In its milestone 10th year, VidCon has become the industry’s premier event bringing together the creators, communities, brands and platforms driving one of the biggest cultural trends – Influencer Marketing. It provides a rare look into the complete influencer ecosystem – the new experiences, cultural moments and brand opportunities. IAB Brand Storytellers @ VidCon will give attendees deep learning and inspiration from some of the industries finest creators, thought-leaders and influencers. You’ll hear directly from the brand visionaries deploying influencers to drive their business and learn how to build direct brands in the online video space.
Scott Bishoff is currently the Vice President of Media at FOX, overseeing digital media for all Theatrical films. Prior to FOX, Scott led strategy and digital media at MAXUS and OMD for top companies including Universal Pictures, Activision, Pepsi and PlayStation. He has been a part of numerous successful launches and award-winning teams, highlighted by a Grand Effie win for Call of Duty in 2013.
At IAB, Susan runs the Mobile Marketing Center of Excellence and all mobile-dominant initiatives including Local, Native/Content/Social, B2B and Games. She works with hundreds of digital publisher/technology providers to set guidelines and industry thought leadership. Susan was named as one of “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, a “Top 50 Content Marketing Influencer at CM World 2016” by TopRank, and a “Top 50 Marketing Leaders Over 50” by Brand Watch for two years running. She is on the jury for the Native Advertising Institute Awards, The Content Marketing Institute Awards and the Shorty Awards and is a frequent speaker at SXSW, iMedia Connect, Business Insider Ignition, Social Media Week and more.
Greg is MeUndies’ second employee where he has played a pivotal role in shaping the brand’s foundation and DNA. Through the years Greg has overseen partnerships, social media, influencer marketing, and public relations.
In his current role as Senior Manager of Brand Marketing, Greg drives MeUndies’ brand strategy where he manages the direction and vision of the company’s marketing initiatives. Greg speaks regularly about MeUndies’ scrappy and unorthodox marketing strategies at conferences around the world and has had those same tactics recognized by top-tier publications.
Prior to MeUndies Greg was an Account Executive at Moxie PR group, a full-service communications agency and brand consultancy that focuses on technology startups. There, Greg helped craft PR strategy for brands like Dollar Shave Club and DogVacay.
Greg holds a B.A. in Economics from The University of Colorado at Boulder. He was a sponsored amateur snowboarder before attending college and was ranked 3rd in the country for slopestyle and superpipe.
Jodi Goldberg is Head of Industry for Retail at Google, where she has worked for the past 6 years. She leads a team focused on Direct to Consumer ecommerce retailers, providing them with insights into retail category trends, and helping them develop and execute digital marketing strategies across Google and YouTube. Prior to Google, Jodi held sales & marketing roles at Yahoo, WebMD, and Time Inc. Jodi is a retail enthusiast, a Bruce Springsteen fan, and excited about currently learning both the French language and Luxembourg history.
Dave Grimaldi is Executive Vice President for Public Policy at IAB, and is based out of the Washington, D.C. office. He leads the the IAB policy team, which advocates on behalf of IAB member companies before Congress, federal agencies, and involves direct lobbying, political fundraising, issue campaigns, and policy development.
Dave joined IAB from Pandora Media, where he directed the company’s public affairs strategy and opened its Washington, D.C. office. Dave worked to craft Pandora’s policy messaging toward political and national media, while cultivating and strengthening relationships with a broad network of journalists, third party validators, and other music industry and technology representatives.
Prior to Pandora, Dave served as Chief of Staff to FCC Commissioner Mignon Clyburn, serving as the Commissioner’s advisor on all matters. Dave prepared Commissioner Clyburn for congressional oversight hearings, the review of proposed mergers and various FCC rulemakings, and helped guide the office through Clyburn’s tenure as Acting FCC Chairwoman.
Before the FCC, Dave served as Senior Counsel to House Majority Whip James E. Clyburn of the U.S. House of Representatives. He advised the Whip in a variety of capacities, from policy positions to floor strategy, and coordinated with the House’s committees and other Leadership offices to prepare legislation for consideration by the full House.
Before joining the Whip’s office, Dave was a Principal at The Raben Group, where he advised corporate clients on issues relating to intellectual property, financial services, and telecommunications.
Dave earned his BA in English at Loyola Marymount University in Los Angeles, followed by a J.D. at Catholic University Law School.
