Event
IAB and IAB Tech Lab at Cannes 2024

Empowering the Dialogue: Shaping the Future of Advertising and Interactive Media Together

June 17 - June 21, 2024 ‧ Contact Us

We look forward to meeting our members and industry partners during the 2024 Cannes Lions International Festival of Creativity from June 17 to June 21, 2024 in lovely Côte d’Azur (French Riviera) in France. Please contact us here.

Meet IAB and IAB Tech Lab Executives

David Cohen Headshot

Blue Themed Waves Image

David Cohen

Chief Executive Officer
IAB

Anthony Katsur Headshot

Blue Themed Waves Image

Anthony Katsur

Chief Executive Officer
IAB Tech Lab

Sheryl Goldstein Headshot

Blue Themed Waves Image

Sheryl Goldstein

EVP, Chief Industry Growth Officer
IAB

Carryl Pierre-Drews Headshot

Blue Themed Waves Image

Carryl Pierre-Drews

EVP, Chief Marketing Officer
IAB

Jeffrey Bustos Headshot

Blue Themed Waves Image

Jeffrey Bustos

VP, Measurement, Addressability & Data Center
IAB


Where To Join Us While In Cannes

We are excited to meet with our members and participate in partner panel discussions on the issues most impacting the industry.

Monday | June 17, 2024

Cheap Impressions ​Aren’t Cheap

Jeffrey Bustos
10:00 AM – 10:30 AM
The Kroger Precision Marketing Terrace on the Croisette

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By Invitation Only

Why It’s Time To Get Real About Attention In Advertising

Carryl Pierre-Drews
12:30 PM – 1:30 PM
Infillion Café at the Mondrian Cannes | 45 Bd de la Croisette, 06400 Cannes

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Working the Room: Cultivating Connections

Sheryl Goldstein
1:00 PM – 1:30 PM
Hôtel Martinez – Suite 731 | 73 Bd de la Croisette, 06400 Cannes

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Tuesday | June 18, 2024

Women Leadership in Male-Dominated Industries

Sheryl Goldstein
9:15 AM – 10:00 AM
Bloomberg Media @ BOBO | 21 Rue du Commandant André, 06400 Cannes

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Retail Media Measurement Lunch Workshop

Jeffrey Bustos
11:30 AM – 1:30 PM

Effective Measurement and Outcomes for In-Game Advertising and Immersive Virtual Worlds

Carryl Pierre-Drews
12:00 PM – 2:00 PM
Restaurant La Cantina, 41 Rue Hoche, 06400 Cannes

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Unlocking Addressability: Navigating the Post-Cookie Era

Anthony Katsur
2:45 PM – 3:30 PM
3 Bd de la Croisette apartment 401, 06400 Cannes

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Retail Media Changemakers Experience

Jeffrey Bustos
5:00 PM – 10:30 PM
Antibes

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Wednesday | June 19, 2024

Data-Driven Audio: The Myths and Realities

David Cohen
9:30 AM – 11:30 AM
iHeartCafe | 1 Sq. Mérimée, 06400 Cannes

By Invitation Only

Scala + IAB Europe
VIP European Retail Media Breakfast

Jeffrey Bustos
9:30 AM – 11:00 AM

By Invitation Only

Community & Culture: How marketers can leverage cultural signals to drive relevancy and build strong communities

Sheryl Goldstein
11:20 AM – 11:45 AM
Promenade Robert Favre Le Bret across from Palais II

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Why Game Advertising is THE Attention-Centric Media Frontier

Carryl Pierre-Drews
12:00 PM – 2:00 PM
Restaurant La Cantina | 41 Rue Hoche, 06400 Cannes

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Rosé and Retail Media

Jeffrey Bustos
3:00 PM – 5:00 PM
The Albertsons Media Collective Bungalow at MediaLink Beach

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Thursday | June 20, 2024

Commerce for Publishers Luncheon

Jeffrey Bustos
1:00 PM – 2:00 PM
The Criteo Yacht | Jetée Albert Edouard, Cannes

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Contact Us

We look forward to meeting with our members and potential members! If you want an IAB executive to moderate or speak on a panel, or want to invite us to an event or special Cannes activation, please complete this form or email us at [email protected].



Who We Are

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Our members comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.

IAB & IAB Tech Lab @ Cannes 2023

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