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More than 1,000 digital thought leaders came together to drive the industry forward February 9-11 at the JW Marriott Desert Springs in Palm Desert, California for the sold-out 2014 IAB Annual Leadership Meeting—three days of powerful debate and discussion, intense networking, and high-level insights. Focused on the theme “Marketing 2020: The Digital Agenda” the speakers and participants took on some of the hottest topics in advertising.
Blast off. The 7th Annual IAB Annual Leadership Meeting, “Marketing 2020: The Digital Agenda,” exploded to life. Randall Rothenberg, President and CEO, IAB, rallied the audience of more than 1,000 influencers. “You are, by all definitions of the concept, defining the agenda for our industry.” Over the course of the next few days, the preeminent leaders of marketing, media, and technology will share their perspectives on how to tackle challenges and drive profitable and successful futures. Through the town halls, your voices and your ideas will be amplified. “Your input will directly inform the digital agenda we will pursue over the next several years,” he said.
Following a vote to approve the 2014 Board of Directors, and including the new Chairman, Vivek Shah, CEO of Ziff Davis, Inc., and Vice Chair, David Morris, Chief Client Officer, CBS Interactive, Rothenberg held the gavel in his hand to call the meeting to order, when his business was interrupted by a group of members. They marched up to the stage with a gift—the domain name IAB.com for the IAB, whose digital home had long been stationed at IAB.net.
Next, Shah took to the stage announcing the 20th birthday of the ad banner, using this landmark, to urge the industry to live up to its potential. “We have to stop devaluing digital media,” he said. “No more traffic fraud. Let’s end it,” he demanded. “No more denigration of our ad units. It’s not the ad units…We must insist in more creativity and less clutter,” he challenged. “Let’s embrace the new metrics from the 3MS coalition and dislocate the click-through rate,” he ordered. While there is clearly work to be done, “our third decade will be our best yet.”
After the presentation of the esteemed IAB Service Excellence Awards, David Moore, Chairman, Xaxis, introduced the first keynote speaker of the event: Nick D’Aloisio, Product Manager, Yahoo.
D’Aloisio opened the conference with big, simple, and even counterintuitive ideas about mobile, user experience, and content. At age 15, investors like Li Ka-Shing were investing in his work; at 17, Yahoo bought his app Summly, a program that algorithmically generates summaries of the news. On stage, he told the story of his last few years laced with sharp and sometimes surprising insights about user behavior and design. Users want immediacy, particularly on mobile. They will indulge in long form content later on other devices. It’s not about creating a new addiction—there’s limited room for products people use repeatedly throughout the day—but instead it’s about reliance, regularity, and creating new habits. “There’s no point in designing a mobile experience if you don’t have in mind a daily habit,” he said. The demand for social everything is waning. The market is devolving from emphasis on the social graph of the last ten years to anonymity.
After Rothenberg honored the sales executives responsible for helping digital advertising soon to become the largest advertising sector in the industry by announcing the IAB Sales Excellence Awards, he adjourned day one. The audience was wowed—inspired and excited to talk about all they just learned at the Welcome Reception.
The second day of the sold-out, 2014 IAB Annual Leadership Meeting opened with a riveting and motivating welcome from Randall Rothenberg, President and CEO, IAB. “Nothing in history of mankind except the invention of writing has enabled more diversity of expression than the internet….Advertising has been the fuel of that freedom of expression,” he said, as he shared what drives him most deeply. For others the motivation may not be the First Amendment, but money. “Digital advertising is the new Gold Rush,” he said. But both goals require the same challenges be overcome—which aligning with the theme of this meeting, set the digital agenda for 2014 to 2020.
IAB’s Five Enduring Priorities:
He concluded by urging all of the influential individuals in this standing-room only ballroom to join with the IAB on this pledge.
The year 2020 remained the target of the room’s attention, as Bob Liodice, President and Chief Executive Officer, ANA, discussed what marketing leaders need to do to succeed in this rapidly, and ever-changing ecosystem based on the landmark “Marketing 2020” study by the trade association. “The real-time world of marketing has completely consumed brands, and they’re not always sure what to do with it or how they should organize,” he said. The report provides insights that can help direct this course. “Big insights, purposeful positioning, and total experience separate the winners from the under-performers,” he said. But if the media sellers and buyers in this room hear one message, it should be this: “Marketers are looking to create full end-to-end experiences with consumers.” They want to build relationships with consumers “beyond the scope of what brands consider themselves to be.”
Next up, Neil Ashe, President and Chief Executive Officer, Global eCommerce, Walmart, sat down with Rothenberg and Liodice to talk about how Wal-Mart is managing the marriage of physical commerce and e-commerce. The captivating conversation covered the rapid pace of change and the organization, Ashe’s changed perspective as a publisher turned retailer, advice for ad technologists, and the role of advertising, among many other topics. “[The industry] moves this fast, because it’s closest to the customer, and the customer’s expectations move this fast,” he said. Meanwhile, at brands, organizational charts haven’t changed dramatically, but “the people are really starting to change.” The dramatic growth has also created dramatic complexity. Ashe emphasizes simplicity. Ad tech companies should aspire to provide simpler solutions to clients. Consumers are “bombarded with inputs at a pace and scale that they never saw before,” and Wal-Mart aspires to simplify their experience.
Bob Pittman, Chairman & Chief Executive Officer, Clear Channel, a pioneer, visionary, and business leader engaged in a fireside chat with Rothenberg about building a multiplatform powerhouse and enabling the marketing 2020 transformation. He underscored the importance of the consumer in his varied career and role at Clear Channel. “I’m trying to match assets to consumer trends and think of myself in a crude way as a sociologist.” When starting “I Heart Radio” with a festival instead of a digital strategy, Clear Channel didn’t lose focus on making connections with the people in the relationship between digital and physical. “We always get off track when we start thinking about process and operational stuff and stop thinking about the consumer,” he said. This mentality also comes to life in his meetings with marketers. “We’re not negotiating with CPMs anymore. We’re negotiating with: What’s the value to the user?…Who cares about a CPMs? What we care about is results.”
Marketers voiced their own challenges and needs next. Mike Perlis, President and Chief Executive Officer, Forbes Media, moderated a roundtable discussion with Jamie Moldafsky, Chief Marketing Officer, Wells Fargo, and Ann Lewnes, Senior Vice President and Chief Marketing Officer, Adobe Systems, about marketer transformation. Both emphasized the important role of data in this shift. Moldafsky said, “The notion of omnichannel is the single biggest thing transforming our business…Our biggest opportunity and challenge is how to get the organization to think mobile first.” Aligning everyone at Wells Fargo meant grounding them in customer insights, while maintaining a focus on the brand vision, and helping the organization not become buried by the vast number of customer touchpoints. Lewnes emphasized how data today allows marketers to demonstrate their value in the organization, and make their point. “If I can show you that I can measure exactly what you’re looking for and provide the best return on investment, how are you going to argue with me?…For the first time marketing can justify it’s really driving the business.” As for what sellers can do for them: Be a partner, help us solve our problems, use your knowledge about your customer to create a customized opportunity, and move more quickly, they said.
Between keynotes, Rothenberg returned to the stage for a special announcement—the launch of IAB China and IAB South Africa. Guy Phillipson, CEO, IAB UK, followed this announcement by describing how IAB and its 42 outposts are united under one mission.
Tom Phillips, Chief Executive Officer, Dstillery, presented a hard-lined message about traffic fraud through the metaphor of drug dealers and addicts. With interspersed clips from the HBO show The Wire, Phillips showed how even parties in the supply chain that aren’t acting outright criminally are complicit. Like addicts, they quietly participate, benefitting through increases in traffic, impressions, and conversions. No one is exempt—publishers, exchanges, buyers, agencies, and marketers are all part of this food chain. “This is everyone’s problem,” he announced. And everyone must participate in its solution. “Be proactive. Refuse to play along. Help us shame the bad actors,” he said. “The health and survival of our industry depends on it.”
Following a networking luncheon, Neal Mohan, Vice President, Display Advertising, Google, brought the digital measurement revolution into the spotlight. Marketers want better digital measurement; they want engagement metrics; they want measures for sales lifts—this data, he said, would shift more advertising revenue to digital. Key to this is viewability. “In 2014, we’re going to embrace the notion of transacting media based on viewable impression. If we do that we’ll solve the age-old problem of whether a human being actually saw my ad or not,” he said. To support this goal, Google not only has provided marketers with a viewability measurement product, but also just announced a new partnership with comScore to provide marketers with real-time audience measurement.
Lou Mastria, Managing Director, Digital Advertising Alliance; Dr. Jeff Eisenach, Senior Vice President, Global Energy, Environment, and Network Industries Practice, NERA; and Gabe Gottlieb, Co-Founder and Chief Executive Officer, Adomic; presented breakthrough research regarding the future of the cookie, entitled “The Hidden Value of Cookies in the Multiparty Advertising Ecosystem.” The problem, particularly in Washington, is the lack of visibility into information sharing; but Eisenach said information sharing through cookies creates considerable value. “The availability of cookies to facilitate information sharing increase transaction prices by as much as 200 percent compared to the average price,” he said.
Andrew Creighton, President, VICE Media, and Spencer Baim, Chief Strategic Officer, VICE Media, opened the hood on being a new new media company. How did they get from being a 16-page fanzine to attracting more than one billion views on YouTube and an Emmy nominated TV show? By focusing on great stories that touched a critical chord with their audience, namely being a media brand young people can trust. “Find a great story and create a whole suite of assets around it,” Creighten said. As for advertising, 50% of the Vice audience uses Ad Blocker. The opportunity is content marketing that stays true to the Vice brand and the advertisers’.
The general assembly concluded following a networking refreshment break, but the day was far from over. Attendees dispersed into five town halls each closely related to the “core commitments” Rothenberg announced earlier in the day. This is the opportunity for industry influencers in the audience to amplify their voices and constructively discuss what needs to happen to achieve these industry goals. The major insights and recommendations for action from each town hall will be reported on the main stage following Tuesday’s general session.
