Event - WEBINAR - REMOTE ATTENDANCE ONLY

Blurred Lines: FTC Endorsement Guidance vs. FTC Native Advertising Guidance

Dec 13, 2016 / 1:00 pm – 2:00 pm EST

      Overview

      An IAB member-exclusive webinar to help you understand the differences. The topic of disclosure caught the industry by storm in March, 2016, when the FTC brought an enforcement action against department store Lord & Taylor for its “allegedly deceptive use of native advertising” – the first case of its kind since the FTC released its Enforcement Policy Statement in December, 2015. The action also challenged that “Lord & Taylor’s ‘product bomb’ campaign on Instagram as bein... Read More