IAB Annual Leadership Meeting 2014: Marketing 2020 – The Digital Agenda

IAB Annual Leadership Meeting 2014: Marketing 2020 – The Digital Agenda


Palm Desert, CA · 02.09.14

More than 1,000 digital thought leaders came together to drive the industry forward February 9-11 at the JW Marriott Desert Springs in Palm Desert, California for the sold-out 2014 IAB Annual Leadership Meeting—three days of powerful debate and discussion, intense networking, and high-level insights. Focused on the theme “Marketing 2020: The Digital Agenda” the speakers and participants took on some of the hottest topics in advertising.

Conference Summary

Sunday HighlightsMonday HighlightsTuesday HighlightsInternational Breakfast

Sunday Highlights

IAB Annual Leadership Meeting: Day One Highlights

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 1Blast off. The 7th Annual IAB Annual Leadership Meeting, “Marketing 2020: The Digital Agenda,” exploded to life. Randall Rothenberg, President and CEO, IAB, rallied the audience of more than 1,000 influencers. “You are, by all definitions of the concept, defining the agenda for our industry.” Over the course of the next few days, the preeminent leaders of marketing, media, and technology will share their perspectives on how to tackle challenges and drive profitable and successful futures. Through the town halls, your voices and your ideas will be amplified. “Your input will directly inform the digital agenda we will pursue over the next several years,” he said.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 2Following a vote to approve the 2014 Board of Directors, and including the new Chairman, Vivek Shah, CEO of Ziff Davis, Inc., and Vice Chair, David Morris, Chief Client Officer, CBS Interactive, Rothenberg held the gavel in his hand to call the meeting to order, when his business was interrupted by a group of members. They marched up to the stage with a gift—the domain name IAB.com for the IAB, whose digital home had long been stationed at IAB.net.

Next, Shah took to the stage announcing the 20th birthday of the ad banner, using this landmark, to urge the industry to live up to its potential. “We have to stop devaluing digital media,” he said. “No more traffic fraud. Let’s end it,” he demanded. “No more denigration of our ad units. It’s not the ad units…We must insist in more creativity and less clutter,” he challenged. “Let’s embrace the new metrics from the 3MS coalition and dislocate the click-through rate,” he ordered. While there is clearly work to be done, “our third decade will be our best yet.”

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 3After the presentation of the esteemed IAB Service Excellence Awards, David Moore, Chairman, Xaxis, introduced the first keynote speaker of the event: Nick D’Aloisio, Product Manager, Yahoo.

D’Aloisio opened the conference with big, simple, and even counterintuitive ideas about mobile, user experience, and content. At age 15, investors like Li Ka-Shing were investing in his work; at 17, Yahoo bought his app Summly, a program that algorithmically generates summaries of the news. On stage, he told the story of his last few years laced with sharp and sometimes surprising insights about user behavior and design. Users want immediacy, particularly on mobile. They will indulge in long form content later on other devices. It’s not about creating a new addiction—there’s limited room for products people use repeatedly throughout the day—but instead it’s about reliance, regularity, and creating new habits. “There’s no point in designing a mobile experience if you don’t have in mind a daily habit,” he said. The demand for social everything is waning. The market is devolving from emphasis on the social graph of the last ten years to anonymity.

After Rothenberg honored the sales executives responsible for helping digital advertising soon to become the largest advertising sector in the industry by announcing the IAB Sales Excellence Awards, he adjourned day one. The audience was wowed—inspired and excited to talk about all they just learned at the Welcome Reception.

Monday Highlights

IAB Annual Leadership Meeting: Day Two Highlights

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 4The second day of the sold-out, 2014 IAB Annual Leadership Meeting opened with a riveting and motivating welcome from Randall Rothenberg, President and CEO, IAB. “Nothing in history of mankind except the invention of writing has enabled more diversity of expression than the internet….Advertising has been the fuel of that freedom of expression,” he said, as he shared what drives him most deeply. For others the motivation may not be the First Amendment, but money. “Digital advertising is the new Gold Rush,” he said. But both goals require the same challenges be overcome—which aligning with the theme of this meeting, set the digital agenda for 2014 to 2020.

IAB’s Five Enduring Priorities:

  • Build a Trustworthy Digital Advertising Supply Chain
  • Make Measurement Make Sense
  • Support Publisher Transformation
  • Build Brands Digitally
  • Move Mobile Mainstream

He concluded by urging all of the influential individuals in this standing-room only ballroom to join with the IAB on this pledge.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 5The year 2020 remained the target of the room’s attention, as Bob Liodice, President and Chief Executive Officer, ANA, discussed what marketing leaders need to do to succeed in this rapidly, and ever-changing ecosystem based on the landmark “Marketing 2020” study by the trade association. “The real-time world of marketing has completely consumed brands, and they’re not always sure what to do with it or how they should organize,” he said. The report provides insights that can help direct this course. “Big insights, purposeful positioning, and total experience separate the winners from the under-performers,” he said. But if the media sellers and buyers in this room hear one message, it should be this: “Marketers are looking to create full end-to-end experiences with consumers.” They want to build relationships with consumers “beyond the scope of what brands consider themselves to be.”

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 6Next up, Neil Ashe, President and Chief Executive Officer, Global eCommerce, Walmart, sat down with Rothenberg and Liodice to talk about how Wal-Mart is managing the marriage of physical commerce and e-commerce. The captivating conversation covered the rapid pace of change and the organization, Ashe’s changed perspective as a publisher turned retailer, advice for ad technologists, and the role of advertising, among many other topics. “[The industry] moves this fast, because it’s closest to the customer, and the customer’s expectations move this fast,” he said. Meanwhile, at brands, organizational charts haven’t changed dramatically, but “the people are really starting to change.” The dramatic growth has also created dramatic complexity. Ashe emphasizes simplicity. Ad tech companies should aspire to provide simpler solutions to clients. Consumers are “bombarded with inputs at a pace and scale that they never saw before,” and Wal-Mart aspires to simplify their experience.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 7Bob Pittman, Chairman & Chief Executive Officer, Clear Channel, a pioneer, visionary, and business leader engaged in a fireside chat with Rothenberg about building a multiplatform powerhouse and enabling the marketing 2020 transformation. He underscored the importance of the consumer in his varied career and role at Clear Channel. “I’m trying to match assets to consumer trends and think of myself in a crude way as a sociologist.” When starting “I Heart Radio” with a festival instead of a digital strategy, Clear Channel didn’t lose focus on making connections with the people in the relationship between digital and physical. “We always get off track when we start thinking about process and operational stuff and stop thinking about the consumer,” he said. This mentality also comes to life in his meetings with marketers. “We’re not negotiating with CPMs anymore. We’re negotiating with: What’s the value to the user?…Who cares about a CPMs? What we care about is results.”

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 8Marketers voiced their own challenges and needs next. Mike Perlis, President and Chief Executive Officer, Forbes Media, moderated a roundtable discussion with Jamie Moldafsky, Chief Marketing Officer, Wells Fargo, and Ann Lewnes, Senior Vice President and Chief Marketing Officer, Adobe Systems, about marketer transformation. Both emphasized the important role of data in this shift. Moldafsky said, “The notion of omnichannel is the single biggest thing transforming our business…Our biggest opportunity and challenge is how to get the organization to think mobile first.” Aligning everyone at Wells Fargo meant grounding them in customer insights, while maintaining a focus on the brand vision, and helping the organization not become buried by the vast number of customer touchpoints. Lewnes emphasized how data today allows marketers to demonstrate their value in the organization, and make their point. “If I can show you that I can measure exactly what you’re looking for and provide the best return on investment, how are you going to argue with me?…For the first time marketing can justify it’s really driving the business.” As for what sellers can do for them: Be a partner, help us solve our problems, use your knowledge about your customer to create a customized opportunity, and move more quickly, they said.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 9Between keynotes, Rothenberg returned to the stage for a special announcement—the launch of IAB China and IAB South Africa. Guy Phillipson, CEO, IAB UK, followed this announcement by describing how IAB and its 42 outposts are united under one mission.

Tom Phillips, Chief Executive Officer, Dstillery, presented a hard-lined message about traffic fraud through the metaphor of drug dealers and addicts. With interspersed clips from the HBO show The Wire, Phillips showed how even parties in the supply chain that aren’t acting outright criminally are complicit. Like addicts, they quietly participate, benefitting through increases in traffic, impressions, and conversions. No one is exempt—publishers, exchanges, buyers, agencies, and marketers are all part of this food chain. “This is everyone’s problem,” he announced. And everyone must participate in its solution. “Be proactive. Refuse to play along. Help us shame the bad actors,” he said. “The health and survival of our industry depends on it.”

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 10Following a networking luncheon, Neal Mohan, Vice President, Display Advertising, Google, brought the digital measurement revolution into the spotlight. Marketers want better digital measurement; they want engagement metrics; they want measures for sales lifts—this data, he said, would shift more advertising revenue to digital. Key to this is viewability. “In 2014, we’re going to embrace the notion of transacting media based on viewable impression. If we do that we’ll solve the age-old problem of whether a human being actually saw my ad or not,” he said. To support this goal, Google not only has provided marketers with a viewability measurement product, but also just announced a new partnership with comScore to provide marketers with real-time audience measurement.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 11Lou Mastria, Managing Director, Digital Advertising Alliance; Dr. Jeff Eisenach, Senior Vice President, Global Energy, Environment, and Network Industries Practice, NERA; and Gabe Gottlieb, Co-Founder and Chief Executive Officer, Adomic; presented breakthrough research regarding the future of the cookie, entitled “The Hidden Value of Cookies in the Multiparty Advertising Ecosystem.” The problem, particularly in Washington, is the lack of visibility into information sharing; but Eisenach said information sharing through cookies creates considerable value. “The availability of cookies to facilitate information sharing increase transaction prices by as much as 200 percent compared to the average price,” he said.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 12Andrew Creighton, President, VICE Media, and Spencer Baim, Chief Strategic Officer, VICE Media, opened the hood on being a new new media company. How did they get from being a 16-page fanzine to attracting more than one billion views on YouTube and an Emmy nominated TV show? By focusing on great stories that touched a critical chord with their audience, namely being a media brand young people can trust. “Find a great story and create a whole suite of assets around it,” Creighten said.  As for advertising, 50% of the Vice audience uses Ad Blocker. The opportunity is content marketing that stays true to the Vice brand and the advertisers’.

The general assembly concluded following a networking refreshment break, but the day was far from over. Attendees dispersed into five town halls each closely related to the “core commitments” Rothenberg announced earlier in the day. This is the opportunity for industry influencers in the audience to amplify their voices and constructively discuss what needs to happen to achieve these industry goals. The major insights and recommendations for action from each town hall will be reported on the main stage following Tuesday’s general session.

Tuesday Highlights

IAB Annual Leadership Meeting: Day Three Highlights

The 7th IAB Annual Leadership Meeting opened with Randall Rothenberg, President and CEO, IAB, preparing attendees for the brilliant conversations and thought-provoking speakers of the last morning of this weighty event.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 13Jack Haber, Vice President, Global Advertising & Digital, CP Colgate-Palmolive Company, addressed the mobile marketing challenge—one of the core commitments Rothenberg made for the IAB is to unlock the value of mobile. “There is a big gap in mobile marketing,” he said. Not only in terms of money, but in what marketers need and need to do to capitalize on the opportunity it presents. Mobile is an “opportunity to connect with everyone, everywhere in the world.” More people have mobile phones than toothbrushes in the world. It’s imperative for marketers to integrate mobile deeply into campaigns. So what’s the hold up? Haber presented a top 10 list of reasons and excuses, including, “What’s the ROI?,” “The agency didn’t put it in the plan,” and “I can’t afford it.”  Solutions he offered included agencies always including mobile in campaigns. Stop thinking of mobile as mobile; a lot of mobile usage is in the home. Stop thinking of it as a device; devices change, it’s a context. It’s time to re-image mobile, he said.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 14Darren Herman, Vice President, Content Services, Mozilla, took the stage noting that in many ways the IAB and Mozilla are not very different. The two organizations pride themselves in putting the user first. They both want transparency through trust and believe that is the only way to push the industry forward. Herman focused his talk on three of the IAB five strategic pillars he sees key to Mozilla’s growth and success—Publisher Transformation, Moving Mobile Mainstream, and a Trustworthy Digital Supply Chain. Herman emphasized that Mozilla is a mission-driven non-profit and it truly can act on its mission without the need to be profit driven. They want to work with IAB and its members and extend an olive branch to the industry to work together to achieve common goals.

