Christa Carone is a strategic and operational leader with global experience developing new economy businesses, building brands, monetizing intellectual property, energizing teams and harnessing data and insights to generate profitable revenue. She is a trusted advisor to C-suites and boards of directors on revenue diversification, global expansion, digital and performance marketing, consumer experience, and reputation management for Fortune 250 enterprises, privately-held firms and start-up ventures.
As the president of an advertising technology and a media company as well as a tech and finance CMO/CCO, Christa is respected as a transformational change agent who builds high-performing teams. She has led multi-stakeholder engagement initiatives from $200+ million brand transformations and customer acquisition programs to multi-billion-dollar mergers and complex client retention initiatives.
Christa is currently president of Infillion, a private portfolio company of advertising/marketing technology and data solutions that enable connected commerce through omnichannel consumer experiences. She was most recently president of CSM Sport and Entertainment North America, a PE-backed global marketing consultancy that partners with major sport leagues like PGA, NFL, and NASCAR and brands, including Citi, Unilever and Coca-Cola, to engage consumers through live experiences.
Prior to this role, Christa was president of Group Nine Media, leading business operations and revenue strategies for one of the world’s largest digital media companies, which produces content for more than 30 platforms through its Thrillist, NowThis, POPSUGAR, The Dodo and Seeker brands. She led the integration of revenue-generating centralized operations, including sales, marketing, audience development, data insights, product, technology and new business development, developing a talented, diverse team that supported the entire Group Nine portfolio and delivered double-digit revenue growth as well as an 18% increase in deal size while improving operating margin.
Christa’s operational leadership roles are shaped by her extensive experience in senior marketing and communication positions. She was the executive vice president of communications and brand marketing at Fidelity Investments, responsible for developing enterprise-wide communication strategies and leading Fidelity’s brand messaging, corporate affairs and digital content strategies. She served as the lead communication strategist and board advisor on risk-mitigation matters including cybersecurity and regulatory reforms as well as for the firm’s historic CEO succession.
Before joining Fidelity, Christa spent 17 years in increasingly senior roles at Xerox Corporation, most recently serving as chief marketing officer. Her responsibilities included stewarding Xerox’s brand in 160 countries and leading the integration of brand management, data and digital, advertising, experiential marketing, communications, social marketing, citizenship and the Xerox Foundation. During her tenure, Christa developed the company’s first omnichannel strategy for sales, brand and reputation management; she also served as the corporation’s lead communication counsel on Xerox’s storied turnaround, M&A activities and leadership succession initiatives.
Christa is known for offering points of view for the Forbes CMO network, Fast Company, Harvard Business Review and Ad Age. She has been honored as a corporate visionary by Cynopisis, best digital marketer by Campaign, best marketer of the year by BtoB Magazine and named among the most influential marketing and communication professionals in business by Forbes. Christa also served as the chief marketing officer for the Boston 2024 Partnership, the organization charged with developing Boston’s bid for the 2024 Olympic and Paralympic Games.
She is a board director of real estate equity company, Unison, and a founding member of the mentoring organization, WOMEN in America. A transplant from Buffalo to Ridgefield, Conn., Christa is a graduate of the State University of New York-College at Geneseo, an avid runner and lifelong, long-suffering Bills fan.
