buyers and sellers should take to hold data vendors accountable.
Chinmayi Bettadapur, Product Manager, Brand Solutions, Quantcast
Making Programmatic work for Premium Video & TV
Room 406, 4th Floor
Hear from both buy and sell-side leaders on the opportunities and challenges in making programmatic work seamlessly for brand advertisers as well premium publishers and TV broadcasters. Discuss the discovery, distribution and delivery methods of premium video and the measurement currencies needed to help transact across screens.
Ben Cann, Senior Product Manager, Video Ads, Google
In this fireside chat, a media buyer and seller will discuss the challenges and opportunities in transacting video. Real-time marketing, branded content, procurement, currency standards, NewFronts, measurement—nothing is off the table. These video veterans will discuss the unexpected and deliver the final punch line on the future of video and how to bridge the gap by working toward a common goal.
As TV and digital collide, the standards and metrics used to evaluate reach and impact, require new ways of thinking and measuring.
Hear from leaders in media buying and selling, as well as online, TV and measurement companies as they debate the challenges and opportunities in quantifying video success. Learn about the KPI’s that matter most, and how to accelerate your video business through smarter metrics and measurement.
Moderated by: Joe Laszlo, Senior Director, IAB Mobile Marketing Center of Excellence
Dig into the topics that matter most to your business objectives, including Mobile Video, Creative That Works, and Programmatic Video at Scale
QUALITY INVENTORY IN DIGITAL VIDEO
Room 402, 4th Floor
Viewability and Quality: Maximizing Every Video Opportunity
While we are now able to measure the viewability of video ads, how do we optimize towards meaningful viewability? The key is in understanding the quality of viewable media. Kevin Lenane, GM of Video at Integral Ad Science, gives buyers and sellers insights into how to make viewable data actionable. Learn how video quality insights can improve low viewability rates and also verify that viewable ads create truly meaningful ad opportunities.
Kevin Lenane, GM of Video, Integral Ad Science
CREATIVITY AND TECHNOLOGY IN THE VIDEO MARKETPLACE
Room 404, 4th Floor
The Future of Mobile Video: Creative Best Practices for the Next Generation of Mobile Video Ads
Substitution of TV commercials into the mobile environment doesn’t always work seamlessly. Video content consumption and user behavior is fundamentally very different on mobile devices as opposed to TV or desktop. Learn about the consumption and user trends that differentiate mobile, and see examples of successful mobile video campaigns.
Anthony Mazzarella, Senior Vice President of US Agency Sales, Celtra
Gefen Lamdan, Vice President of Product, Celtra
CROSS PLATFORM BEST PRACTICES
Room 406, 4th Floor
Apple Watch, Mobile, Influencers & Sports:
Key Success Levers in Digital TV Today
TV Everywhere, direct-to-consumer, OTT, mobile TV. In this constantly evolving digital landscape, understanding how and where consumers are watching television requires vigilance. Join Tamara Gaffney – Adobe’s Principal Analyst, Adobe Digital Index – as she unveils new research to help broadcasters, cable networks, content providers and advertisers understand the metrics and trends that will keep them on the cutting edge of streaming and monetization across video, social, advertising and mobile.
Tamara Gaffney, Principal Analyst, Adobe Digital Index
Quantifying Video Media Quality
42% of video ads are viewable, but not all viewable ads are equally effective. Mike Iantosca, CRO of Integral Ad Science, leads a discussion to reveal the challenges and opportunities presented by video advertising. Is there broad awareness among buyers and sellers of the various components of media quality? Is the market taking advantage of all that video has to offer? Join us to discover the importance of quantifying video media quality in order to maximize its potential.
Mike Iantosca, Chief Revenue Officer, Integral Ad Science
How Expedia Differentiated To Maintain Category Leadership Through Custom Creative
Preserving and exuding industry leadership is a constant battle. Expedia set out to make travel personal again with the “Find Yours” campaign. Expedia leveraged the power of video-including a mix of user-generated and produced footage—along with storytelling to communicate the emotional journey that travel can unlock. Learn how Expedia tapped customized creative to maintain its leadership and site traffic, while growing revenue.
Wendy Olson Killion, Director, Product Management for Expedia Media Solutions
Finding Your Audience in the New Video Distribution Landscape
Content is rapidly changing and evolving thanks to advances in technology. WE THE ECONOMY leveraged Netflix, On-Demand networks, a custom mobile app, a partnership with Landmark Theaters, and native traffic-driving platform Jun Group in order to maximize its audience. Take a deep-dive behind the strategies of this successful campaign and walk away with greater perspective on how to build a video content program on the foundation of mobile and digital distribution platforms.
Douglas Dicconson, Co-founder and Managing Partner, Cinelan
Mitchell Reichgut, Chief Executive Officer, Jun Group
The days of deploying one creative across multiple formats and devices are long gone. Marketers and agencies have evolved far beyond this, and are making provocative statements through video in order to connect with audiences and evoke a response.