Then the tables turned. Attendees took to the stage to report most resonant ideas shared and issues debated in the previous day’s town halls to Rothenberg, new IAB Board Chair Vivek Shah, and other industry leaders in the audience. Topics included: Quality, Trust, and Validation: Can We Prevent Big Data from Becoming Digital Advertising’s Achilles Heel?; Unlocking Value: How Can the Ecosystem Fully Leverage the Mobile Opportunity?; The Programmatic Reality: How Can We Structure People, Processes, and Technology for Success?; Fraud and Piracy: Can We Fix the Open Digital Advertising Supply Chain?; and The Viewability Switch is Flipped; How Do We Do Business Now?. The major learnings from each town hall will directly inform that IAB agenda, harnessing the combined insights from everyone in attendance to create positive change for the industry.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 15As is tradition, The Great Debate, where industry leaders are called upon to argue tough points, closed the show.  The hot button topic of the day: native advertising will fail—because of potential issues like stream blindness and the erosion of consumer trust—unless the industry can work to save it. Peter Minnium, Head of Brand Initiatives, IAB, set the tone by giving an overview of the findings of the IAB Native Advertising Task Force that are contained in the recently released IAB Native Advertising Playbook. Terence Kawaja, Founder and Chief Executive Officer, LUMA Partners, moderated the heated discussion. Expert debaters took on the following counterpoints.

  1. Banner blindness will become stream blindness
    Counterpoint: Ken Willner, Chief Executive Officer, Zumobi
  2. Agencies cannot create the volume and quality of native content necessary to populate every native ad
    Counterpoint: Baba Shetty, Chief Strategy and Media Officer, DigitasLBi North America
  3. Pressure to lower the wall between editorial and advertising will erode consumer trust
    Counterpoint: Meredith Levien, Executive Vice President of Advertising, The New York Times Co.
  4. Native advertising will not only implode, but it will kill social media as well
    Counterpoint: Brian Boland, Vice President, Ad Products, Monetization and Atlas, Facebook
  5. The most effective native advertising is by definition custom, which must be hand created and cannot be automated
    Counterpoint: Dan Greenberg, Co-founder & Chief Executive Officer, Sharethrough

The 2014 IAB Annual Leadership Meeting challenged the industry to step up and work together to solve the most critical issues inhibiting the growth of digital advertising. Attendees spoke their minds and keynote speakers inspired new ideas and ignited action—together it made for a memorable conference that will drive conversation and industry issues throughout 2014 with an eye toward 2020.

International Breakfast

Illuminating the Global Challenges Facing the Industry

Digital advertising leaders from around the world attend the IAB Annual Leadership Meeting. Each year, as part of the program, Tuesday morning opens up with a special breakfast to cultivate international cooperation in addressing the global challenges facing the industry.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 16David Doty, EVP, CMO, and Head of International, IAB, opened the breakfast by welcoming over 20 representatives from 15 countries in attendance including the two newest IAB leaders—Chen Yong from the Interactive Internet Advertising Committee of China (IIACC) and IAB China and Jarred Cinman from IAB South Africa. These two new IABs now bring the IAB representation around the world to 43 countries. Doty emphasized IAB is stronger than ever before in working across borders in ways that it has never been able to do without the infrastructure of the IAB Global Network.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 17Alexandra Salomon, Senior Director International, IAB, then spoke of the importance of collaborating together and laid the groundwork for the two topics of conversation to be addressed during the breakfast—finding ways to collaborate to deliver insights on the growth of global around the world and fixing the digital supply chain.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 18Russ Sapienza, Partner, PwC, and Mike Altschul, Manager, PwC, then delivered PwC’s perspective of global growth of the digital advertising marketplace and the need to create new ways to communicate that growth. PwC predicts 46 markets will have double digit growth by 2017. And that growth goes far beyond the United States and United Kingdom.  14 key markets represent about 85% of total Internet ad revenue and would be critical to a global study. However, accurate data is still not being collected and reported in some of these most important markets including China, Japan, and South Korea. Through the cooperation of IAB leaders around the world, the promise of a true global digital advertising report can be achieved. It’s up to the people in the room to make it happen.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 19The room then engaged in a frank dialogue on handling trust across the digital supply chain. Just as digital media crosses borders, so does trust and distrust. Each market must ask what they are doing to be part of the solution and how can they work together with the IAB global network to advance this common interest.

Chris Mejia, Senior Director Advertising Technology, IAB, explained that trust in the value chain requires thinking about it in every aspect of your business. Mike Zaneis, EVP Public Policy & General Counsel, IAB, noted that fixing the supply chain is about education and trust. He cited the success of the DAA’s Self-Regulatory Program for Online Behavioral Advertising. Randall Rothenberg, President & CEO, IAB, echoed these sentiments. He stated the need for an expectation that companies shouldn’t be doing business with anyone who compromises the privacy of consumers, the safety of brands, or the integrity of our industry.

Alexandra Salomon closed the meeting by promising to follow up on the next steps in tackling these critical issues for development of the digital advertising industry worldwide. The significant big meeting for the group is the IAB Global Summit to be held in New York on October 1 and 2. In the meantime, it’s exciting to see the international family of IABs increase in size, scope and capability.

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 20

2:47 pm -

Registration Opens

West Foyer

Sponsored By: IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 15
2:47 pm - 2:47 pm

Kick Off Networking Happy Hour

West Foyer

Sponsored By: Xaxis
2:47 pm - 2:47 pm

Chairman’s Welcome & Service Excellence Awards

The incoming IAB Chairman shares insights about where the industry is headed in 2014 and then recognizes IAB members who have demonstrated strong leadership and provided an exceptional contribution over the last year.

2:47 pm - 2:47 pm

The Mobile Generation

Nick is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile product. Summly was acquired by Yahoo in March, 2013. Today, Nick is a member of the mobile engineering team at Yahoo, where the team is re-imagining Yahoo’s core experiences for mobile and tablets.

He has been awarded ‘Innovator of the Year’ by the Wall Street Journal and at age 15, Nick was the youngest person in the world to have raised VC funding from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono.

He’ll be sharing his vision on “The Mobile Generation”.

2:47 pm - 2:47 pm

IAB Sales Excellence Awards

Each year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable success in interactive advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do. Research executed by Advertiser Perceptions.

2:47 pm - 2:47 pm

Welcome Reception

Oasis Pool

IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 21

2:47 pm -

Registration Opens

West Foyer

Sponsored By: IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 15
2:47 pm - 2:47 pm

Networking Breakfast

West Foyer

Sponsored By: Yahoo Advertising
2:47 pm - 2:47 pm

The Five Pillars of Wisdom

The President and Chief Executive Officer of IAB reveals the strategic pillars that will guide IAB initiatives over the next five years. These pillars define the greatest challenges facing the marketing and media ecosystem and chart a path to overcome them, ultimately building a successful and profitable future for the entire value chain.

2:47 pm - 2:47 pm

Organizing for Growth: ANA’s Marketing 2020 Study

In today’s evolving digital world, what marketing “does” has changed beyond recognition. However, the way the marketing function is organized has not changed much at all. Looking forward to the year 2020, global marketing leaders are asking how to ready themselves – and their marketing supply chain partners – to drive growth in a rapidly changing environment. This session identifies key roles, capabilities, and infrastructure to equip organizations for success.

2:47 pm - 2:47 pm

Winning at the Intersection of Digital and Physical Commerce

Few companies embrace digital disruption like Walmart—both from the business and marketing perspectives. Neil Ashe, President and CEO of Walmart Global eCommerce, shares the stage with Stephen Quinn, CMO for Walmart stores, to discuss how the company is building best-in-class e-commerce that combines the physical and digital assets of the world’s largest retailer to deliver a unique customer experience.

2:47 pm - 2:47 pm

A Fireside Chat with Bob Pittman, Chairman and Chief Executive Officer, Clear Channel

A media innovator shares insights on creating a multi-platform powerhouse

2:47 pm - 2:47 pm

Networking Reception Break

West Foyer

2:47 pm - 2:47 pm

Publisher Transformation & Building Brands Digitally

A CMO Roundtable, hosted by Mike Perlis.

2:47 pm - 2:47 pm

Change It Up: How the Digital Ecosystem Can Win Its War on Fraud

There is a problem being perpetrated along every stage of the digital advertising supply chain. We, as an industry, are poised to solve it if we have the conviction to do so. Here’s how.

2:47 pm - 2:47 pm

Networking Luncheon

Springs Ballroom

Sponsored By: Operative
2:47 pm - 2:47 pm

The Measurement Revolution

The common currencies of clicks and impressions have created a vibrant and transparent digital marketing marketplace and helped build our multi-billion dollar industry. How can we create the equivalent currencies for brands online? The technology is ready. Is our industry? Neal Mohan will discuss a vision of a world in which reach, recall, user engagement and favorability can be as immediate, accessible and actionable as clicks are today.

2:47 pm - 2:47 pm

Capturing the Value of Consumer Information Sharing

Today’s digital advertising marketplace is more dependent than ever on the exchange of information to improve consumer ad relevancy and enhance the value of ad inventory. Adverse regulatory intervention could seriously impact this ecosystem. This session unveils groundbreaking economic research underwritten by the Digital Advertising Alliance, providing insights into the real value of information sharing, and the true costs posted by threats to it.

2:47 pm - 2:47 pm

The New New Media Company

2:47 pm - 2:47 pm

Networking Refreshment Break

2:47 pm - 2:47 pm

Cocktails & Conversations: A New Kind of Town Hall

Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.

Join your peers in one of five town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.

The major insights and recommendations for action from each town hall will be reported from the main stage during Tuesday’s general session.


Town Hall 1: Quality, Trust, and Validation
Can We Prevent Big Data from Becoming Digital Advertising’s Achilles Heel?
Springs A

Moderators:
James Deaker, Vice President of Revenue Management, Privacy and Policy, Yahoo
Town Hall 2: Unlocking Value
How Can the Ecosystem Fully Leverage the Mobile Opportunity?
Springs D

Moderators:
Jane Schachtel, Global Head, Technology & Telecom Strategy, Facebook
Cary Tilds, Chief Innovation Officer, GroupM
Town Hall 3: The Programmatic Reality
How Can We Structure People, Processes, and Technology for Success?
Desert 2

Moderators:
Quentin George, Co-Founder & Principal, \Unbound\
Meredith Levien, Executive Vice President of Advertising, The New York Times
Town Hall 4: Fraud and Piracy
Can We Fix the Open Digital Advertising Supply Chain?
Desert 4

Moderators:
Kristi Argyilan, President, MAGNA Global North America, Mediabrands
John Battelle, Executive Chair, sovrn Holdings Inc., Founder, Federated Media
Town Hall 5: The Viewability Switch is Flipped
How Do We Do Business Now?
Desert 6

Moderator:
David Cohen, Chief Investment Officer, UM; President Global Partnerships, MAGNA Global
Mark Howard, Chief Revenue Officer, Forbes Media

2:47 pm - 2:47 pm

Networking Cocktail Reception

West Foyer

Sponsored By:
2:47 pm - 2:47 pm

Dinner

Springs Patio

Sponsored By: IAB Annual Leadership Meeting: Content and the Kingmakers 16
2:47 pm - 2:47 pm

OpenX After-Party

By invitation only

Sponsored By:
2:47 pm - 2:47 pm

Nightcap

Lobby Bar

Sponsored By: IAB Annual Leadership Meeting 2014: Marketing 2020 - The Digital Agenda 22
2:47 pm -

Registration Opens

West Foyer

Sponsored By: IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 15
2:47 pm - 2:47 pm

Networking Breakfast

West Foyer

Sponsored By: Yahoo Advertising
2:47 pm - 2:47 pm

Opening Remarks

2:47 pm - 2:47 pm

The Mobile Marketing Challenge

What marketers need. What consumers want. And the obstacles and successes ahead.

2:47 pm - 2:47 pm

Succeeding Together with Users at the Center

After spending his career immersed in the digital media industry, Darren Herman joined Mozilla in late 2013 to start a new Content Services division. While the IAB and Mozilla have had some well-publicized differences of opinion over the past year, he found their core principles are more closely aligned than people may realize, including the need for a healthy web economy and making users’ needs paramount. Darren will outline how Mozilla can contribute to the industry’s key objectives in 2014, including publisher transformation, a trustworthy digital supply chain, and moving mobile forward.

