How To Get In The Game: Game Advertising Showcase

Join us for IAB’s First Game Advertising Showcase Event

July 21, 2016, 2:30-4:30pm ET with networking reception to follow
Tumblr HQ, NYC

IAB invites brands to get in the game…game advertising that is.

Countless studies prove that games are highly engaging and entertaining content that appeal to a wide range of target audiences across multiple platforms. This makes gaming an ideal medium for brand marketers. While many brands such as Dunkin Donuts, Mercedes-Benz, Pillsbury, Huggies and even the Obama campaign have embraced game advertising, many brands and agencies have been slow to adopt games as part of their media plans. So rather than blast you with data sets, we’ve decided to SHOW you the promise of game advertising with a series of short case studies and consumer research on game play and game advertising.

That’s why the IAB Game Committee is inviting agency and brand representatives to its first ever “How to Get in the Game” Game Advertising Showcase & Mixer event on July 21 where we will demonstrate the promise of advertising with game content with a series of short case studies and consumer research on game play and game advertising.  Join us for what is sure to be a fun and informative afternoon.

Join us for what is sure to be a fun and informative two-hour session.

• You’ll see a range of game types and game advertising formats that appeal to different demographic/psychographic targets audiences.
• You’ll hear how the brand got into the game…Where did the idea come from? Who spoke to whom to make this advertising happen? What creative assets were needed? etc.  And each case study will end with specific details on performance – no flaky “exceeded our expectations” talk without data to back it up.
• You’ll learn current stats on gamers and game play based on Nielsen’s annual consumer game study and also learn consumer reactions to in-game advertising via a study conducted by Unity.
• You’ll hopefully leave inspired to find ways to get YOUR brand “in the game.”
  Then we’ll move the conversation to a mixer which, weather permitting, will be at Tumblr’s fantastic roof top location.  (If not, their space inside is pretty cool, too.)

The event is free to attend. Want to attend with a colleague?  You can register them with your invitation or share the link. This event, to be held at Tumblr’s swanky NYC office with rooftop reception to follow (weather permitting), is invitation only.  Space is limited and priority will go to agency and brand execs.

We look forward to seeing you!

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The IAB  Game Committee consists of over 130 active members and is co-chaired by Kym Nelson/Twitch
and Julie Gilmartin/Unity Technologies.  It is the only industry group dedicated to the advancement of all types of game advertising. The committee works to dispel prevailing myths about the nature of gamers and gaming with the goal of attracting more brand marketers to this medium which has proven value and scale for all demographics and across all channels. The committee is in the process of updating the IAB Game Advertising Ecosystem Guide (12/14) which provides a helpful overview for understanding today’s game play, the core game types and advertising categories for marketers to reach consumers.

To learn more about the IAB Game Advertising Committee, please email [email protected].