Due to the technical complexity and the large number of participants in the ecosystem, contracting in the digital ad industry is complicated and nuanced. In this session, we will discuss this confusing area and walk participants through the differences between direct and programmatic deals. Throughout this course, participants will review the lexicon of the industry, go through the anatomy of ad contracts, and discuss prevailing market provisions from the perspective of publishers, brands, agencies, and key intermediaries and vendors.
We will cover topics such as programmatic deals, direct deals, gating questions, the anatomy of a digital advertising agreement, data issues, and more. Though this session is focused primarily on legal issues, it is appropriate for lawyers and business professionals who negotiate these deals and is intended to address contract issues across the entire ecosystem.
This course will be hosted virtually via Zoom. Please add the event to your calendar after registration to receive your unique Zoom link.
The Evolution of the Ad Ecosystem
Types of Contracts
The Anatomy of a Digital Advertising Agreement
Content Issues for Ad Inventory