2:47 pm - 2:47 pm

Town Hall Report Backs

Participants from the previous day’s Town Halls present to the IAB President & CEO and Chairman of the Board to share insights that surfaced during the discussions as well as an action plan for how IAB and its members should work together to solve the industry’s biggest challenges.

2:47 pm - 2:47 pm

The Great Debate

Resolved: Native Advertising Will Fail.

Unless…

Native advertising has sprung up as a multi-hundred million dollar business seemingly overnight. Will this shiny new object lose its luster from mis-and overuse? The closing debate at the IAB Annual Leadership Meeting calls upon industry leaders, charging them to with the burden of proof to show that the poison pills facing native advertising won’t ultimately prove fatal to whole endeavor.

  1. Banner blindness will become stream blindness
  2. Agencies cannot create the volume and quality of native content necessary to populate every native ad
    Counterpoint:
    Baba Shetty, Chief Strategy and Media Officer, DigitasLBi North America
  3. Pressure to lower the wall between editorial and advertising will erode consumer trust
    Counterpoint:
    Meredith Levien, Executive Vice President of Advertising, The New York Times Co.
  4. Native advertising will not only implode, but it will kill social media as well
    Counterpoint:
    Brian Boland, Vice President, Ad Products, Monetization and Atlas, Facebook
  5. The most effective native advertising is by definition custom, which must be hand created and cannot be automated
    Counterpoint:
    Dan Greenberg, Co-founder & Chief Executive Officer, Sharethrough

2:47 pm - 2:47 pm

Departure Lounge

West Foyer

2:47 pm -

Golf Tournament

By invitation only

Sponsored By: IAB Ad Technology Marketplace 2014, Spotlight: Programmatic 16
2:47 pm - 2:47 pm

Second Annual IAB-Krux Pro/Am Putt-Putt Invitational

By invitation only

Sponsored By:
Kristi Argyilan
  • Kristi Argyilan
  • President, MAGNA Global North America
  • Mediabrands
  • @kristiargyilan

Kristi leads the transformation of our media practice, expanding it to include advanced analytics, technology, custom content, and strategy — all part of UM’s effort to be the leading client-centric, results-oriented agency. In her previous role, Kristi led the UM San Francisco office, notable for its innovative approach that UM practices around the world today.

She’s not only been recognized within the UM community for her uncanny ability to stay a step ahead of industry breakthroughs, she’s been recognized by the international advertising community as well. In 2011, Kristi was named one of The Internationalist’s Agency Innovators, an award that honors those who demonstrate a deep understanding of international strategy and provide innovative solutions that connect brands with consumers.

Before joining UM, Kristi served as EVP, Creative Channel Planning for Arnold in Boston. Before that, she was Associate Partner, Media Director for Goodby, Silverstein & Partners. She has worked with other national and international clients as well, including Nike, Porsche, Fidelity, and Starbucks.

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Neil Ashe 1
  • Neil Ashe
  • President & Chief Executive Officer, Global eCommerce
  • Walmart
  • @neilashe

Neil Ashe is President and Chief Executive Officer, Global eCommerce for Wal-Mart Stores, Inc. He was appointed in January 2012 to lead Walmart’s Global eCommerce Division, which develops strategies, platforms and applications that combine the latest in online innovations with physical stores to give Walmart’s customers a unique and seamless shopping experience.

Prior to his current role, Neil was President of CBS Interactive, where he led online properties and drove development of innovative methods to distribute programming. Websites included CBS.com, CNET.com, CBSNews.com, and CBSSports.com.

As President of CBS Interactive, Neil led the interactive content business with operations in the U.S., Europe and China. After leading the successful integration of CNET Networks with CBS, he and his team ramped up CBS entertainment content distribution online, making CBS.com the largest television network site in the industry.

Prior to this, Neil was CEO of CNET Networks. He also oversaw development in the company’s China division, taking it from a small magazine and events operator to a highly profitable online business. Ultimately, he led the sale of the company to CBS and became president of CBS Interactive.

Neil also founded a company focused on using the Internet to improve K-12 education in the U.S. He was a partner and managing director at private investment firm Crest Communications Holdings and, before that, was an associate at Smith Barney.

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Spencer Baim is CSO of VICE MEDIA and founder of VIRTUE, VICE’S creative agency. He is steering the company to become the most successful youth media company in the world.

Spencer oversees strategy for VICE properties including VICE, VICE NEWS, NOISEY, MUNCHIES, MOTHERBOARD, THUMP, FIGHTLAND, i-D, and THE CREATORS PROJECT, and major brand projects including: AT&T, Intel, A-B InBev, GE, K Swiss and H&M.

Prior to VICE, Spencer was a brand strategist for advertising agencies Fallon and Mad Dogs and Englishmen.

Spencer was named one of AdAge’s Media Mavens of 2014 and sits on the World Economic Forum’s Global Agenda Council on the Future of Consumer Industries.

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John Battelle
  • John Battelle
  • Executive Chair, sovrn Holdings Inc.
  • Founder, Federated Media
  • @johnbattelle

John Battelle is the executive chair of the newly created Sovrn Holdings. He is also the founder of Federated Media Publishing, which ranked as one of the top properties on the Web. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. He maintains Searchblog, an ongoing daily site, which covers the intersection of media, technology, and culture at www.battellemedia.com.

John is also an entrepreneur, author and journalist. Best known for his work creating media properties, he was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.

Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. John was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau.

John’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; “Innovator – One of Ten Best Marketers in the Business” by Advertising Age; and one of the “Most Important People on The Web” by PC World. In 2005 he authored ‘The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture’ (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled ‘What We Hath Wrought’ is due out in 2013.

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Brian Boland 1
  • Brian Boland
  • Vice President, Ad Products, Monetization and Atlas
  • Facebook
  • @briandboland

Brian Boland is the VP of Ads Product Marketing and Atlas at Facebook, where he oversees design, strategy, and go-to-market planning for the company’s advertising products, across all platforms including mobile devices. He spearheaded the acquisition of Atlas, a digital marketing and advertising platform, and continues to work on adtech focused M&A at Facebook.

Prior to joining Facebook, Brian was a Director of Product Management for Microsoft’s adCenter advertising platform. He previously worked for Performics, where he led accounts specializing in retail, travel and finance. And earlier, Brian founded Kinetic Entertainment, an entertainment marketing and management firm focused on digital marketing avenues.

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David Cohen 1
  • David Cohen
  • Chief Investment Officer, UM
  • President Global Partnerships, MAGNA Global
  • @mrdcohen

In his current role as Chief Investment Officer, David leads UM’s North America Integrated Investment team across all buying functions. He also continues to lead the global digital community, driving thought leadership and innovation across the UM universe.

As President of Global Partnerships at MAGNA, David leads the Global Partner Council and is responsible for driving the most strategic global relationships across all channels. This cross-agency initiative is designed to maximize the value derived from global client activity and provide benefit both internally and with UM partners.

David started at UM by launching the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was named Global Digital Officer. David was appointed as Chief Investment Officer in 2013.

Under David’s leadership, UM was recognized as one of MediaPost’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He provides leadership across UM’s roster of clients spanning Automotive, Entertainment, CPG, Retail, Finance, Spirits and Finance categories.

David was elected as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and held the position for four years. He has been named a “Media All-Star” by Adweek and was named one of the “Adweek 50” in 2012. He serves on the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).

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Andrew Creighton
  • Andrew Creighton
  • President
  • VICE Media
  • @viceuk

Andrew Creighton joined VICE in 2001, founding its first international operation in the UK and leading its expansion into 17 EMEA markets. In 2010, he moved from London to VICE’s Brooklyn headquarters to head up the company globally.

As President, Andrew is responsible for the international growth of the business, including expanding VICE’s multi-platform operation to 40 offices worldwide and overseeing the development of the youth brand’s range of digital channels which include new channels in Sports, Fashion, Food and News set to launch in the coming months.

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Nick D'Aloisio

Nick D’Aloisio is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile product. Summly was acquired by Yahoo in March, 2013. Today, Nick is a member of the mobile engineering team at Yahoo, where the team is re-imagining Yahoo’s core experiences for mobile and tablets. Nick launched “Yahoo News Digest” at CES in January of this year which is an evolution of the work he did at Summly. In 2013, he was awarded ‘Innovator of the Year’ by the Wall Street Journal.

At age 15, Nick was the youngest person in the world to have raised VC funding from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono. Summly was awarded Best Apps of 2012 for “Intuitive Touch” by Apple, and over 100 million summaries were read by its users prior to its acquisition.

Nick received an academic scholarship to King’s College School, Wimbledon prior to starting Summly. A passionate fan of art and design, he worked with Yoko Ono on the Serpentine Gallery Exhibition of June 2012 entitled “To the Light.” He has participated in a UN forum with Ban Ki-Moon in April 2012 and won the British Inspiration Award in May 2013 for his work with Summly. He was also named Entrepreneur of the Year at the Spear’s Wealth Management Awards 2013. Nick was chosen as one of Forbes Magazine’s “30 under 30,” Evening Standard’s “Top 25 under 25,” and is ranked amongst London’s Top 1000 most influential people.

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  • James Deaker
  • Vice President of Revenue Management and Policy
  • Yahoo

James Deaker is Vice President of Revenue Management and Policy at Yahoo. In this capacity he has global responsible for advertising and data policy, pricing and yield management.

James is the co-chair of the IAB Ad Ops Advisory Board. In 2013 James was the chair of the IAB Data Council.

Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.

James holds Ph.D and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University.

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Dr. Jeff Eisenach
  • Dr. Jeff Eisenach
  • Senior Vice President, Global Energy, Environment, and Network Industries Practice
  • NERA
  • @jeffeisenach

Dr. Jeff Eisenach is a Senior Vice President in NERA’s Global Energy, Environment, and Network Industries Practice. He is also an Adjunct Professor at George Mason University Law School, where he teaches Regulated Industries, and a Visiting Scholar at the American Enterprise Institute, where he focuses on policies affecting the information technology sector, innovation, and entrepreneurship.

Previously, Dr. Eisenach served in senior policy positions at the US Federal Trade Commission and the White House Office of Management and Budget, and on the faculties of Harvard University’s Kennedy School of Government and Virginia Polytechnic Institute and State University.

Dr. Eisenach’s consulting practice focuses on economic analysis of competition, regulatory and consumer protection issues. He has submitted expert reports and testified in litigation matters, as well as in regulatory proceedings before the Federal Communications Commission, the Federal Trade Commission, several state public utility commissions, and regulatory bodies in Australia, Canada, and South America. He has also testified before the US Congress on multiple occasions. In 2006 he served as an expert witness for the US Department of Justice in ACLU v. Gonzalez, the landmark litigation on the constitutionality of the Child Online Protection Act.

Dr. Eisenach writes extensively on a wide range of issues, including industrial organization, communications policy and the Internet, government regulations, labor economics, and public finance, and is the author or co-author of a number of books and scholarly journals.

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  • Quentin George
  • Co-Founder and Principal
  • \UNBOUND\

As co-founder and principal of \UNBOUND\ Quentin is considered as one of the pioneers of programmatic media. \UNBOUND\ is the first independent and unbiased systems integrator focussed exclusively on the marketing technology landscape.

Previously, Quentin served as the the Chief Digital and Innovation Officer at IPG/MEDIABRANDS, where he was responsible overseeing $2B in digital media spend across global media networks as well as specialist digital agencies for Fortune 500 brands.

In 2008, Quentin lead the team that architected and built the industry’s first ever, stand-alone programmatic media-buying agency CADREON.

Driven by a manifest destiny to unite the talents of Silicon Valley and Madison Avenue to serve the greater good. Quentin has served on the customer advisory boards for Google, Microsoft Advertising, Yahoo! and AOL. He also serves on industry trade boards including the IAB and AAAA’s.

One of the most tenured leaders in the digital arena, Quentin has held senior leadership roles at digital agencies ranging from RAZORFISH to ORGANIC. In 1994 Quentin co-founded one of the earliest digital agencies Electric Ocean that won the first Clio awarded for digital work.

Wine is one of Quentin’s lifelong passions. At George Family Winery he currently produces 100 cases of Cabernet Sauvignon from Coombsville,Napa’s newest appellation.

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Gabe Gottlieb
  • Gabe Gottlieb
  • Co-Founder and Chief Executive Officer
  • Adomic
  • @adomicinc

A self-proclaimed “data hound,” Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and founded Adomic to level the playing field. Now, five patents later, the Co-Founder and CEO of Adomic is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.

