Webinar log-in information will be emailed within 2 business days of the session start date.
$399 - Non-Member Price
$299 - IAB Members
Agenda
Agenda
Discussion Topics
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Establishing Plan Parameters and Timeline
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Developing Media Objectives
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Establishing Buying Guidelines
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Confirming Available Assets
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Constructing Planning Timeline
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Defining Media Mix Allocation
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Collaborating with Creative Agencies
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Designing Data Strategy and Measurement Plan
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Developing Strategic Recommendation
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Managing RFP Process
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Evaluating and Negotiating Proposals
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Negotiating Vendor Terms and Conditions
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Managing IO Process
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Kicking Off Campaigns
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Managing Trafficking and Tagging Process
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Managing Reporting Process
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Verifying Campaign Launch
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Analyzing and Optimizing Campaigns
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Troubleshooting Campaigns
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Managing Flowchart Process
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Managing Digital Media Finances
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Creating Ad Hoc Reports
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Constructing Industry POVs
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Setting Up Media Days
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Forecasting Media Returns
Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.
This class counts as 8 hours of credits toward IAB Certification eligibility status.
