Training - Online

IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class – 10.02.17 – 10.05.17

DBPC Webinar 10.02.17
Oct 2-5 2017

$399 - Non-Member Price
$299 - IAB Members

      Introduction

      This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Buying and Planning Certification exam, but can also benefit buyers and planners who are seeking to learn more about the ecosystem in a virtual classroom setting.

      Questions about the Digital Buying and Planning program? Join our monthly, free online info sessions with Q&A 

      For those unable to attend the live training sessions, you can access a full recording up to eight weeks after each session.

      Each session will be 90-minutes in length:

      • Part 1: Monday, October 2nd, Noon to 1:30 pm ET
      • Part 2: Tuesday, October 3rd, Noon to 1:30 pm ET
      • Part 3: Wednesday, October 4th, Noon to 1:30 pm ET
      • Part 4: Thursday, October 5th, Noon to 1:30 pm ET
      IAB Digital Buying and Planning Certification Exam, 4-Part, Live and Recorded Webinar Prep Class - 10.18.16 - 10.27.16
      COURSE OVERVIEW
      Get prepared to take the Digital Buyer and Planner Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide a detailed review of the major content areas outlined in the Exam Blueprint

      Designed to mirror the content on the exam, this course will deepen your working knowledge of digital buying and planning and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital buying and planning and will better their chance of success when sitting for the exam.

      WHO SHOULD ATTEND
      This course is not designed to be an entry-level course. This course is designed for digital media buyers, planners, marketers and strategists who are preparing for the IAB exam or have at least one year digital buying and planning work experience. This includes media professionals working in media roles related to buying, planning, strategy, and analytics.

      Note: Cost of IAB Certification Exam application is NOT included in a-la-carte Prep Class price

      Learn more and apply for IAB Digital Buying and Planning Certification.

      TOPICS COVERED

      Establish Plan Parameters Develop Media Objectives
      Establish Buying Guidelines Confirm Available Assets
      Construct Planning Timeline Conduct Campaign Research
      Define Media Mix Allocation Collaborate with Creative Agencies
      Design Data Strategy and Measurement Plan Develop Strategic Recommendation
      Manage RFP Process Evaluate and Negotiate Proposals
      Negotiate Vendor Terms and Conditions Manage IO Process
      Kick Off Campaigns Manage Trafficking and Tagging Process
      Manage Reporting Process Verify Campaign Launch
      Analyze and Optimize Campaign Troubleshoot Campaign
      Manage Flowchart Process Managing Digital Media Finances
      Create Ad Hoc Reporting Construct Industry POVs
      Set Up Media Days  Forecast Media Returns
      Finalize Media Plan


      SYLLABUS

      The class content follows the IAB Digital Buying and Planning Certification Blueprint.

      COST

      Training
      Member: $299
      Non-Member: $399
      Note: Cost of IAB Certification Exam application is NOT included in Training above

      Training + Exam Bundle
      Member: $699
      Non-Member: $899

      QUESTIONS?
      Contact [email protected]

      Cancellation Policy: Please note, class sales are non-refundable. Should you need to change your registration, a credit (good for one year) for a future course can be issued when IAB is notified 7 business days prior to the event date. Within 7 business days, you may transfer your seat to another colleague or contact.

      Agenda

      Webinars: 12pm-1:30 pm ET, October 2-5

      Webinar 1: October 2
      Webinar 2: October 3
      Webinar 3: October 4
      Webinar 4: October 5

      Webinar log-in information will be emailed within 2 business days of the session start date.