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The definition of campaign success is shifting from tracking clicks to ensuring a more meaningful exchange between a brand and their audience. Andrew Stark, SVP of Content Solutions at Pulsepoint and a cadre of experts from MOAT Analytics, and TaylorMade-adidas Golf Company will explore metrics that matter, including time spent on a page, scroll depth, scroll velocity, and social actions taken once the user arrives on the page.
Webinar attendees will walk away with a deeper understanding of how to drive meaningful engagement and ROI beyond the click.
- Andrew Stark, SVP Content Solutions, PulsePoint
- Jonah Goodhart, CEO & Co-Founder, MOAT Analytics
- Ryan Lauder, Director of Consumer Engagement, TaylorMade-adidas Golf Company
- Susan Borst, Director, Industry Initiatives, IAB
*This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification.