Special Event - IAB Ad Lab - NYC

BUIDL: State of Blockchain in Advertising

Jul 17 2018

      Introduction

      Can Blockchain Do Advertising?

      Please join IAB Tech Lab as we address this question and discover the state of blockchain in digital advertising. This full day event will address the most asked questions about the application of blockchain technology in advertising for programmatic buying, identity management, transparency and fraud prevention and campaign management. We will also cover smart contracts and working with crypto currencies.

      View Event Recording

      The event will feature:
      •   Smart contracts and crypto currencies
      •   Blockchain startup founders
      •   Buyers and brands perspectives
      •   Marketplace showcase of real working products

      Agenda

      Agenda

      10:00AM-10:30AM | Blockchain Working Group Updates
      Presented by Shailley Singh, IAB Tech Lab, and Michael Palmer, GroupM

      10:30AM-10:40AM | Sponsor Messages
      Presentations by Civic, FreckleIoT, Lucidity, SRAX

      10:40AM-11:20AM | Smart Contracts
      Carolina Linda Abenante, NYIAX

      11:20AM-12:00PM | Crypto Currency
      Valeska Pederson Hintz, Lowenstein

      12:00PM-12:45PM | Founders Panel
      Moderated by Michael Palmer, GroupM
      Panel participants include:
      •   Sam Goldberg, Lucidity
      •   Carolina Linda Abenante, NYIAX
      •   Manny Puentes, RebelAI
      •   Brian Wong, Kiip
      •   Neil Sweeney, Freckle IoT/Killi
      •   Kristoffer Nelson, SRAX
      •   Ken Brook, MetaX
      •   Marc Guldimann, Parsec

      12:45PM-1:05PM | Lunch Break

      1:05PM-3:00PM | Product Showcase
      Presentations by:
      •   Miguel Morales, Lucidity
      •   Brian Wong, Kiip
      •   Manny Puentes, RebelAI
      •   Chris Smith / Allyson Edwards, Civic/Wikihow
      •   Christina Leung / Joe Hsy, Axciom
      •   David Lombardi / Michael Jolly, FusionSeven
      •   Neil Sweeney, FreckleIoT/Killi

      3:00PM-3:15PM | Networking Break

      3:15PM-4:00PM | Buyers Panel
      Moderated by Michael Palmer, GroupM
      Panel participants include:
      •   Jack Smith, GroupM
      •   Jon Mansell, MAGNA
      •   Trace Rutland, Tyson Foods
      •   Kyle J. Krakauer, Dentsu Aegis

      4:00PM-5:00PM | End Keynote
      Jeremy Epstein, Never Stop Marketing