How to Measure the Business Impact of Omnichannel, Consumer Journeys

Seraj is the Chief Strategy Officer at AcuityAds, a leading journey automation platform for omnichannel digital advertising. Seraj previously co-founded Digitas, a global digital advertising agency and Visible Measures, a third-party digital video measurement company. Over the past 25 years, Seraj has done extensive research on viewership trends across digital platforms and is an authority on consumer trends and insights guiding the future of consumer marketing.

A 2003 graduate of Old Dominion University in Norfolk, VA, Max started his career in digital media in 2005 as an account Executive for Trader Media selling subscription advertising to Auto, Marine, RV, and Powersports Dealers. Max was a multi-year Presidents Club award winner for driving net-new revenue for the company nationally and eventually moved to NYC to help start Dominion Digital Media focusing on selling Enterprise Media deals to non-endemic brands. Max also helped bring ZINC by ZEDO to market, worked at Rakuten & Magnetic before starting with Acuity Ads. Max loves to push the boundaries of what is possible in the digital media space and prides himself on solving real world problems every day marketers face.

Jake Heiser, Sr. Director Enterprise Solutions, [email protected]
After graduating from San Diego State University in 2012, Jake began his career in Ad Operations handling programmatic media buys on multiple DSP partners. He then moved on to manage programmatic trading operations for a boutique interactive media firm called RGM Group. Jake has since come on board to the Acuity team where he currently is the Sr. Director of Enterprise Solutions. Jake is skilled in multiple areas of the business, focusing on finding strategic solutions for agency partners and brands alike.