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Please join IAB Tech Lab as we address this question and discover the state of blockchain in digital advertising. This full day event will address the most asked questions about the application of blockchain technology in advertising for programmatic buying, identity management, transparency and fraud prevention and campaign management. We will also cover smart contracts and working with crypto currencies.
View Event Recording
The event will feature: • Smart contracts and crypto currencies • Blockchain startup founders • Buyers and brands perspectives • Marketplace showcase of real working products
10:00AM-10:30AM | Blockchain Working Group Updates Presented by Shailley Singh, IAB Tech Lab, and Michael Palmer, GroupM
10:30AM-10:40AM | Sponsor Messages Presentations by Civic, FreckleIoT, Lucidity, SRAX
10:40AM-11:20AM | Smart Contracts Carolina Linda Abenante, NYIAX
11:20AM-12:00PM | Crypto Currency Valeska Pederson Hintz, Lowenstein
12:00PM-12:45PM | Founders Panel Moderated by Michael Palmer, GroupM Panel participants include: • Sam Goldberg, Lucidity • Carolina Linda Abenante, NYIAX • Manny Puentes, RebelAI • Brian Wong, Kiip • Neil Sweeney, Freckle IoT/Killi • Kristoffer Nelson, SRAX • Ken Brook, MetaX • Marc Guldimann, Parsec
12:45PM-1:05PM | Lunch Break
1:05PM-3:00PM | Product Showcase Presentations by: • Miguel Morales, Lucidity • Brian Wong, Kiip • Manny Puentes, RebelAI • Chris Smith / Allyson Edwards, Civic/Wikihow • Christina Leung / Joe Hsy, Axciom • David Lombardi / Michael Jolly, FusionSeven • Neil Sweeney, FreckleIoT/Killi
3:00PM-3:15PM | Networking Break
3:15PM-4:00PM | Buyers Panel Moderated by Michael Palmer, GroupM Panel participants include: • Jack Smith, GroupM • Jon Mansell, MAGNA • Trace Rutland, Tyson Foods • Kyle J. Krakauer, Dentsu Aegis
4:00PM-5:00PM | End Keynote Jeremy Epstein, Never Stop Marketing
• Carolina Linda Abenante, Chief Strategy Officer, NYIAX • Ken Brook, CEO, MetaX • Richard Bush, President, NYIAX • Allyson Edwards, Director of Marketing, Wikihow • Jeremy Epstein, CEO, Never Stop Marketing • Sam Goldberg, President, Lucidity • Marc Guldimann, CEO, Parsec • Michael Jolly, CRO, FusionSeven • Christina Leung, Product Management, Axciom • David Lombardi, SVP, FusionSeven • Jon Mansell, Senior Vice President, IPG/Magna Global • Miguel Morales, CTO, Lucidity • Kristoffer Nelson, COO, SRAX • Michael Palmer, Director, GroupM • Valeska Pederson Hintz, Partner, Lowenstein Sandler LLP • Manny Puentes, CEO, RebelAI • Trace Rutland, Director of Media and Innovation, Tyson Foods • Chris Smith, Vice President, Civic • Jack Smith, Chief Product Officer, GroupM • Neil Sweeney, CEO, FreckleIoT/Killi • Brian Wong, CEO, Kiip
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