Agenda
Agenda
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10:30 am - 11:10 amCongress HallHow Data Drives ValueRandall Rothenberg, IAB
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Read MoreRandall Rothenberg, IAB
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SPONSORED BY12:05 pm - 12:35 pmDebate HallToday’s Marketing Maze – Solving the Cross Device ProblemAnna Bager, IAB
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Read MoreAnna Bager, IAB
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9:30 am -IAB Tech Lab DMEXCO Booth - Hall 6/F024Header Bidding Breakfast Sponsored by C1XThe most successful strategy for Header Bidding is one of inclusion. An inclusive strategy positions a publisher to acce... Read MoreThe most successful strategy for Header Bidding is one of inclusion. An inclusive strategy positions a publisher to accept more demand partners. Demand diversity creates upward price pressure and a healthier revenue stream. An Open and Inclusive approach starts with taking on current best practices and tailoring them to fit your own needs. C1X will share strategies and success stories on how this is done.
SPONSORED BY10:00 am - 10:35 amDebate HallThe Content Marketing Pitfall – Does Content Erase Brand Awareness?David Doty, IAB
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Read MoreDavid Doty, IAB
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SPONSORED BY3:00 pm - 6:00 pmIAB Tech Lab DMEXCO Booth - Hall 6/F024IAB Tech Lab Beer Pong CompetitionStop by the IAB Tech Lab for some happy hour competition and a chance to win prizes!
Read MoreStop by the IAB Tech Lab for some happy hour competition and a chance to win prizes!