Content Marketing Campaign Metrics: Moving Beyond the Click

Webinar - Remote Attendance Only · 05.25.16
2:00 pm EST - 3:00 pm EST

Download the webinar

The definition of campaign success is shifting from tracking clicks to ensuring a more meaningful exchange between a brand and their audience. Andrew Stark, SVP of Content Solutions at Pulsepoint and a cadre of experts from MOAT Analytics, and TaylorMade-adidas Golf Company will explore metrics that matter, including time spent on a page, scroll depth, scroll velocity, and social actions taken once the user arrives on the page.

Webinar attendees will walk away with a deeper understanding of how to drive meaningful engagement and ROI beyond the click.


  • Andrew Stark, SVP Content Solutions, PulsePoint
  • Jonah Goodhart, CEO & Co-Founder, MOAT Analytics
  • Ryan Lauder, Director of Consumer Engagement, TaylorMade-adidas Golf Company
  • Susan Borst, Director, Industry Initiatives, IAB

*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification.

Date & Time:

May 25, 2016
2:00 pm - 3:00 pm