State of Data: Consent, AI and Emotion in Advertising

As Chief Strategy Officer, Blake Brannon oversees all aspects of OneTrust’s strategy, product offerings, technology partnerships, and sales engineering teams responsible for defining the privacy, security, and governance market and OneTrust’s capabilities. Brannon evaluates industry trends and analyst research, while driving strategic planning, design, customer advisory testing, and go to market activities. Before serving as Chief Strategy Officer, Brannon was OneTrust’s first Chief Technology Officer, building the technology platform of trust that has been awarded more than 150 patents. Prior to OneTrust, Brannon was one of the first employees at AirWatch (acquired by VMware for $1.54 billion in 2014), where he served as Global Director of Sales Engineering and Vice President of Product Marketing.

Adam Eisler is a Brooklyn based data privacy attorney and technologist. Adam has experience working with clients in a diverse range of industries on proactive and reactive data privacy issues. Prior to joining IAB, Adam worked as a Senior Consultant on data privacy issues, as well as an attorney for a mid-sized law firm and data protection team member for one of the “big four” professional services firms.

Adam received his Juris Doctor (J.D.) from Brooklyn Law School, a Master of Arts degree in Near Eastern and Judaic Studies from Brandeis University, and a Bachelor of Arts in History and Middle Eastern Studies from the University of Connecticut. In his free time, you can find him training in a variety of martial arts, reading, and spending quality time with his partner and two cats.

A seasoned executive with 24+ years of digital media, marketing and operations experience, Angelina Eng has focused her career on supporting agencies and brands to define, build and manage digital media and marketing efforts while enabling teams to operationally work efficiently and effectively with both internal and external partners and platforms. She’s been responsible for the development and management of internal systems and workflow, establishment of deliverable standards, designing ad trafficking and tracking guidelines, implementation of emerging platforms, as well as establishing best practices at companies such as Morgan Stanley, Merkle, Dentsu Aegis and Publicis Modem.

Over the years, She has been involved with multiple organizations and events to help define, establish and advocate some of the industry standards that we see in today’s digital media ecosystem (such as ad verification/brand safety, ad fraud, viewability and programmatic, social, etc)

Angelina has been awarded the AdMonsters 2018 Power List, IAB Data Rockstar 2016 and AdMonsters Digital Media Leadership Award 2016.

Field Garthwaite is the Co-Founder and CEO of IRIS.TV, the leading content data marketplace for streaming. Today, the company works with publishers, brands, and ad tech partners to build scalable advertising solutions for contextual and brand-suitability planning, targeting, and measurement.

Before founding IRIS.TV, Field worked in digital distribution, data architecture, and video for companies including HBO, Universal Pictures, Rubicon Project and Jukebox TV.

Yan is the CEO and Co-founder of TVision, the only company which measures individual viewer attention to both TV content and ads. TVision helps brands, their agencies, TV networks and OTT platforms better understand how people really watch TV so they can make more effective media decisions. Yan founded TVision while earning his MBA at MIT. Prior to TVision, Yan started and managed Yo-ren, a leading digital marketing agency in China and also worked at McKinsey in Tokyo. He has an MBA from the Massachusetts Institute of Technology (MIT), and a Bachelor of Industrial Engineering from the Tokyo Institute of Technology. Yan grew up in both Japan and China, and currently resides with his family in New York.

Ria Madrid is Vice President, Advertising Partnerships at Wurl, a leader in the streaming TV industry. In her role, Ria is responsible for company strategy and growth across Wurl’s ad revenue business, overseeing business development, client success, and programmatic activation across both publisher and strategic advertiser partnerships. Prior to joining Wurl, Ria served on Xumo’s original executive team as Vice President of Media Strategy and Operations. There, her role focused largely on cultivating and optimizing ad partnerships across the streaming platform’s expansive portfolio of content companies and original equipment manufacturers (OEMs). Ria was responsible for the strategy and execution of various revenue initiatives leading up to a highly celebrated Comcast acquisition in 2020. A true California native, Ria loves being active outdoors and soaking up the sun. When she’s not chasing after her two boys, she enjoys pilates, hiking, patio dining, and spending time at the beach.

Mike Villalobos serves as SVP of Strategy and Commercial Operations, North America at Seedtag, leading the company’s go-to-market strategy and commercial growth. With over 15 years of experience in the ad tech industry, he is responsible for leading product go-to-market, innovation, planning, customer success, audience solutions, and growth within the North American region. Mike’s comprehensive experience includes leadership roles at Pubmatic, Teads, and Virool, and he was a co-founder of FuelX. His love for building innovative solutions, hyper-scaling business growth, and facilitating community is a core component of Seedtag’s ongoing success.