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Dan Greenberg
  • Dan Greenberg
  • Chief Executive Officer & Co-Founder
  • Sharethrough
  • @mrdag

Dan Greenberg is the co-founder and Chief Executive Officer of Sharethrough, the leading native advertising company. Sharethrough is a software company that powers in-feed ads for premium publishers and enables marketers to distribute branded content at scale.

Dan is co-chair of the IAB Native Advertising Task Force, and has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. Dan was recently named to the Forbes “30 Under 30” list and has been honored as an Ad Age Media Maven.

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Jack Haber
  • Jack Haber
  • Vice President, Global Advertising & Digital
  • Colgate-Palmolive Company
  • @Colgate

Jack Haber is Vice President, Global Advertising and Digital for Colgate-Palmolive, responsible for leading Colgate’s integrated marketing communications around the world.

Jack joined Colgate in Corporate New Ventures and Acquisitions. He then progressed through marketing positions in the US and Europe and in Global Marketing, where he led the development and worldwide launch of Colgate, which is now the Company’s best-selling toothpaste globally.

In 1999, Jack became Vice President – eBusiness, where he led Colgate’s efforts in using the internet to drive business results, connect with consumers and expand the use of internet technologies. He was promoted to his current role in 2008. Prior to joining Colgate, Jack spent six years in advertising, working at FCB and at Ted Bates, where he worked as a media planner on Colgate toothpaste.

Jack has received various marketing leadership awards including Brandweek Marketer of the Year, Advertising Age’s top 100, Edison New Product Award, Internationalist Marketing Leaders Award, Media Technology Summit Digital Leadership Award and the Global Digital Marketing Award from the UJA of New York. Jack is on the Boards of the ANA and the Mobile Marketing Association.

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Darren Herman
  • Darren Herman
  • Vice President, Content Services
  • Mozilla
  • @dherman76

As VP of Content Services, Darren Herman is responsible for diversifying revenue and sustaining Mozilla’s mission through innovation in content and personalization products and services. He joined in 2013 after overseeing digital media for MDC Partners Maxxcom Media Group and running the MDC Partners/kbs+ corporate venture fund, focused on advertising and marketing technologies. Previously Darren co-founded the first programmatic trading desk on Madison Avenue, Varick Media Management. Prior to joining the agency world in 2007, Darren spent 12 years as a marketing technology entrepreneur and raised over $40 million for his own ventures from venture capitalists such as Intel Capital and NBC Universal.

Over the years, Darren has received several awards, including being named one of the Top 25 Marketing Innovators and Thought Leaders by iMedia and named a Media All Star by Media Post.

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IAB Ad Blocking & User Experience Summit 2

Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. Previously, he was SVP of Digital Advertising Strategy.

Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.

Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.

Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing. He resides in New York City.

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Terence Kawaja
  • Terence Kawaja
  • Founder & Chief Executive Officer
  • LUMA Partners
  • @tkawaja

Terence Kawaja is Founder and Chief Executive Officer of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.

Called the Jon Stewart of investment bankers, Terry is both a recognized expert in the internet and digital media sectors and also a popular speaker at leading industry conferences, frequently using humor to aid substantive presentations. Terry has a straightforward style and is never afraid to tell it like it is.

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Ann Lewnes
  • Ann Lewnes
  • Senior Vice President & Chief Marketing Officer
  • Adobe Systems Incorporated
  • @alewnes

As senior vice president of global marketing, Ann Lewnes is responsible for Adobe’s corporate brand, corporate communications and integrated marketing efforts worldwide. She drives the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing programs to ensure strong connections with customers and constituents. As champion of Adobe’s brand to employees and the community, she also oversees Adobe’s internal communications and community relations efforts including the Adobe Foundation, which funds philanthropic initiatives around the world.

Prior to joining Adobe in November 2006, Ann served as vice president of sales and marketing at Intel Corporation. At Intel, she helped build global demand for the Intel brand from consumers, business professionals and key computer channels. Ann managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including the launches of the Pentium® and Centrino® processor brands.

In 2000, Ann was elected to the American Advertising Federation’s Hall of Achievement. In 2010, she was honored with a Changing the Game Award by the Advertising Women of New York (AWNY). She also serves on the boards of the Advertising Council and the Adobe Foundation.

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Bob Liodice 1
  • Bob Liodice
  • President and Chief Executive Officer
  • Association of National Advertisers
  • @ANAmarketers

Bob Liodice was appointed president and chief executive officer of the ANA in 2003.  He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.  He joined the ANA as senior vice president in 1995. 

Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster.  Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. 

He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, The Partnership at Drugfree.org, Advertising Educational Foundation, Advertising Week and the World Federation of Advertisers.  

Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.

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Lou Mastria
  • Lou Mastria
  • Executive Director
  • Digital Advertising Alliance
  • @lmastria

Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation’s largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress, in technology meetings of the World Wide Web Consortium and in other industry and policymaking events.

Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.

Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional.

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Neal Mohan 1
  • Neal Mohan
  • Vice President, Display Advertising
  • Google
  • @nealmohan

Neal is vice president of product management, responsible for Google’s suite of display advertising products. Prior to Google, he was senior vice president of strategy and product development at DoubleClick, building the company’s strategic plan, leading the product management team in its execution, and growing the business rapidly.

Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations, and client services. In this process he played a key role in pioneering and growing the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.

Neal has an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also has a B.S. in electrical engineering from Stanford University.

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Jamie Moldafsky
  • Jamie Moldafsky
  • Chief Marketing Officer
  • Wells Fargo
  • @wellsfargo

As Wells Fargo’s Chief Marketing Officer, Jamie Moldafsky leads the development and implementation of enterprise marketing strategies for the Wells Fargo brand, considered one of the world’s 25 most valuable. Her responsibilities also include advertising; direct, experiential and diverse segments marketing; the integrated marketing calendar; market research; social media; brand reputation efforts; management of the company’s meeting and events; and leadership of the company’s 11 history museums. She also is a key partner to the company’s lines of business, influencing their strategies for the promotion, distribution, and pricing of their products and services.

Jamie, an eight-year company veteran with more than 20 years of marketing and executive general management experience, most recently was executive vice president of Home Equity Acquisition and Customer Management. Before joining Wells Fargo, she was general manager for Whirlpool Corp.’s Kitchen Aid brand, responsible for the brand’s profitability. Jamie was also senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express. She is a board member of The Ad Council.

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Mike Perlis
  • Mike Perlis
  • President and Chief Executive Officer
  • Forbes Media
  • @mikeperlis

Mike Perlis is President and Chief Executive Officer at Forbes Media. Mike joined Forbes from SoftBank Capital, where he served as a Venture Partner. Before joining SoftBank, he served as President and Chief Executive Officer of Ziff Davis Publishing and was responsible for the worldwide management of these pre-eminent technology publishing properties and related products worldwide. Mike dramatically repositioned the core Ziff Davis brands from a PC focus to an internet-centric position. He directed the partner relationship for content and brand development with ZDNet.

Before joining Ziff Davis, he served as President and Chief Operating Officer at TVSM from June 1996 to September 1998. From 1989 to 1994, he served as President of the Playboy Publishing Group, overseeing all publishing and related product activity worldwide. He was responsible for the launch of the Playboy new media initiative (playboy.com) and managed its direct marketing businesses.

He served as President and Chief Executive Officer of IDG Peterborough, publisher of Gentlemen’s Quarterly and built the Rodale Active Sports Network (including the founding of Men’s Health and the acquisition of Runner’s World). He has early roots in the technology-publishing arena. Mike began his career in media and co-founded New England Publications in Camden, Maine.

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Tom Phillips

Tom Phillips joined Dstillery, formerly Media6Degrees, as Chief Executive Officer in October 2009. Dstillery pioneers new ways to create brand value for marketers by extracting signals from a broad array of customer data. Tom was founding publisher of Spy magazine in 1986, the original media chief for Starwave Corporation in 1993 (creators of ESPN.com, NFL.com, ABCnews.com and NBA.com), and CEO of Deja.com in 1998. After a stint as a venture partner at Insight Ventures, he joined Google in 2006 and managed media platforms and the DoubleClick integration before establishing the Search & Analytics team to pioneer new uses of Google data on behalf of major advertising clients.

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Guy Phillipson

Guy Phillipson took over as CEO of Internet Advertising Bureau (IAB) in January 2005 when UK online ad revenues totaled just £825 million.

Following his 100 day review, the IAB was restructured and repositioned as a valuable resource for marketers to help them make the most of all online advertising disciplines, including search, display, e-commerce and sponsorships – with the emphasis on growing brand spend online.

During his first year, online advertising revenues overtook radio, consumer magazines and then outdoor to become a truly mainstream medium. In October 2005 Guy hosted the IAB annual conference, Engage 2005, which included keynote speeches from Sir Martin Sorrell, Lord Puttnam and Bill Gates, who famously pronounced, “the future of advertising is the internet”.

In March 2006, Revolution magazine named Guy the Digital Business person of the year. Before the IAB, Guy was Head of Advertising at Vodafone UK and gained considerable marketing experience at The Marketing Store, Barclays Bank and The Granada Group.

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Bob Pittman 2
  • Bob Pittman
  • Chairman and Chief Executive Officer
  • iHeartMedia, Inc.
  • @PittmanRadio

Bob Pittman is Chairman and CEO of iHeartMedia, Inc., the number one audio company in America —and number one media outlet as well—by reach, with over a quarter-billion monthly broadcast listeners. iHeartMedia is also a major presence on many other platforms, including its iHeartRadio digital service; social; podcasts; influencers; and live concerts and events.

iHeartMedia has also created a unique and robust data platform and the only programmatic advertising platform for broadcast radio.

Pittman is the co-founder and programmer who led the team that created MTV. He has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate and Time Warner Enterprises and was COO of America Online, Inc. and AOL Time Warner.

Pittman has been inducted into the Advertising Hall of Fame and the Broadcasting and Cable Hall of Fame; received AdWeek’s first ‘Media Visionary’ award; was named one of Advertising Age’s “50 Pioneers and Visionaries of TV” and “10 Marketers Who Changed American Culture”; and was recognized as one of Life Magazine’s “Five Original Thinkers of the 80s” as well as the eighth of Life Magazine’s “50 Most Influential Boomers.”

Pittman is the former chairman of both the New York Public Theater and the poverty-fighting organization the Robin Hood Foundation.

Pittman began his career at 15 as a radio announcer in his native Mississippi.

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Stephen Quinn
  • Stephen Quinn
  • Executive Vice President and Chief Marketing Officer
  • Walmart
  • @Walmart

Stephen Quinn joined Walmart in 2005 and became Executive Vice President and Chief Marketing Officer in 2007. He is responsible for all aspects of Walmart’s marketing effort including: customer research, strategy, program development, branding and customer communications.

Prior to joining Walmart, Stephen was Chief Marketing Officer of PepsiCo’s Frito-Lay North America division. During 13 years at PepsiCo, he served in a number of marketing roles including: innovation, brand management, advertising, market research and customer marketing. He was the General Manager of Convenience Foods and, separately, the head of Marketing of Frito-Lay Canada. Prior to that, Stephen worked in marketing, sales and finance roles for Quaker Oats, Johnson & Johnson, Proctor & Gamble and Nortel. He has managed several leading brands: Tylenol, Johnson’s Baby Products, Quaker Oats, Aunt Jemima, Lay’s Tostitos, Doritos, Great Value, Equate and Walmart.

He is Chairman of the Board of Directors of the Association of National Advertisers (ANA) and a Board member of the Ad Council.

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Randall Rothenberg - Staff

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.

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Jane Schachtel 1
  • Jane Schachtel
  • Global Head of Technology & Telecom Strategy
  • Facebook
  • @seejanesays

Jane Schachtel is a specialist in bringing technology to market in a world constantly changed by those technologies. As a marketer with more than 15 years’ experience in the mobile, consumer tech, and telecommunications industries, Jane cares deeply about marketing innovative products in ways that help people truly benefit from that innovation.

Jane is currently the Global Technology Lead at Facebook. In this role, she brings the perspectives of technology and telecommunications marketers into the company to guide Facebook’s understanding of and development for these important industries. She also works with those marketers to help them create meaningful influence through the ultimate beneficiaries of all technology: people.

Prior to Facebook, Jane held prominent marketing roles at Microsoft and Intuit and has advised many companies in the technology space on all aspects of branding, mobile, and digital marketing.

