BUIDL: State of Blockchain in Advertising


IAB Ad Lab - NYC · 07.17.18
10:00 am EST - 5:00 pm EST

Can Blockchain Do Advertising?

Please join IAB Tech Lab as we address this question and discover the state of blockchain in digital advertising. This full day event will address the most asked questions about the application of blockchain technology in advertising for programmatic buying, identity management, transparency and fraud prevention and campaign management. We will also cover smart contracts and working with crypto currencies.

View Event Recording

The event will feature:
•   Smart contracts and crypto currencies
•   Blockchain startup founders
•   Buyers and brands perspectives
•   Marketplace showcase of real working products

Agenda

10:00AM-10:30AM | Blockchain Working Group Updates
Presented by Shailley Singh, IAB Tech Lab, and Michael Palmer, GroupM

10:30AM-10:40AM | Sponsor Messages
Presentations by Civic, FreckleIoT, Lucidity, SRAX

10:40AM-11:20AM | Smart Contracts
Carolina Linda Abenante, NYIAX

11:20AM-12:00PM | Crypto Currency
Valeska Pederson Hintz, Lowenstein

12:00PM-12:45PM | Founders Panel
Moderated by Michael Palmer, GroupM
Panel participants include:
•   Sam Goldberg, Lucidity
•   Carolina Linda Abenante, NYIAX
•   Manny Puentes, RebelAI
•   Brian Wong, Kiip
•   Neil Sweeney, Freckle IoT/Killi
•   Kristoffer Nelson, SRAX
•   Ken Brook, MetaX
•   Marc Guldimann, Parsec

12:45PM-1:05PM | Lunch Break

1:05PM-3:00PM | Product Showcase
Presentations by:
•   Miguel Morales, Lucidity
•   Brian Wong, Kiip
•   Manny Puentes, RebelAI
•   Chris Smith / Allyson Edwards, Civic/Wikihow
•   Christina Leung / Joe Hsy, Axciom
•   David Lombardi / Michael Jolly, FusionSeven
•   Neil Sweeney, FreckleIoT/Killi

3:00PM-3:15PM | Networking Break

3:15PM-4:00PM | Buyers Panel
Moderated by Michael Palmer, GroupM
Panel participants include:
•   Jack Smith, GroupM
•   Jon Mansell, MAGNA
•   Trace Rutland, Tyson Foods
•   Kyle J. Krakauer, Dentsu Aegis

4:00PM-5:00PM | End Keynote
Jeremy Epstein, Never Stop Marketing

BUIDL speakers include:

•   Carolina Linda Abenante, Chief Strategy Officer, NYIAX
•   Ken Brook, CEO, MetaX
•   Richard Bush, President, NYIAX
•   Allyson Edwards, Director of Marketing, Wikihow
•   Jeremy Epstein, CEO, Never Stop Marketing
•   Sam Goldberg, President, Lucidity
•   Marc Guldimann, CEO, Parsec
•   Michael Jolly, CRO, FusionSeven
•   Christina Leung, Product Management, Axciom
•   David Lombardi, SVP, FusionSeven
•   Jon Mansell, Senior Vice President, IPG/Magna Global
•   Miguel Morales, CTO, Lucidity
•   Kristoffer Nelson, COO, SRAX
•   Michael Palmer, Director, GroupM
•   Valeska Pederson Hintz, Partner, Lowenstein Sandler LLP
•   Manny Puentes, CEO, RebelAI
•   Trace Rutland, Director of Media and Innovation, Tyson Foods
•   Chris Smith, Vice President, Civic
•   Jack Smith, Chief Product Officer, GroupM
•   Neil Sweeney, CEO, FreckleIoT/Killi
•   Brian Wong, CEO, Kiip