IAB CEO Randall Rothenberg provides an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.
All online video creators are direct to consumer brands. In this discussion Lisa Filipelli of Select Management Group and DIY YouTube star LaurDIY share their experiences with using video and storytelling to launch creator-first brands.
Learn how Honda relates authentically to the esports audience on Twitch along with streamers, influencers and viewers, by gaining brand affinity and building a true community around their brand.
Learn what is and is not considered compliant in the age of influencer marketing, and participate in a rapidfire game of “Compliant or Not?”
Hear how consumer shopping experiences, attitudes and preferences help determine differences and commonalities in customer journeys and perceptions when shopping for direct brands compared with traditional brands.
Rosanna Pansino is one of the most accomplished online video creators in the food space. With a range of popular cookbooks and a new line of bakeware, cake decoration kits and more, she’s turned her passionate online video audience into brand ambassadors for an expanded lineup of products for baking enthusiasts. In this discussion Randall Rothenberg of the IAB explores how she got started, top tips on integrating storytelling and merchandise, best practices in picking partners and more.