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As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering is a priority for the industry. This event focuses on how HTML5 creative platforms can help overcome challenges and take advantage of opportunities HTML5 offers to build better digital ads.
The event will be a hands on showcase of platform capabilities from:
Some of the key opportunities that platforms will showcase are:
- Scaling cross-device responsive ad creatives
- Cross screen buying in programmatic environments
- Building dynamic creatives using data feeds
- Creating engaging content with HTML5
- Cross platform support/testing
Suggested Audience: Operations leadership at agencies, ad tech vendors, designers and developers of ads, ad operations. Cocktail networking session to follow. This event will reach capacity, we ask that only one rep from each company register.