How is video consumption forcing marketers and agencies to tailor creative across devices? See examples and learn from creative masterminds as they dissect and depict the video best practices leading the market.
Brand experiences and the way consumers interact with content continues to transform the way we think about and produce great creative and technology. Hear from the creator of Ken Burns’ Definitive American History app on creativity, the power of interactivity and the role of digital platforms as video delivery and consumption habits evolve.
A look back at lessons from the history of VICE and how VICE is applying those lessons to the way they create and distribute content today and tomorrow.
Fashion, technology and video innovation were 3 key facets in the Samsung Virtual Reality (VR) campaign targeted towards ‘early-adopter, fashionable and tech-saavy women’. Learn about Samsung’s creative vision and how their partnership with Refinery29 curated compelling video content that built excitement and momentum for their product, Samsung Gear™ VR Innovator Edition.
Pose Questions. Share Experiences. Exchange Insights.
Walk away with new ideas and new connections.
The best conversations at conferences often happen in hallways and over cocktails when attendees engage one another in spirited discussion and debate. IAB Town Halls tap into this energy by focusing on hot topics in digital marketing and media. Facilitated by an industry leader, each session is an open forum to share challenges, collaborate on solutions, find inspiration and ideas, and make contacts that translate into business solutions.
Drinks will be served.
Exponential Consumer Attention – The New Digital Currency
Room 402, 4th Floor
As consumers continue to shift their focus across multiple devices, it can be challenging to deliver unique campaigns that breakthrough the clutter to draw, hold and maximize their attention. The sight, sound and motion of video provide a canvas to connect with consumers, however, marketers and publishers must evolve their digital video strategies to successfully connect with audiences in meaningful ways that drives attention and brand awareness.
What are the challenges delivering video across screens?
How do we define the true value of engagement?
How important is engagement and interactivity in order to leverage personalize video advertising so it offers more value, relevancy, and creates an overall meaningful experiences?
What metrics prove effectiveness and impact?
Justin Saverine, Global Director of Video Strategy, Exponential
Now You See Me, Now You Don’t: Exploring New Video Formats to Achieve Premium Results
Room 404, 4th Floor
How a video advertisement reaches its audience across desktop, tablet and mobile devises can make or break its overall effectiveness. From pre-roll to outstream, numerous video formats have been designed to ensure that viewability, fraud detection, and contextual targeting are optimized to achieved the best results possible. Join a timely discussion about how digital video formats play a critical role in influencing user experience, brand perception and impact.
Based upon past experience, how does video format design and environment influence a video ad’s brand impact?
Besides pre-roll, what new video formats has your organization recently experimented implemented in the last 6 months?
What concerns do you have around viewability and what steps have you taken to address them?
Jim Daily, Managing Director North America, Teads
How Will Video Market Equilibrium Adapt to New Standards of Inventory Quality?
Room 406, 4th Floor
In a world where advertisers seek viewable media, how will the market reconcile disparities in supply and demand of video inventory, and where will the new equilibrium lie? What constitutes quality video inventory? Join this conversation around evolving video ad formats of varying quality, and discuss how CPMs should respond.
Kevin Lenane, General Manager of Video, Integral Ad Science
As EVP of Industry Initiatives at IAB, Anna Bager spearheads the strategic oversight of the digital media and marketing industries’ most vital and fastest growing platforms which include mobile, digital video, audio, measurement, and data. Under her leadership, she brings together and drives growth for three of the organizations’ paramount centers of excellence: The IAB Mobile Center, representing the mobile marketing, advertising, and media marketplace; The Digital Video Center, encompassing Advanced TV, OTT, and The Digital Content NewFronts, and The Data Center, developing consumer identifiers, data quality, industry benchmarks, and tools for data activation and automation. She is a driving force in building a one-stop shop for producing thought leadership, innovation, research, and best practices for these thriving industries.
Prior to joining the IAB, Bager was heading business intelligence at Ericsson Multimedia and head of research at Ericsson’s Business Consulting unit. Earlier, she was Research and Consulting Manager for IDC EMEA. Anna has received numerous accolades throughout her career, including being named “Most Important Women in Mobile Advertising” for Business Insider, and one of the “Top Women in Media” by Folio Mag for the past consecutive five years.
Spencer Baim is CSO of VICE MEDIA and founder of VIRTUE, VICES creative agency. He is steering the company to become the most successful youth media company in the world.
Spencer oversees strategy for VICE properties including VICE, VICE NEWS, NOISEY, MUNCHIES, MOTHERBOARD, THUMP, FIGHTLAND, i-D, and THE CREATORS PROJECT, and major brand projects including: AT&T, Intel, A-B InBev, GE, K Swiss and H&M.