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Vivek Shah 1
  • Vivek Shah
  • Chief Executive Officer
  • Ziff Davis, LLC

Vivek Shah is CEO of Ziff Davis, Inc., a leading digital media company specializing in the technology market. Shah was formerly group president, digital for Time Inc.’s news, business and sports properties, which include Time.com, Life.com, CNNMoney.com, SI.com, FanNation.com, Golf.com and SIKids.com.

Previously, Shah served as president of the Fortune/Money Group, which included the magazines Fortune, Money and Fortune Small Business and the website CNNMoney.com. Prior to that, Shah served as president of digital publishing of the group where he oversaw the launch of CNNMoney.com, the Web’s largest vertical business site.

Previously, Shah was the general manager of the group, functioning as its senior financial and business development executive, helping to develop and implement strategy and manage day-to-day operations. Prior to that, Shah was the vice president of new business ventures of the group, where he was responsible for launching and managing a portfolio of new businesses.

Shah has been named Online Publisher of the Year by MIN and Innovator of the Year by BtoB’s Media Business. Shah was also named to Folio magazine’s Thirty under 30 list and Crain’s Forty under 40 list. He has a B.A. in political science from Tufts University.

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Baba Shetty
  • Baba Shetty
  • Chief Strategy and Media Officer
  • DigitasLBi
  • @babashetty

Baba is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups, including planning, activation, social, programmatic, search, television, and media technology. His team architects modern media programs for brands such as American Express, EBay, Victoria’s Secret, Taco Bell, and Motorola.

Baba was previously CEO of Newsweek / Daily Beast, Chief Strategy and Media Officer at Hill Holliday, and a Research Director at Forrester Research. Baba also worked seven years at BMW, leading marketing communications for the U.S. market.

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Cary Tilds
  • Cary Tilds
  • Chief Innovation Officer
  • GroupM
  • @ctilds

As Chief Innovation Officer for GroupM, Cary is responsible for leading the company’s efforts in the in the identification, evaluation and development of new and emerging digital platform technologies.

Appointed in January 2013, Cary works with all of GroupM’s media agencies, helping them to engage with established players and identify new game changers that will best enable them to powerfully employ “tech stack” digital tools such as search, social, and mobile in the development of marketing strategies for clients.

Cary came to GroupM from its GroupM Next where she served as Chief Innovation Officer and in her new role she continues to partner with the unit on identification of first-look technology initiatives and experiences for agency partners and clients. Previously, Cary worked as the North American Leader of Digital Media Operations for Mindshare, ensuring that the GroupM agency’s clients received best-in-class digital thinking and execution. In that role she was responsible for evaluating and providing strategy and vision for the integration of people, process, systems, media opportunities and technologies in the agency’s digital initiatives for clients.

Earlier in her career, Cary worked on macro digital strategies for Unilever North America, and from 2007-2010 she was the Leader of Digital Media Operations for Team Detroit where she led a team of digital media strategists who developed and implemented digital media strategies for Ford Motor Co.

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Kathy Aaronson

Chief Executive

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Head of Publisher Development

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Global Chief Media Officer

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VP Sales and Business Development

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CEO

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President

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Manager, CRM Campaign Management

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EVP Sales

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Head of Advertising Partnerships

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Director, CRM & Loyalty

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Vice President, Global Head of ATM & Inventory Management

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Head of Creative Platforms Strategy

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VP Marketing

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CEO/Co-Founder

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Vice President, Sales

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STAQ

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Sr Manager, Business Development

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Liz Davis Toth

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Victoria de Leon

Marketing Coordinator

 

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VP, Strategic Partnership

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Sr. Director & GM, Business Development

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Vice President of Sales

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RMD North America

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VP Corporate Development

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SVP Exchange & Global Business

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Vice President, Publisher Solutions

Proximic

Mario Diez

CEO

PointRoll

Felix DiFilippo

Publisher, CRO

Car and Driver/Road & Track

Patrick Dignan

VP Advertising Sales

TheStreet.com

Stephen DiMarco

President

Millward Brown Digital

Craig DiNatali

Director, News and Magazine Partnerships

Google

Maria Domoslawska

VP, Global Strategy & Research

Research Now

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EVP, Strategic Partnerships

AAAA

Ezra Doty

General Manager, Advertising

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Stephen Dove

SVP Product

Medialets

Sean Downey

Vice President, Media Platforms

Google

Kevin Downey

VP of Business Development

CPA Detective

Mike Driscoll

CEO & Founder

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William Drolet

SVP Video Platform

Vertical Search Works

Andrew Dryden

VP, Operations and Publisher Relations

Medialets

Adrian DSouza

Director, Global Brand Solutions, SMB Channel

Google, Inc.

Michael Dubin

VP

MasterCard

Mark Dye

SVP Business Development / Co-Founder

Bizo

Kerry Dyer

Publisher, Chief Advertising Officer

U.S. News & World Report

Beth-Ann Eason

SVP, Digital Development & GM, ZipList

Conde Nast

Thomas Eaton

VP Digital Platforms

Nielsen

Chris Eberle

GM – Federated Media

Federated Media Publishing

Jill Edelstein-Schecter

Partner

Mercury Group

Luke Edson

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YP

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NERA

Rob Eisenhardt

General Manager

ADWEEK

Adam Epstein

COO

adMarketplace

Pete Erickson

Director, Publisher Services

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Sean Erjavec

Chief Revenue Officer

Polar

Scott Ernst

President

Millward Brown Digital

Steven Esformes

Sales Director

Advertising Database, Inc.

Mark Evans

Head Of Tech BI Business Intelligence

Google

Bryan Everett

EVP of Business Development

YuMe

Jeremy Fain

SVP Accounts

Rubicon Project

Chris Falkner

Vice President

NBCUniversal

Dane Farnum

Global Account Executive

Linkedin

Elizabeth Fasano

Sales Executive, PANDORA

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Christopher Faw

SVP Operations

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Andrew Feigenson

Managing Director, Digital

Nielsen

Rick Fellen

CSD, Autos

AOL

James Fennessy

Chief Commercial Officer

Standard Media Index

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Digital Marketing Supervisor

Fitzgerald+CO

Peter Fernquist

SVP, Business Development

Collective

John Ferraro

VP, Ad Sales

Whitepages

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Manager, Strategy and Business Dev.

Cars.com

Michael Finnegan

Director, Product Development

Xaxis

David Fischer

SVP, eXchange Sales

eXelate

Brian Fitzgerald

Co-Founder/President

Evolve Media

David Fleck

General Manager – Advertising

Disqus

Peter Flint

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Polaris Partners

Ward Flock

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LiveRail

Kevin Flood

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Powerlinks Media

Daniel Foehner

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SVP, Global Publisher

BabyCenter

Matt Fogarty

Director, Americas

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Julie Ford

Director, National Sales

cars.com

Robert Formentin

VP Enterptise Sales

Collective

Kat Formidoni

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Blast PR

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VP, Solutions Development

Yahoo

Paula Foundeur

Research Director

Vibrant

Allan Fox

Vice President

InsightExpress

Ben Fox

Executive Vice President

Adconion Direct

JoAnna Foyle

SVP, Client Services & Operations

AOL Platforms

Eric Franchi

Co Founder

Undertone

Toby Frankenstein

Executive Communications Manager, Ads & Commerce

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Jeff Frantz

VP Mobile

BlueKai

James Freiman

SVP of Media Revenue, Business Development & Strategy

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Phillip Fresen

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Michael Friedenberg

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IDG Communications

Zach Friedman

Vice President, Digital Sales

FOX News Digital

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InMobi

Shael Fryer

Director, Platform Services

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Mike Gaffney

Chief Revenue Officer

Sharethrough

Raj Gajwani

Head of Industry, DoubleClick

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Aaron Gallagher

SVP Digital Sales

Scripps Networks

James Gallardo

Market Research Analyst

Barron’s

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Product Area Manager YouTube

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Sloan Gaon

CEO

Pulsepoint

Alex Gardner

VP, Platform Solutions

Index Exchange

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SVP/ Business Development

Videology

Robert Gatto

Sales

Neustar

Matt Gay

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JEGI

John Gentry

President

OpenX

Kevin Gentzel

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Quentin George

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Bryan Gernert

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Resonate

Jackie Ghedine

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Julie Ginches

Chief Marketing Officer

Rubicon Project

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CEO

Bizo

Richy Glassberg

COO

Medialets

Courtney Glaze

Associate Director, Digital Strategy & Planning

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Director

LiveRail

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Co-founder and CEO

PubMatic

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Iponweb

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eXelate

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Mixpo

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Moat Inc.

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Matrix Solutions

Sara Gorman

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Yahoo

Michael Gorman

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Adomic

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Dave Graham

VP, Strategic Partnerships

Google

Brad Grealy

 

Videology

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VP, Ad Sales Technologies

Turner Broadcasting Systems, Inc.

James Green

CEO

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Ashley Green

Director

AOL

Gabe Greenberg

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Dan Greenberg

CEO

Sharethrough

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Marchex, Inc.

Michael Greenspan

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ShareThis

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OwnerIQ

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Founder & Chief Product Officer

Adap.tv

Linda Gridley

President & CEO

Gridley & Company LLC

Holly Grochmal

Lead Interactive Advertising Attorney

Pandora Media, Inc

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Translator

 

Christopher Guenther

VP, Digital Operations and Monetization

Conde Nast

Louis Gump

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LSN

David Gunzerath

Sr. Vice President & Associate Director

Media Rating Council

Karan Gupta

Managing Director

Affinity

Vikas Gupta

Director of Marketing & Operations

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Crystal Gurin

VP & Publisher

eMarketer, Inc.

Armando Gutierrez

SVP, Business Operations

CBS Local

Janett Haas

VP Sales, Western & Central Regions

Forbes Media

Jack Haber

Vice President, Global Advertising & Digital

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Jeff Hackett

EVP, National Sales

comScore

David Hahn

SVP, Product

Integral Ad Science

Kristina Hahn

Head of Media Solutions

Google

Bob Hall

VP

YuMe

Chip Hall

Managing Director, Google Platform Channels

Google

Christopher Hall

Senior Vice President Digital

Imagitas a Division of Pitney Bowes

Anne Hallock

VP Marketing

The Trade Desk

Judith Hammerman

Sales Director, East Coast

 

Doug Hammond

Sr Solutions Architect

SAS

Layton Han

CEO

Adara Media

Jared Hand

CRO

Onswipe/Beanstock Media

Eric Harris

Chief Business Operations Officer

BuzzFeed

Dean Harris

CMO

CPA Detective

Wenda Harris Millard

President and COO

MediaLink

Jed Hartman

Group Publisher, News & Business

Time Inc.

Todd Haskell

SVP/Chief Revenue Officer

Hearst Magazines Digital Media

John Haskin

Chief Marketing Officer

33Across

Dana Hayes

Group VP of Sales & Account Management

Acxiom

Michael Hayes

CRO and CMO

UberMedia

Barbara Healy

SVP/Digital Advertising Operations

Tribune Digital

Curt Hecht

Chief Global Revenue Officer

The Weather Channel

Mike Heffner

Sr. Director, Ad Operations

AOL

Elizabeth Hellman

CMO

Dstillery

David Helmreich

SVP, Media & Advertising

Neustar

John Henderson

SVP Ad Sales

Answers.com

Ilana Hendlish

Co-Founder, Audience Solutions

Dun & Bradstreet

Christian Hendricks

VP Interactive Media

McClatchy

Mike Henry

CEO and Founder

Outrigger Media

Brad Herman

Chief Supply Officer

Videology

Darren Hernan

VP, Content Services

Mozilla

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Matrix Solutions

Andy Hibbler

Sales Director, Advertising Services

Zillow

Shani Higgins

CEO

Technorati Media

Jamie Hill

CEO

adMarketplace

Jeffrey Hirsch

President

CPXi

Jeremy Hlavacek

VP, Programmatic

The Weather Company

Oisin Hoctor

Account Executive

Google

Chris Hogan

Strategic Partner

adMarketplace

Aaron Hoiles

SVP, Search

DigitasLBi

Sean Holzman

Chief Brand Development Officer

Bonnier Corporation

Peter Horan

President and COO

Answers Corp

Pam Horan

President

Online Publishers Association

Brent Horowitz

VP Business Development

BrightRoll

Jeanne Houweling

CEO

AdFin

Mark Howard

Chief Revenue Officer

Forbes Media

Jessica Hoy

Director, Media Sales Strategy

Hearst Digital Media

Mike Hudson

Analyst

eMarketer Inc.

