The IAB and the IAB Data Center of Excellence recently developed the IAB Data Maturity Model. This new benchmarking system enables brands, agencies, publishers, and data technology vendors to determine where they or their clients and prospects rank in data usage sophistication, guiding further investment, implementation, and strategy. This webinar will explore how this framework can help publishers, agencies, brands and data providers to partner more effectively and drive data conversations.
Presenters:
Ana Milicevic, co-founder & principal, Sparrow Advisers
Patrick Dolan, EVP & COO, IAB
*This webinar qualifies for 1.0 CE credits toward IAB Digital Data Solutions Recertification.