Prior to VICE, Spencer was a brand strategist for advertising agencies Fallon and Mad Dogs and Englishmen.
Spencer was named one of AdAges Media Mavens of 2014 and sits on the World Economic Forums Global Agenda Council on the Future of Consumer Industries.
Chinmayi heads up creation and delivery of a suite of brand solutions to augment Quantcast’s leading position in real-time advertising technology for display and video, globally. The brand solutions at Quantcast are uniquely positioned to serve both Publishers and Agency/Brand Marketers alike, helping them target their audience with highest efficiency and measurable results. Chinmayi brings over a decade of subject matter and functional expertise through her global Product, Strategy & Planning experience with leading technology companies such as Cisco and Accenture Technology Labs.
As co-founder and CTO of Innovid, Tal leads the company’s long-term technology vision, overseeing global technology development and implementation, product creation, business development and partnerships. Tal previously served as an officer in the Israeli Air Force and co-founded Garage Geeks. Tal is an IAB board member and owns several global patents for interactive TV technology.
Mr. Chelala is currently the VP of Mobile and Cross-Platform Video Advertising. In this position he is responsible for representing VMNs family of Networks to help develop their mobile offerings and video go-to-market strategy to engage fans and drive ad sales. Mr. Chelala collaborates with the site and product teams to utilize mobile ad products and inventory in an effort to provide clients with innovative programs that enhance the entire media mix. In addition to packaging and selling digital video, Mr. Chelala champions intelligence sharing with leading brands to educate media professionals on how Viacom distributes their content to multiple channels, sources and devices.
Previously, Mr. Chelala worked as The Weather Channels mobile specialist where he spent four years building and selling mobile marketing solutions for the company, including; advanced targeting (weather triggering, dynamic ad serving and LBS), first to market opportunities such as; iPhone, Android, Blackberry and iPad App launches, introduced and deployed mobile rich media in partnership with clients and agencies starting in 2009 and played a key role in the early integration of connected devices into advertising programs that were idea centric and platform agnostic.
Prior to The Weather Channel Mr. Chelala spent three years in online ad sales at both about.com and Yahoo!. Before moving into ad sales, Mr. Chelala worked in production on commercials, music videos and feature films out of Los Angeles.
Sean Coar is the Group Vice President of Strategy and Business Decisions for Time Warner Cable Media, the $1B local media business of Time Warner Cable. In this role, he oversees strategy and new product development, including IP Video platforms, new ventures and big data initiatives. He also serves as the commercial lead, negotiating multi-year partnerships with video and online networks and distributors and structuring vendor agreements.
Previously at Time Warner Cable, Mr. Coar coordinated the integration of the cable systems from the Adelphia/Comcast acquisition, receiving the 2006 TWC Field Service Award. Before joining Time Warner Cable, he held multiple strategy-related roles at the Boston Consulting Group and Time Warner.
Mr. Coar holds a Bachelor of Arts and an MBA from Harvard University, serves on the Board of Trustees for the Harlem Link Charter School and is a passionate supporter of Arsenal Football Club.
Time Warner Cable is among the largest providers of video, high-speed data and voice services in the U.S., connecting more than 15 million customers to entertainment, information and each other.
Katrina Craigwell is Head of Global Digital Programming at General Electric. She is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE’s digital teams globally. Prior to her role at GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Craigwell began her career in public relations at the Independent Film Channel, working on some of the networks first social media campaigns. She graduated from the University of Toronto with a degree in International Relations. Craigwell was named to Forbes’ 30 Under 30 in Marketing & Advertising for 2014, and AdAge’s Creativity 50 in 2012.
With over a decade of digital industry experience, Jim Daily is an expert in online video advertising. As Teads’ President for the U.S. and Canada, Daily is responsible for running all aspects of the business. As the first official member of Teads’ U.S. operation in 2013, Daily has built strong partnerships with FORTUNE 500 advertisers and top 500 comScore publishers. Previously at Teads, Daily served as Managing Director of North America.
Prior to joining Teads, Daily worked in the Branded Entertainment space at Defy Media, the display space at Undertone and the Radio space at Katz.
Daily graduated from Boston University with a Bachelor of Science in Hospitality Administration and Management.
Douglas is an advertising and content development executive with over 15 years of experience in global brand building. He spent 10 years in account management and strategy for advertising agencies including Grey Advertising and FCB before moving into entertainment production and distribution. He has been responsible for delivering domestic and international film, TV, print, outdoor, online, event sponsorship, mobile, social media and experiential campaigns for clients including GE, Pfizer, P&G, Dodge, Kohler and IKEA.
What he does: Solves complex challenges for and at startups.
The Rubiks Cube was originally advertised as having billions of combinations but only one solution. At age 11, Garg could find that solution in 25 seconds flat. Although Ashu hasnt picked up a Rubiks Cube in quite a while, he still takes great pleasure in puzzling through difficult challenges.
