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Discussion Topics
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What is consumer journey intelligence and how it can inform and influence the business results achieved through omnichannel advertising programs?
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How to setup and activate a typical omnichannel journey using relevant historical and category-specific benchmarks?
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What is the ideal balance of roles between the human expert and the AI to achieve incremental gains?
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How to bridge journey intelligence between the online and the offline segments of the journey?
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Case studies using Journey Intelligence to drive business outcomes