The 7th IAB Annual Leadership Meeting opened with Randall Rothenberg, President and CEO, IAB, preparing attendees for the brilliant conversations and thought-provoking speakers of the last morning of this weighty event.
Jack Haber, Vice President, Global Advertising & Digital, CP Colgate-Palmolive Company, addressed the mobile marketing challenge—one of the core commitments Rothenberg made for the IAB is to unlock the value of mobile. “There is a big gap in mobile marketing,” he said. Not only in terms of money, but in what marketers need and need to do to capitalize on the opportunity it presents. Mobile is an “opportunity to connect with everyone, everywhere in the world.” More people have mobile phones than toothbrushes in the world. It’s imperative for marketers to integrate mobile deeply into campaigns. So what’s the hold up? Haber presented a top 10 list of reasons and excuses, including, “What’s the ROI?,” “The agency didn’t put it in the plan,” and “I can’t afford it.” Solutions he offered included agencies always including mobile in campaigns. Stop thinking of mobile as mobile; a lot of mobile usage is in the home. Stop thinking of it as a device; devices change, it’s a context. It’s time to re-image mobile, he said.
Darren Herman, Vice President, Content Services, Mozilla, took the stage noting that in many ways the IAB and Mozilla are not very different. The two organizations pride themselves in putting the user first. They both want transparency through trust and believe that is the only way to push the industry forward. Herman focused his talk on three of the IAB five strategic pillars he sees key to Mozilla’s growth and success—Publisher Transformation, Moving Mobile Mainstream, and a Trustworthy Digital Supply Chain. Herman emphasized that Mozilla is a mission-driven non-profit and it truly can act on its mission without the need to be profit driven. They want to work with IAB and its members and extend an olive branch to the industry to work together to achieve common goals.
Then the tables turned. Attendees took to the stage to report most resonant ideas shared and issues debated in the previous day’s town halls to Rothenberg, new IAB Board Chair Vivek Shah, and other industry leaders in the audience. Topics included: Quality, Trust, and Validation: Can We Prevent Big Data from Becoming Digital Advertising’s Achilles Heel?; Unlocking Value: How Can the Ecosystem Fully Leverage the Mobile Opportunity?; The Programmatic Reality: How Can We Structure People, Processes, and Technology for Success?; Fraud and Piracy: Can We Fix the Open Digital Advertising Supply Chain?; and The Viewability Switch is Flipped; How Do We Do Business Now?. The major learnings from each town hall will directly inform that IAB agenda, harnessing the combined insights from everyone in attendance to create positive change for the industry.
As is tradition, The Great Debate, where industry leaders are called upon to argue tough points, closed the show. The hot button topic of the day: native advertising will fail—because of potential issues like stream blindness and the erosion of consumer trust—unless the industry can work to save it. Peter Minnium, Head of Brand Initiatives, IAB, set the tone by giving an overview of the findings of the IAB Native Advertising Task Force that are contained in the recently released IAB Native Advertising Playbook. Terence Kawaja, Founder and Chief Executive Officer, LUMA Partners, moderated the heated discussion. Expert debaters took on the following counterpoints.
The 2014 IAB Annual Leadership Meeting challenged the industry to step up and work together to solve the most critical issues inhibiting the growth of digital advertising. Attendees spoke their minds and keynote speakers inspired new ideas and ignited action—together it made for a memorable conference that will drive conversation and industry issues throughout 2014 with an eye toward 2020.
Digital advertising leaders from around the world attend the IAB Annual Leadership Meeting. Each year, as part of the program, Tuesday morning opens up with a special breakfast to cultivate international cooperation in addressing the global challenges facing the industry.
David Doty, EVP, CMO, and Head of International, IAB, opened the breakfast by welcoming over 20 representatives from 15 countries in attendance including the two newest IAB leaders—Chen Yong from the Interactive Internet Advertising Committee of China (IIACC) and IAB China and Jarred Cinman from IAB South Africa. These two new IABs now bring the IAB representation around the world to 43 countries. Doty emphasized IAB is stronger than ever before in working across borders in ways that it has never been able to do without the infrastructure of the IAB Global Network.
Alexandra Salomon, Senior Director International, IAB, then spoke of the importance of collaborating together and laid the groundwork for the two topics of conversation to be addressed during the breakfast—finding ways to collaborate to deliver insights on the growth of global around the world and fixing the digital supply chain.
Russ Sapienza, Partner, PwC, and Mike Altschul, Manager, PwC, then delivered PwC’s perspective of global growth of the digital advertising marketplace and the need to create new ways to communicate that growth. PwC predicts 46 markets will have double digit growth by 2017. And that growth goes far beyond the United States and United Kingdom. 14 key markets represent about 85% of total Internet ad revenue and would be critical to a global study. However, accurate data is still not being collected and reported in some of these most important markets including China, Japan, and South Korea. Through the cooperation of IAB leaders around the world, the promise of a true global digital advertising report can be achieved. It’s up to the people in the room to make it happen.
The room then engaged in a frank dialogue on handling trust across the digital supply chain. Just as digital media crosses borders, so does trust and distrust. Each market must ask what they are doing to be part of the solution and how can they work together with the IAB global network to advance this common interest.
Chris Mejia, Senior Director Advertising Technology, IAB, explained that trust in the value chain requires thinking about it in every aspect of your business. Mike Zaneis, EVP Public Policy & General Counsel, IAB, noted that fixing the supply chain is about education and trust. He cited the success of the DAA’s Self-Regulatory Program for Online Behavioral Advertising. Randall Rothenberg, President & CEO, IAB, echoed these sentiments. He stated the need for an expectation that companies shouldn’t be doing business with anyone who compromises the privacy of consumers, the safety of brands, or the integrity of our industry.
Alexandra Salomon closed the meeting by promising to follow up on the next steps in tackling these critical issues for development of the digital advertising industry worldwide. The significant big meeting for the group is the IAB Global Summit to be held in New York on October 1 and 2. In the meantime, it’s exciting to see the international family of IABs increase in size, scope and capability.
The incoming IAB Chairman shares insights about where the industry is headed in 2014 and then recognizes IAB members who have demonstrated strong leadership and provided an exceptional contribution over the last year.
Nick is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile product. Summly was acquired by Yahoo in March, 2013. Today, Nick is a member of the mobile engineering team at Yahoo, where the team is re-imagining Yahoo’s core experiences for mobile and tablets.
He has been awarded ‘Innovator of the Year’ by the Wall Street Journal and at age 15, Nick was the youngest person in the world to have raised VC funding from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono.
He’ll be sharing his vision on “The Mobile Generation”.
Each year, the ad buying community recognizes the individuals and organizations that have demonstrated remarkable success in interactive advertising sales. Be there to celebrate your friends and colleagues for being the best at what they do. Research executed by Advertiser Perceptions.
The President and Chief Executive Officer of IAB reveals the strategic pillars that will guide IAB initiatives over the next five years. These pillars define the greatest challenges facing the marketing and media ecosystem and chart a path to overcome them, ultimately building a successful and profitable future for the entire value chain.
In today’s evolving digital world, what marketing “does” has changed beyond recognition. However, the way the marketing function is organized has not changed much at all. Looking forward to the year 2020, global marketing leaders are asking how to ready themselves – and their marketing supply chain partners – to drive growth in a rapidly changing environment. This session identifies key roles, capabilities, and infrastructure to equip organizations for success.
Few companies embrace digital disruption like Walmart—both from the business and marketing perspectives. Neil Ashe, President and CEO of Walmart Global eCommerce, shares the stage with Stephen Quinn, CMO for Walmart stores, to discuss how the company is building best-in-class e-commerce that combines the physical and digital assets of the world’s largest retailer to deliver a unique customer experience.
A media innovator shares insights on creating a multi-platform powerhouse
A CMO Roundtable, hosted by Mike Perlis.
There is a problem being perpetrated along every stage of the digital advertising supply chain. We, as an industry, are poised to solve it if we have the conviction to do so. Here’s how.
The common currencies of clicks and impressions have created a vibrant and transparent digital marketing marketplace and helped build our multi-billion dollar industry. How can we create the equivalent currencies for brands online? The technology is ready. Is our industry? Neal Mohan will discuss a vision of a world in which reach, recall, user engagement and favorability can be as immediate, accessible and actionable as clicks are today.
Today’s digital advertising marketplace is more dependent than ever on the exchange of information to improve consumer ad relevancy and enhance the value of ad inventory. Adverse regulatory intervention could seriously impact this ecosystem. This session unveils groundbreaking economic research underwritten by the Digital Advertising Alliance, providing insights into the real value of information sharing, and the true costs posted by threats to it.
Want your voice heard at the IAB Annual Leadership Meeting? This is your opportunity.
Join your peers in one of five town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.
The major insights and recommendations for action from each town hall will be reported from the main stage during Tuesday’s general session.
Town Hall 1: Quality, Trust, and Validation
Can We Prevent Big Data from Becoming Digital Advertising’s Achilles Heel?
James Deaker, Vice President of Revenue Management, Privacy and Policy, Yahoo
Town Hall 2: Unlocking Value
How Can the Ecosystem Fully Leverage the Mobile Opportunity?
Jane Schachtel, Global Head, Technology & Telecom Strategy, Facebook
Cary Tilds, Chief Innovation Officer, GroupM
Town Hall 3: The Programmatic Reality
How Can We Structure People, Processes, and Technology for Success?
Quentin George, Co-Founder & Principal, \Unbound\
Meredith Levien, Executive Vice President of Advertising, The New York Times
Town Hall 4: Fraud and Piracy
Can We Fix the Open Digital Advertising Supply Chain?
Kristi Argyilan, President, MAGNA Global North America, Mediabrands
John Battelle, Executive Chair, sovrn Holdings Inc., Founder, Federated Media
Town Hall 5: The Viewability Switch is Flipped
How Do We Do Business Now?
David Cohen, Chief Investment Officer, UM; President Global Partnerships, MAGNA Global
Mark Howard, Chief Revenue Officer, Forbes Media
By invitation only
What marketers need. What consumers want. And the obstacles and successes ahead.