What he invests in: He works with startups in sectors ranging from marketing technology to big data and analytics to online financial services and education.
Garg serves on the board of directors of AdRise, Conviva, FundsIndia.com, IndiaHomes.com, Localytics, Spotzot and TreeHouse and served on the board of Aggregate Knowledge until it was acquired by Neustar in late 2013. He has also led seed investments in Robin Systems, HotHouse Labs, Shopular, and BaySensors. He has personally invested in Reflektion, DataBricks, Jhana Education and Vienova Education.
?In 2010, a company that specialized in analytics wanted to get into the media buying platform business. Garg helped them reach the growing number of brands that were migrating their television advertising to the web. TubeMogul soon became the leading video advertising platform for brand advertisers and went public in 2014.
Before joining Foundation Capital in 2008, Garg was General Manager of Microsoft’s On-Line Services, where he led the display advertising business. Previously, Garg worked at McKinsey & Company with early- and growth-stage companies in digital media, software and consumer services. He set up Unilevers Nepal operations and established a values-based pre-sales organization at Cadance Design Systems while leading its overall strategic planning efforts.
?Profile: Garg has lived in India, Nigeria, the Sudan, and today makes his home in California with his wife, Pooja (an entrepreneur in her own right) and their two sons.
Training: Bachelors degree from the Indian Institute of Technology in New Delhi, MBA from the Indian Institute of Management at Bangalore, where he received the Citibank Leadership award and the President’s Gold Medal.
Gargs assistant, Keisha Anderson : [email protected]
?Visit Garg’s blog at www.globalchoupal.com
Tamara leads the team of analysts responsible for providing marketers with research and insights captured through aggregated and anonymous data from Adobe Marketing Cloud, one of the worlds largest marketing technology platforms with more than 1.24 trillion transactions per quarter. In her role, she is frequently quoted on television, radio and in thousands of press articles on a variety of big data, technology, and digital marketing topics where she uses big data to identify key trends and predict the future.
Prior to joining Adobe, Tamara worked in the media research and advertising industries. She has spent the majority of her career building products at start-ups as director of product management. With two prior companies acquired by Nielsen Media Research and one acquired by Arbitron (also just recently acquired by Nielsen), she has brought several new products to market and been granted two patents for her work in mobile data collection. While at Nielsen, Tamara was also an industry analyst for Internet advertising and mobile media, appearing frequently as a speaker at advertising and media conferences.
Tamara earned her MBA from Kellogg School of Management at Northwestern and her BS in Business and minor in Computer Programming at the University of Southern California.
Tamara describes herself as a futurist with a love of data and passion for marketing results. Fearless, bold and ready to change the world, she believes marketing can be useful and marketers have the power to increasingly boost business results.
Follow Adobe Digital Index on Twitter: @adobeindex
For Adobe Digital Index data and insights, visit: http://www.cmo.com/adobe-digital-index.html
Mike Germano serves as Chief Digital Officer of VICE Media, working out of their world headquarters in Brooklyn, NY. Leading the the commercialization of all Vice Digital properties, he pushes the boundaries of what advertisers can do in this new media space.
Mike came to Vice in 2013 through the acquisition of his award winning digital agency, Carrot Creative, which he co-founded and still serves as CEO of. Carrot operates as a subsidiary of Vice, whose global clients include Rolex, Target, Unilever, and Ferrari.
Mike is a highly sought after global speaker because of his candor on the industry, and energetic style. He speaks around the world at events that run the gamut from tech, like CES, to sports, such as to the NFL.
Mike started his career becoming the first politician to use social media to get elected to office. However, he couldnt have been that good because he only served one term.
Mike resides in Brooklyn with his wife and two children, is an angel investor and and co-owns the best pizza place in Brooklyn, Fornino.
Melissa Goidel is the Chief Revenue Officer for Refinery29, with more than 15 years of digital and 20 years of management experience. Goidel started her digital career at Yahoo, overseeing Yahoo Financial Services Sales as RVP. After Yahoo, Goidel moved to Time, Inc., where she created the national digital sales teams for People, InStyle, and Entertainment Weekly digital. Prior to coming to Refinery29, Goidel worked at Brand.net, an ad technology company where she built its national sales force and saw through its sale. As Refinery29's CRO, Melissa oversees all monetization for the company.
Cortney Henseler is Director of AOLs Consumer Analytics & Research team, where she oversees sales research. Her team is tasked with developing consumer and marketplace insights as well as developing ROI and ad effectiveness solutions for AOLs clients. While at AOL, Cortney has lead industry-leading research related to Path to Purchase, Multi-Platform, and OLV. Prior to AOL, Cortney was Director of Human Intelligence at Starcom Worldwide. She worked with global brands including LEGO, Sara Lee, Hanes, Hallmark, and Nintendo and was tasked with infusing consumer insights into client teams to inform communication strategies. She worked on groundbreaking mobile research, comprehensive category consumer journey studies and developed a media budget allocation methodology.
