An IAB member-exclusive webinar to help you understand the differences.
The topic of disclosure caught the industry by storm in March, 2016, when the FTC brought an enforcement action against department store Lord & Taylor for its “allegedly deceptive use of native advertising” – the first case of its kind since the FTC released its Enforcement Policy Statement in December, 2015. The action also challenged that “Lord & Taylor’s ‘product bomb’ campaign on Instagram as being misleading.” This action involved both the endorsement and native advertising disclosure issues. In the end, it was the brand, Lord & Taylor, that was held accountable – not the influencers themselves, any associated agencies or the publication in question, Nylon.
The Lord & Taylor case, plus other cases that the FTC pursued in 2016, have raised many questions among IAB members about the difference between the FTC Guides Concerning Endorsements and Testimonials in Advertising and the FTC Enforcement Policy Statement on Deceptively Formatted Advertisements issued last December which cover native advertising.
To address any confusion about the FTC’s Native and Endorsement guidance and the implications for your native and influencer marketing efforts, please join us for a webinar where IAB’s Brad Weltman, VP of Public Policy, in conjunction with Venable’s Kelly DeMarchis and Emma Blaser will walk you through the FTC reports to help you understand the differences as the lines can sometimes seem blurry.
Designed expressly for IAB members, this webinar is appropriate for Public Policy executives, plus any IAB member involved with native advertising, social media, influencer marketing, or user generated content campaigns. The ramifications of not getting this right are significant and disclosure is important for a host of reasons.
We hope you can join us.