The cross-platform nature of the video business is becoming more and more apparent as new Advanced TV and OTT (over the top) services and devices open up new levels of choice in content and pricing for consumers, bringing with it interactivity, data, and unprecedented opportunities for buyers and sellers of video advertising.
This meeting of the Advanced TV committee will focus on buyer needs in areas such as targeting, data, standards, and creative. There will be a panel discussion highlighting the changing Advanced TV / OTT media landscape, where we’ll outline key challenges and opportunities relevant to the convergence of Digital Video and TV.
We’ll also share feedback from our recent ATV committee member content survey for the Advanced TV Targeting Primer project.
Remote attendance available
IAB Ad Lab
116 East 27th St
New York, NY 10016
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