Webinar - Webinar - Remote Attendance Only

Content Marketing Campaign Metrics: Moving Beyond the Click

May 25 2016

      Introduction

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      The definition of campaign success is shifting from tracking clicks to ensuring a more meaningful exchange between a brand and their audience. Andrew Stark, SVP of Content Solutions at Pulsepoint and a cadre of experts from MOAT Analytics, and TaylorMade-adidas Golf Company will explore metrics that matter, including time spent on a page, scroll depth, scroll velocity, and social actions taken once the user arrives on the page.

      Webinar attendees will walk away with a deeper understanding of how to drive meaningful engagement and ROI beyond the click.

      Presenters:

      • Andrew Stark, SVP Content Solutions, PulsePoint
      • Jonah Goodhart, CEO & Co-Founder, MOAT Analytics
      • Ryan Lauder, Director of Consumer Engagement, TaylorMade-adidas Golf Company
      • Susan Borst, Director, Industry Initiatives, IAB

      *This webinar qualifies for 1.0 CE credits toward IAB Digital Media Sales and IAB Digital Ad Operations Recertification.