After spending his career immersed in the digital media industry, Darren Herman joined Mozilla in late 2013 to start a new Content Services division. While the IAB and Mozilla have had some well-publicized differences of opinion over the past year, he found their core principles are more closely aligned than people may realize, including the need for a healthy web economy and making users’ needs paramount. Darren will outline how Mozilla can contribute to the industry’s key objectives in 2014, including publisher transformation, a trustworthy digital supply chain, and moving mobile forward.
Participants from the previous day’s Town Halls present to the IAB President & CEO and Chairman of the Board to share insights that surfaced during the discussions as well as an action plan for how IAB and its members should work together to solve the industry’s biggest challenges.
Resolved: Native Advertising Will Fail.
Native advertising has sprung up as a multi-hundred million dollar business seemingly overnight. Will this shiny new object lose its luster from mis-and overuse? The closing debate at the IAB Annual Leadership Meeting calls upon industry leaders, charging them to with the burden of proof to show that the poison pills facing native advertising won’t ultimately prove fatal to whole endeavor.
Kristi leads the transformation of our media practice, expanding it to include advanced analytics, technology, custom content, and strategy — all part of UM’s effort to be the leading client-centric, results-oriented agency. In her previous role, Kristi led the UM San Francisco office, notable for its innovative approach that UM practices around the world today.
She’s not only been recognized within the UM community for her uncanny ability to stay a step ahead of industry breakthroughs, she’s been recognized by the international advertising community as well. In 2011, Kristi was named one of The Internationalist’s Agency Innovators, an award that honors those who demonstrate a deep understanding of international strategy and provide innovative solutions that connect brands with consumers.
Before joining UM, Kristi served as EVP, Creative Channel Planning for Arnold in Boston. Before that, she was Associate Partner, Media Director for Goodby, Silverstein & Partners. She has worked with other national and international clients as well, including Nike, Porsche, Fidelity, and Starbucks.
Neil Ashe is President and Chief Executive Officer, Global eCommerce for Wal-Mart Stores, Inc. He was appointed in January 2012 to lead Walmart’s Global eCommerce Division, which develops strategies, platforms and applications that combine the latest in online innovations with physical stores to give Walmart’s customers a unique and seamless shopping experience.
Prior to his current role, Neil was President of CBS Interactive, where he led online properties and drove development of innovative methods to distribute programming. Websites included CBS.com, CNET.com, CBSNews.com, and CBSSports.com.
As President of CBS Interactive, Neil led the interactive content business with operations in the U.S., Europe and China. After leading the successful integration of CNET Networks with CBS, he and his team ramped up CBS entertainment content distribution online, making CBS.com the largest television network site in the industry.
Prior to this, Neil was CEO of CNET Networks. He also oversaw development in the company’s China division, taking it from a small magazine and events operator to a highly profitable online business. Ultimately, he led the sale of the company to CBS and became president of CBS Interactive.
Neil also founded a company focused on using the Internet to improve K-12 education in the U.S. He was a partner and managing director at private investment firm Crest Communications Holdings and, before that, was an associate at Smith Barney.
Spencer Baim is CSO of VICE MEDIA and founder of VIRTUE, VICES creative agency. He is steering the company to become the most successful youth media company in the world.
Spencer oversees strategy for VICE properties including VICE, VICE NEWS, NOISEY, MUNCHIES, MOTHERBOARD, THUMP, FIGHTLAND, i-D, and THE CREATORS PROJECT, and major brand projects including: AT&T, Intel, A-B InBev, GE, K Swiss and H&M.
Prior to VICE, Spencer was a brand strategist for advertising agencies Fallon and Mad Dogs and Englishmen.
Spencer was named one of AdAges Media Mavens of 2014 and sits on the World Economic Forums Global Agenda Council on the Future of Consumer Industries.
John Battelle is the executive chair of the newly created Sovrn Holdings. He is also the founder of Federated Media Publishing, which ranked as one of the top properties on the Web. John was also the co-founder, Executive Producer and Program Chair of the Web 2 Summit. He maintains Searchblog, an ongoing daily site, which covers the intersection of media, technology, and culture at www.battellemedia.com.
John is also an entrepreneur, author and journalist. Best known for his work creating media properties, he was Chairman and CEO of Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com. Prior to that, he was a co-founding editor of Wired magazine and Wired Ventures.
Previously, John occupied the Bloomberg chair in Business Journalism for the Graduate School of Journalism at the University of California, Berkeley. John was a founding Board member of the Online Publishers Association and currently sits on the board of the Interactive Advertising Bureau.
John’s honors and awards include: “Global Leader for Tomorrow” and “Young Global Leader” by the World Economic Forum in Davos, Switzerland; “Innovator – One of Ten Best Marketers in the Business” by Advertising Age; and one of the “Most Important People on The Web” by PC World. In 2005 he authored ‘The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture’ (Penguin/Portfolio), an international bestseller published in more than 25 languages. His new book entitled ‘What We Hath Wrought’ is due out in 2013.
Brian Boland is the VP of Ads Product Marketing and Atlas at Facebook, where he oversees design, strategy, and go-to-market planning for the company’s advertising products, across all platforms including mobile devices. He spearheaded the acquisition of Atlas, a digital marketing and advertising platform, and continues to work on adtech focused M&A at Facebook.
Prior to joining Facebook, Brian was a Director of Product Management for Microsoft’s adCenter advertising platform. He previously worked for Performics, where he led accounts specializing in retail, travel and finance. And earlier, Brian founded Kinetic Entertainment, an entertainment marketing and management firm focused on digital marketing avenues.
In his current role as Chief Investment Officer, David leads UM’s North America Integrated Investment team across all buying functions. He also continues to lead the global digital community, driving thought leadership and innovation across the UM universe.
As President of Global Partnerships at MAGNA, David leads the Global Partner Council and is responsible for driving the most strategic global relationships across all channels. This cross-agency initiative is designed to maximize the value derived from global client activity and provide benefit both internally and with UM partners.
David started at UM by launching the digital practice in 2001 as Interactive Media Director, joining UM from Zentropy Partners, a standalone digital marketing consultancy in the IPG family. In 2002, he became a Senior Vice President, overseeing all digital media strategy, planning, buying and analysis operations for the New York, Los Angeles and San Francisco offices. In March 2006, he was named US Director of Digital Communications and in April 2011 he was named Global Digital Officer. David was appointed as Chief Investment Officer in 2013.
Under David’s leadership, UM was recognized as one of MediaPost’s Agency of the Year winners for Best Media Planning & Buying. David was also named an “Online All-Star” by Media Magazine. He provides leadership across UM’s roster of clients spanning Automotive, Entertainment, CPG, Retail, Finance, Spirits and Finance categories.
David was elected as the Chair of the 4A’s (American Association of Advertising Agencies) Digital Marketing Committee in April 2009 and held the position for four years. He has been named a “Media All-Star” by Adweek and was named one of the “Adweek 50” in 2012. He serves on the Global Board of I-COM (International Conference on Media Management) and numerous advisory boards, including Google, AOL, Yahoo, and the Chairman’s Advisory Board of the MPA (The Association of Magazine Media).
Andrew Creighton joined VICE in 2001, founding its first international operation in the UK and leading its expansion into 17 EMEA markets. In 2010, he moved from London to VICE’s Brooklyn headquarters to head up the company globally.
As President, Andrew is responsible for the international growth of the business, including expanding VICE’s multi-platform operation to 40 offices worldwide and overseeing the development of the youth brand’s range of digital channels which include new channels in Sports, Fashion, Food and News set to launch in the coming months.
Nick D’Aloisio is the founder of Summly, an artificial intelligence company that created a summarization technology and mobile product. Summly was acquired by Yahoo in March, 2013. Today, Nick is a member of the mobile engineering team at Yahoo, where the team is re-imagining Yahoo’s core experiences for mobile and tablets. Nick launched “Yahoo News Digest” at CES in January of this year which is an evolution of the work he did at Summly. In 2013, he was awarded ‘Innovator of the Year’ by the Wall Street Journal.
At age 15, Nick was the youngest person in the world to have raised VC funding from investors such as Sir Li Ka-Shing, Rupert Murdoch, Ashton Kutcher, Stephen Fry and Yoko Ono. Summly was awarded Best Apps of 2012 for “Intuitive Touch” by Apple, and over 100 million summaries were read by its users prior to its acquisition.
Nick received an academic scholarship to King’s College School, Wimbledon prior to starting Summly. A passionate fan of art and design, he worked with Yoko Ono on the Serpentine Gallery Exhibition of June 2012 entitled “To the Light.” He has participated in a UN forum with Ban Ki-Moon in April 2012 and won the British Inspiration Award in May 2013 for his work with Summly. He was also named Entrepreneur of the Year at the Spear’s Wealth Management Awards 2013. Nick was chosen as one of Forbes Magazine’s “30 under 30,” Evening Standard’s “Top 25 under 25,” and is ranked amongst London’s Top 1000 most influential people.
James Deaker is Vice President of Revenue Management and Policy at Yahoo. In this capacity he has global responsible for advertising and data policy, pricing and yield management.
James is the co-chair of the IAB Ad Ops Advisory Board. In 2013 James was the chair of the IAB Data Council.
Prior to joining Yahoo, James led the Monetization Excellence group at Microsoft. Previously, he was Vice President of Advisory Services at San Francisco-based software company, Rapt Inc., which was acquired by Microsoft in 2008.
James holds Ph.D and M.S. degrees in Engineering-Economic Systems and Operations Research from Stanford University.
Dr. Jeff Eisenach is a Senior Vice President in NERA’s Global Energy, Environment, and Network Industries Practice. He is also an Adjunct Professor at George Mason University Law School, where he teaches Regulated Industries, and a Visiting Scholar at the American Enterprise Institute, where he focuses on policies affecting the information technology sector, innovation, and entrepreneurship.
Previously, Dr. Eisenach served in senior policy positions at the US Federal Trade Commission and the White House Office of Management and Budget, and on the faculties of Harvard University’s Kennedy School of Government and Virginia Polytechnic Institute and State University.
Dr. Eisenach’s consulting practice focuses on economic analysis of competition, regulatory and consumer protection issues. He has submitted expert reports and testified in litigation matters, as well as in regulatory proceedings before the Federal Communications Commission, the Federal Trade Commission, several state public utility commissions, and regulatory bodies in Australia, Canada, and South America. He has also testified before the US Congress on multiple occasions. In 2006 he served as an expert witness for the US Department of Justice in ACLU v. Gonzalez, the landmark litigation on the constitutionality of the Child Online Protection Act.
Dr. Eisenach writes extensively on a wide range of issues, including industrial organization, communications policy and the Internet, government regulations, labor economics, and public finance, and is the author or co-author of a number of books and scholarly journals.
As co-founder and principal of \UNBOUND\ Quentin is considered as one of the pioneers of programmatic media. \UNBOUND\ is the first independent and unbiased systems integrator focussed exclusively on the marketing technology landscape.
Previously, Quentin served as the the Chief Digital and Innovation Officer at IPG/MEDIABRANDS, where he was responsible overseeing $2B in digital media spend across global media networks as well as specialist digital agencies for Fortune 500 brands.
In 2008, Quentin lead the team that architected and built the industrys first ever, stand-alone programmatic media-buying agency CADREON.
Driven by a manifest destiny to unite the talents of Silicon Valley and Madison Avenue to serve the greater good. Quentin has served on the customer advisory boards for Google, Microsoft Advertising, Yahoo! and AOL. He also serves on industry trade boards including the IAB and AAAAs.
One of the most tenured leaders in the digital arena, Quentin has held senior leadership roles at digital agencies ranging from RAZORFISH to ORGANIC. In 1994 Quentin co-founded one of the earliest digital agencies Electric Ocean that won the first Clio awarded for digital work.
Wine is one of Quentins lifelong passions. At George Family Winery he currently produces 100 cases of Cabernet Sauvignon from Coombsville,Napa’s newest appellation.
A self-proclaimed “data hound,” Gabe Gottlieb earned his stripes leading software teams at Microsoft. Gabe saw a pervasive problem with the lack of openness in the digital advertising world and founded Adomic to level the playing field. Now, five patents later, the Co-Founder and CEO of Adomic is leading the movement for transparency in advertising. Gabe holds dual degrees, in Engineering and Finance, from the University of Pennsylvania and the Wharton School of Business.
Dan Greenberg is the co-founder and Chief Executive Officer of Sharethrough, the leading native advertising company. Sharethrough is a software company that powers in-feed ads for premium publishers and enables marketers to distribute branded content at scale.
Dan is co-chair of the IAB Native Advertising Task Force, and has been at the cutting edge of digital advertising since 2005, bringing together unique expertise in viral engineering, persuasive technology, and native monetization. Dan was recently named to the Forbes “30 Under 30” list and has been honored as an Ad Age Media Maven.
Jack Haber is Vice President, Global Advertising and Digital for Colgate-Palmolive, responsible for leading Colgate’s integrated marketing communications around the world.
Jack joined Colgate in Corporate New Ventures and Acquisitions. He then progressed through marketing positions in the US and Europe and in Global Marketing, where he led the development and worldwide launch of Colgate, which is now the Company’s best-selling toothpaste globally.
In 1999, Jack became Vice President – eBusiness, where he led Colgate’s efforts in using the internet to drive business results, connect with consumers and expand the use of internet technologies. He was promoted to his current role in 2008. Prior to joining Colgate, Jack spent six years in advertising, working at FCB and at Ted Bates, where he worked as a media planner on Colgate toothpaste.
Jack has received various marketing leadership awards including Brandweek Marketer of the Year, Advertising Age’s top 100, Edison New Product Award, Internationalist Marketing Leaders Award, Media Technology Summit Digital Leadership Award and the Global Digital Marketing Award from the UJA of New York. Jack is on the Boards of the ANA and the Mobile Marketing Association.
As VP of Content Services, Darren Herman is responsible for diversifying revenue and sustaining Mozilla’s mission through innovation in content and personalization products and services. He joined in 2013 after overseeing digital media for MDC Partners Maxxcom Media Group and running the MDC Partners/kbs+ corporate venture fund, focused on advertising and marketing technologies. Previously Darren co-founded the first programmatic trading desk on Madison Avenue, Varick Media Management. Prior to joining the agency world in 2007, Darren spent 12 years as a marketing technology entrepreneur and raised over $40 million for his own ventures from venture capitalists such as Intel Capital and NBC Universal.
Over the years, Darren has received several awards, including being named one of the Top 25 Marketing Innovators and Thought Leaders by iMedia and named a Media All Star by Media Post.
Mark Howard is Chief Revenue Officer at Forbes Media. In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions. Previously, he was SVP of Digital Advertising Strategy.
Mr. Howard also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts. He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.
Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002. During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales.
Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial. He began his career as a media planner at Anderson & Lembke. He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing. He resides in New York City.
Terence Kawaja is Founder and Chief Executive Officer of LUMA Partners, a strategic advisory firm focused at the intersection of media and technology. He is a seasoned investment banker with more than 20 years of experience and has advised on over $300 billion of transactions, including some of the most pivotal deals in the media and tech industries. Throughout his career, Terry has leveraged deep industry knowledge to take a strategic approach to deal making rather than chase transactions. The best compliment people say is that he thinks like a principal.
Called the Jon Stewart of investment bankers, Terry is both a recognized expert in the internet and digital media sectors and also a popular speaker at leading industry conferences, frequently using humor to aid substantive presentations. Terry has a straightforward style and is never afraid to tell it like it is.
As senior vice president of global marketing, Ann Lewnes is responsible for Adobe’s corporate brand, corporate communications and integrated marketing efforts worldwide. She drives the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing programs to ensure strong connections with customers and constituents. As champion of Adobe’s brand to employees and the community, she also oversees Adobe’s internal communications and community relations efforts including the Adobe Foundation, which funds philanthropic initiatives around the world.
Prior to joining Adobe in November 2006, Ann served as vice president of sales and marketing at Intel Corporation. At Intel, she helped build global demand for the Intel brand from consumers, business professionals and key computer channels. Ann managed the highly successful “Intel Inside” program and oversaw several groundbreaking campaigns, including the launches of the Pentium® and Centrino® processor brands.
In 2000, Ann was elected to the American Advertising Federation’s Hall of Achievement. In 2010, she was honored with a Changing the Game Award by the Advertising Women of New York (AWNY). She also serves on the boards of the Advertising Council and the Adobe Foundation.
Bob Liodice was appointed president and chief executive officer of the ANA in 2003. He was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. He joined the ANA as senior vice president in 1995.
Prior to the ANA, Bob was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands.
He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, Advertising Self-Regulatory Council, The Partnership at Drugfree.org, Advertising Educational Foundation, Advertising Week and the World Federation of Advertisers.
Bob holds bachelor degrees in accounting and management and an M.B.A. in finance from New York University.
Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online. The DAA (www.aboutads.info) Self-Regulatory Program for Online Behavioral Advertising (www.youradchoices.com) was launched in 2010 by a consortium of the nation’s largest media and marketing associations. Mastria joined DAA in 2012, and has represented DAA in testimony before Congress, in technology meetings of the World Wide Web Consortium and in other industry and policymaking events.
Mastria also has served as Chief Privacy Officer at both regulated and self-regulated organizations, serving at the Direct Marketing Association, Canoe Ventures, LLC (a joint venture of the nation’s six largest cable companies), and DataLogix Corp., a leading provider of database services.
Mastria is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals and a Certified Information Systems Security Professional.
Neal is vice president of product management, responsible for Google’s suite of display advertising products. Prior to Google, he was senior vice president of strategy and product development at DoubleClick, building the company’s strategic plan, leading the product management team in its execution, and growing the business rapidly.
Previously, Neal held various leadership positions at DoubleClick and NetGravity in technology development, business operations, and client services. In this process he played a key role in pioneering and growing the digital marketing industry. He has also served in strategy and consulting roles at Microsoft and Accenture.
Neal has an MBA from the Stanford Graduate School of Business where he was an Arjay Miller Scholar. He also has a B.S. in electrical engineering from Stanford University.
As Wells Fargo’s Chief Marketing Officer, Jamie Moldafsky leads the development and implementation of enterprise marketing strategies for the Wells Fargo brand, considered one of the world’s 25 most valuable. Her responsibilities also include advertising; direct, experiential and diverse segments marketing; the integrated marketing calendar; market research; social media; brand reputation efforts; management of the company’s meeting and events; and leadership of the company’s 11 history museums. She also is a key partner to the company’s lines of business, influencing their strategies for the promotion, distribution, and pricing of their products and services.
Jamie, an eight-year company veteran with more than 20 years of marketing and executive general management experience, most recently was executive vice president of Home Equity Acquisition and Customer Management. Before joining Wells Fargo, she was general manager for Whirlpool Corp.’s Kitchen Aid brand, responsible for the brand’s profitability. Jamie was also senior vice president for Retail Marketing at Charles Schwab, the national brokerage company, and held leadership marketing roles at American Express. She is a board member of The Ad Council.
Mike Perlis is President and Chief Executive Officer at Forbes Media. Mike joined Forbes from SoftBank Capital, where he served as a Venture Partner. Before joining SoftBank, he served as President and Chief Executive Officer of Ziff Davis Publishing and was responsible for the worldwide management of these pre-eminent technology publishing properties and related products worldwide. Mike dramatically repositioned the core Ziff Davis brands from a PC focus to an internet-centric position. He directed the partner relationship for content and brand development with ZDNet.
Before joining Ziff Davis, he served as President and Chief Operating Officer at TVSM from June 1996 to September 1998. From 1989 to 1994, he served as President of the Playboy Publishing Group, overseeing all publishing and related product activity worldwide. He was responsible for the launch of the Playboy new media initiative (playboy.com) and managed its direct marketing businesses.
He served as President and Chief Executive Officer of IDG Peterborough, publisher of Gentlemen’s Quarterly and built the Rodale Active Sports Network (including the founding of Men’s Health and the acquisition of Runner’s World). He has early roots in the technology-publishing arena. Mike began his career in media and co-founded New England Publications in Camden, Maine.