Michael Hummel

CEO

Parstream

Andy Hunn

COO

Resonate

Mike Hurt

Executive Vice President, Enterprise West

comScore

Ryan Hutto

Director, Business Development

Healthline Media, Inc.

Derek Hyde

Account Executive

Google

Gretchen Hyman

Chief of Content

Blast PR

Michael Iantosca

CRO

Integral Ad Science

Peter Ikladious

Digital Transformation Evangeist

IBM

Stuart Ingis

Partner

Venable LLP

Rock Irvin

Manager, Data and Partnerships

Cars.com

Todd Isaacson

Vice President National Interactive Business Development

Kantar Media North America

Michael Jackel

RVP, West Coast Ad Sales

Spotify

David Jacobs

Senior Vice President

AOL Platforms

Ari Jacoby

Co-founder & CEO

Solve Media, Inc.

Vikas Jain

Head of AdX Agency

Google

Anu Jain

NA Technology, Media and Entertainment Leader

IBM

Richard Jalichandra

CEO

isocket

Brian Jankovsky

Head of Partnerships, Entertainment

Google

Jim Jansen

head of sales

Google

Susan Jasper

Director X-Platforms Solutions: Audience Targeting, Brand Measurement & Data Management

Google

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Senior Director of Ad Product

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Chip Jessop

VP Sales

mbuy

Paran Johar

Founder-CEO

Mobile Media Summit

George John

CEO

Rocket Fuel

Keith Johnson

General Manager

I-Behavior, a WPP company

Rosanne Johnson

Global Director, Digital

Redfuse

Eric Johnson

EVP, Global Multimedia Sales

ESPN

Aaron Johnston

Head of Agency Sales, Media Platforms

DoubleClick

Neil Johnston

Executive Vice President, Strategy and Digital Innovation

Cox Media Group

Adam Joiner

Sales Director

Chango

Rob Jonas

Global CRO

PubMatic

Joel Jones

VP, Sales Planning & Operations

Facebook

Nick Jordan

SVP, Product & Operations

Tapad

Florian Kahlert

Managing Director

GfK MRI

Jason Kalin

Senior Vice President or Publisher Development

Nativo

Andy Kamlet

General Manager, Data Products

I-Behavior

Ellen Kamor Graham

SVP, Account Management & Tech Support

Xaxis

Amanda Kanaga

EVP Business Development

SparkPeople, Inc.

Brian Kane

Chief Operating Officer

LiveRail

Alex Kantrowitz

Reporter

AdAge

Keith Kaplan

Head of Global Agency & Client Development

Yahoo

Pooja Kapoor

Head of Global Strategy, DoubleClick Ad Exchange

Google

Harry Kargman

Founder & CEO

Kargo

Chris Karl

CSO

Sonobi

Ben Kartzman

CEO/Co-Founder

Spongecell

Michael Kassan

Chairman & CEO

MediaLink

Will Kassoy

CEO

AdColony

Steve Katelman

EVP, Global Strategic Partnerships, Digital

Omnicom Media Group

Satish Katiyar

GM, Audience Network

eBay Advertising

Anthony Katsur

Head of Buyer Cloud

Rubicon Project

Ari Kaufman

CEO

Placeable

Michael Kaushansky

EVP, Chief Analytics Officer

havas media

Terence Kawaja

CEO

LUMA Partners

Patrick Keane

President

Sharethrough, Inc.

Aaron Kechley

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DataXu

Kevin Keely

Director Enterprise Sales

TRUSTe

Sean Kegelman

EVP, AOD Product & Commercial, Strategy

VivaKi

Matt Keiser

CEO

LiveIntent

Mike Kellogg

VP, Revenue Mgmt & Sales Strategy

Cars.com

Jill Kelly

EVP, Global Director, Corporate Communications

DigitasLBi

John Kelly

EVP, News & DIgital Sales

Univision

Jason Kelly

CEO

Sociomantic

Harvey Kent

Board of Advisors

Mediaocean

Matthew Kenyon

VP Business Development, Interactive

I-Behavior

Mike Keriakos

Chief Financial Officer

Everyday Health

Tom Kertesz

Vice President

GfK

Bindiya Khanna

Director Revenue Delivery

Glam Media

randy kilgore

CRO

Tremor Video

Matt Kilmartin

Chief Financial Officer

Krux

Keith Kilpatrick

Product Management

JiWire

Gina Kim

Sr. Director, Business Development

BlueKai

Raymond Kingman

CEO

Semcasting, Inc.

Luke Kintigh

Global Media Strategist

 

Jason Kirk

Head of Business Development

ZEFR

Ruth Kirschner

Director Advertiser Sales, DoubleClick

Google

Mike Kisseberth

Chief Revenue Officer

TechMedia Network

Marc Kiven

Founder / CRO

BrightTag, Inc.

Matevz Klanjsek

Founder & CPO

Celtra

Rick Kleczskowski

COO

Jivox Corporation

Paulina Klimenko

VP of Business Development and Corporate Strategy

PubMatic

Allie Kline

CMO

AOL

Steve Klopf

SVP Business Operations

Flite

Mollie Klurfeld

Head of Americas, Advertiser Platform Solutions

Google

Walter Knapp

CEO

sovrn

Scott Knoll

CEO

Integral Ad Science

Greg Koerner

Head of Central Sales, iAd

Apple, Inc. (iAD)

David Kohl

Advertising Sector Leader

Ernst & Young LLP

Kevin Kohn

CRO

Lotame

Jay Kolbe

Managing Director

Sparkpr

Edward Koller III

Partner

The Howard-Sloan-Koller Group

Michael Konowicz

Principal

Blue Skies Media

Bill Kopf

 

Lotame Solutions, Inc.

Joshua Koran

SVP Product

Turn

Oleg Korenfeld

SVP, Advertising Technology & Platforms

MediaVest

Erin Korgie

Associate Director, Media

Starcom Worldwide

Jim Kortovich

Director, Digital Partnerships

Rodale

Andrew Kraft

VP, Publisher Platforms

AppNexus

Michelle Kramer

Vice President, Digital

Warner Bros.

Peter Krasilovsky

Senior Analyst

BIA/Kelsey

Brad Krassner

CEO

RealVu

Michael Kraut

Vice President

Cars.com

Mitchell Kreuch

SVP, Revenue Operations

Gannett

Steve Krol

CEO

Advanse

Sharad Kumar

Business Development Manager

Google

Nicole Kuntz

VP Audience Analytics

comScore

David Kurtz

Chief Product Officer

AdColony

Aaron Kutylo

VP, Business Development

Visible Measures

Phil Kyle

COO

Infinitive

Lisa LaCour

Head of Global Marketing

Outbrain

John Lamarche

Vice President

FOX Sports Media Group

Chris Lambiase

SVP, Group Publishing Director

Rodale

Jeff Lanctot

CEO

Mixpo

Jon Landa

VP, Advertising Sales

Boingo Wireless

Travis Landrum

Director, Ad Sales

Monster Worldwide

Chris Lane

Director, Publisher Solutions

Operative

Eric Lange

VP, Product Management/Advertising Products

Yahoo Inc.

Warren Lapa

GVP

Time Warner Cable

Kevin Lappen

VP, Digital Sales, NBC Sports Group

NBC Universal Digital Media

Leslie Laredo

President

Laredo Group

Chris LaSala

Global Publisher Platforms Director

Google

Michele Laven

President, Strategic Partnerships

Clear Channel Media and Entertainment

David Lavine

SVP National Sales

appssavvy

Melissa Le

Project Management Director – Mediaocean

Mediaocean

David Lebow

Chief Revenue Officer

YP

Bill Lederer

Founder & CEO

MediaCrossing, Inc.

Judy Lee

Head of Industry Marketing

Facebook

Rich LeFurgy

General Partner

Archer Advisors

Kelly Leger

SVP/GM Digital Solutions Group

V12 Group

Brian Lesser

Global CEO

Xaxis

Meredith Levien

Executive Vice President of Advertising

The New York Times

Erez Levin

Account Executive

Google

David Levy

Chief Operating Officer

SocialVibe

Ann Lewnes

Senior Vice President & Chief Marketing Officer

Adobe

Jim L’Heureux

VP SALES, AD PLATFORMS

Rich Relevance

Paul Limbrey

Director, Americas Platform

Google

Bob Liodice

President & CEO

ANA

Maureen Little

SVP, Business Development

Turn Inc.

Marcelo Lobianco

VP Executivo

IAB Brasil

Alexander Loeffler

COO

Adconion Direct

John LoGioco

Executive Vice President

Outbrain

Michael Lombardi

SVP, Domestic Sales Consumer & Enterprise

WeatherBug

Nicole Lombardo

Sales

Google

Pete Longo

CEO, US Media

IDG Communications

Jason Lopatecki

Chief Strategy Officer

TubeMogul

James Loughran

SVP, Digital Sales

NCC Media

Ian Lowe

CEO

Adslot

Neal Lulofs

Executive Vice President

Alliance for Audited Media

Jeff Lundwall

Managing Partner

Mercury Group LLC

Travis Lusk

Vice President, Strategic Partnerships

Collective

Carmela Luzzi

Sr. Manager, Digital Sales & Social PR Marketing

NCC Media

Harmon Lyons

VP, Business Development

Integral Ad Science

Joe Lyons

CSO

Beanstock Media

Wolfgang Maasberg

SVP, Sales & Field Operations

Turn

Eric Mabley

EVP Ad Platform

OwnerIQ, Inc.

Peter MacDonald

Sr. Director, Business Development

Microsoft Advertising

Robert Macdonald

VP, Business Development

Dstillery

Dave Madden

SVP, Global Media Solutions

Electronic Arts Inc.

Geir Magnusson

VP of Engineering

AppNexus

Jean-Philippe Maheu

VP Global Brands & Agencies?

Twitter

Tim Mahlman

Founder

Vidible

Shane Maidy

Vice President

MediaLink LLC

Andrew Maiorana

General Manager, Advertising

WIRED

Ben Mair

President

Infersystems Corp.

Steve Malinchock

BD Executive

Infinitive Consulting

Preetham Mallikarjuna

SVP, Product

Simulmedia, Inc.

Arun Mani

VP of Global Sales

AppNexus

Christine Manna

Chief Operating Officer

ANA

Kevin Mannion

Chief Strategy Officer

Advertiser Perceptions

George Marc-Aurele

Chief People Officer

CPXi

Joe Marchese

CEO & Co-Founder

true(x)media

Peyton Marcus

Practice Lead

Infinitive

Peter Marek Zmijewski

CEO

Bidmonitor Inc.

Jonathan Margulies

Managing Director

Winterberry Group

Garrett Markley

Digital Marketing Manager

Harvard Business Review

Arne Markoff

Area Sales Manager

Teradata

Samantha Marlowe

VP, Regional Sales

 

Jack Marshall

Senior Staff Writer

Digiday

Heather Martin

Writer

FierceCMO

Marta Martinez

Senior Vice President

AOL Advertising

Sol Masch

Mobile Sales & Strategy Director

Time, Inc.

Benjamin Masse

SVP & GM – Advertising

Triton Digital

Lou Mastria

Executive Director

Digital Advertising Alliance

Serge Matta

President

comScore

Scott Matthew Dowdell

CFO

Bidmonitor Inc.

Brian Matthews

SVP, NBC News Digital

NBCUniversal

Rodney Mayers

CEO

Proximic, Inc.

Chris Mayland

VP of Consumer Market

Merriam-Webster / Britannica

Anthony Mazzarella

VP National Sales

Neustar

Pat McCarthy

SVP of global marketing

AppNexus

Ryan McConville

SVP, Business Development & Partnerships

Kargo

Patrick McCormack

VP Publisher Sales

Millennial Media

Ross McCray

CTO

Channel Factory

Kirk McDonald

President

PubMatic

Denis McFarlane

CEO

Infinitive

Greg McGivney

GM & VP, Strategy and Business Development

cars.com

Hugh McGoran

Chief Revenue Officer

Magnetic

Ramsey McGrory

Consultant

 

Tiiu McGuire

Advertising Partnerships

Flipboard

Damian McKenna

Director, DoubleClick Americas

Google, Inc.

Matt McLaughlin

COO

DoubleVerify

Tom McMahon

President

Videology

Michael McMaster

Sales Executive

Evidon

Aaron McNally

Marketplace Development Manager

Google, Inc.