Jon is Managing Partner, Head of Digital Investment at Mindshare where he oversees a team of media professionals who identify, negotiate, and implement digital brand communications for clients across North America.
Previously, Jon was Senior Partner, Managing Director of Digital Investment at Mindshare where he led Team Unilever in North America. Prior to his time at GroupM, he was General Manager, Digital for Starcom Mediavest Group China, where he oversaw 100 employees across four offices, with clients like P&G, Mars/Wrigley, and Richemont. Jon joined SMG in 2005 where he worked on the Coca-Cola business in North America. He has held previous positions at Google, Carat, and Mullen.
A founding Member of the Mobile Marketing Association China, Jon has sat on a number of award juries, including the Campaign Asia Digital Media Awards, and the Tencent MIND Awards (in conjunction with ONE Awards).
Jon is a member of 212, BIMA, MIMC, Boston Idea Group, and the Ad Club.
Prior to Integral, Michael served as the Vice President of Ad Sales for VEVO, the world’s leading all-premium music video and entertainment platform. There he led the company’s East and Midwest revenue producing operations. Previously Michael served as Vice President of Digital Sales at MTV Networks, managing all aspects of digital sales for MTV.com, MTVU college sites and related vertical networks. Michael spent the first half of his career at Microsoft Digital Advertising Solutions where he served in a variety of roles including search, international and domestic media sales. Michael holds a B.S. in Business from Pepperdine University and an MBA in Finance from Fordham University.
As Director, Product Management for Expedia Media Solutions, Wendy oversees global product development of advertising products across Expedia, Inc websites. In her tenure she has managed the entire suite of ad products including display, email, programmatic, social and mobile advertising products. Wendy joined Expedia in 2010 where she built out the Site Planning team within the Media Solutions product management team – focused on relationship building and page/product retention.
Before Expedia, Wendys career was focused in automotive Internet where she led product management of the emerging channels and brands at Cars.com, including their mobile offerings. Prior to Cars.com, Wendy spent 5 years at J.D. Power and Associates where she managed a suite of publications aimed at defining automotive marketing online for OEMs and automotive dealers and co-founded the Automotive Marketing Roundtable conference. Wendy is a graduate of the University of Puget Sound.
Gefen oversees publisher and technology partner integrations and rich media ad formats at Celtra. She has over 15 years of experience in creating digital ad products that engage and delight consumers. Prior to Celtra, she was responsible for Mediaminds mobile and emerging products strategy.
As the Director of the IABs Mobile Marketing Center of Excellence, Joe Laszlo plays a key role to the mission to grow the mobile interactive industry. He manages many of the IABs mobile standardization, best practices, and research projects; provides advice for both buyers and sellers of mobile ; and oversees the IABs Mobile and Tablet.
Joe served the IABs Director of Research from Sept. 2007-Dec. 2010. During his IAB career, he has led IAB projects including standards for mobile rich advertising and guidelines for mobile web ad impression counting.
Prior to the IAB, Joe had an eight-year tenure at Jupiter Research, where he started researching and writing about mobile interactivity 2000.
Joe holds an MA from the Fletcher of Law and Diplomacy at Tufts and a BA from Columbia.
As Executive Vice President, Managing Director, Video Investment for Amplifi, Dentsu Aegis Network US media investment division, Mike Law leads TV and Digital video strategy and investments across the networks portfolio of clients, overseeing more than $4 billion in annual video spending. He also leads the groups aggressive push towards more advanced advertising platforms. He has a passion for innovation and is relentlessly focused on the consumer, a combination that has helped deliver ongoing value for each of his clients. Prior to joining Amplifi, Mike was Director of Media Strategy and Investment for Pfizer, overseeing consumer media strategy for Pfizers direct-to-consumer brands. He has also held senior strategy and agency investment roles at Carat and Arnold.
Michael is Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceships growth and culture as well as working closely with Big Spaceships clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley, Samsung and YouTube.
Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agencys work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.
Michael is a member of Procter & Gambles Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and membership in the International Academy of Digital Arts & Sciences and AIGAs Visionary Design Council.
Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more.
Kevin Lenane is the new GM of Video at Integral Ad Science. Kevin is the former CEO and Founder of Veenome which was acquired by Integral Ad Science in February 2015. Under his leadership, Veenome became the market leader in in-stream video analytics with billions video impressions indexed. Veenome’s customers included ad networks, video publishers, agencies and brands.