Tom Phillips joined Dstillery, formerly Media6Degrees, as Chief Executive Officer in October 2009. Dstillery pioneers new ways to create brand value for marketers by extracting signals from a broad array of customer data. Tom was founding publisher of Spy magazine in 1986, the original media chief for Starwave Corporation in 1993 (creators of ESPN.com, NFL.com, ABCnews.com and NBA.com), and CEO of Deja.com in 1998. After a stint as a venture partner at Insight Ventures, he joined Google in 2006 and managed media platforms and the DoubleClick integration before establishing the Search & Analytics team to pioneer new uses of Google data on behalf of major advertising clients.
Guy Phillipson took over as CEO of Internet Advertising Bureau (IAB) in January 2005 when UK online ad revenues totaled just £825 million.
Following his 100 day review, the IAB was restructured and repositioned as a valuable resource for marketers to help them make the most of all online advertising disciplines, including search, display, e-commerce and sponsorships – with the emphasis on growing brand spend online.
During his first year, online advertising revenues overtook radio, consumer magazines and then outdoor to become a truly mainstream medium. In October 2005 Guy hosted the IAB annual conference, Engage 2005, which included keynote speeches from Sir Martin Sorrell, Lord Puttnam and Bill Gates, who famously pronounced, “the future of advertising is the internet”.
In March 2006, Revolution magazine named Guy the Digital Business person of the year. Before the IAB, Guy was Head of Advertising at Vodafone UK and gained considerable marketing experience at The Marketing Store, Barclays Bank and The Granada Group.
Robert W. “Bob” Pittman is Chairman and Chief Executive Officer of iHeartMedia, Inc., a leading global media, digital and entertainment company which includes iHeartMedia, which has 245 million monthly U.S. broadcast radio listeners and the largest reach of any radio or television outlet in America; 97 million monthly digital uniques for iHeartMedia Digital; and 196 million monthly consumers of its Total Traffic and Weather Network, and Clear Channel Outdoor, with over 750,000 displays in over 40 countries across five continents, including 48 of the largest markets in the United States. He is also a founding member of Pilot Group, LLC, a New York private investment firm.
Pittman is the co-founder and programmer who led the team that created MTV and has been CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate, and Time Warner Enterprises. He was also COO of America Online, Inc. and later of AOL Time Warner.
Among many honors, Pittman received AdWeek’s first ‘Media Visionary’ award in 2013 and has been inducted into the Broadcasting and Cable Hall of Fame. He received the International Radio and Television Society’s Gold Medal, the Robert F. Kennedy Ripple of Hope Award and a Council of Fashion Designers of America (CFDA) Award. He was also recognized in Life’s “Five Original Thinkers of the ’80s” and as the eighth of Life Magazine’s “50 Most Influential Boomers,” and named one of Advertising Age’s “50 Pioneers and Visionaries of TV” and “10 Marketers Who Changed American Culture.” Mr. Pittman began his career as a radio announcer in his native Mississippi and went on to successfully program a number of radio stations, including WNBC in New York, in his early 20’s.
Stephen Quinn joined Walmart in 2005 and became Executive Vice President and Chief Marketing Officer in 2007. He is responsible for all aspects of Walmart’s marketing effort including: customer research, strategy, program development, branding and customer communications.
Prior to joining Walmart, Stephen was Chief Marketing Officer of PepsiCo’s Frito-Lay North America division. During 13 years at PepsiCo, he served in a number of marketing roles including: innovation, brand management, advertising, market research and customer marketing. He was the General Manager of Convenience Foods and, separately, the head of Marketing of Frito-Lay Canada. Prior to that, Stephen worked in marketing, sales and finance roles for Quaker Oats, Johnson & Johnson, Proctor & Gamble and Nortel. He has managed several leading brands: Tylenol, Johnson’s Baby Products, Quaker Oats, Aunt Jemima, Lay’s Tostitos, Doritos, Great Value, Equate and Walmart.
He is Chairman of the Board of Directors of the Association of National Advertisers (ANA) and a Board member of the Ad Council.
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.
Jane Schachtel is a specialist in bringing technology to market in a world constantly changed by those technologies. As a marketer with more than 15 years’ experience in the mobile, consumer tech, and telecommunications industries, Jane cares deeply about marketing innovative products in ways that help people truly benefit from that innovation.
Jane is currently the Global Technology Lead at Facebook. In this role, she brings the perspectives of technology and telecommunications marketers into the company to guide Facebook’s understanding of and development for these important industries. She also works with those marketers to help them create meaningful influence through the ultimate beneficiaries of all technology: people.
Prior to Facebook, Jane held prominent marketing roles at Microsoft and Intuit and has advised many companies in the technology space on all aspects of branding, mobile, and digital marketing.
Vivek Shah is CEO of Ziff Davis, Inc., a leading digital media company specializing in the technology market. Shah was formerly group president, digital for Time Inc.’s news, business and sports properties, which include Time.com, Life.com, CNNMoney.com, SI.com, FanNation.com, Golf.com and SIKids.com.
Previously, Shah served as president of the Fortune/Money Group, which included the magazines Fortune, Money and Fortune Small Business and the website CNNMoney.com. Prior to that, Shah served as president of digital publishing of the group where he oversaw the launch of CNNMoney.com, the Web’s largest vertical business site.
Previously, Shah was the general manager of the group, functioning as its senior financial and business development executive, helping to develop and implement strategy and manage day-to-day operations. Prior to that, Shah was the vice president of new business ventures of the group, where he was responsible for launching and managing a portfolio of new businesses.
Shah has been named Online Publisher of the Year by MIN and Innovator of the Year by BtoB’s Media Business. Shah was also named to Folio magazine’s Thirty under 30 list and Crain’s Forty under 40 list. He has a B.A. in political science from Tufts University.
Baba is Chief Strategy and Media Officer at DigitasLBi, overseeing all media and content groups, including planning, activation, social, programmatic, search, television, and media technology. His team architects modern media programs for brands such as American Express, EBay, Victoria’s Secret, Taco Bell, and Motorola.
Baba was previously CEO of Newsweek / Daily Beast, Chief Strategy and Media Officer at Hill Holliday, and a Research Director at Forrester Research. Baba also worked seven years at BMW, leading marketing communications for the U.S. market.
As Chief Innovation Officer for GroupM, Cary is responsible for leading the company’s efforts in the in the identification, evaluation and development of new and emerging digital platform technologies.
Appointed in January 2013, Cary works with all of GroupM’s media agencies, helping them to engage with established players and identify new game changers that will best enable them to powerfully employ “tech stack” digital tools such as search, social, and mobile in the development of marketing strategies for clients.
Cary came to GroupM from its GroupM Next where she served as Chief Innovation Officer and in her new role she continues to partner with the unit on identification of first-look technology initiatives and experiences for agency partners and clients. Previously, Cary worked as the North American Leader of Digital Media Operations for Mindshare, ensuring that the GroupM agency’s clients received best-in-class digital thinking and execution. In that role she was responsible for evaluating and providing strategy and vision for the integration of people, process, systems, media opportunities and technologies in the agency’s digital initiatives for clients.
Earlier in her career, Cary worked on macro digital strategies for Unilever North America, and from 2007-2010 she was the Leader of Digital Media Operations for Team Detroit where she led a team of digital media strategists who developed and implemented digital media strategies for Ford Motor Co.
SVP, Product Architecture
Vice President, Global Publisher Development
VP Media & Advertising
General Counsel, & Head of Public Policy-MENA
IAB Middle East North Africa
SVP, Programmatic TV
Founder, CEO and Chief Product Architect
Global Audience Lead
Daily News Innovation Lab
President, Global Partner Business Solutions
SVP, Ad Strategy & Operations
SVP of Marketing and Consumer Insights
Cox Digital Solutions
Client Service Manager, Rich Media
Customer Impact Consulting
Senior Vice President
Sr. Account Executive
Account Executive, DoubleClick Ad Exchange
VP Online Solutions
VP Digital Ad Sales
SVP of Sales
President, MAGNA Global North America
VP, Publisher Partnerships
Programmatic Director/Yield Manager
President & CEO, Global eCommerce
SVP Marketing Operations
Mobile Ad Product Manager
VP, Strategic Partners
Manager, Business Intelligence
VP of Media & Advertising, Sales
SVP, Agency and CPG
Chief Insights Officer
Sr. Director, Services Strategy
Global Vice President, Marketing Innovation
Head of Client Services
LiveRail at Facebook
Global Head of Agency and Industry
Head of Marketing & Communications
Vice President, Business Development
AdColony, a division of Opera Mediaworks
VP Market Development
EVP – Partnerships
Head of Digital Sales & Strategy
Conde Nast/ Glamour.com
General Manager, Marketplace Development
Managing Partner, Digital Operations
President & CEO
Chief Commercial Officer
R Lee Barstow
VP Digital Ad Operations & Solutions
Executive Chair, sovrn Holdings, Inc. & Founder, Federated Media Publishing
sovrn Holdings, Inc.
Sr. Director, Digital Advertising Operations
EVP of Sales
Director of Sales
Sr. Director, Publisher Solutions
GM, Global Demand
EVP Product Leadership, Nielsen
Senior Vice President, Global Sales
VP, Global Head of Ads Monetization
ImServices Cofounder and CEO
ImServices Group, Ltd.
