About the Venue
IAB Ad Lab - San Francisco
Two Rincon Center
121 Spear Street, Suite 270
San Francisco, CA 94105
San Francisco, CA 94105
Please join us on Tuesday, May 16th from 12-3PM PDT for our Driving Real Time Dynamic Content in Advertising event.
This event will focus on personalized content in advertising to users and how IAB’s new dynamic content ads standard can revolutionize the delivery of relevant and personalized advertising. This event will begin with a panel discussion on the industry landscape and its direction with leaders from Jivox, Xaxis (GroupM), Pandora, Sizmek and Adacado.
The panel discussion will be followed by demos of how to use the new standard in delivering the right creative content addressing end to end execution of dynamic content delivery.