Prior to founding Veenome, Kevin led business development at PointAbout. While at PointAbout, Kevin sold millions of dollars in innovative development and strategic consulting engagements, which led to the acquisition of PointAbout by Three Pillar Global in 2011. Prior to PointAbout he held senior product analyst roles at the Map Network and NAVTEQ/Nokia. In his spare time Kevin plays squash and travels as much as possible. Follow him @kevinlenane.
Jean-Philippe (JP) Maheu leads the Global Agency Partnership and Brand Strategy teams at Twitter. JP was most recently CEO of Bluefin Labs, which was acquired by Twitter in February 2013. Under JPs leadership, Bluefin achieved remarkable sales traction with leading brands and strengthened its market leading position. Twitters acquisition of Bluefin Labs led AdAge to name JP as one of the eight great digital hires of 2012.
Prior to Bluefin, JP served in executive leadership positions at Razorfish, Ogilvy & Mather and Publicis Modem. He spent six years with Razorfish, where he ascended to the role of CEO for the last two years. Following that, he was the Chief Digital Officer at Ogilvy, responsible for digital growth and innovation across the company’s operating units. More recently, JP was Global CEO of Publicis Modem, the digital marketing unit of Publicis Worldwide.
JP holds an MBA from J.L. Kellogg School of Management, Northwestern University and a M.S. in Network & Computer Sciences from Pierre et Marie Curie University in Paris, France. He is @jpmaheu on Twitter.
Anthony oversees the Brand sales team in Canada, US and Latin America, which focuses on developing the creative advertising strategy, analytics and measurement services. He is responsible for the team that spearheads new buy-side relationships with brands and agencies, as well as establishing relationships with DMP and data companies in mobile and display. Before joining Celtra he served in management and lead roles at Neustar, Disney Interactive, Fox Interactive, Yahoo and Digitas.
Peter Naylor is the SVP of Advertising Sales at Hulu where he oversees the company’s advertising sales and sales operations functions. Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU’s entertainment, news and sports digital properties. Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as VP of Sales for Terra Lycos. He started his internet sales career at Wired Digital. In the advertising community, Naylor served as the Chairman of the Board of the Internet Advertising Bureau (IAB) in 2012 and sat on the board for over ten years. Naylor also served as Treasurer for the Online Publishers’ Association from 2010 to 2013 and sat on the board for over ten years. Naylor is the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement award. Currently, Naylor is the founding chairman for the IAB’s Video Center of Excellence.
Ryan Pamplin is a serial entrepreneur, technologist, and award winning commercial producer. Ryan’s made TV and digital video ads for dozens of brands, including a Super Bowl ad for Speed Stick. Ryan co-founded BrandAds to create revolutionary digital video measurement software, which was acquired by the market leader in TV ad distribution, Extreme Reach. As VP, Digital Evangelist at Extreme Reach, Ryan is focused on helping brand marketers get the most from their video ads across all screens.
Maureen Polo leads Fullscreens national integrated marketing initiatives as general manager. Polo joined Fullscreen in January 2015 with a wealth of experience in managing and scaling content marketing strategies for major brands. Prior to Fullscreen, she served as director of business development at Hearst Integrated Media, where she led development of Hearst Connected Content Marketing division. Polo previously served as director of business development for Hearsts iCrossing and as director of integrated sales and marketing at Conde Nast, where she developed custom content programs and led corporate negotiations.
Mitchell is CEO and founder of Jun Group, which gets millions of people to see branded content through its video distribution and traffic-driving platforms. Prior to founding Jun Group, Mitchell headed up Bates Interactive, the online unit of Bates Worldwide Advertising, now owned by WPP. As General Manager/Creative Director, he helped grow Bates Interactive into a 70-person unit with clients such as EDS, Moet & Chandon and Warner-Lambert.
Before joining Bates, Mitchell served as Creative Director at Think New Ideas, a leading Web development company with offices in New York and Los Angeles. There, he supervised development of major online advertising and e-commerce initiatives for Budweiser, Rockport, Reebok, Sony, Continental Airlines, and many others.
Mitchell began his career as an Art Director at Grey Advertising where he created print and television advertisements for clients such as Procter & Gamble, Parker Brothers, and Stride Rite. Mitchell wrote and directed The Scene, a 20-episode online drama that was viewed over 8 million times in 90 countries. He has published two national comic book series, and he wrote and produced an online drama for Comcast entitled Stream, starting Whoopi Goldberg.
As Exponentials Global Director of Video Strategy, Justin Saverine, is responsible for maximizing opportunities with both new and existing relationships among the largest brands and top agencies. He provides ongoing thought leadership, strategy and education on the significance of digital video for mobile, in-stream and display campaigns.
Prior to this role, Justin led the companys display video efforts as general manager and global director. Justin has over ten years of experience in online media and operations. He holds a BS from Macquarie University.
