This meeting will bring together IAB’s Audio Committee to discuss several key issues with a focus on audio measurement and a review of the Audio Measurement Menu.
The Audio Measurement Menu is a collaborative effort of this committee to document the current state of measurement so that we as an industry can determine where to prioritize our efforts for innovation and the advancement of clear, useful measurement in this space.
Eric John, VP, IAB Media Center will welcome Bryan Barletta, Founder of Sounds Profitable, and Juleyka Lantigua, Founder, and CEO of LWC Studios for a discussion about the current state of podcast measurement.
Bryan Barletta is the voice behind Sounds Profitable, the podcast adtech focused newsletter and podcast from the Podnews Network. His focus is on freely sharing his knowledge to help better the entire industry, from independents to the leaders in this space, as they all use the exact same technology.
Eric John leads IAB’s Media Center, a dedicated unit within the IAB whose mission is to simplify the video supply chain, providing best practices and education for brands, agencies, and media companies to drive continued growth through the evolving convergence of television and digital video. Eric drives the center’s efforts in the development of market-making research, industry standards and best practices and buyer/seller terms and conditions. Before joining the IAB, Eric led digital services and strategy at the Alliance for Audited Media and the MPA. Eric also served as global director of publisher marketing at Nokia, managing the company’s world-wide mobile app developer ecosystem. Prior to Nokia, Eric launched and led advertiser brand engagement solutions for Yahoo!, creating advanced, data-driven video, mobile and interactive campaigns for brands such as Pepsi, Loreal and Nikon. Eric began his career in internet advertising at DoubleClick (Google) where he served in business and product development within the DART for Publishers (DFP) and DART for Advertisers (DFA) business units where he launched the industry’s first post-click “Spotlight” measurement tools. Eric is an alumnus of Miami of Ohio (BA) and Indiana University (MA) and is a graduate of Columbia University’s Product Management Program. Read articles by Eric John.
Juleyka Lantigua is the Founder and CEO of LWC Studios, an award-winning digital media studio whose original work reaches rising audiences with programming that has a social-justice vein. She created and executive produces 70 Million, the first open-source solutions journalism podcast chronicling how locals are tackling jail reform around the country. In 2020, LWC Studios received a Peabody Award nomination, earned silver in the audio documentary category at the New York International Radio Festival, and won “The Director’s Prize,” their first Third Coast award, also known as “The Oscars of Audio.” In 2021, “Driving the Green Book,” which she edited and the company produced for Macmillan Podcasts, earned the inaugural Ambie for Best History Podcast. A Fulbright Scholar, Tory Burch Fellow, and Stanford SLEI alumna, Julleyka holds a BA from Skidmore College, a Master’s in Journalism from Boston University, and an MFA in Creative Writing from Goddard College.