Director of Digital Sales & Strategy
Boston Globe Media
Account Executive, Google Media Platforms
President & COO
Triad Retail Media
VP, Business Operations
Kelley Blue Book
VP, Media Sales
Head of Apps, Music and Gaming Partnerships
Ad Systems Product Management
VP, Strategic Business Development
The Trade Desk
GM, Revenue Management
Global Head of Product Sales & Business Development
Chief Operating Officer
Chief Digital Investment Officer
GroupM North America
Director, Monetization Product Marketing
Country Manager, Media + Technology Solutions, Australia
Global Head of Venture Technology
VP Product Management
GM Digital Advertising
GSN Games Network
Sales Director, South West
VP, Portfolio, Programmatic Sales Solutions
Viacom Media Networks
SVP, Global Head of Business and Corporate Development
Director, Business Development
VP, Publisher Solutions
SVP, Global Ad Sales
Dominion Digital Media
GM & CRO
SVP Advertising and Data
Senior Enterprise Account Executive
Sr Director, Product Strategy and Operations
The Washington Post
SVP, Marketing & Customer Insights
Senior Manager, Global Events
VP Revenue Operations
Jumpstart Automotive Media
Director, Programmatic Sales
Fox News Channel
VP Sales, Buyer Cloud
Elizabeth Carley Satkowski
VP, US Ad and Global Affiliate Sales Systems
Chief Communications Officer
VP Publisher Solutions
Executive Vice President, POPSUGAR Brand Partnerships
Index Exchange by Casale Media
Vice Presidente Comercial, Discovery Digital
Head of Sales
LiveRail, a Facebook company
Joy Cavanagh Ross
Head of Agency Marketing
SVP, Digital Sales
Univision COmmunications, Inc.
CTO & Co-Founder
Vice President, Digital and Publishing
Chief Research Officer
President – North America
SVP, Interactive, Univision Television Group
Univision Television Group
SVP Emerging Media
Universal McCann Worldwide
Sales Manager, West Coast
Modern Advertising Magazine
VP, Advertiser Solutions & RTB
Vice President, Interactive Ecosystem
IAB South Africa
Head of Publisher Development
Private Exchanges Manager
Advertising Database, Inc.
Global Chief Media Officer
Sr. Product Manager
VP Sales and Business Development
Manager, CRM Campaign Management
Head of Advertising Partnerships
Managing Director, Americas Partner Business Solutions
Director, CRM & Loyalty
VP, Insights & Data
VP, Mass Merchant Sales and Network Development
Vice President, Global Head of ATM & Inventory Management
Head of Creative Platforms Strategy
Senior Vice President, Product
Vice President, Sales
Cox Media Group
CEO & Co-Founder
Digital Advertising Alliance
Market Research Analyst
SVP Chief Media Officer
Director, Marketplace Development
Senior Director, Platform Demand
Sr Manager, Business Development
Liz Davis Toth
Victoria de Leon
Andries de Villiers
VP of Revenue Management and Policy
VP, Strategic Partnership
Sr. Director & GM, Business Development
Vice President of Sales
The Huffington Post
RMD North America
SVP, Strategy & Bus Development
VP Mobile & Video
VP Corporate Development
Head of Digital Sales and Strategy
Jory Des Jardins
Co-Founder, President Strategic Alliances
SVP Exchange & Global Business
Sr., Manager, Strategy and Business Dev.
Global Head of Sales, iAd
Apple, Inc. (iAD)
Vice President, Publisher Solutions
Car and Driver/Road & Track
VP Advertising Sales
Millward Brown Digital
Director, News and Magazine Partnerships
VP, Global Strategy & Research
EVP, Strategic Partnerships
General Manager, Advertising
Vice President, Media Platforms
VP of Business Development
CEO & Founder
SVP Video Platform
Vertical Search Works
VP, Operations and Publisher Relations
Director, Global Brand Solutions, SMB Channel
SVP Business Development / Co-Founder
Publisher, Chief Advertising Officer
U.S. News & World Report
SVP, Digital Development & GM, ZipList
VP Digital Platforms
GM – Federated Media
Federated Media Publishing
VP National Markets • National Sales-Direct
SVP, Global Energy, Environment, & Network Industries Practice
Director, Publisher Services
Chief Revenue Officer
Head Of Tech BI Business Intelligence
EVP of Business Development
Global Account Executive
Sales Executive, PANDORA
Time Warner Cable Media
Managing Director, Digital
Standard Media Index
Digital Marketing Supervisor
SVP, Business Development
VP, Ad Sales
Manager, Strategy and Business Dev.
Director, Product Development
SVP, eXchange Sales
General Manager – Advertising
Senior Director Publisher Development
Director, Global Shared Services
SVP, Global Publisher
Director, National Sales
VP Enterptise Sales
VP, Solutions Development
Executive Vice President
SVP, Client Services & Operations
Executive Communications Manager, Ads & Commerce
SVP of Media Revenue, Business Development & Strategy
Garros Group LLC
Vice President & Chief Counsel, Global Public Policy
Vice President, Digital Sales
FOX News Digital
SVP, Global Alliances
Director, Platform Services
Head of Industry, DoubleClick
SVP Digital Sales
Product Area Manager YouTube
VP, Platform Solutions
SVP/ Business Development
Customers & Partners
Co-Founder & Principal
Sr. Director, Marketing & Operations
People Digital (Time Inc)
Director, Global Compliance & Compliance
AdTruth, part of Experian
Global VP, Platform Sales & Ops
EVP and Chief Operating Officer of Media
Time Warner Cable
Chief Marketing Officer
Associate Director, Digital Strategy & Planning
The Wall Street Journal
Vice President, Advertising Strategy and Solutions
Vice President Revenue Operations
The New York Times
Co-founder and CEO
Technical Consulting Director
EVP and Chief Communications Officer
VP Business Development
VP Global RTB Strategy
VP, Data Driven Marketing
VP Sales & BizDev
Head of Digital Sales, Conde Nast
SVP Product – Video
Sr. Director of Marketing
Senior Director of Corporate Communications
Vice President, Partner Development
Chief Architect – Experiences and Retail
VP, Strategic Partnerships
Mary Ann Green
VP, Ad Sales Technologies
Turner Broadcasting Systems, Inc.
Chief Straegy Officer, GM ShopTV
SVP, National Business
SVP – Digital Ad Operations
SVP Business Development
Founder & Chief Product Officer
Gridley & Company LLC
Lead Interactive Advertising Attorney
Pandora Media, Inc
VP, Digital Operations and Monetization
President and CEO
Sr. Vice President & Associate Director
Media Rating Council
Director of Marketing & Operations
VP & Publisher
SVP, Business Operations
VP Sales, Western & Central Regions
Vice President, Global Advertising & Digital
EVP, National Sales
Integral Ad Science
Head of Media Solutions
Managing Director, Google Platform Channels
Senior Vice President Digital
Imagitas a Division of Pitney Bowes
Sales Director, East Coast
Sr Solutions Architect
Chief Business Operations Officer
Wenda Harris Millard
President and COO
Group Publisher, News & Business
SVP/Chief Revenue Officer
Hearst Magazines Digital Media
Group VP of Sales & Account Management
CRO and CMO
SVP/Digital Advertising Operations
Chief Global Revenue Officer
The Weather Channel
Sr. Director, Ad Operations
SVP, Media & Advertising
SVP Ad Sales
Co-Founder, Audience Solutions
Dun & Bradstreet
VP Interactive Media
CEO and Founder
Chief Supply Officer
VP, Content Services
VP Sales & Marketing
Sales Director, Advertising Services
The Weather Company
Chief Brand Development Officer
Online Publishers Association
Director, Media Sales Strategy
Hearst Digital Media
Executive Vice President, Enterprise West
Healthline Media, Inc.
Chief of Content
Digital Transformation Evangeist
Manager, Data and Partnerships
Vice President National Interactive Business Development
Kantar Media North America
RVP, West Coast Ad Sales
Co-founder & CEO
Solve Media, Inc.
Head of AdX Agency
NA Technology, Media and Entertainment Leader
Head of Partnerships, Entertainment
head of sales
Director X-Platforms Solutions: Audience Targeting, Brand Measurement & Data Management
Senior Director of Ad Product
Jumpstart Automotive Group
Mobile Media Summit
I-Behavior, a WPP company
Global Director, Digital
EVP, Global Multimedia Sales
Head of Agency Sales, Media Platforms
Executive Vice President, Strategy and Digital Innovation
VP, Sales Planning & Operations
SVP, Product & Operations
Senior Vice President or Publisher Development
General Manager, Data Products
Ellen Kamor Graham
SVP, Account Management & Tech Support
EVP Business Development
Head of Global Agency & Client Development
Head of Global Strategy, DoubleClick Ad Exchange
Founder & CEO
Chairman & CEO
EVP, Global Strategic Partnerships, Digital
Omnicom Media Group
GM, Audience Network
Head of Buyer Cloud
EVP, Chief Analytics Officer
Director Enterprise Sales
EVP, AOD Product & Commercial, Strategy
VP, Revenue Mgmt & Sales Strategy
EVP, Global Director, Corporate Communications
EVP, News & DIgital Sales
Board of Advisors
VP Business Development, Interactive
Chief Financial Officer
Director Revenue Delivery
Sr. Director, Business Development
Global Media Strategist
Head of Business Development
Director Advertiser Sales, DoubleClick
Founder / CRO
Founder & CPO
VP of Business Development and Corporate Strategy
SVP Business Operations
Head of Americas, Advertiser Platform Solutions
Head of Central Sales, iAd
Advertising Sector Leader
Ernst & Young LLP
Edward Koller III
The Howard-Sloan-Koller Group
Blue Skies Media
Lotame Solutions, Inc.
SVP, Advertising Technology & Platforms
Associate Director, Media
Director, Digital Partnerships
VP, Publisher Platforms
Vice President, Digital
SVP, Revenue Operations
Business Development Manager
VP Audience Analytics
Chief Product Officer
VP, Business Development
Head of Global Marketing
FOX Sports Media Group
SVP, Group Publishing Director
VP, Advertising Sales
Director, Ad Sales
Director, Publisher Solutions
VP, Product Management/Advertising Products
VP, Digital Sales, NBC Sports Group
NBC Universal Digital Media
Global Publisher Platforms Director
President, Strategic Partnerships
Clear Channel Media and Entertainment
SVP National Sales
Project Management Director – Mediaocean
Head of Industry Marketing
SVP/GM Digital Solutions Group
Executive Vice President of Advertising
Senior Vice President & Chief Marketing Officer
VP SALES, AD PLATFORMS
Director, Americas Platform
SVP, Domestic Sales Consumer & Enterprise
CEO, US Media
Chief Strategy Officer
Alliance for Audited Media
Mercury Group LLC
Vice President, Strategic Partnerships
Sr. Manager, Digital Sales & Social PR Marketing
SVP, Sales & Field Operations
EVP Ad Platform
SVP, Global Media Solutions
Electronic Arts Inc.
