Committee & Council - Remote

IAB Digital Out of Home Committee Call

Oct 27 2017


      Join us on Friday, October 27th from 12-1 PM ET for our Q4 DOOH Committee call.

      In this 1-hour virtual Committee Meeting, we’ll plan to review the DOOH Metrics Glossary Draft, which has been compiled to aid digital planners, buyers and strategists who have little-or-no background in DOOH media in understanding common DOOH terms, as well as audience targeting terms and performance measurement terms. The hope is that a simple, web-based collection of terms will simplify the planning process and encourage more marketers to consider DOOH in their strategic discussions.

      We’ll also discuss 2018 planning, and the recent DOOH Case Studies Collection that was released in September.

      Please note that this is a remote meeting only. There is no in-person attendance option.

      If you’d like to attend, please email Sara Childs at [email protected] to register.