Many of the current technologies used to detect fraud are great at detecting the amount of fraud (e.g., post-bid analysis). However, we need more technologies and techniques that focus on how to stop fraud before it happens. Having continuous, real-time data is important for this; but equally important are the policies and disclosures of the publishers and ad networks themselves.
Ask our panel of experts your most challenging questions regarding digital ad fraud. Key takeaways include:
• The S... Read More
Many of the current technologies used to detect fraud are great at detecting the amount of fraud (e.g., post-bid analysis). However, we need more technologies and techniques that focus on how to stop fraud before it happens. Having continuous, real-time data is important for this; but equally important are the policies and disclosures of the publishers and ad networks themselves.
Ask our panel of experts your most challenging questions regarding digital ad fraud. Key takeaways include:
• The State of Digital Ad Fraud — Terminology, landscape and trends
• The advertiser and publisher perspective — Top issues and concerns
• Tools of the trade and best practices — The different technologies and approaches to detecting and mitigating digital ad fraud
• Anatomy of a successful premium ad inventory program — Whitepages’ guiding principles, policies and procedures
*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and Digital Ad Operations Recertification.”