VP of Engineering
VP Global Brands & Agencies?
VP of Global Sales
Chief People Officer
Peter Marek Zmijewski
Digital Marketing Manager
Harvard Business Review
Area Sales Manager
VP, Regional Sales
Senior Staff Writer
Mobile Sales & Strategy Director
SVP & GM – Advertising
Scott Matthew Dowdell
SVP, NBC News Digital
VP of Consumer Market
Merriam-Webster / Britannica
VP National Sales
SVP of global marketing
SVP, Business Development & Partnerships
VP Publisher Sales
GM & VP, Strategy and Business Development
Director, DoubleClick Americas
Marketplace Development Manager
Strategic Partnership Manager
SVP, Enterprise Sales
Product Development Director
VP – Business Operations
Director of Events
Coordinator of Development Business Web
Director, Advertising Platforms
Sr Director, Solution Development
Senior Director, Research Strategic Planning
Project Management Director
Lead Industry Consultant – Digital Media and Advertising Technology
Vice President, Demand Partnerships
Team Lead, AdX Video
Director, Ad Products
VP, Product Management
GM Ryan International
VP, Display Advertising
VP, Outbound Marketing
Director, Media & Technology Solutions – Americas
Vice President, Marketing
Fernando Mondedero Orejana
SVP, Managing Director
WPP Digital President & Xaxis Chairman
Chief Solutions Officer
VP Sales, West Coast
BMO Capital markets
VP, Platform Revenue
SVP & GM, Marketplace
National Public Media
Jack Myers Media Business Report
Senior Director, Global Programmatic Ad Sales
Data and Platforms Product Lead – Asia Pacific
Vice President, Platform Sales
SVP, Digital Strategy
Vice President of Client Solutions
Sr Director, Global Sales
Vice President, Account Development
Head of Marketing, North America
Global Head of Media Sales
Director, Broadcast and Sports Partnerships
Mari Kim Novak
VP Advertiser Sales, GfK MRI
GfK North America
Senior Publisher Development Executive
VP Platform & Data Driven Sales
SVP & GM
The Business Journals
The Media Trust
VP, National Advertising Sales
President & CRO
VP, Global Business Development
Mary Ann Packo
CEO, North America
SVP Corp Dev
Manager of Market Research
FOX News Channel
SVP Sales & Marketing
SVP, Media Acquisition & Operations
Managing Director US Partnerships: Entertainment & Consumer Services
Senior Vice President of Products
VP of Publisher Solutions
VP, Product Innovation
Senior Director, Public Relations
Sr. Director Platform Partnerships
President, Time Inc. Branded Solutions
Proximic Inc, Founder
Mobile Lead – AdX
Vice President Publisher Solutions, Media
General Manager, Sports Digital Properties
USA TODAY Sports Media Group
Chairman and Chief Executive Officer
Head of MIXX Russia
VP Global Business Development
Vice President, Marketing Solutions
Vice President, Media and Entertainment
EVP, Media East
EVP & CMO
Chief Revenue & Innovation Officer
Senior Director, Solutions
Sales Director, NBCUniversal Audience Platform
President of Digital, Head of Strategic Development
Managing Director Brand Solutions
VP-GM Digital Operations
Manager, Client Relations Digital Services
SVP Product & Technology
GABRIEL RICHAUD FALCON
PowerLinks Media Limited
SVP of Publisher Development
Founder & Board Member
the Rubicon Project
VP, Interactive Sales & Development
Scripps Networks Interactive
General Manager, Enterprise Solutions
SVP, Marketing Services
Vice President Advertising & Strategy
Clear Channel Media & Entertainment
Senior Director Product Management
VP, Sales – West
VP, Publisher Services
Head of Global Advertising Operations
Turner Broadcasting System
Reed Smith LLP
Varick Media Management
GENERAL MANAGER, ADVERTISING
Chief Content Strategist
Nacho Ruiz Lorente
WebAds interactive SL B-85828937
CHIEF REVENUE OFFICER
Juan Carlos Samper
CO PRESIDENT LATAM
VP of Sales
GERENTE COMERCIAL DIGITAL
INFOGLOBO COMUNICAÇÃO E PARTICIPAÇÕES SA
Russell J. Sapienza
EVP – Operations
Carbon Media Group
Global Head of Technology & Telecom Strategy
VP, Platform Operations, Brand Exchange
Vice President of Product Marketing
Dow Jones & Company
Evolve Media LLC
VP of Marketing and Communications
VP, Publisher Relations/GM, VideoHub for Publishers
Vice President of Corporate Sales
SVP & GM, Digital Services
SVP, Strategic Partnerships
SVP, Global RTB & Publisher Strategy
Director, Advertising Products
VP, Business & Analytic Services
Choice Hotels International, Inc.
Senior Sales Specialist
VP, Audience Development
Vice President Publisher Solutions
VP Engineering, Ads and Data
VP of Data Science, Advertising
Manager, Privacy and Public Policy
Chief Strategy and Media Officer
CHIEF STRATEGY OFFICER
Global Communications and Public Affairs
Chief Investment Officer
VP Ad Platforms
CMO and Head of Publisher Development
VP, Business Development and Client Solutions
EVP, Global CRO
SVP Global Sales
GM of Inventory Partnerships
SVP Business and Corporate Developement
Head of Demand Sales
Director, Ad Systems & Analytics
Head of Seller Cloud
Head of International and Programmatic
Co-Founder, Chief Revenue Officer
Vice President, Digital Ad Products & Rev Ops
EVP, National Digital Sales
Clear Channel Media + Entertainment
Director, Product Management
Executive Director, Corporate Digital Sales
Managing Director of Emerging Media
Kantar Media WPP
Bryan St. John
Managing Director, Internet/Advertising Equity Research
Wells Fargo Securities
Vice President, Interactive Sales
EVP Online Solutions
Chief Client Officer
GM, Ad Server
Vice President, Digital Market Intelligence
GFK North America
Vice President, Americas, Strategic Partnerships
VP, Ad Solutions
VP, US Business Development
Director of Sales, West
AOL Networks / ADTECH
Chix Creative LLC
Global Head, Digital Media and Operations
Fast Company and Inc. Media
Director, Advertising Operations
Dow Jones & Co, Inc
Executive Director Research and Business Development
Head of Performance Media Agency Development
Executive Director, Business Development
EVP of Global Strategy, Sales and Services
Managing Director, Revenue Partnerships
Signalray Media, LLC
SVP, Platform Development
Chief Innovation Officer
Sr. Director, Strategy and Business Dev.
Associate Publisher, Digital – Style & Entertainment Group at Time Inc.
Head of Advertising, Americas
SVP, Media Solutions
Co-Founder, LiveRail, Product Director
VP, Advertising, Data & Monetization Tech Strategy
Account Management-Publisher Solutions
EVP, Media Relations
EVP Agency & Advertiser Sales, GfK MRI
Senior Digital Planner
Krux Digital, Inc.
VP Sales Interactive, Data Service
Henk Van Niekerk
Senior Vice President, Publishers and Ad Networks
Head of Media Platforms Sales
Head of Client Services – Networks and Directs
President, Data & Technology
SVP, Global Solutions & Corporate Development
EVP Ad Sales
Gustav von Sydow
GM, Mobile & Video
Senior Director, Automotive Media & Marketing Solutions
Beanstock Media, Inc
Executive Vice President Digital Products & Services
Director, Strategic Partnerships – News and Local Media
Global Chief Revenue Officer
Founder and Chief Executive Officer
Upstream Group, Inc.
Sr. Director Advertising Sales
VP, Global Enterprise Sales
Program Vice President, Digital Media and Entertainment
VP Agency Strategy & Partnerships
SVP Managing Partner, US Ad Operations
Executive Creative Director
JWT New York
VP Publisher Development
Executive Vice President of Digital
NY Daily News
Manager, Channel Development
American City Business Journals
Director, Programmatic Solutions
Co-Founder, SVP OPEN Partnerships
Director of Account Management
Senior Vice President of Marketing
On-Camera Producer & Assignment Manager
Chief Executive Officer
Senior Vice President, Sales
Digital Sales and Marketing
VP, Field Advertising Sales
Steven Wolfe Pereira
SVP Editorial Director
SVP Business Development, Monetization & Marketing
Realtor.com (News Corporation)
Executive Vice President Advertising Sales
VP Pitney Bowes, President Imagitas
Senior Vice President, Advertising Products and Research & Development
VP of Partnership Development
SVP & General Manager
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe, and Asia. For more information, visit www.google.com.
LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.
Through advanced people-based targeting, high performing formats, and granular controls, we empower our partners to successfully navigate the programmatic landscape and maximize ad revenue.
Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.
CPXi is a digital media holding company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad of challenges faced by marketers and content providers. These divisions operate both independently and in concert, and include: bRealTime, providing programmatic solutions for both supply and demand side partners; AdReady, delivering best-in-class programmatic creative, media technology and services for agencies and marketers; CCDR Media, offering cross-channel direct response campaign executions for performance driven marketers; Consumed Media, creating unique content opportunities for today’s evolving digital media ecosystem; Hatched.at, serving as an internal incubator to solve tomorrow’s advertising challenges. CPXi is a privately held company.
Operative Media is the premier advertising business management company enabling media and advertising organizations to profitably run increasingly complex businesses with simplicity. Operative’s next-generation, SaaS-based platform, Operative.One, and technology-enabled services help media industry leaders and their partners reduce transaction costs and boost advertising revenue by balancing operational efficiency with innovation. More than 200 industry leaders representing over 30 percent of digital advertising revenue—including MSN, OMD, NBC Universal and Pandora—rely on Operative to provide the business processes and systems necessary to package, sell, traffic, manage, optimize, and collect revenue on advertising products. For more information, visit operative.com.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, and video advertising campaigns.
The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.