Associate Media Director
VP, Strategic Partnerships
Evp, Managing Director
Digital Media & Marketing Director
The Partnership Drug Free Kids
Olga Bermudez Paiva
TBWA Worldwide Inc
Brand Solutions, Quantcast
VP, Account Director
Director of Digital Account Management
Interactive Traffic, Comcast Spotlight
Director Ad Operations
Chief Delivery Officer
Senior Manager Client Services
Director, Ad Operations
Managing Director, Head of Digital Strategy
Sr Business Development Manager
Director, Digital Sales
Victoria De Leon
Integral Ad Science
CNN Sales, Turner Broadcasting
Director, Sales & Partnerships
Global Marketing & Partnerships Manager
Social Brand Marketing
Client Partners Manager
SVP, Publisher Development
Sr. Account Executive
Director, Digital Strategy
Horizon Media Inc.
Vice President, Marketing
Director, Digital Operations
Partner, Digital Strategy Director
Senior Account Executive
Associate Director, Digital Investment
Manager Digital Revenue
Director of Marketing
VP of Product
East, Extreme Reach
Video Strategy Manager
Cox Media Group
Group Planning Director
National Head of Digital
Carat Australia & New Zealand
Director Digital Program Management
General Manager US
Smart AdServer USA Inc
Online Marketing Manager
AMOREPACIFIC US, Inc.
Social Brand Marketing Product and Operations Lead
Digital Media Analyst
VP, Business Development
Sales Account Executive
VP, Strategic & Platform Sales
Manager, Digital Inventory
cronin and company
Chief Business Officer
Associate Manager, Display Mgmt & Strategy
Head of Buy Side Platforms
VP, Director of Media Trade
VP, Paid Media Strategy
Women’s Marketing, Inc.
Group Director, Ops
VP, US Digital Marketing
Sr Partner, Director – Digital Analytics
Group Media Director
PRESIDENT & CEO
INFUSE CREATIVE LLC
Sr. Account Director
Business Manager, Data & BtoB
SVP, Digital Trade
AD PRODUCT MANAGER
Kelley Blue Book
VP TV & Video Activation
Sr. Business Development Manager
Sales Director, East Coast
Regional Sales Director, Platform Services East
SVP Director Media Trade
CEO & Co-Founder
VP, Director of Interactive Media
Director, Insights and Intelligence
VP, Digital Evangelist
Associate Director Digital Analytics
Digital Trade Specialist
Head of Trade Marketing
Manager, Display Mgmt & Strategy
VP Business Development
Boehringer Ingelheim Vetmedica
Chief Marketing Officer
Sr Digital Planner
SVP, Director International Media
SVP Business Development, Products
Chief Strategy Officer
Director, Business Development
Business Development Manager
Digital Operations Supervisor
Director of Sales – East Coast
Client Partner, Publisher Sales
Manager Interactive Communications
Austrian Tourist Office
Sr. Director Digital News, Sales Operation
VP Digital Ad Sales
Junior Associate, Business Development
Supervisor – Ad Operations
Empowering Media – Dentsu Aegis
VP- Consumer Engagement & Innovation
Senior Director – Media & Ad Partner Sales
Senior Director, Product
Sr. Director, Consumer Marketing
Analytics & Ad Tech Director
Matchflow Media LLC
Programmatic Sales Manager
AD PRODUCT SUPPORT SPECIALIST
KELLEY BLUE BOOK
Supervisor, Digital Operations
Julie Van Ullen
Sr. Director, Publisher Business Development
Partner, Senior Director, Digital Investment
Director Media Services
Digital Marketing Manager
Stanley Black & Decker
Manager, Channel Development
President, Global Sales & Marketing
GM, Programmatic Solutions
Chief Digital Officer, Chief Innovation Officer
Vice President, Regional Sales
Marketing & Business Development
Director of RTB/Programmatic Demand
Make Every Screen a TV
Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks and service providers create and monetize engaging and personalized TV and film experiences.
Deliver TV Everywhere
Give viewers the TV and film content they want anywhere.
Create Flexible Workflows
Add modular capabilities to your existing broadcast and distribution workflows, including VOD, live and linear TV.
Offer Insights and Results
Insights from Adobe Marketing Cloud integrations allow media sellers to optimize campaign and ad delivery in real time.
Follow us @AdobePrimetime
Celtra Inc., empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop. AdCreator 4 is built to run large-scale and complex campaigns. It is a single platform for streamlined ad creation, performance optimized serving and consolidated reporting with common metrics across all screens.
Celtra is headquartered in Boston (MA), with offices in New York City, Chicago, Los Angeles, San Francisco, London (UK), Tokyo (JP) and Ljubljana (SI). For more information, visit Celtra at www.celtra.com or @CeltraMobile on Twitter.
Googles DoubleClick platform provides ad management and ad serving solutions to companies that buy, create or sell digital advertising. The worlds top marketers, publishers, ad networks and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video and mobile, DoubleClick platforms help customers execute their digital media strategy more effectively.