Ian McPhee

Strategic Partnership Manager

FreeWheel

Max Mead

SVP, Enterprise Sales

TubeMogul

Jonathan Mellinger

Product Development Director

Goodway Group

Fergus Mellon

VP – Business Operations

Federated Media Publishing

Namit Merchant

Chief Operating Officer

Media.Net

Dharika Merchant

Senior Director

Affinity Global

Anne-Marie Meredith

Director of Events

Adap.tv

Marcos Messias

Coordinator of Development Business Web

Globo.com

Tim Messier

Director, Advertising Platforms

AutoTrader.com

Eran Metzer

Sr Director, Solution Development

Yahoo

Lindsay Meuser

Account Executive

Google

Scott Meyer

CEO

Evidon

Lilian Meyer-Janzek

General Manager

IAB Austria

Chip Meyers

CEO

ReactX

Masha Meyman

Account Executive

Google

Sable Mi

Senior Director, Research Strategic Planning

BrightRoll, Inc.

Joanne Miguel

Project Management Director

Mediaocean

Miha Mikek

Founder & CEO

Celtra

Ana Milicevic

Lead Industry Consultant – Digital Media and Advertising Technology

SAS

Maja Milicevic

Vice President, Demand Partnerships

sovrn Holdings, Inc.

Alyssa Miller

Team Lead, AdX Video

Google

Conny Mirza

Director, Ad Products

Zillow Group

Jordan Mitchell

VP, Product Management

Rubicon Project

Brian Mitchell

CEO

GM Ryan International

Neal Mohan

VP, Display Advertising

Google

Ashish Mohindroo

VP, Outbound Marketing

Nielsen

Ken Mohring

VP Sales

Nanigans

Oren Moked

Director, Media & Technology Solutions – Americas

Google

Jamie Moldafsky

Chief Marketing Officer

Wells Fargo

Brian Monahan

Vice President, Marketing

Walmart.com

Fernando Mondedero Orejana

SVP, Managing Director

 

Andy Monfried

CEO

Lotame

Cheryl Mooney

Account Executive

Google

Brendan Moorcroft

Co-Founder & Principal

UNBOUND

Allison Moore

PR Coordinator

 

James Moore

Chief Revenue Officer

Simpli.fi

David Moore

WPP Digital President & Xaxis Chairman

Xaxis

Michael Moreau

Chief Solutions Officer

Krux

Daniel Moreno

Director, Business Development

BlueKai

Dave Morris

Chief Revenue Officer

CBS Interactive

Mark Morris

VP Sales, West Coast

 

Adele Morrissette

managing director

BMO Capital markets

Parker Morse

VP, Platform Revenue

Demand Media

Dan Mosher

SVP & GM, Marketplace

BrightRoll

Stephen Moss

CEO

National Public Media

Brynn Moynihan

Director

HORN

John Mracek

CEO

NetSeer

Christian Muche

Co-Founder

dmexco

Hal Muchnick

coo

AddThis Inc

Eileen Mulloy

EVP, Sales

SparkPeople

Alex Murphy

SVP

Beyond.com, Inc

Rich Murphy

Senior Vice President

BPA Worldwide

Jack Myers

Reporter

Jack Myers Media Business Report

Jed Nahum

Senior Director, Global Programmatic Ad Sales

Microsoft

Shane Nantais

Data and Platforms Product Lead – Asia Pacific

YouTube

Robert Nathanson

Vice President, Platform Sales

Xaxis

Oren Nauman

CEO

AnyClip

Kym Nelson

SVP, Digital Strategy

Twitch

Jennifer Nelson

Vice President of Client Solutions

Imagitas a Division of Pitney Bowes

Greg Nelson

General Manager

Microsoft

Diaz Nesamoney

CEO

Jivox Corporation

Derek Netelenbos

Sr Director, Global Sales

Expedia

Zvika Netter

CEO & Co-Founder

Innovid

Nancy Neumann

Vice President, Account Development

eXelate

Scott Neville

CMO

Iponweb

Jon Nevitt

Head of Marketing, North America

Criteo

Marla Newman

Senior Vice President

FOX Sports

Andrew Nibley

CEO

Yieldex

Peyman Nilforoush

inPowered

Max Nimaroff

 

 

Jim Norton

Global Head of Media Sales

AOL

Don Norton

Director, Broadcast and Sports Partnerships

Google

Mari Kim Novak

Chief Marketing Officer

Rubicon Project

Susan Nunez

VP Advertiser Sales, GfK MRI

GfK North America

Tim O’Connor

Senior Publisher Development Executive

LiveRail

Leo O’Connor

VP Platform & Data Driven Sales

Viacom Media Networks

Chris O’Hara

CRO

NextMark

David Oliveira

SVP & GM

mbuy

Mike Olivieri

Chief Revenue Officer

The Business Journals

Chris Olson

CEO

The Media Trust

Rachael O’Meara

Account Manager

Google

Kaz Oplustil

VP, National Advertising Sales

Dominion Digital Media

Tom O’Regan

President & CRO

Martini Media

Jeremy Ostermiller

CEO

Altitude Digital

Len Ostroff

VP, Global Business Development

Millennial Media

Adam Ostrow

Chief Strategy Officer

Mashable

Mary Ann Packo

CEO, North America

Millward Brown Digital

Robert Paltos

Business Development Manager

Theorem

Andrew Pancer

COO

Dstillery

Nicolle Pangis

Global CRO

Xaxis

Michael Parkes

SVP of Sales

Adconion Direct

Andre Parreira

CEO

WebSpectator

Ben Pashman

SVP Corp Dev

Centro

Richa Patel

Manager of Market Research

FOX News Channel

Erik Pavelka

CEO

Martini Media

Mark Pearlstein

SVP Sales & Marketing

DoubleVerify

Chad Peplinski

SVP, Media Acquisition & Operations

Conversant Media

Mike Peralta

CEO

AudienceScience

Kim Perell

CEO

Adconion Direct

Shana Pergament

 

 

Mike Perlis

President & CEO

Forbes Media

Shane Peros

Managing Director US Partnerships: Entertainment & Consumer Services

Google

Stacy Perrus

Marketing Manager

Nielsen

Eldad Persky

Senior Vice President of Products

AOL Platforms

Tom Petersen

VP of Publisher Solutions

Visible Measures

Geoff Petkus

VP, Product Innovation

Operative

Tom Phillips

CEO

Dstillery

Tom Phillips

Senior Director, Public Relations

Microsoft

Guy Phillipson

CEO

IAB UK

Lara Phippen

Sr. Director Platform Partnerships

AOL

Leslie Picard

President, Time Inc. Branded Solutions

Time Inc.

John Piccone

CRO

Simulmedia

Philipp Pieper

Proximic Inc, Founder

Proximic, Inc.

Barbara Piermont

Mobile Lead – AdX

Google

Damien Pigasse

Chief Revenue Officer

Dailymotion

Ravi Pillai

Vice President Publisher Solutions, Media

Visible Measures

Chris Pirrone

General Manager, Sports Digital Properties

USA TODAY Sports Media Group

Bob Pittman

Chairman and Chief Executive Officer

iHeartMedia, Inc.

Gene Pizzolato

President

Cox Digital Solutions

Andy Plesser

Founder & CEO

Beet.TV

Ben Plomion

VP Marketing

Chango

Anita Pollert

VP, Sales

Markteplace

Anton Popov

Head of MIXX Russia

IAB Russia

Jesse Poppick

VP Business Development

AdMonsters

Jay Prasad

VP Global Business Development

TubeMogul

Geoffrey Precourt

Reporter

WARC

Penry Price

Vice President, Marketing Solutions

LinkedIn

Audra Priluck

Vice President, Media and Entertainment

GfK

Frost Prioleau

CEO

Simpli.fi

Greg Pritchard

SVP, Business Development

GumGum

James Prudhomme

CEO

Datacratic

Anthony Psacharopoulos

EVP, Media East

comScore

Joe Pych

CEO

NextMark

Jessica Quezada

Events Manager

IAB MEXICO

Stephen Quinn

EVP & CMO

Walmart

Brian Quinn

Chief Revenue & Innovation Officer

Triad Retail Media

Nicole Racicot

Senior Director, Solutions

Krux

Aniq Rahman

President

Moat

Greg Raifman

President

Rubicon Project

Jackie Ramsey

Ad Director

Advertising Age

Jason Ramsey

VP, Product

OpenX

Jeremy Randol

Sales Director, NBCUniversal Audience Platform

NBCUniversal

Jennifer Ravenscroft

Director, Ad Sales

Monster Worldwide

Andrew Reale

VP, Technology

Jumpstart Automotive Group

Shenan Reed

CMO

Morpheus Media

JD Rehm

Managing Partner

Mercury Group

Andrew Reid

President of Digital, Head of Strategic Development

Hanley Wood

Suzie Reider

Managing Director Brand Solutions

YouTube/Google

Jen Reidy

Principal

Reidy Communications

Richard Reis

VP-GM Digital Operations

Cox Media Group

Gary Reisman

CEO

LEAP

Bob Rekuc

Manager, Client Relations Digital Services

 

Adam Remson

General Manager

Adweek Magazine

Gil Resh

SVP Product & Technology

CPXi

Behnam Rezaei

Founder/CTO

NetSeer

Jonathan Ricard

SVP

BrightTag Inc

GABRIEL RICHAUD FALCON

DIRECTOR

IAB MEXICO

Neal Richter

CTO

Rubicon Project

Nelson Riddle

Advisor

PowerLinks Media Limited

Grant Ries

CRO

BlueKai

Katie Risch

SVP of Publisher Development

Centro

Craig Roah

Founder & Board Member

the Rubicon Project

Kelly Roark

VP, Interactive Sales & Development

Scripps Networks Interactive

Wendy Robbins

Strategic Partnerships

Stipple

Melissa Roberts

General Manager, Enterprise Solutions

FreeWheel

Brad Robertson

SVP, Marketing Services

MyWebGrocer

Joy Robins

Vice President Advertising & Strategy

Quartz

Joe Robinson

EVP

Clear Channel Media & Entertainment

Chris Robison

Senior Director Product Management

Adobe

Meredith Rodriguez

VP, Sales – West

Demand Media

John Rogers

VP, Publisher Services

Videology

Seth Rogin

CRO

Mashable

Jesse Rogowsky

Director, Business Development

Q1Media

Carine Roman

Head of Global Advertising Operations

LinkedIn

Ken Rona

VP

Turner Broadcasting System

Jerry Ronaghan

Co-Founder, Audience Solutions

Dun & Bradstreet

Joseph Rosenbaum

Partner/Board Member

Reed Smith LLP

Eric Rosenblum

COO

Drawbridge

Jacob Ross

Chief Revenue Officer

Metamarkets

Paul Rostkowski

President

Varick Media Management

Kate Rothen

Partner

SS+K

Jack Rotherham

GENERAL MANAGER, ADVERTISING

Rich Relevance

James Rothwell

VP, Business Development

FreeWheel

Steve Rubel

Chief Content Strategist

Edelman

Michael Rubenstein

President

AppNexus

Nacho Ruiz Lorente

Managing Director

WebAds interactive SL B-85828937

Richard Russey

VP, Sales

AcuityAds Inc.

ANDREW RUTLEDGE

CHIEF REVENUE OFFICER

YIELDEX

Tod Sacerdoti

CEO and Founder

BrightRoll

Steve Sachs

CEO

OneSpot

Qasim Saifee

SVP, Monetization

OpenX

Juan Carlos Samper

CO PRESIDENT LATAM

Batanga Media

Tyler Sandler

VP of Sales

Datorama

Thiago Santana

GERENTE COMERCIAL DIGITAL

INFOGLOBO COMUNICAÇÃO E PARTICIPAÇÕES SA

Gaby Santana

Director, Business Development

Criteo

Jes Santoro

SVP, Sales

VINDICO

Russell J. Sapienza

Partner

PricewaterhouseCoopers

Punit Sarin

 

LiveRail

Kathy Savitt

CMO

Yahoo

Mark Sawicki

EVP – Operations

Carbon Media Group

Jane Schachtel

Global Head of Technology & Telecom Strategy

Facebook

Jennifer Schaen

VP, Platform Operations, Brand Exchange

Centro

Russ Schafer

Vice President of Product Marketing

Adap.tv

Keith Schanck

Barron’s Digital

Dow Jones & Company

Dan Scherer

VP, Business Development

MediaCrossing, Inc.

