Committee & Council Meeting - IAB Ad Lab or Remote

Digital Video Committee Meeting Q2 2018

Jun 5 2018


      Join us for the Q2 2018 Digital Video Committee meeting on Tuesday, June 5th from 1 to 3 pm ET!

      The Digital Video Committee’s mission is to evangelize digital video as a powerful marketing vehicle for agencies and marketers through advanced standards, compelling content, and innovative technologies. During this meeting, we will be recapping several industry events, reviewing research, and participating in discussions that serve this goal. An outline of the agenda is below:

      • 2018 Digital Content Newfronts and IAB Video Symposium Recap: After a week of Newfronts presentations and IAB’s one day conference themed “How to Build a 21st Century Brand through Digital Video & OTT”, we will highlight top takeaways and themes.
      • Review recent research: IAB released several new pieces of research including the “Building 21st Century Brands: Video Creative Innovation” whitepaper that uncovers various industry perspectives and practices for video advertising innovation and “Original Digital Video Viewers and Brand Connection” study which showcases the value of the original digital video audience.
      • Discussion surrounding the topic “How to build a brand in a cross-platform world?”

      Be sure to register today!