IAB CEO Randall Rothenberg provides an in-depth illustration and analysis of how direct brands are driving a tremendous transformation in the way consumer goods and services are created, marketed, and sold.
How are consumers discovering brands and making buying decisions in today’s fragmented media market?
As the use of Content Creators has become essential to marketing traditional and disruptor brands, the Interactive Advertising Bureau (IAB) will debut its new research that illuminates the degree to which Creators impact buying decisions. Plus, this work explores why their communities respond to their brand messaging.
All online video creators are direct to consumer brands. In this discussion Lisa Filipelli of Select Management Group and DIY YouTube star LaurDIY share their experiences with using video and storytelling to launch creator-first brands.
Learn how Honda relates authentically to the esports audience on Twitch along with streamers, influencers and viewers, by gaining brand affinity and building a true community around their brand.
More than half of shoppers say online video has helped them decide which specific brand or product to buy. Join Daniel Pahl, Vice President of Media and Customer Acquisition, TechStyle Fashion Group (Fabletics, Savage X Fenty, JustFab, FabKids, ShoeDazzle) as he shares how TechStyle is shifting their video strategy from linear TV to online video, embracing its expanding role across the customer journey.
BONUS: DISCLOSURE COMPLIANCE AUDIENCE GAME!
IAB brings you a unique opportunity to hear directly from the FTC who will answer many of the questions you may have about disclosure. Find out what a “material connection” is, and why you need to disclose if you have one with a brand or an influencer. Learn about the right way to disclose, as well as who is responsible for the disclosure. Discover how the FTC finds cases of influencer marketing that have not been properly disclosed, and what happens if the FTC contacts you. We’ll also test your awareness of influencer marketing with an interactive audience game called “Compliant or Not?”
In this session, learn how brands have become their own best storytellers, and discover how the power of sight, sound, and motion have helped to drive business growth.
Rosanna Pansino is one of the most accomplished online video creators in the food space. With a range of popular cookbooks and a new line of bakeware, cake decoration kits and more, she’s turned her passionate online video audience into brand ambassadors for an expanded lineup of products for baking enthusiasts. In this discussion Randall Rothenberg of the IAB explores how she got started, top tips on integrating storytelling and merchandise, best practices in picking partners and more.