Videology is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our Converged Advertising Software helps Advertisers, Agencies and Media Companies drive better results through cross-screen planning, execution, forecasting and measurement with a single solution. Through our proprietary technology, we help our clients achieve measurable, superior results in the converging media landscape.
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America.
For more information, visit www.xaxis.com.
Adslot’s mission is to automate the trading of forward guaranteed display advertising, referred to as automated guaranteed. Our leading technology is a purpose built, global media trading platform. Adslot benefits a global community of media buyers and sellers, including media agencies, publishers and advertisers, by providing trading efficiencies and effectiveness made possible only via technology, and by doing so the basis on which the $80B online display industry will realize its full growth potential. Adslot is a global organization with operations in North America, Europe and Asia Pacific and is headquartered in Australia.
AOL is a media technology company with a mission to simplify the Internet for consumers and creators by unleashing the world’s best builders of culture and code. As the 4th largest online property in the U.S., with approximately 200 million monthly consumers of its premium brands, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL’s opportunity lies in shaping the future of the digitally connected world for decades to come. Follow us on twitter @AOL_Inc.
AppNexus is an internet technology company that enables and optimizes the real-time sale and purchase of digital advertising. Our powerful, real-time decisioning platform supports core products that enable publishers to maximize yield; and marketers and agencies to harness data and machine learning to deliver intelligent and customized campaigns. Headquartered in New York City, AppNexus employs over 1000 professionals in offices spanning five continents. For more information, follow us at @AppNexus or visit us at www.AppNexus.com.
BlueKai is Big Data for Marketing. The BlueKai Data Activation System enables marketers and publishers to use what they know to power what they do, turning insights into action, and driving higher efficiency & performance in their marketing. Through data activation, our enterprise-level SaaS solution unites fragmented data sources to drive omni-channel data aggregation and targeting. BlueKai’s customers use data to analyze, advertise, optimize and monetize their audiences in ways that were previously unavailable to them and with BlueKai’s “data unchained” methodology, your customized data segmentation can be leveraged anywhere and is not restricted to any single channel.
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.
BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.
comScore is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
Through its Audience Analytics, Advertising Analytics, and Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census NetworkTM (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients.
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
FreeWheel’s superior end-to-end technology, premium marketplace, and best in market advisory services power the advertising businesses of the largest media and entertainment companies in the world, including AOL, DIRECTV, Fox, NBC Universal, Turner Broadcasting System and Viacom in U.S., and MTG, Sky and Channel 4 in Europe. From our unique position at the center of the premium video economy, we enable our clients to unify audiences across desktop, mobile, OTT, and traditional STB devices, and profitably monetize their content. Headquartered in San Mateo, with offices in New York, London, Paris, Berlin and Beijing, FreeWheel stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information please visit www.freewheel.tv, and follow us on Twitter and LinkedIn.
GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers.
I-Behavior is a data and analytics company that builds targeted audience segments to help companies reach the right consumers across any channel online, postal, email, social and mobile. With I-Behavior intelligence, online and direct marketing campaigns reach individuals who are most likely to purchase your products and services, as determined by past buying behavior. I-Behaviors cooperative database includes more than 2,750 data-contributing members and 190 million individuals representing more than $465 billion in online and offline purchases. I-Behavior is a KBM Group Company, part of the WPP organization. The Company has offices in Colorado, New York, Sao Paulo and London.
Index Exchange is the principled exchange for publishers. The people behind Index engineer the best technology to create a neutral, transparent exchange that enables digital publishers and suppliers to sell their ad impressions in real time, and gives them the data, knowledge and context they need to understand and act.
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions to empower the advertising industry to effectively influence consumers everywhere, on every device. We solve the most pressing problems for brands, agencies, publishers, and technology companies by verifying that every impression has the opportunity to be effective, optimizing towards opportunities to consistently improve results, and analyzing digital’s impact on consumer actions. Built on data science and engineering, IAS is headquartered in New York with global operations in ten countries. Our growth and innovation have been recognized in Inc. 500, Crain’s Fast 50, Forbes America’s Most Promising Companies, and I-COM’s Smart Data Marketing Technology Company.
Krux, the Salesforce data management platform (DMP), drives more valuable content, commerce, and advertising experiences for the world’s leading marketers and media companies. With the power of Krux’s native device graph, companies can successfully collect and unify data from all touchpoints to gain a 360-degree view of their customers and engage them with more relevant experiences. Now part of the Salesforce Marketing Cloud, Krux’s massive people data scale supports 200 billion data collection events, processes 5B CRM records, and interacts with over 3.5B devices and browsers every month. Clients include the world’s most innovative brands including Anheuser-Busch In-Bev, JetBlue, Kellogg, L’Oréal, Meredith Corporation, NewsCorp, the BBC, and Peugeot Citroen. Learn more at www.krux.com.
MediaLink occupies the epicenter of media, marketing, advertising, entertainment and technology, delivering companies the advice, partners and opportunities they need to shape innovative go-to-market strategies. Unlike any other company in the strategic advisory space, MediaLink not only advises, but importantly helps companies execute to realize their optimal positioning, marketplace visibility, talent, content, organizational design and M&A. Its clients include Fortune 500 companies across the media/marketing/advertising, technology, and entertainment landscape, as well as private equity and venture capital firms. Founded in 2003 by Michael E. Kassan, MediaLink employs 150+ professionals in New York, Chicago, Los Angeles and San Francisco.
Mediaocean is the leading software platform for the advertising community. Our platforms allow 80,000 global users at the worlds advertising holding companies, large agencies, and independents to efficiently manage and coordinate the entire advertising workflowfrom planning and buying, to invoicing and paying, to analyzing and optimizing campaignsacross $130B in digital and traditional advertising. Learn more at www.Mediaocean.com.
Neustar, Inc. helps grow and guard businesses in a connected world. Neustar OneID® connects online and offline first-, second- and third-party data with trusted identity to unify a singular view of the customer across channels and devices. Neustar Marketing Solutions’ award-winning product portfolio includes data onboarding, identity data management platform, customer segmentation, audience targeting, and MarketShare measurement and analytics. Visit analytics.neustar for more information.
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across devices where content is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement and analytics that help improve performance. Nielsen has operations in over 100 countries that cover more than 90 percent of the world’s population.
OpenX, the most trusted independent exchange by the world’s largest brands and advertising agencies, supports premium publishers and app developers to unleash the full economic potential of digital advertising. Rated #1 for quality globally, our technology enables publishers and advertisers to achieve optimal value for every ad served across all screens with greater visibility, transparency, and control.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
PubMatic is a publisher-focused sell-side platform for an open digital media future. Featuring leading omni-channel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers, PubMatic’s publisher-first approach enables advertisers to access premium inventory at scale. Processing over ten trillion advertiser bids per month, PubMatic has created a global infrastructure to drive publisher monetization and control over their ad inventory. Since 2006, PubMatic’s focus on data and technology innovation has fueled the rise of the programmatic industry as a whole. Headquartered in Redwood City, California, PubMatic operates 13 offices and six data centers worldwide. For more information, please contact us at [email protected].
Founded in 2007, Rubicon Project is one of the world’s largest advertising exchanges. The company helps websites and apps thrive by giving them tools and expertise to sell ads easily and safely. In addition, the world’s leading agencies and brands rely on Rubicon Project’s technology to execute billions of advertising transactions each month. Rubicon Project is an independent, publicly traded company (NYSE:RUBI) headquartered in Los Angeles, California.
Sharethrough is the leading native advertising software company. The company’s native advertising software allows publishers and app developers to deliver better ads. Founded in 2008, Sharethrough’s headquarters are in San Francisco with offices in New York, Chicago, Los Angeles, Austin, Detroit, London and Canada. Sharethrough is funded by North Bridge Venture Partners, British Sky Broadcasting as well as Silicon Valley notables including Mike Maples, Ron Conway, Steve Blank, Eric Ries, and Dave McClure.
Visible Measures is the real-time video content marketing platform of choice. Global brands rely on Visible Measures to engage audiences with relevant video content across channels and devices. Visible Measures predictably maximizes desired marketing results through its broadly embedded technology and the world’s most comprehensive data footprint.
WebSpectator is the world’s first real-time mobile and web advertising metric, ad server and ad exchange that measures and trades the actual time-spent viewing ads, videos or any media component.
WebSpectator is an agnostic network that lets publishers increase ad revenue and advertisers achieve better ROI with new metrics, analytics and business insights for ad exposure time, engagement and viewability. WebSpectator technology was named Cool Vendor for Media in Gartner’s Cool Vendors 2012 report. For more information, please visit www.webspectator.com.
Yahoo is focused on making the worlds daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Companys blog (yahoo.tumblr.com).
Adap.tv, a division of AOL Networks, is transforming the way video advertising is bought and sold. Adap.tv’s video intelligence platform, Pathway, helps many of the world’s largest brands, agencies, publishers and ad networks intelligently, effectively and safely plan, buy and measure billions of video ad trades programmatically every month across web, linear TV and mobile video.
Headquartered in San Mateo, California, Adap.tv has US offices in Chicago, Los Angeles and New York, and international offices in Australia, India, Japan, Singapore and the UK. For more information, please visit adap.tv, or follow Adap.tv on Twitter @Adaptv, Facebook at facebook.com/adaptv and LinkedIn at linkedin.com/company/adap-tv.
Lotame is the DMP for Maximum Audience Impact—helping publishers, marketers and agencies maximize the way they collect, unify, protect, and activate audience data. Leveraging the industry’s most robust audience management engine, they’re able to intelligently monetize data, create premium properties, target more efficiently, and drive higher campaign performance and revenue. We’re dedicated to constant innovation, and helping our clients take full advantage of big data. Together, we’re doing things that others haven’t thought of yet. To learn more, visit lotame.com.
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in todays complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
With $1.3 trillion in annual spending and rising, the global media industry is more influential than
ever. At the center of this dynamic and ever-evolving industry is Adweek—The Voice of Media.
Adweek covers all the aspects of the modern communications business—from advertising,
media buying and brand building to content, social networks and digital strategies – with its
weekly magazine and cutting-edge web destination.
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