Sue’s 30 years of experience spans integrated media strategy, consumer insights, advertising/media measurement and team building.
While the majority of Sue’s career has been creating, supporting and measuring advertising initiatives for content providers like Viacom and Martha Stewart Omnimedia, she also spent two years agency-side to gain a broader and deeper understanding of the advertising space. And her earlier years included B2B media (Cahners Travel Group; Lebhar Friedman, Chemical Week). Sue has been hands-on and “neck deep” in Digital since the mid 90s.
A graduate of Iona College (NY), Sue also taught various undergraduate Advertising courses at CCNY. “I am a course junkie myself. All kinds of topics—not just work-relevant. But I have found that even a beginner’s drawing class can spark ideas for an advertising insights study. Give yourself creative downtime and you find you are Always On!”
Daniel is a marketing veteran, who has spent 18+ years in the digital media landscape. His experience spans across a wide range of verticals including, fashion retail, ecommerce, home goods & services, as well as marketplaces – such as eBay.
As VP of Media and Customer Acquisition, he now oversees paid search, affiliate, SEO, and all video related advertising programs for the fast fashion brand-incubating giant, TechStyle including YouTube, OTT, and linear TV. After spending three years overseeing all European acquisition strategy for TechStyle, he jumped at the opportunity to expand his role to North America and join the greater team headquartered in Los Angeles.
As an avid runner, Daniel has run the full distance between the European office in Berlin and the headquarters in LA, since joining TechStyle in 2014. His next goal? Run back.
Tina (@pukey) leads Pinterest’s vertical marketing strategy for Entertainment and Restaurants, helping partners understand how to best leverage Pinterest’s rich audience insights and advertising opportunities to achieve a competitive advantage. She has 15+ years experience leading marketing and media strategy for major entertainment brands across movies, TV, home entertainment, streaming platforms and gaming. Prior to joining Pinterest, Tina held executive management positions at leading agencies, including Zenith as EVP overseeing west coast teams/offices and spearheading regional new business, and Goodby, Silverstein & Partners as Media Director, co-department head. In 2016, Tina was honored to be named an Adweek LA Media Star on their “12 Most Successful Media Agency Execs in Southern California” list. She has been an avid Pinner from the early days of Pinterest, and currently she’s pinning entertainment ideas for her 4-year old, inspiration for a bathroom remodel and food of all kinds.
Randall Rothenberg is the Executive Chair of the Interactive Advertising Bureau, the trade association for digital media and marketing in the United States. Among the IAB’s 750 member companies are such major platforms as Google, Facebook, Microsoft, and Snap; the nation’s most important ad-supported media companies, including The New York Times, Walt Disney Co., NBC Universal, ViacomCBS, Hearst Magazines, Spotify, Verizon Media, Hulu, Warner Media, LinkedIn, and Meredith; incumbent and disruptor brands, including Coca-Cola, Walmart, Procter & Gamble, Hubble Contacts, ThirdLove, General Motors, Johnson & Johnson, and Citigroup; and scores of technology and data companies, among them Mediamath, LiveRamp, Quantcast, and Pubmatic.
With these members and its 47 affiliate associations on every inhabited continent, the IAB and its sister technology-standards group, the IAB Tech Lab, serve as the digital marketing industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of standards and best practices.
Mr. Rothenberg joined the IAB in January 2007 as President and Chief Executive Officer, and led the organization until becoming Executive Chair in September 2020. During his tenure, the organization became one of the largest and most influential media and marketing trade bodies in the world, helping to develop technical standards, self-regulation, government regulation, market and consumer research, and professional development programs to protect consumer privacy, foster brand and media revenue growth, improve data security, and reduce supply chain friction in the digital marketing industry.
Prior to his IAB role, Mr. Rothenberg was the Chief Marketing Officer and Senior Director of Intellectual Capital at Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications for senior business executives.
Earlier in his career, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age. Mr. Rothenberg has written for a score of major national magazines, among them Esquire, GQ, The Nation, The New York Times Magazine, and New York Magazine. He is the author of four books, including Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg, an avid nature, urban, and portrait photographer, serves on the Board of Directors of the International Center of Photography and the Board of Overseers of the Columbia Journalism Review. He received an undergraduate degree in Classics from Princeton and lives in New York City.