Overview
This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals who are seeking to learn more about the ecosystem in a virtual and live classroom setting.
For those unable to make the live prep, you can access a full recording up to seven days after each session.
Each session will be 90-minutes in length:
Part 1: Tuesday, March 15th, Noon to 1:30 pm ET
Part 2: Thursday, March ... Read More
This 4-part webinar course is designed specifically for people who are preparing to sit for the IAB Digital Ad Operations Certification exam, or for ad operations professionals who are seeking to learn more about the ecosystem in a virtual and live classroom setting.
For those unable to make the live prep, you can access a full recording up to seven days after each session.
Each session will be 90-minutes in length:
- Part 1: Tuesday, March 15th, Noon to 1:30 pm ET
- Part 2: Thursday, March 17th, Noon to 1:30 pm ET
- Part 3: Tuesday, March 22nd, Noon to 1:30 pm ET
- Part 4: Thursday, March 24th, Noon to 1:30 pm ET
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COURSE OVERVIEW
Get prepared to take the Digital Ad Ops Certification exam with help from IAB, the authority on the exam. This four-part webinar course will provide detailed review of the major content areas outlined in the Exam Blueprint |
Designed to mirror the content on the exam, this course will deepen your working knowledge of digital ad operations and will help you determine which areas to focus on in your independent studies. Attendees will come away with an elevated knowledge of digital ad operations and will better their chance of success when sitting for the exam.
WHO SHOULD ATTEND
This course is designed for digital ad operations professionals who are preparing for the IAB exam or have at least one year digital ad operations work experience. This includes anyone with responsibilities in launching, managing, optimizing, trouble-shooting and analyzing digital ad campaigns. Registrants are required to have at least one year in digital ad operations work experience in order to attend training. This course is not designed to be an entry-level ad ops course; some experience is required.
Learn more and apply for IAB Digital Ad Operations Certification.
TOPICS COVERED
| Campaign goals |
Optimization tactics |
Products & Packaging |
| Campaign launch |
Campaign reporting |
Documenting workarounds |
| Checking inventory availability |
Investigating discrepancies |
Feature sunset strategies |
| Conversion tags |
Campaign wrap-up reports |
Perform diagnostics |
| Entering order details |
Campaign analytics |
Client management |
| Creative strategy |
Security checks |
Client communications |
| Performing asset intake |
Fraudulent activity |
Conduct postmortems |
| Vendor Q&A checks |
Emerging technologies |
Network architecture |
| Media plan reviews |
Feasibility evaluations |
3rd Party inventory |
| Pre-launch testing |
Beta testing |
Packaging & order systems |
| Developing campaign workflow |
Product definition |
Technical integrations |
| Competitive separation |
New business development |
Fiscal justifications |
| Campaign performance |
Success metrics |
Partner certifications |
| Troubleshooting |
Pricing structure |
Publisher certifications |
SYLLABUS
The class content follows the IAB Digital Ad Operations Certification Blueprint.
COST
Price includes all four session and a participant guide.
- IAB Members – $299
- Non-IAB Members – $349
- Group Discounts for Five (5) or more Applicants: please email [email protected]
QUESTIONS?
Contact [email protected]