Jenny Schiffman

Team Lead

Google

Xavier Schijffelen

Managing Director

WebAds

Geoff Schiller

Chief Revenue Officer

Evolve Media LLC

Laura Schooling

CMO

Jumpstart Automotive Group

Ryan Schram

Chief Operating Officer

IZEA

Chris Schreiber

VP of Marketing and Communications

sharethrough

Michael Schwalb

VP, Publisher Relations/GM, VideoHub for Publishers

Tremor Video

Michael Schwalbert

Vice President of Corporate Sales

Semcasting, Inc.

Greg Schwartz

Chief Revenue Officer

Zillow

Chris Scoggins

SVP & GM, Digital Services

Datalogix

Michael Scott

SVP, Strategic Partnerships

Cox Digital Solutions

Chris Scott

SVP, Global RTB & Publisher Strategy

Criteo

Chip Scovic

Chief Revenue Officer

TubeMogul

Josh Searcy

Director, Advertising Products

AutoTrader.com

Sarah Searls

VP, Business & Analytic Services

Choice Hotels International, Inc.

Jay Sears

SVP

Rubicon Project

Monica Seebohm

Senior Sales Specialist

AdFin

Joel Sehr

VP, Sales

Semcasting

Mike Seiman

CEO and Founder

CPXi

Patti Sellman

Director of Sales

Krux

Aaron Serrao

VP, Audience Development

Jumpstart Automotive Group

Rajan Shah

Vice President Publisher Solutions

AddThis

Vivek Shah

CEO

Ziff Davis

Xuhui Shao

VP Engineering, Ads and Data

Yahoo

Min Shao

VP of Data Science, Advertising

Yahoo

Aaron Shapiro

Vice President

LiveNation

David Shay

SVP, Marketing

CPXi

Mike Shehan

CEO & Co-Founder

SpotXchange

Pete Sheinbaum

Founder & CEO

LinkSmart, Inc.

Trey Shelton

Head of Sales

F#

Pamela Shen

Director

AOL Platforms

Rob Sherman

Manager, Privacy and Public Policy

Facebook

Baba Shetty

Chief Strategy and Media Officer

DigitasLBi

TOM SHIELDS

CHIEF STRATEGY OFFICER

YIELDEX

Rob Shilkin

Global Communications and Public Affairs

Google

Adam Shlachter

Chief Investment Officer

Digitas

KJ Shockey

VP Digital Ad Sales

BBC Worldwide

Jimmy Short

VP, Business Development

Q1Media, Inc.

Darby Sieben

President

Mediative

Brian Silver

VP Ad Platforms

Yahoo Inc

Al Silverstein

CMO and Head of Publisher Development

Luminate

David Simon

VP, Business Development and Client Solutions

PointRoll

Kit Simon

EVP, Global CRO

Adara

Andrew Simon

SVP Global Sales

Spongecell

Tim Sims

GM of Inventory Partnerships

The Trade Desk

Kamakshi Sivaramakrishnan

CEO

Drawbridge

David Skinner

SVP Business and Corporate Developement

[x+1]

Jonathan Slavin

Chief Revenue Officer

CPXi

Troels Smit

Head of Demand Sales

LiveRail at Facebook

Kevin Smith

Director, Ad Systems & Analytics

The Weather Company

Chris Smith

VP, Advertising Sales

Dealer.com

Kaylie Smith

Head of Seller Cloud

Rubicon Project

Greg Smith

Head of International and Programmatic

Tremor Video

David Smith

CEO & Founder

Mediasmith

Richard Smullen

Co-Founder, Chief Revenue Officer

Genesis Media

Adam Solomon

Vice President, Digital Ad Products & Rev Ops

TIme Inc.

Rick Song

EVP, National Digital Sales

Clear Channel Media + Entertainment

Karl Spangenberg

Senior Vice President

MediaLink

Scott Spencer

Director, Product Management

Google

Matthew Spengler

Executive Director, Corporate Digital Sales

Rodale

David Spitz

President & COO

RebelMouse

Dina Srinivasan

Managing Director of Emerging Media

Kantar Media WPP

Bryan St. John

SVP, International

Integral Ad Science

David Staas

President

JiWire, Inc.

Peter Stabler

Managing Director, Internet/Advertising Equity Research

Wells Fargo Securities

Kate Stanford

Director, Marketing

Google

Tom Staszewski

Vice President, Interactive Sales

Comcast

Casey Steele

VP, Sales

STAQ

Eric Stein

EVP Online Solutions

Epsilon

Jon Steinberg

President & COO

BuzzFeed

Brian Stempeck

Chief Client Officer

The Trade Desk

Paul Sternhell

GM, Ad Server

OpenX

Natasha Stevens

Vice President, Digital Market Intelligence

GFK North America

Greg Stevens

EVP, Sales

MyWebGrocer

Bonita Stewart

Vice President, Americas, Strategic Partnerships

Google

Josh Stivers

VP, Ad Solutions

Rhythm

Tom StJohn

VP, US Business Development

Criteo

Alyssa Stone

Director of Sales, West

AOL Networks / ADTECH

Kia Stora

Co Founder

Chix Creative LLC

Joe Strolz

General Manager

AOL Canada

Kenneth Suh

Business Dev

AOL

Steven Suthiana

Global Head, Digital Media and Operations

Fast Company and Inc. Media

Matthew Sweeney

SVP, Managing Director

Crisp Media

Suzanne Sypulski

Director, Advertising Operations

Dow Jones & Co, Inc

Camille Taglia

Executive Director Research and Business Development

Barron’s Magazine

Dave Tan

Head of Performance Media Agency Development

Google

Roland Tanaka

Executive Director, Business Development

Exponential

Todd Taplin

EVP of Global Strategy, Sales and Services

Celtra

Sorosh Tavakoli

Founder & CEO

VideoPlaza

Lori Tavoularis

Managing Director, Revenue Partnerships

Tribune Publishing

Sacha Taylor

Managing Partner

Signalray Media, LLC

Justin Thomas

SVP, Platform Development

Rubicon Project

Michael Tiffany

CEO

white ops

Cary Tilds

Chief Innovation Officer

GroupM

Anoop Tiwari

Sr. Director, Strategy and Business Dev.

Cars.com

Anne Toal

Associate Publisher, Digital – Style & Entertainment Group at Time Inc.

People

John Toth

Head of Advertising, Americas

Reuters

Steve Touhill

Partner

GM Ryan International

Matt Tracy

Director, Sales

BrightRoll

Noah Tratt

SVP, Media Solutions

Expedia

Steven Traykovski

SVP

MediaVest

Cory Treffiletti

SVP, Marketing

Bluekai

Mark Trefgarne

Co-Founder, LiveRail, Product Director

Facebook

Benjamin Tregoe

SVP Business Development

Nanigans

Ben Trenda

CRO

isocket

John Trimble

CRO

Pandora

Joey Trotz

VP, Advertising, Data & Monetization Tech Strategy

Turner Broadcasting

Demetera Tucker

Account Management-Publisher Solutions

AddThis

Bill Tucker

EVP, Media Relations

4A’s

Scott Turner

EVP Agency & Advertiser Sales, GfK MRI

GfK MRI

Adam Tuttle

SVP, Business Development

Addroid

Caroline Uhran

Senior Digital Planner

Dow Jones & Company

Eric Urdahl

Owner

IAB Europe/EUDEC

Vivek Vaidya

CTO

Krux Digital, Inc.

David Valdez

VP Sales Interactive, Data Service

KBMG

Henk Van Niekerk

Senior Vice President, Publishers and Ad Networks

AOL Platforms

Jay VanDerzee

Head of Media Platforms Sales

Google

Dean Vegliante

President

Netmining

Srini Venkatesan

VP, Engineering

Yahoo

Ramakrishna Venkatraman

Head of Client Services – Networks and Directs

Google Inc

Domenic Venuto

President, Data & Technology

VivaKi

Constantijn Vereecken

Managing Director

WebAds

Frans Vermeulen

SVP, Global Solutions & Corporate Development

FreeWheel

Christopher Victory

VP, Global Business Development

MediaMath

John Vilade

EVP Ad Sales

NDN

Gustav von Sydow

CEO

Burt

Frank Voris

CEO

VivaKi

Garret Vreeland

CRO

Accordant Media

Maarten Vrijens

CEO

Adsolutions

Bob Walczak

GM, Mobile & Video

PubMatic

Arianne Walker

Senior Director, Automotive Media & Marketing Solutions

J.D. Power

Theresa Walter

CMO

PubMatic

Jim Waltz

CEO

Beanstock Media, Inc

Michael Wann

Chief Revenue Officer

FullScreen Inc.

Manu Warikoo

SVP, Product

Mediaocean

Denise Warren

Executive Vice President Digital Products & Services

The New York Times

Jason Washing

Director, Strategic Partnerships – News and Local Media

Google

Erich Wasserman

Global Chief Revenue Officer

MediaMath

Kevin Wassong

CEO

LIN Mobile

Doug Weaver

Founder and Chief Executive Officer

Upstream Group, Inc.

Kevin Webb

Sr. Director Advertising Sales

NDN

Michael Wehner

VP, Global Enterprise Sales

the Rubicon Project

Karsten Weide

Program Vice President, Digital Media and Entertainment

IDC

Tina Wein

VP Agency Strategy & Partnerships

Innovid

Ken Weiner

CTO

GumGum

Adam Weinroth

Chief Marketing Officer

OneSpot

Mitchell Weinstein

SVP Managing Partner, US Ad Operations

UM

Rick Weir

Senior Director

Yahoo

Eric Weisberg

Executive Creative Director

JWT New York

Tony Weisman

President

Digitas

Charlie Weiss

VP

News Corp

Maggie Wells

VP Publisher Development

Centro

Paul Wenz

VP Business Development

Rocket Fuel

Larry Weyer

VP Targeting

Yahoo

Eric Wheeler

CEO

33Across, Inc.

Jason White

VP, Exchange

CBS Interactive

Grant Whitmore

Executive Vice President of Digital

NY Daily News

Colleen Whitney

SVP, Media

DigitasLBi

Marcus Whitney

Co-Founder

Moontoast

Taylor Whittell

Manager, Channel Development

Quantcast

Ryan Whittington

SVP

American City Business Journals

Aaron Wiernik

Director, Programmatic Solutions

Tapad

chris williams

President

IAB Canada

Greg Williams

Co-Founder, SVP OPEN Partnerships

MediaMath

Julia Wilson

Director of Account Management

Criteo

Tony Winders

Senior Vice President of Marketing

GumGum

Blake Winkley

On-Camera Producer & Assignment Manager

CPXi

Bill Wise

Chief Executive Officer

Mediaocean

Jason Witt

Chief Revenue Officer

Operative

Charles Wittingham

Senior Vice President, Sales

BrightRoll

Debbie Wogan

Digital Sales and Marketing

Consultant

Lucy Wohltman

VP, Field Advertising Sales

Zillow

Jonathan Wolf

Chief Product Officer

Criteo

Steven Wolfe Pereira

CMO

Datalogix

David Wolk

President

Goodway Group

Gloria Wood

SVP Editorial Director

Advertising Database

Jeremy Woodlee

Head of Sales

Google

Fraser Woollard

VP, Business Development

Mediaocean

Lauren Wray

VP of Sales

Sharethrough

Tom Yamada

Co Founder

Optimatic

Nikao Yang

SVP Business Development, Monetization & Marketing

AdColony, a division of Opera Mediaworks

Timur Yarnall

CEO & Co-Founder

MDotLabs

Devin Yeager

COO

Altitude Digital

Yi-Fang Yen

Vice President

Realtor.com (News Corporation)

Matthew Yorke

CEO

IDG Enterprise

Tracy Young

Director, Barrons.com

Dow Jones & Company

Troy Young

 

Hearst

Jason Young

CEO

Crisp Media

John Zaccario

Executive Vice President Advertising Sales

GSN

Michael Zacharski

Chief Operating Officer

CPXi

Mark Zagorski

CEO

eXelate

Simona Zanette

President

IAB Italy

Gregg Zegras

VP Pitney Bowes, President Imagitas

Imagitas a Division of Pitney Bowes

Michael Zimbalist

Senior Vice President, Advertising Products and Research & Development

The New York Times

Dave Zinman

CEO

Infolinks

Joe Zito

VP of Partnership Development

Datalogix

Bennett Zucker

SVP & General Manager

Ziff Davis

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