The audience capable of viewing Flash content continues to diminish. Mobile devices unable to play Flash content, combined with changes to the major desktop browsers are rapidly accelerating this downward trend. HTML5 is the logical migration path for ad creative. However, HTML5 for digital advertising has many fundamental differences from Flash development. Many elements play a role in the HTML5 development workflow, ranging from tools to video formats, to browser differences, code libraries, t... Read More
The audience capable of viewing Flash content continues to diminish. Mobile devices unable to play Flash content, combined with changes to the major desktop browsers are rapidly accelerating this downward trend. HTML5 is the logical migration path for ad creative. However, HTML5 for digital advertising has many fundamental differences from Flash development. Many elements play a role in the HTML5 development workflow, ranging from tools to video formats, to browser differences, code libraries, testing, and more.
Our panel of experts from Yahoo and PointRoll will address your most pressing questions about how to manage the transition to HTML5. Join us Sept 1 to learn key considerations around:
- Optimizing HTML5 Ads
- Animations and Video
- Tracking implementation
*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification.
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