Data as Competitive Advantage – IAB/Winterberry Group Study

Join us on October 28th for an exciting forum, celebrating and discussing the release of the latest IAB/Winterberry Group study: Data as Competitive Advantage.

Winterberry Group’s Managing Director, Jonathan Margulies, will discuss the key findings of the research effort and facilitate a panel discussion with our panelists:

• Casey Martin, Vice President National Sales, AddThis
• Pat O’Brien, Vice President Audience Solutions, Dun & Bradstreet
• Vik Kathuria, Head of Global Agency Partnerships, Oracle Marketing Cloud
• Evan Hanlon, Vice President Strategy and Investment, Xaxis
• Alan Silverberg, VP ASO Data and Ad Technology, ZenithOptimedia
• Bennett Zucker, Senior Vice President & General Manager, Ziff Davis

Later, we’ll celebrate the contributions of our research panel, recognize our project sponsors and provide an opportunity for robust networking (and cocktails, too!).