Extreme Reach offers the only enterprise technology designed distinctly to bring together the TV and Video ad workflow and all aspects of Talent & Rights management in a single, easy-to-use cloud platform. One platform and one process make brand advertising easier, and analytics more insightful, with the assurance of rights compliance wherever ads play. Founded in 2008, Extreme Reach proudly serves the world’s biggest brands, agencies, post-production houses, all media destinations, and the talent community, altogether simplifying the process for every team that touches an ad campaign from start to finish. Headquartered in Needham, MA, Extreme Reach has offices in 19 cities worldwide.
As a global leader in Artificial Intelligence technology, Quantcast is using machine learning to drive human learning to help brands grow in the AI-era.
Founded in 2006, Quantcast is the real-time pulse of the Internet helping marketers and publishers understand their audiences through 1st party direct measurement. With the largest AI-driven audience insights platform measuring over 150 million web destinations, Quantcast’s predictive analytics powers insights, targeting and measurement solutions for marketers, agencies, consultancies and publishers worldwide.
Headquartered in San Francisco, Quantcast employs more than 800 employees in 22 offices across 10 countries. For more information, visit www.quantcast.com.
Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponentials platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.
Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.
Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.
Teads is the inventor of outstream video advertising and number 1 video advertising marketplace in the world.
Teads’ native video advertising solutions encompass a series of formats inserted into media content, like inRead playing inside articles, creating unprecedented levels of premium inventory, which did not exist before.
Teads’ global premium marketplace includes publishers such as Time Inc., Business Insider, The Atlantic, Forbes, The Washington Post, Bonnier, Mashable, The Telegraph, Le Monde, and Nikkei, amongst many others.
Brands and agencies can access this top-tier, premium inventory, available on the web and on mobile, through programmatic or managed services.
Tremor Video (NYSE:TRMR) provides software for video advertising effectiveness. Our buyer and seller platforms enable seamless transactions in a premium video marketplace by offering control and transparency to clients. We employ patented all-screen technology to make every advertising moment more relevant for consumers, and deliver maximum results for buyers and sellers.
Altitude Digital delivers powerful technology that optimizes and streamlines the connection between buyers and sellers of online video and mobile advertising. Altitudes ARENA® Video SSP delivers greater control and performance for video publishers. The company is one of the fastest growing video advertising marketplaces and is listed as one of the 10 largest video platforms by both comScore and Quantcast. Altitude Digital is headquartered in Denver, Colorado with offices in New York and San Francisco.
Need to elevate your brand and grow your audience? Blast is a full-service public relations firm committed to driving measurable results for our clients. With a smart, passionate team and offices in all major North American markets, we’ve got you covered. Just ask our clients, a world-class portfolio of brands, marketing technology, software companies and associations, including Factual, FastPay, Interactive Advertising Bureau, Opera Mediaworks, SheKnows Media, and The Trade Desk. For more information, please visit www.blastpr.com and follow us on Twitter @blastpr.
Smart AdServer is the independent, flexible ad solutions and monetization platform. Our unique holistic approach gives control back to publishers allowing them to innovate and optimize all their monetization channels across all formats – display, rich media, native and video – and on all screens. With offices in 10 countries and 200 passionate employees, Smart AdServer empowers more than 650 publishers and ad networks worldwide by delivering ads to 30,000 sites and apps, including Genesis Media, Wine Enthusiast, Ozy.com, Clarin, Telcel, SFR, Aufeminin, Amaury Médias, Webedia, and HiMedia.. For more information, please visit smartadserver.com.
SpotX is a video ad serving platform providing media owners with monetization tools for desktop, mobile and connected devices. The platform features modern ad serving and programmatic infrastructure, and other monetization tools, like solutions for OTT and outstream video ad units. SpotX gives publishers the control, transparency and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. The company is headquartered in Denver, Colorado, and has offices in Amsterdam, Belfast, Hamburg, London, Los Angeles, New York, Paris, San Francisco, Stockholm, Singapore and Sydney. In October 2017, RTL Group, a leader across broadcast, content and digital, will complete its 100% acquisition of SpotX.
Watchwith enables TV networks and premium video publishers to create in-program interactive experiences for viewers. These in-program experiences unlock entirely new advertising inventory and sponsorship opportunities while driving incremental revenue beyond today’s interstitial commercials and dynamic ad insertion. Watchwiths SaaS platform makes it simple to create perfectly timed sponsored interactive engagement and valuable new in-program advertising across virtually any connected device. Watchwith is headquartered in San Francisco, California and investors include Rogers Venture Partners, Samsung and ARRIS Group. For more information about Watchwith, visit watchwith.com.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.yume.com/pr, follow @YuMevideo and like YuMe on Facebook.
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in todays complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
Rapt Media has created the only interactive storytelling tech combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video.
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